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Yahoo
30-04-2025
- Automotive
- Yahoo
BYD plans to launch two new plug-in hybrid models in Germany
Chinese electric vehicle manufacturer BYD is planning to introduce two additional plug-in hybrid models in Germany this year, reported Reuters citing the company's regional managing director in Europe Maria Grazia Davino. The move forms part of the firm's broader strategy to expand its product offering in Europe. Davino was cited by the news agency as saying at the Reuters Automotive Conference in Stuttgart: 'Not everyone is ready for electric. We need something else to convince the customer. 'Every month, we find the best balance between what the customer wants and what makes distribution successful.' The company is restructuring its European operations following initial challenges, including limited dealership presence, inadequate market familiarity, and the absence of plug-in hybrid models. To address these issues, BYD is establishing national sales companies across Europe to improve distribution, customer service, and locally relevant marketing. Davino said: 'This localisation effort is a big investment... you have to build everything." She added that establishing a comprehensive network would take several years. Currently, BYD's sole plug-in hybrid offering in Europe is the Seal DM-i, which features a small petrol engine to recharge the battery and extend range. "In the near future, we will have two pillars: one fully electric, and the other DM-i," Davino added. In addition to the new hybrid models, BYD is also planning to launch its entry-level Dolphin Surf and expand its high-end Denza range in Europe. Davino added: 'We want to do things right, in Germany and in all the markets in Europe. We are known as a company that moves fast.' Earlier this month, BYD Auto made its debut in the Swiss automotive market, marking another step in the global expansion. The company unveiled three models: the all-electric Seal and Sealion 07, along with the hybrid-electric Song Plus. "BYD plans to launch two new plug-in hybrid models in Germany" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
30-04-2025
- Automotive
- Yahoo
BYD plans to launch two new plug-in hybrid models in Germany
Chinese electric vehicle manufacturer BYD is planning to introduce two additional plug-in hybrid models in Germany this year, reported Reuters citing the company's regional managing director in Europe Maria Grazia Davino. The move forms part of the firm's broader strategy to expand its product offering in Europe. Davino was cited by the news agency as saying at the Reuters Automotive Conference in Stuttgart: 'Not everyone is ready for electric. We need something else to convince the customer. 'Every month, we find the best balance between what the customer wants and what makes distribution successful.' The company is restructuring its European operations following initial challenges, including limited dealership presence, inadequate market familiarity, and the absence of plug-in hybrid models. To address these issues, BYD is establishing national sales companies across Europe to improve distribution, customer service, and locally relevant marketing. Davino said: 'This localisation effort is a big investment... you have to build everything." She added that establishing a comprehensive network would take several years. Currently, BYD's sole plug-in hybrid offering in Europe is the Seal DM-i, which features a small petrol engine to recharge the battery and extend range. "In the near future, we will have two pillars: one fully electric, and the other DM-i," Davino added. In addition to the new hybrid models, BYD is also planning to launch its entry-level Dolphin Surf and expand its high-end Denza range in Europe. Davino added: 'We want to do things right, in Germany and in all the markets in Europe. We are known as a company that moves fast.' Earlier this month, BYD Auto made its debut in the Swiss automotive market, marking another step in the global expansion. The company unveiled three models: the all-electric Seal and Sealion 07, along with the hybrid-electric Song Plus. "BYD plans to launch two new plug-in hybrid models in Germany" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Reuters
29-04-2025
- Automotive
- Reuters
BYD to bring two more plug-in hybrid models to Germany this year
STUTTGART, Germany, April 29 (Reuters) - China's BYD ( opens new tab will bring two more plug-in hybrid models to Germany this year, its chief for Germany and numerous other central European countries Maria Grazia Davino told Reuters on Tuesday, as the EV giant widens its product line-up to adapt to European demand. "Not everyone is ready for electric. We need something else to convince the customer," Davino said, speaking at the Reuters Automotive Conference in Stuttgart. "Every month, we find the best balance between what the customer wants and what makes distribution successful." BYD, which last year surpassed Tesla to become the world's largest EV manufacturer, is overhauling its European operations after early stumbles in the region, including insufficient dealers, a lack of local knowledge and a line-up without plug-in hybrids, stymied sales. The company is setting up national sales companies across Europe to support product distribution, provide customer services, and tailor its marketing to local consumers, Davino told Reuters. "This localisation effort is a big investment... you have to build everything," the former Stellantis executive said, adding it would take years to build a network. BYD currently offers just one plug-in hybrid in Europe, its Seal DM-i, which uses a small gasoline engine to recharge the battery and extend driving range. "In the near future, we will have two pillars: one fully electric, and the other DM-i," Davino said.
