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Newsweek
10-07-2025
- Entertainment
- Newsweek
All Meghan Markle's Lifestyle Products With As Ever
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Meghan Markle's As Ever online shop has now sold out in minutes on three occasions, leaving fans scrambling to get hold of her products, from jam to rosé wine. The Duchess of Sussex relaunched herself as a lifestyle guru in 2025, with her cooking show With Love, Meghan and its connected online shop. She also has a partnership with Netflix, ensuring demand is high for her assortment of store cupboard favorites and a few of her own unique offerings. Meghan Markle speaks during the TIME100 Summit at Jazz at Lincoln Center in New York City on April 23, 2025. Inset: Her As Ever honey in a photo she posted on Instagram. Meghan Markle speaks during the TIME100 Summit at Jazz at Lincoln Center in New York City on April 23, 2025. Inset: Her As Ever honey in a photo she posted on TIME/As Ever/Meghan, Duchess of Sussex Jam Meghan puts less sugar in her jams than regulations demand, meaning she terms them fruit spreads instead. Among the first on sale was her signature raspberry jam, at $9 a jar, which she had used to promote her new venture by sending it to celebrity friends in March 2024. In a newsletter announcing the release of her first products, she said: "Of course, you'll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule." She went on to offer apricot jam for $14 a jar in her second product release along with a limited-edition orange blossom honey for $28 a jar. Tea Lemon ginger tea, peppermint tea and hibiscus tea all sell for $12 for a tin of 12 bags, or $1 per bag. Meghan wrote in her April newsletter: "Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden." The Republic of Tea is her supplier, and Meghan was accused of marking up her products after it emerged the company charges lower prices for its own similar range. A source told Newsweek that Republic of Teas offerings are not the same as Meghan's and the packaging used by As Ever is also more expensive. Crepe and Cookie Mix Meghan sells crepe mix at 11 servings for $14, and she charges the same for her short bread cookie and flower sprinkles mix. "Crepes remind me of my time backpacking through France as a student," she wrote. "Biting into these streetside thin pancakes—filled with chocolate, fruit, fresh lemon and powdered sugar, or made savory with ham and cheese—they truly are a canvas for flavor. "I wanted to bring that memory and experience to you at home. (Also, they're so easy to make!)" Flower Sprinkles Meghan featured her flower sprinkles on her Netflix show and was mocked for them on social media, but they have sold out along with her other products. Tubs from her online shop include Dried Rose, Calendula and Blue Cornflower Petals and Hibiscus Flowers, and cost $15 for 5g. Wine Meghan's first wine is a Napa Valley rosé and sold at $30 a bottle for a minimum of three with a $20 flat rate for shipping. The team at As Ever are working on debuting a sparkling wine, but Newsweek understands it will not be available until late summer at the earliest. Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on X, formerly Twitter, at @jack_royston and read his stories on Newsweek's The Royals Facebook page. Do you have a question about King Charles III, William and Kate, Meghan and Harry, or their family that you would like our experienced royal correspondents to answer? Email royals@ We'd love to hear from you.
Miami Herald
30-06-2025
- Business
- Miami Herald
Meghan Markle Had ‘Absolutely No Compromise' on Quality With As Ever
Meghan Markle's lifestyle brand has been selling out in minutes because she is taking time to increase stock without sacrificing quality, a source told Newsweek. As Ever is already producing products, including jams, flower sprinkles, and tea, at a "significant scale," and the same will apply to her first wine, a Napa Valley rosé, to be launched on July 1. Meghan's first product run sold out in minutes in April, and she recently said on the Aspire with Emma Grede podcast that another instant sell-out would be frustrating to customers ahead of the second run in June. The company's online shop was then inundated with half a million page views in the week it launched the second batch of products, and completely sold out again. A source told Newsweek that Meghan was determined not to sacrifice quality and taste, which has meant it has taken time to increase supply. "The supply chain is constantly changing as the business is growing, as is very normal for any business that's trying to scale," they said. "The critical thing is maintaining the quality of the product, and sure, you can just go to any bottling plant and anyone who is growing raspberries anywhere in the country and get it done really quickly. "The reason it's taking time is because there's been absolutely no compromise on the quality, and the ingredients, and the flavor. "The rate at which the product seems to sell out regardless of the scale and the numbers its proving very difficult but that's a great problem to have." Claims on social media that Meghan has deliberately limited the quantities to ensure a sell-out run are "just complete nonsense," the source told Newsweek. "We're talking significant scale." Last week, the British press accused Meghan's brand of hiking prices after it was revealed that the company The Republic of Tea supplied her teas. The Republic of Tea sells its own line for less than half the price of Meghan's. A source told Newsweek that As Ever's hibiscus tea was a different blend and also had more expensive packaging. "The hibiscus tea that they sell and the hibiscus tea that she sells, sourced from them, is different. It's a different blend. Her tea is an entirely unique, bespoke blend," they said. "If you look at the way it is packaged up, there are lots of differences. The packaging and the production that As Ever uses is more expensive than the stuff Tea Republic uses." As Ever sells three types of tea for $12 each: Lemon Ginger, Hibiscus, and Peppermint. Each set includes 12 tea bags in a metal tin. The Republic of Tea charges $14.50 for 36 bags of hibiscus tea in a metal tin. Newsweek has been told the duchess sourced her first wine using grapes from the vineyards of Fairwinds Estate. The Napa Valley rosé is bottled at the Kunde Family Winery in California. Meghan was particularly eager to support Fairwinds because it was one of the vineyards ravaged by wildfires in the region five years ago. "In 2020, there were the massive, massive fires that ripped through Napa Valley," the source told Newsweek. "Fairwinds was one of those vineyards, and they're still feeling the effects today. "It caused over $15 million worth of damage and the duchess and the duke have both contributed significantly to businesses that have been impacted and affected." The wine launches on Tuesday, July 1, and the As Ever team predicts demand will be high again. "This is her first foray, but I'm sure there will be the naysayers and the usual suspects out there who will claim that she's only bottled 50 bottles," the source told Newsweek. "That is definitely not the case." "It's an entirely bespoke, entirely unique, curated blend. She spent months and months and months testing and tasting and letting her friends do testing and tasting and sampling, giving notes back. She's put a lot of love and care into it," they said. Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on Twitter at @jack_royston and read his stories on Newsweek's The Royals Facebook page. Do you have a question about King Charles III, William and Kate, Meghan and Harry, or their family that you would like our experienced royal correspondents to answer? Email royals@ We'd love to hear from you. Related Articles Princess Charlotte's Big Sister Moments Go ViralMeghan Markle to Release First Wine Amid WarningsTears as Amal Clooney Honors Girl Who Rejected 'Child Bride' PathPrince George's Aura Goes Viral: 'Future King' 2025 NEWSWEEK DIGITAL LLC.
Mint
26-06-2025
- Business
- Mint
Meghan Markle's As Ever accused of inflating tea prices and outsourcing products; details here
Meghan Markle's wellness venture may have hit a bitter note. The Duchess of Sussex is facing criticism after a report claimed her As Ever tea line was sourcing products from an established brand, repackaging them, and reselling at significantly marked-up prices. According to a report in The Sun, Meghan's As Ever herbal teas, which have already sold out in two popular flavours, are allegedly produced not in-house, but by another California-based tea company — Republic of Tea — whose factory is in Nashville, Illinois. Reportedly, fans first uncovered the connection after noticing 'Republic of Tea' listed in the source code of As Ever's website. Since then, the branding has been changed to 'As Ever Store'. However, The Sun quoted insiders saying that Republic of Tea is indeed the supplier behind the Duchess' blends. The issue? The price. While Republic of Tea usually sells 36 bags of tea for $11.50 to $14.00, Meghan Markle's As Ever sells just 12 bags for $12, essentially tripling the price. Though the insiders told The Sun that As Ever blends are 'different', many online are sceptical. According to the report, Royal commentator Margaret Holder slammed the premium price point of the tea and accused Meghan of taking advantage of celebrity branding. She claimed it was a case of 'Meghan Mark-Up' and not Meghan Markle. Republic of Tea has often worked with big names, having made teas for shows like Bridgerton and Downton Abbey. As per The Sun report, Meghan Markle's brand will introduce its first alcoholic beverage, a 2023 Rosé, which will reportedly be available starting July 1. Former palace spokesperson Dickie Arbiter had raised questions on production. 'How many bottles will she make? Who is behind the production? She isn't a wine expert, so it raises the question of why she would enter a field she may not be familiar with,' he said as per The Sun. She is facing backlash for allegedly outsourcing her As Ever tea products from Republic of Tea and reselling them at nearly three times the price. Insiders claim the blends are 'different', but critics argue the branding and pricing are misleading and take advantage of celebrity influence. A set of 12 tea bags costs $12 from As Ever. In contrast, Republic of Tea offers 36 bags for around the same price. No official statement has been made by Meghan Markle, but the connection to Republic of Tea was confirmed by sources close to her brand, per The Sun.
