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Fast Company
2 days ago
- Business
- Fast Company
AI isn't coming for your job—it's coming for your company
Debate about whether artificial intelligence can replicate the intellectual labor of doctors, lawyers, or PhDs forgoes a deeper concern that's looming: Entire companies—not just individual jobs—may be rendered obsolete by the accelerating pace of AI adoption. Reports suggesting OpenAI will charge $20,000 per month for agents trained at a PhD level spun up the ongoing debate about whose job is safe from AI and whose job is not. 'I've not seen it be that impressive yet, but it's likely not far off,' James Villarrubia, head of digital innovation and AI at NASA CAS, told me. Sean McGregor, the founder of Responsible AI Collaborative who earned a PhD in computer science, pointed out how many jobs are about more than just a set of skills: 'Current AI technology is not sufficiently robust to allow unsupervised control of hazardous chemistry equipment, human experimentation, or other domains where human PhDs are currently required.' The big reason I polled the audience on this one was because I wanted to broaden my perspective on what jobs would be eliminated. Instead, it changed my perspective. AI needs to outperform the system, not the role Suzanne Rabicoff, founder of the human agency think tank and fractional practice, The Pie Grower, gave me some reading assignments from her work, instead of a quote. Her work showed me that these times are unprecedented. But something clicked in my brain when she said in her writing that she liked the angle of more efficient companies rising instead of jobs being replaced at companies with a lot of tech and human capital debt. Her response to that statement? 'Exactly my bet.' Sure, this is the first time that a robot is doing the homework for some college students. However, there is more precedent for robots moving market share than for replacing the same job function across a sector. Fortune 500 companies—especially those bloated with legacy processes and redundant labor—are always vulnerable to decline as newer, more nimble competitors rise. And not because any single job is replaced, but because the foundational economics of their business models no longer hold. AI doesn't need to outperform every employee to render an enterprise obsolete. It only needs to outperform the system. Case study: The auto industry Take, for example, the decline of American car manufacturers in the late 20th century. In the 1950s, American automakers had a stranglehold on the car industry, not unlike today's tech giants. In 1950, the U.S. produced about 75% of the world's cars. But in the 1970s, Japanese automakers pioneered the use of robotics in auto manufacturing. These companies produced higher-quality vehicles at great value thanks to leaner operations that were also more precise. Firms like GM struggled to keep up, burdened by outdated factories and excessive human capital costs—including bloated pensions. The seismic shift in the decades to follow paints a picture of what could be in store for large companies now. In 1960, the U.S. produced about 48% of the world's cars, while Japan accounted for just 5%. By 1980, Japan had captured around 29% of the market, while the U.S. had fallen to 23%. Today's AI shakeup could look similar. Decades from now, we could look at Apple similarly to how we look at Ford now. AI startups with more agile structures are poised to eat market share. On top of that, startups can focus on solving specialized problems, sharpening their competitive edge. Will your company shrivel and die? The fallout has already begun. Gartner surveyed organizations in late 2023, finding that about half were developing their own AI tools. By the end of 2024, that dropped to 20%. As hype around generative AI cools, Gartner notes that many chief information officers are instead using outside vendors—either large language model providers or traditional software sellers with AI-enhanced offerings. In 2024, AI startups received nearly half of the $209 billion in global venture funding. If only 20% of legacy organizations currently feel confident competing with these upstarts, how many will feel that confidence as these startups mature? While headlines continue to fixate on whether AI can match PhD-level expertise, the deeper risk remains largely unspoken: Giant companies will shrivel and some may die. And when they do, your job is at risk whether you greet customers at the front desk or hold a PhD in an engineering discipline. But there are ways to stay afloat. One of the most impactful pieces of advice I ever received came from Jonathan Rosenberg, former SVP of products at Google and current advisor to Alphabet, when I visited the company's campus in college. 'You can't just be great at what you do, you have to catch a great wave. Early people think it's about the company, then the job, then the industry. It's actually industry, company, job…' So, how do you catch the AI wave? Ankur Patel, CEO of Multimodal, advises workers to learn how to do their current jobs using AI tools that enhance productivity. He also notes that soft skills—mobilizing people, building relationships, leading teams—will become increasingly valuable as AI takes over more technical or routine tasks. 'You can't have AI be a group leader or team leader, right? I just don't see that happening, even in the next generation forward,' Patel said. 'So I think that's a huge opportunity…to grow and learn from.'


Skift
30-05-2025
- Business
- Skift
Can AI Change Travel Without Sacrificing Trust? Insights from Amadeus' Head of Research
Rodrigo Acuna Agost of Amadeus explains how AI is shaping the future of travel while building trust through responsible data practices. Amadeus powers much of the global travel ecosystem, processing around 3 billion flight searches every day. As Head of Research and AI Center of Excellence, Rodrigo Acuna Agost leads efforts to turn this vast data into smarter travel experiences. At the upcoming Skift Data + AI Summit, Rodrigo will share how Amadeus uses artificial intelligence to personalize journeys, improve operations, and enhance customer satisfaction. His work highlights both the potential and challenges of AI in travel. Balancing innovation with ethics, Amadeus is pioneering a Responsible AI Framework to ensure technology is applied transparently and fairly, maintaining trust with customers and partners worldwide. What's one of the most exciting ways you're using data right now to make business or customer decisions? 'No data, no AI!' 'Amadeus connects many travel industry participants, allowing us to process large amounts of data. This facilitates innovation and the improvement of experiences for both travelers and customers.' 'Today, we already operate at scale thanks to this. To give some examples, Amadeus processes approximately 3 billion flight search requests every day! Additionally, our solutions enable our customers to make well-informed decisions through the use of advanced insights, including artificial intelligence. We strive to ensure a seamless and efficient experience throughout their journey.' 'We firmly believe that AI has the potential to greatly enhance every stage of a traveler's journey: from personalized content that sparks imagination and encourages them to explore new destinations, through enhanced traveler-centric search and shopping experiences, personalized customer operations, to the evaluation of customer sentiment post-trip.' How are you balancing innovation with responsible data governance? 'Any new technology comes with its opportunities and challenges. While AI brings exciting options, it also introduces potential risks such as bias, data privacy issues, intellectual property conflicts, and cybersecurity threats. To manage those risks, we are adapting our processes and policies to implement a Responsible AI Framework that will enable us to adhere to the European AI Act, as well as any other emerging relevant AI regulations relevant for our global operations.' 'Is it a constraint? Not at all! It ensures we comply with our values and ethical principles and reinforces the trust we have built with our customers, partners and employees, while pushing the boundaries of AI knowledge in travel with a drive to improve the overall travel experience.' What emerging trends in AI or data are you watching most closely right now? 'AI is progressing rapidly, with research updates and announcements occurring almost daily. Our Research team tracks these trends and exploratory projects. These programs help us to identify where to focus more while keeping monitoring any progress.' 'In 2025, we are focusing on two major areas: Agentic AI: Agentic AI refers to artificial intelligence systems that can act autonomously, make decisions, and perform tasks without human intervention. In the travel industry, agentic AI could significantly enhance customer service by providing personalized travel recommendations, handling bookings, and managing itineraries. It could also streamline operations for travel companies through automated processes such as baggage handling, flight scheduling, and real-time updates, ultimately improving efficiency and customer satisfaction. Responsible AI: Responsible AI emphasizes the ethical and accountable use of technology, ensuring AI systems operate fairly and transparently. For the travel industry, responsible AI can build trust with consumers by safeguarding privacy and data security, making unbiased travel suggestions, and ensuring equitable access to travel resources. Responsible AI can also help mitigate potential negative impacts, such as over-tourism and environmental degradation, by promoting sustainable travel options.' Hear More from Amadeus at Skift Data + AI Summit Rodrigo Acuna Agost offers a compelling case for how Amadeus is not only innovating at scale but doing so with a deep sense of responsibility. From agentic AI to ethical frameworks, his work sits at the cutting edge of travel technology. To hear more from Rodrigo and other data and AI leaders reshaping the future of travel, join us at the Skift Data + AI Summit. Discover how industry pioneers are turning data into smarter decisions and AI into meaningful experiences. Get Your Tickets 1 Person Solo Ticket $895 Buy Now 2-6 PeOPLE Group Tickets From $815 each Buy Now Who Is Already Joining The Skift Data + AI Summit This June Skift Data + AI Summit in New York City is fast approaching - take a look at who is planning to attend and add your company's name to the list. You won't want to miss this exciting global travel industry event. Read More


News18
22-05-2025
- Business
- News18
Indo-American Vaniya Agrawal, Ex-Microsoft Employee, Disrupts Company's Event Again
Last Updated: Vaniya Agrawal, an India-American techie, disrupted Microsoft's Build 2025 event, protesting the company's cloud contracts with Israel. This is her second protest since April. An India-American techie, Vaniya Agrawal, played a key role in disrupting a Microsoft event for second time since April. Notably, Microsoft's annual developer conference, Build 2025, has been hit by a series of back-to-back disruptions from pro-Palestine activists. Lately, former Microsoft engineer Vaniya Agrawal led the high-profile protest to disrupt the event. Agrawal hit the headlines in April by interrupting Microsoft's 50th anniversary celebration. This week, she disrupted 'Build 2025' event which was a Build session on AI security. Beside ex-Microsoft employee Hossam Nasr, she shouted down Neta Haiby, Microsoft's Head of Security for AI, and Sarah Bird, who heads Responsible AI, as a mark of protest against the company's cloud contracts with the Israeli government. The protest marks the third straight day of unrest at Build 2025. Earlier on May 19, an employee interrupted CEO Satya Nadella's keynote by shouting 'Free Palestine" and demanding accountability for Microsoft's tech deals with Israel. The following day, a Palestinian tech worker stormed executive Jay Parikh's Azure AI presentation, declaring, 'Cut ties! No Azure for apartheid!" A former employee in the company's AI division, Agrawal had earlier accused Microsoft leadership—including Bill Gates and Satya Nadella—of complicity in civilian deaths in Gaza, saying '50,000 Palestinians in Gaza have been murdered with Microsoft technology." She was fired shortly after the April protest without serving her notice period. Though, Microsoft has not publicly made any remarks on the protests or the employees' dismissals. However, the repeated disturbance reflect growing internal dissent over Microsoft's role in supplying cloud infrastructure to the Israeli Ministry of Defense, amid heightened scrutiny over the humanitarian toll of the Gaza conflict. Watch India Pakistan Breaking News on CNN News18. Stay updated with all the latest business news, including market trends, stock updates, tax, IPO, banking finance, real estate, savings and investments. Get in-depth analysis, expert opinions, and real-time updates—only on News18. Also Download the News18 App to stay updated! First Published: May 22, 2025, 16:59 IST