Latest news with #RewardsMembers
Yahoo
3 days ago
- Entertainment
- Yahoo
Chipotle IQ trivia game returns: Here's how to play and win free food
Chipotle has brought back a trivia game that gives Chipotle Rewards members a chance to win buy-one-get-one food deals and other rewards, the company announced on Monday, Aug. 11. The game, called Chipotle IQ, tests customers' knowledge of everything from Chipotle's food to sourcing and sustainability efforts, according to a news release from the chain. This is the sixth year Chipotle has run this promotion, the company said, although this will be the first year the gameplay period will span two weeks. This is also the first year customers can play to win multiple food prizes, according to Chipotle. The chain says it will offer 6,000 BOGO entrée codes, 2,000 free Adobo Ranch offers, and 2,000 free Queso Blanco offers per hour to the first 10,000 Chipotle Rewards members who score a 5 out of 5 on Chipotle IQ. Players who score 4 out of 5 will receive 25 rewards points in their Chipotle Rewards account when available. Chipotle says there are up to 400,00 Chipotle Rewards points available each day, and players can win up to three prizes across both weeks of gameplay, including one BOGO offer, one side, and 25 rewards points. 'We saw a 20% year-over-year increase in participation from 2023 to last year, underscoring just how much our fans enjoy putting their knowledge of Chipotle to the test,' said Chris Brandt, President and Chief Brand Officer, in a news release. 'As we return for the sixth year, we're leveling up the experience with our longest gameplay period in the promotion's history and our biggest prize pool yet.' More food news: Chick-fil-A unveils new fall menu items: Here's when you can get them How to play Chipotle IQ Chipotle Rewards members can play Chipotle IQ from 9:01 a.m. ET to 8:59 p.m. ET on the following dates: Tuesday, Aug. 12 through Thursday, Aug. 14 Tuesday, Aug. 19 through Thursday, Aug. 21 Fans can expect multiple-choice, true-or-false, and short-answer questions, and the game can be played once per day, according to Chipotle. Players can test their knowledge by visiting and sign in with the email linked to your Chipotle Rewards account to begin. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@ This article originally appeared on USA TODAY: Chipotle IQ trivia game returns. Here's how to play and win free food.
Fast Company
30-07-2025
- Entertainment
- Fast Company
Watch out, Starbucks: Taco Bell just introduced its own ‘secret menu' feature
The concept of 'menu hacking,' or modifying an existing fast-food menu item with a few ingredient tweaks, has been around for years. But with the rise of food-based content creators on TikTok, #menuhack has become its own genre of content, spawning trends from a McDonald's ice cream dipped in coffee to a Starbucks Frappuccino inspired by the Barbie movie. Amid this flurry of custom orders, few menus have been hacked more than Taco Bell's. Now, Taco Bell is formalizing menu hacking with a new feature called 'Fan Style.' The tool, which is currently available via Taco Bell's app for the brand's Rewards members, lets fans design their own custom orders, name them, and earn extra Rewards points when other fans order them. Later this year, Taco Bell plans to select some of the most popular Fan Styles to appear on its national menu. Taco Bell isn't the first fast-food giant to land on the bright idea of turning menu-hacking culture into an actual product offering. In 2022, McDonald's launched its own limited-time Menu Hacks menu. In 2023, Chipotle launched a fajita quesadilla inspired by a TikTok trend. And early this month, Starbucks turned its iconic 'secret menu' into an actual rotating menu inspired by online drink creations. As digital ordering becomes increasingly popular and social media powers a constant food trend cycle, fast-food hacks are no longer reserved for fans in the know. Now, they're an integrated part of the ordering experience. Taco Bell menu hacks take off According to Dane Mathews, Taco Bell's chief digital and technology officer, the company's digital sales—including via the app, kiosks, and third-party delivery—have grown 37% year over year. Now, 42% of Taco Bell's total sales come through digital channels. Alongside the move away from in-person ordering has come a spike in customizations: Today, 66% of all Taco Bell app orders contain at least one customized product. Over the past few months, Taco Bell fans on TikTok have found countless ways to remix the brand's relatively limited ingredient profile into custom creations, whether that be to score a better deal, make the chain's classic offerings a bit healthier, or to boost the flavor profile of a plain bean-and-cheese burrito. While Mathews says that having a personal go-to order has been a 'status symbol of true Taco Bell fandom for decades,' it's certainly becoming a more mainstream concept. 'Fan Style elevates menu hacks out of the comment sections and gives the biggest fans an opportunity to earn points, ad placements, and even a spot on the national menu,' he adds. How to use Taco Bell 'Fan Style' Feature To create a Fan Style order, users can navigate to the Fan Style section of the app and build an item as they see fit, adding and subtracting ingredients until it matches their preferences. Then, they'll need to save the custom order to their profile by clicking the 'share' button and giving it a personalized name. 'Imagine 'Dan Made This Style': a Cheesy Gordita Crunch that removes the Spicy Ranch and adds Creamy Jalapeño Sauce and jalapeños for extra spice,' a Taco Bell press release suggests. From there, users can share their menu hack order on social media, which will allow them to receive Rewards points anytime someone else orders their Fan Style—turning the feature into what's essentially a free marketing blitz for Taco Bell. Unfortunately, the app itself doesn't currently display others' Fan Styles, so fans have to find them on social media or through Taco Bell's out-of-home ad campaign in order to actually try someone else's creation. Sometime later this year (the company didn't provide specifics), Taco Bell will select a few Fan Styles to appear on the national menu for a limited time. When it comes to potential logistical challenges associated with giving fans free rein to hack the menu, Mathews says that isn't a major concern, considering that employees have become pretty familiar with assembling customizations in recent years. 'Whether it be swapping protein choices, adding craveable sauces [like the all-new Sweet Chipotle BBQ], or hacking a rendition to emulate a retired favorite item—our team members have always helped bring these customizations to life,' he says. Like with Starbucks's new secret menu feature, Fan Style gives Taco Bell a simple way to tap into viral trends without actually creating those trends in-house; essentially outsourcing the ideation process to the creators who already do it best. As fast-food giants catch on to fans' desire for individualized orders, it's safe to say that the 'secret menu' is not so secret anymore.
Daily Mail
28-07-2025
- Business
- Daily Mail
Chipotle gives customers a chance to win free guacamole for a year
Chipotle is giving away free guacamole for a year — and all you need is Snapchat and an avocado. The chain is marking its biggest guac giveaway ever with a new 'AvoLotto Sweepstakes' running from today until Wednesday. Fans can open Snapchat, use the AR Lens to scan real avocados, and see if they've won. Winners will get a message with a code they must add to their Chipotle Rewards account within five days. Up to 1,000 people on each the three days will score a year's worth of free guac. On July 31 — National Avocado Day — Chipotle will give all Rewards members a free topping or side of guacamole with entrée purchases using the code at participating US stores. Those not into guac can try Chipotle's new Adobo Ranch sauce , now available at nearly 3,800 locations. Chipotle's guacamole is one of the chain's most popular homemade offerings. Crew members arrive at Chipotle restaurants every morning at 6:00 to prep the sauce made of up of avocados, cilantro, red onion, jalapeno, citrus juice and kosher salt. Besides avocados, Chipotle is celebrating the summertime by giving Rewards members the chance to earn extra point and badges through its 'Summers of Extras' offer. The in-app feature also comes with a private dashboard that tracks members' transaction performance against other users in their state. A longtime member of top fast-food chain lists , Chipotle is one of the nation's most popular restaurant brands that Wall Street experts revealed was one of the best stocks to invest in . While the chain is financially stable, it suffered a historic first quarter sales slump and was outperformed by the Noodles & Company pasta chain. The sales dive is not getting in the way of Chipotle's plans to keep growing. Prior to the quarterly earnings release, the chain responded to bankruptcy rumors by announcing plans to open between 315 and 345 restaurants this year. The expansion is part of Chipotle's strategy to reach 7,000 locations in the US and Canada. The company is also getting ready to open its first restaurant in Mexico next year through a partnership with Alsea. The expansion agreement was met with mockery from fans , but it's a business venture Chipotle believes will be beneficial. 'We are confident that our responsibly sourced, classically-cooked real food will resonate with guests in Mexico,' said chief business development officer Nate Lawson. 'The country's familiarity with our ingredients and affinity for fresh food make it an attractive growth market for our company.' The chain will release its second quarter earnings report on July 23. As of now, experts predict the chain will suffer its second straight sales decline.
