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Hyatt Launches Unscripted While IHG Doubles Conversion Signings
Hyatt Launches Unscripted While IHG Doubles Conversion Signings

Skift

time3 hours ago

  • Business
  • Skift

Hyatt Launches Unscripted While IHG Doubles Conversion Signings

The DJIA ended Friday up 54 points while Nasdaq was down 62, the S&P 500 was flat and the 10-year treasury yield was down .01 to around 4.42%. Lodging stocks were mixed. Truist Securities lowered their already Street-low 3Q RevPAR growth forecasts, saying it already looks like it will be a miss versus current consensus expectations. They expect company 2025 RevPAR guides to track to the bottom end of the guidance ranges. For US mid and upper-end hotels, Truist Securities lowered RevPAR expectations to a drop of -0.5 to -2.5% from -2% to +1% previously. For 2Q25, they expect flat to +2% for US mid and upper-end hotels. They now expect limited service to be 300 basis points below this range, down another 100 basis points from their previous expectations. Truist Securities downgraded both Airbnb and Park Hotels and Resorts. ABNB is downgraded to Sell from Hold with a $106 price target, down from $112, while PK is downgraded to Hold from Buy with a price target of $11, down from $16. They also took down price targets on Choice, DiamondRock, Hyatt, Marriott and Ryman. IHG Hotels & Resorts said they have seen a steady increase in conversion activity in recent years, with its total global conversion signings nearly doubling between 2023 and 2024. In the first quarter of 2025 alone, conversions accounted for around 60% of global openings and 40% of global signings for IHG Hotels & Resorts. IHG Hotels & Resorts' soft brands include Vignette Collection (in the luxury and lifestyle segment) and voco hotels (in the premium segment), which enjoyed record opening and signing totals in 2024. Premium brand Ruby will offer additional flexibility for owners interested in conversion and adaptive reuse projects, in addition to new builds, across the urban lifestyle space. In the midscale segment, the Garner hotels brand continues to deliver on its promise of quality and affordability for guests and faster ramp-up times for owners. Following the 2023 opening of its first Americas destination, Vignette Collection's ongoing regional expansion includes recent openings in Lima and San Francisco and signings in Japan, France and Germany. voco hotels aims to reach 200 open or pipeline global properties by 2028, bolstered by late 2024 Americas openings in Atlanta, Georgia; Tucson, Arizona; and Laguna Hills, California. voco hotels' latest global signings include six in Greater China and planned market debuts in Canada, Aruba and Turkiye. Within two years of its August 2023 launch, the midscale conversion brand Garner hotels has surpassed 120 open and pipeline hotels and is positioned to quadruple its worldwide reach in the coming years. Notable recent openings include the 11th Americas Garner hotel in Panama City Beach, Florida, along with global debuts in Germany, Italy and Japan. New signings will also introduce the brand to Canada, Turkiye and beyond. The early 2025 acquisition of premium urban lifestyle brand Ruby, now IHG Hotels & Resorts's 20th global brand, brings more than 30 hotels to the portfolio. IHG Hotels & Resorts expects Ruby to be ready for franchising within the U.S. later this year and anticipates opening more than 120 banded hotels within the next decade, including new signings in Copenhagen, Berlin and Geneva. Sonder Holdings said it received an expected deficiency notification from the Nasdaq Stock Market due to its failure to file a timely Form 10-K annual report. SOND has 60 calendar days to submit a plan to regain compliance. The iconic Waldorf-Astoria Hotel will finally reopen to guests in September, months later than Hilton promised it would, and after four previous delays since the hotel closed in 2017. A Waldorf-Astoria New York spokesperson told The Post, "We expect to open our doors sooner. Our exact opening date is still being determined." The Hotel Monroe is officially open in Monroe, Louisiana. Co-owned by Michael Echols, the property includes nearly 70 guestrooms, multiple restaurants, a rooftop bar and an event ballroom. Embassy Suites by Hilton Orlando Lake Buena Vista Resort is currently undergoing a massive renovation. The resort has 334 suites, multiple dining offerings, over 6,500 square feet of flexible event space, a pool that is both outdoors and indoors, a splash pad, cabanas by the pool, a fitness center, a tennis and pickleball court, a volleyball court, a half-court basketball area and a playground. Phase 1 of the renovations has been completed, and it included new furniture in both the lobby spaces and the restaurant, new pavers around the pool area, and new carpeting in the hallways and conference spaces. The resort is currently in its second phase of renovation and will be completed in October 2025. This part of the renovation is dedicated to the complete overhaul of the rooms. Construction has begun on a new Tru by Hilton hotel in Hagerstown, Maryland. The hotel is expected to open in spring 2026 and will feature 100 guestrooms, a large lobby with workspaces and games, a market and a fitness center. The Tru by Hilton is operated by Bowman Hospitality. A new, nine-story Vanguard Hotel, part of Marriott Bonvoy's Autograph Collection, is now open in Ann Arbor, Michigan. The property features 188 guestrooms, onsite dining, and over 11,000 square feet of meeting and event spaces. Hyatt Hotels Corporation announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Unscripted by Hyatt hotels will bring to life a flexible, collection-style approach where each property reflects its own identity and local flavor yet remains unmistakably Hyatt in quality and care. The Unscripted by Hyatt brand has over 40 hotels globally in active discussions to join the brand. Hyatt's focus on its Essentials portfolio is part of its insights-led evolution to deepen and enrich experiences for guests and owners within five distinct brand portfolios. As Hyatt scales its select service offerings within its Essentials portfolio, it is simultaneously expanding its Lifestyle and Luxury portfolios to grow in more markets, with more members, for more stay occasions. The Lifestyle portfolio added more than 30 new properties and 3,500 rooms between the first quarter of 2024 and the first quarter of 2025, including exciting openings and the acquisition of Standard International's brands. The Standard, The StandardX and Bunkhouse Hotels are generating strong demand from guests, group customers, and owners alike as Hyatt increases its lifestyle offerings. The recent formation of Hyatt's Lifestyle Group, led by Amar Lalvani, President & Creative Director, is focused on enhancing Hyatt's leading position in the lifestyle segment. Hyatt's growing Luxury portfolio invites guests to experience a curated assortment of brands that span cultural immersion, transformational wellbeing, residential modern elegance, and more. With brands like Park Hyatt which combines sophistication with understated luxury, the culturally rich and environmentally conscious Alila, and the compilation of independent, one-of-a-kind luxury hotels in The Unbound Collection by Hyatt, Hyatt's Luxury portfolio continues to see strong, sustained demand from guests and owners alike, At the end of the first quarter of 2025 compared to the same period last year, the number of rooms in the Luxury portfolio has grown by more than 5%. As an extension of Hyatt's luxury growth, Hyatt is also seeing increasing demand for its branded residences. Hyatt's growing branded residential portfolio includes brands like Park Hyatt, Thompson Hotels, Andaz, The Standard, Miraval, and more. With more than 50 branded residential projects open or in its pipeline around the world, Hyatt's rich legacy in luxury enables the company to redefine residential living excellence. Sage Hospitality announced a partnership with CL Hotels. The partnership brings three lifestyle hotels into the Sage Hospitality management portfolio and marks the beginning of a long-term collaboration between the two organizations, each dedicated to creating thoughtful and immersive hospitality experiences in high-demand leisure and urban destinations. Sage Hospitality will oversee all operations at the hotels, with support from Sage Restaurant Concepts, on food and beverage operations. The hotels include: Hotel La Jolla, A Curio Collection Hotel, a 110-room coastal retreat in San Diego. Following a multi-million dollar renovation, the hotel now features refreshed guestrooms, expansive event space, and two distinct dining concepts. The Coachman Hotel is a 104-room boutique hotel in South Lake Tahoe featuring community-focused spaces like an outdoor pool, fire pits, and a café-bar. Located in the heart of Miami Beach, Circa 39 is a vibrant 97-room hotel featuring lush courtyards, a pool, restaurant and beach service. As part of its long-term vision for the property, CL Hotels is undertaking a multi-million dollar renovation and rebranding, with Circa 39 set to join the Vignette Collection by IHG. Swire Properties sold the 2.8-acre site of its once-planned office supertall in Miami's Brickell to the Melo Group for $211.5 million in an all-cash deal, according to The Real Deal. Swire Properties hired CBRE to market the One Brickell City Centre property for sale earlier this year, after officially pulling the plug on the project due to the challenging office market. Swire Properties plans to use proceeds from the sale of the Brickell site for its planned Mandarin Oriental-branded condo and hotel project on nearby Brickell Key, which has more than $1 billion in presales. The long-shuttered Bonneville Hot Springs Resort & Spa, in North Bonneville, Washington, has reopened. New owner Sazzadur Rahman of Fusion Lodgingpaid $12.5 million for the property and $4 million to upgrade the rooms, pool and other parts that had been closed for almost nine years, and has more plans to enhance the property. The property features a new restaurant and bar, coffee shop, full-service spa, indoor pool and hot tub, outdoor hot springs pool and a children's pool. The Stanton House at The Whaler's Inn is opening on June 10, 2025, in Mystic, Connecticut. The expansion introduces 10 luxurious suites and the main floor functions as an event space. Wellington Lifestyle Partners is moving ahead with plans for a mini-downtown within Wellington's horse country. The village planning board has granted first approvals for The Marketplace, which would feature restaurants, shops, an 80-room hotel and 89 luxury condos on 17.8 acres in Wellington, Florida. The Wellington Village Council is scheduled to consider the project June 10. JLL's Hotels & Hospitality Group arranged a $136 million refinancing for the Fairmont Orchid located on Hawaii's Big Island. JLL's Hotels & Hospitality Group worked on behalf of the borrower, Mirae Asset Global Investments Co., Ltd., to secure a five-year, fixed-rate loan through New York Life Real Estate Investors. The Fairmont Orchid boasts 540 keys, oceanfront pool, full-service spa, a fitness center, retail shops, a ten-court tennis facility, seven onsite food and beverage outlets and approximately 108,000 square feet of meeting space. The property owner, Mirae Asset Global Investments Co., Ltd. Is undertaking a multi-year, $110 million renovation project with Phase 1 scheduled for completion this year. Personnel Highlights Hotel Equities, Atlanta, has appointed Juan Corvinos as president of the newly launched Caribbean & Latin America division to further develop the company's third-party management business in the region. HE CALA is launching with two dedicated verticals: an All-Inclusive Resorts and Urban and Lifestyle Hotels. HE's CALA portfolio is currently comprised of nine properties and nearly 1,000 hotel rooms under development in the region, including locations in Curacao, Dominica, Grenada, Mexico, St. Thomas and Trinidad & Tobago. Corvinos most recently served as senior vice president of Development, Architecture, Design & Construction for Latin America for Hilton. Majestic Hospitality named David Kuperberg managing director of real estate. In his new role, Kuperberg will bring a strategic and hands-on approach to working with hotel developers and owners. Kuperberg joins Majestic Hospitality from Hyatt, where he played a key role in the growth and success of the Dream portfolio after Hyatt's acquisition of Dream Hotel Group.

Airbnb shares dip as Truist cuts stock to Sell on weak summer trends, valuation
Airbnb shares dip as Truist cuts stock to Sell on weak summer trends, valuation

Yahoo

time2 days ago

  • Business
  • Yahoo

Airbnb shares dip as Truist cuts stock to Sell on weak summer trends, valuation

-- Shares in Airbnb Inc (NASDAQ:ABNB) fell roughly 2% at market open Friday after Truist Securities downgraded the stock to Sell from Hold due to soft summer leisure trends and concerns over valuation. The brokerage also cut its price target to $106 from $112, warning that both U.S. and European demand appear weaker than investors currently anticipate. 'We believe soft summer leisure trends, both for the U.S. and Europe (difficult y/y comp in Europe due to last summer's events) are not being fully anticipated by analysts and investors,' Truist analysts led by C. Patrick Scholes said in a note. They also flagged valuation as a headwind, noting they 'do not believe the premium valuation multiple vs. other not too dissimilar asset-lite hospitality companies such as Hilton (NYSE:HLT) is fully deserved.' Truist's downgrade is part of a broader recalibration of expectations across the lodging sector, as analysts lower their 2025 Revenue per Available Room (RevPAR) forecasts. The broker sees third-quarter RevPAR down 3% to 1% for U.S. mid and upper-end hotels, below consensus estimates of flat growth. Limited service hotels are expected to perform worse, with RevPAR seen falling between 4% and 2%. The analysts cite a combination of weaker consumer and business confidence, cuts in government travel, and reduced inbound international demand as key factors behind the softer booking trends. While the softness isn't considered severe, Truist said RevPAR is tracking roughly 150 basis points below current Street expectations for the third quarter. 'To be clear, the softness we observe is not anywhere near the demand collapse like what occurred during Covid nor is it GFC-esque but rather RevPAR growth for 3Q and into 4Q simply looks 'soft' to the tune of approx. 150 bps. below current Street expectations,' the analysts explained. Park Hotels & Resorts (NYSE:PK) was also downgraded to Hold from Buy, due to its high leisure exposure—especially in Hawaii—and elevated leverage. Truist said tourism expectations in Hawaii have deteriorated, with the University of Hawaii Economic Research Organization noting that weakness is 'primarily due to actual and threatened U.S. tariff hikes that are much larger than anticipated, as well as adverse effects on increased federal policy uncertainty around trade, immigration, spending and tax cuts.' Despite a stable trend in average daily rates (ADR), Truist warned that the industry's historical tendency to cut prices to stimulate demand during periods of weakness could return if softness continues. Related articles Airbnb shares dip as Truist cuts stock to Sell on weak summer trends, valuation AGCO downgraded as Citi says risk/reward now more balanced Sanofi, Regeneron shares nosedive after mixed Itepekimab results Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Indian hospitality RevPAR up 16.3% in Q1 as sector adds 9,500 keys: JLL
Indian hospitality RevPAR up 16.3% in Q1 as sector adds 9,500 keys: JLL

Business Standard

time2 days ago

  • Business
  • Business Standard

Indian hospitality RevPAR up 16.3% in Q1 as sector adds 9,500 keys: JLL

India's hospitality industry reported a 16.3 per cent increase in Revenue Per Available Room (RevPAR) in Q1 2025 compared to the same period in 2024, according to JLL. RevPAR also rose 8 per cent from Q4 2024 across India. During the quarter, 79 hotels with 9,478 keys were signed, indicating continued investor activity. This was in addition to 31 branded hotels comprising 3,253 keys commencing operations. Bengaluru recorded the highest RevPAR growth at 38.3 per cent, supported by the Aero India 2025 event. Delhi and Mumbai followed with 26.2 per cent and 21.3 per cent growth, respectively. Chennai registered an 18.7 per cent increase, aided by corporate travel and events such as the Annual Leather Fair and USICON. Hyderabad posted 15.1 per cent growth, driven by average daily rate increases despite a slight occupancy decline. As per the data, Maharashtra recorded the highest number of branded hotel openings with 836 keys, while Karnataka saw the highest number of branded hotel signings with 1,352 keys during the quarter. The upscale and midscale segments saw the maximum number of openings as well as signings. Data showed that in the quarter, the upscale segment saw 10 branded hotels with 843 keys being opened and 21 hotels with 2,734 keys being signed. The midscale segment saw 12 branded hotels with 934 keys being opened and 29 hotels with 2,821 keys being signed. Upper upscale and luxury followed close behind, with the economy segment lagging, witnessing only one hotel opening and six signings. The majority of branded hotel openings and signings were focused in tier 2 markets. Data showed that 15 branded hotels with 1,307 keys were opened and 50 hotels with 5,904 keys were signed solely in tier 2 markets — more than the combined volume in tier 1 and tier 3 markets. Transaction activity included Chalet Hotels Limited acquiring The Westin Resort & Spa, Rishikesh (141 keys) for approximately ₹530 crore. Strategic partnerships also featured during the quarter, including Hilton's agreement with NILE Hospitality to launch 75 Hampton brand hotels, with openings starting in 2026. 'The robust pipeline of 79 new hotel signings representing 9,478 keys this quarter reflects strong investor confidence in India's hospitality fundamentals. With JLL projecting USD 1 billion in investments by 2028, we are witnessing a transformation in the market that balances immediate performance gains with strategic long-term positioning across all tiers and segments,' said Jaideep Dang, Managing Director, Hotels and Hospitality Group, India, JLL. The projected growth is notable, given that India's hospitality sector saw $340 million in hotel transactions last year.

Major Wellness Hotels Stage Top-Line Comeback in 2024
Major Wellness Hotels Stage Top-Line Comeback in 2024

Hospitality Net

time3 days ago

  • Business
  • Hospitality Net

Major Wellness Hotels Stage Top-Line Comeback in 2024

Major Wellness hotels had a standout top-line performance in 2024, generating more than twice as much TRevPAR as No Wellness hotels. Minor Wellness posted the highest rise in RevPAR and TRevPAR growth during 2024 and were the best performers in the Luxury and the Upper Upscale categories. Occupancy remained largely stable across the board in 2024. Average ancillary revenue, a key part of TRevPAR, was somewhat lower than in 2023. Major Wellness outperformed Minor Wellness in leisure performance and was the only group that could also raise per-room F&B revenue, albeit just slightly. Minor Wellness continued to lead in profit conversion, although Major Wellness hotels sharply improved GOPPAR results in the Upscale category Hotels with Major Wellness offerings –– those receiving over $1mn or 10% of total revenue from wellness and leisure –– had a strong performance in revenue generation globally in 2024, hospitality advisor RLA Global said in its latest Wellness Real Estate Report, published in partnership with P&L benchmarking firm HotStats for the 6th year in 2025. Average TRevPAR at Major Wellness properties was 56% higher than at Minor Wellness hotels, and exceeded that of hotels with no wellness services by a striking 108%. Minor Wellness continued to lead in RevPAR and TRevPAR growth in 2024, although Major Wellness assets increased revenue KPIs by up to 160% in the Upscale hotel category, according to the report findings. Major Wellness hotels also fared better in Upscale in terms of absolute profit. 'Major Wellness hotels came roaring back in 2024, displaying a standout top-line performance in TRevPAR and RevPAR and impressive year-on-year growth rates in the Upscale category. The all-important bottom line performance showed Major Wellness outperforming Minor Wellness in GOPPAR in absolute terms in 2024, but Minor Wellness had higher year-on-year GOPPAR growth compared to 2023,' Roger A. Allen, Group CEO of RLA Global, said. 'Major Wellness assets in the upscale segment are now outperforming even luxury properties in total revenue per room — a clear sign that traditional assumptions about service levels and positioning are being challenged. This shift could have significant implications for how capital is allocated and how future developments are designed,' Rachael Rothman, Head of Hotels Research and Data Analytics at CBRE, said. Occupancy rates remained largely stable in 2024, slightly up at Major and Minor Wellness hotels and a bit down at hotels with no wellness offerings. Ancillary spending was somewhat lower than in 2023, and accounted for 56% of TRevPAR at Major Wellness and 38% at Minor Wellness. 'Occupancy is holding steady, showing that travel demand remains strong. But hotels can't just ride the wave anymore — with revenue growth starting to soften, the real challenge is unlocking more on-property spend, especially in wellness, where guest demand is high but monetisation still lags,' Michael Grove, CEO of HotStats, said. Major Wellness properties had a healthy leisure performance with a profit conversion of 49%. Payroll represents 35% of their leisure income, suggesting significant staff requirements, but departmental expenses are minimal at 16%, reflecting efficient operational spending. Major Wellness was the only group that could increase F&B revenue per occupied room in 2024, but just by 1% – suggesting that TRevPAR is mainly driven by the rooms and leisure departments. 'As wellness offerings evolve, it's clear that operational efficiency and targeted F&B concepts in Minor Wellness properties are driving profitability, while Major Wellness must look beyond traditional offerings to sustain growth,' Edward Harvey, Director at Elevate FB, said. Important industry trends the Wellness Real Estate Report identified in 2025 include the return to foundational health habits increasingly driving wellness space design, experiences outvaluing opulence in luxury living, and hotels prioritise sleep to repeat business, among others. The annual Wellness Real Estate Report and its mid-year updates evaluate average hotel performance based on HotStats data covering over 11,000 Major, Minor and No Wellness hotels of different classes worldwide. Processing property-level KPI results, such as ADR, occupancy rates, TRevPAR, GOPPAR and GOP, the report and its updates present how wellness contributes to hotel revenue flows and operating costs, and what effects it has on margins and profits. DOWNLOAD THE REPORT About RLA Global RLA Global is a leading boutique advisory firm, specializing in resorts and destinations, mixed-use developments, and complex hospitality and tourism assets. We engage projects from a highly strategic perspective right down to the finest details, encompassing the entire life-cycle of leisure and hospitality assets. The firm has a proven track record of 100+ high-profile projects, across four continents. RLA Global is recognized by the European Travel Award as one of the Best International Leisure and Hospitality Advisors.

3 Stocks Worth Watching in a Promising Hotels & Motels Industry
3 Stocks Worth Watching in a Promising Hotels & Motels Industry

Yahoo

time5 days ago

  • Business
  • Yahoo

3 Stocks Worth Watching in a Promising Hotels & Motels Industry

The Zacks Hotels and Motels industry is benefiting from an increase in occupancy, average daily rate (ADR) and revenue per available room (RevPAR). The industry's demand outpaced supply in the first quarter of 2025. Industry participants are concentrating on growth strategies, including expanding their portfolios, converting properties, forging partnerships and enhancing loyalty programs. Industry players, such as Marriott International, Inc. MAR, Hilton Worldwide Holdings Inc. HLT and Soho House & Co Inc. SHCO, are likely to benefit from the factors mentioned above. Industry Description The Zacks Hotels and Motels industry comprises companies that own, lease, manage, develop and franchise hotels. Some vacation ownership and exchange firms are also part of the industry. Several participants own, construct and operate resorts. Some companies develop lodges, villages and mobile accommodations, including modular, skid-mounted ones and central amenities that provide long-term and temporary workforce accommodations. Some industry players develop, market, sell and manage vacation ownership and associated products. A few hoteliers also offer studios, one-bedroom suites and accommodations to mid-market business and personal travelers. 3 Trends Shaping the Future of the Hotels & Motels Industry RevPAR & ADR Growth in Q1: Per a CBRE report, in the first quarter of 2025, the hotel industry experienced a 0.4% year-over-year increase in occupancy as demand outpaced supply. Increased occupancy, combined with a 1.9% uptick in ADR, contributed to a 2.2% improvement in CBRE has revised its 2025 outlook for the U.S. hotel industry, lowering expectations for occupancy, ADR and RevPAR due to a softer economic forecast and higher projected inflation. The firm now anticipates a 1.3% year-over-year increase in RevPAR, down from its earlier 2% projection, with ADR and occupancy growth revised downward. Despite the more cautious forecast, CBRE believes that the hotel sector will remain resilient, supported by stronger group and business travel, a weaker U.S. dollar, and more affordable airfares, all factors that can drive both domestic tourism and international arrivals. Digitalization to Drive Growth: Hotel owners are focused on maintaining the balance between maximizing hotel profitability and driving guest satisfaction. To this end, hoteliers have leveraged mobile and web check-in and mobile key technologies. These hoteliers also increased the use of digital tools to strengthen infrastructure, grow online package sales, enable self-service bookings, make real-time offerings and enhance the overall customer experience. This and the emphasis on pricing optimization and merchandising capabilities will likely help hoteliers capture additional market Costs Remain Worrisome: Industry participants are concerned about higher costs. Rising salaries, wages and benefits have been adding to labor costs. The hospitality sector continues to struggle with labor shortages, driving up wages and reducing service quality. Hotels are finding it difficult to hire and retain staff, leading to reduced capacity and operational challenges. Heightened geopolitical risks and persistent macroeconomic uncertainty are of concern to the industry. Increases in food and beverage, and non-operating costs, as well as increased renovation costs, are hurting the industry. Zacks Industry Rank Indicates Bright Prospects The Zacks Hotels and Motels industry is grouped within the broader group's Zacks Industry Rank, which is the average of the Zacks Rank of all the member stocks, indicates bright near-term prospects. The Zacks Hotels and Motels industry currently carries a Zacks Industry Rank #88, which places it in the top 36% of the 245 Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than two to industry's position in the top 50% of the Zacks-ranked industries results from a positive earnings outlook for the constituent companies in aggregate. Looking at the aggregate earnings estimate revisions, analysts are gradually gaining confidence in this group's earnings growth potential. Before we present a few stocks that you may want to keep an eye on, let us look at the industry's recent stock-market performance and valuation picture. Industry Outperforms the S&P 500 In the past year, the Zacks Hotels and Motels industry has outpaced the S&P 500 but has underperformed the sector. Over this period, the industry has appreciated 11.7% compared with the sector's rise of 18%. Meanwhile, the Zacks S&P 500 composite has rallied 9.3%. Hotels & Motels Industry's Valuation On the basis of the trailing 12-month EV/EBITDA, which is a commonly used multiple for valuing Hotels and Motels stocks, the industry is currently trading at 16.68X compared with the S&P 500's 16.39X. The sector's trailing 12-month EV/EBITDA ratio stands at the last five years, the industry has traded as high as 90.86X and as low as 13.01X, the median being 17.40X, as the chart below shows.3 Hotels & Motels Stocks to Watch Soho House: The company reported strong first-quarter results, driven by strategic initiatives that are resonating with its global membership base. The company posted an 8% year-over-year increase in total revenues and noted meaningful growth in adjusted EBITDA, reflecting improved profitability. Key growth drivers include ongoing enhancements to the member experience across its global portfolio of Houses, and property openings such as the upcoming Soho Farmhouse currently flaunts a Zacks Rank #1 (Strong Buy). The Zacks Consensus Estimate for Soho House's 2025 bottom line suggests a surge of 81.1% from the year-ago period's actual. SHCO shares have risen 20.6% in the past year. You can see the complete list of today's Zacks #1 Rank stocks here. Marriott: The company is benefiting from robust leisure demand and solid global booking trends. Also, substantial RevPAR growth in the international markets continues to drive improvements. The emphasis on expansion initiatives, digital innovation and the loyalty program bodes well. Marriott continues to enhance its Bonvoy loyalty program, which now has more than 237 million currently carries a Zacks Rank #3 (Hold). The company's 2025 top and bottom lines are likely to witness year-over-year growth of 4.5% and 8.3%, respectively. MAR shares have gained 10.1% in the past year. Hilton: Solid improvement in RevPAR on the back of increased occupancy rates and ADR continues to drive growth. Strong demand for leisure travel, along with growth in business transient and group travel, supported the performance. Also, Hilton's focus on unit expansion, hotel conversions and loyalty programs bodes currently has a Zacks Rank #3. The Zacks Consensus Estimate for Hilton's 2025 EPS suggests growth of 10.5% from the year-ago period's actual. HLT shares have jumped 22.4% in the past year. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Marriott International, Inc. (MAR) : Free Stock Analysis Report Hilton Worldwide Holdings Inc. (HLT) : Free Stock Analysis Report Soho House & Co Inc. (SHCO) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research

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