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Business Upturn
2 days ago
- Business
- Business Upturn
Breakthrough From NOVA Named 'Mushroom Powder Product of the Year' In 2025 Mindful Awards Program
LOS ANGELES, June 12, 2025 (GLOBE NEWSWIRE) — The 2025 Mindful Awards Program, an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods, today announced that Breakthrough from NOVA , a trailblazer in the realm of women's holistic wellness, has been selected as 'Mushroom Powder Product of the Year' in the 7th annual awards program. Breakthrough from NOVA is a dynamic wellness drink mix for performance, energy, and focus. The functional mushroom powder-based formula is engineered to adapt to the unique demands of women and support the full spectrum of a woman's body, brain, and being. The NSF Certified for Sport® drink mix blends seven adaptogens, including a proprietary, clinically tested, full-spectrum mushroom compound made from six organic U.S.-grown species: cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet. Breakthrough is also beneficial for women navigating GLP-1 regimens as it helps to support gut diversity and microbiome health. Adaptogens like Rhodiola rosea (Rhodiolife®) and cordyceps also help to restore energy and endurance as well as preserve muscle. The formula's D-ribose promotes cellular recovery, and its CBD + biotech targets the ECS, reinforcing hormonal balance and emotional resilience. With lion's mane delivering superior gut-brain support, the gut is better prepared to intake nutrients. Breakthrough's mushrooms are full-spectrum and unextracted, preserving their naturally occurring beta-glucans and polyphenols to offer deeper gut and immune support. In addition, Rhodiolife® has also been clinically tested to help regulate cortisol, support mood and muscles during exercise and enhance recovery. NOVA's patented biotech (DehydraTECH™) delivers CBD with 10x absorption, while D-ribose, a naturally occurring sugar critical to ATP production, helps to fight fatigue and fuel cellular energy. The demand for consumer packaged goods (CPGs) remains largely consistent and constant even as consumer preferences evolve and change. The CPG market size is forecast to increase by USD 1,476.3 billion between 2024 and 2029. In 2025, sustainability is the CPG sector's newest consideration along with health-conscious consumer-driven trends and a shift toward e-commerce. With consumers relying more heavily on third-party validation when making new purchasing decisions, the Mindful Awards help brands and services stand out by showcasing products and services that represent the best in transparent, fair, natural, organic, sustainable, healthy, and delicious innovations. All nominations have been evaluated by an independent panel of experts within the consumer-packaged goods industry. 'Breakthrough isn't just a supplement—it's a science-backed power move for the modern, multidimensional woman, representing a revolutionary fusion of ancient wisdom and biotech-driven performance. Humans are unique and many single-ingredient solutions serve as one size fits all products that don't take into consideration that true wellness is the ability to adapt and empower individual bodies to thrive in every dimension,' said Travis Grant, Managing Director, Mindful Awards. 'Breakthrough's formula makes it a truly adaptive system that tunes itself to what each woman needs most. Mental clarity. Physical power. Recovery. Calm. Balance. Breakthrough meets women exactly where they are and supports them wherever they're going.' With scientifically proven benefits in performance, endurance, energy metabolism, stress resilience, and immune support, Breakthrough is designed to elevate physical, cognitive, and emotional wellness. Clinical trials show increased peak power, stamina, and endurance. 'At NOVA, we believe wellness shouldn't shrink a woman, it should fuel her expansion. Not every woman is the same, so our products, like Breakthrough, celebrate women as the complex, ever-evolving forces of nature they are. Breakthrough was formulated to be a revolution in a packet, challenging what wellness looks like and who it's actually for,' said Kathryn Robinson, Founder of NOVA. 'We're proud to accept the Mindful Award for 'Mushroom Powder Product of the Year!' We remain committed to quality and safety, and we'll continue to deliver multi-dimensional products that give our customers—whether athletes, professionals, moms, or all three—the confidence and results they need in a product they can trust.' The 2025 Mindful Awards winners range from groundbreaking food and beverage products to sustainable household solutions, redefining consumer experiences worldwide. This year's program attracted thousands of nominations from companies all over the world whose innovations enhance daily living, promote sustainability, and improve quality of life. About Mindful Awards The Mindful Awards organization is devoted to honoring mindful companies in the consumer-packaged goods industry that are setting the foundation for our future. Mindful Awards are devoted to providing a forum for public recognition around the achievements in categories Food, Beverage, Snacks, Supplements, Home, and Personal Care. Our mission is to bring awareness to the benefits of mindfulness and its impact on society as a whole. We believe that through mindfulness, we can create a more compassionate and sustainable world. For more information visit About NOVA NOVA emerges as a pioneering force in the realm of women's holistic wellness. As an innovative company, NOVA crafts more than just scientifically-backed products; it creates experiences that deeply resonate with the essence of womanhood for all women. NOVA is a genuine and authentic celebration of women in their entirety. Championing every element of a woman's journey, NOVA equips women with innovative wellness products and a community to design and realize their unique purpose. At the core of NOVA's ethos lies a commitment to excellence, innovation and challenging the status quo, placing the company at the forefront of the wellness revolution. NOVA's products are meticulously designed to cater to the multifaceted needs of diverse women, each blending empowerment, science, and integrity. Steadfast in breaking barriers, NOVA strives to redefine and create new standards that authentically represent women's experiences, endurance, achievements, and transformations because women are as diverse and multi-dimensional as the universe. Media Contact:Travis Grant Mindful Awards [email protected] 949.667.4475
Tatler Asia
2 days ago
- Health
- Tatler Asia
7 stress-relieving adaptogens in skin care
2. Rhodiola rosea Native to high-altitude, cold-climate regions, Rhodiola rosea has been used for centuries in Russian and Scandinavian medicine to reduce fatigue and support endurance. In skin care, it's being studied for its ability to improve skin tone and elasticity while reducing signs of oxidative stress. Rhodiola contains active compounds like rosavin and salidroside, which have been shown to help regulate the skin's stress response. Topically, these compounds may support mitochondrial energy production in skin cells, which is crucial for maintaining a healthy complexion under duress. Brands often include Rhodiola in 'anti-fatigue' or 'urban defence' lines, aimed at combating skin dullness and micro-inflammation caused by pollution and sleep deprivation. 3. Reishi mushroom Often called the 'mushroom of immortality' in Traditional Chinese Medicine, reishi (Ganoderma lucidum) is prized for its calming and restorative properties. It's packed with beta-glucans, polysaccharides and triterpenoids—compounds that support skin hydration and reduce inflammation and may help modulate the skin's immune response. In skincare, reishi is especially valued for its ability to soothe sensitivity and reinforce the moisture barrier. Some studies suggest it can inhibit tyrosinase activity, potentially helping to reduce pigmentation over time. You'll find it in formulas designed for compromised or post-procedure skin, where calming and barrier-repairing functions are essential. 4. Holy basil (Tulsi) Tulsi, or holy basil, holds a revered place in Ayurvedic medicine not only as a spiritual herb but also as a medicinal one. As an adaptogen, it's used to support the body's natural detox processes and defend against environmental stressors. In skincare, tulsi extract is valued for its rich phytochemical composition, including eugenol, ursolic acid and apigenin—compounds with demonstrated antibacterial, antioxidant and anti-inflammatory effects. Tulsi may help regulate sebum production, making it a useful ingredient for those dealing with stress-related breakouts or combination skin. Its ability to neutralise free radicals and reduce micro-inflammation makes it a quiet workhorse in products targeting skin clarity and balance. 5. Ginseng Panax ginseng, also known as Korean red ginseng, is one of the most extensively studied adaptogens. In topical formulations, it's included for its revitalising properties and high concentration of ginsenosides—saponin compounds that exhibit antioxidant, anti-ageing and skin-brightening effects. Ginseng is said to stimulate fibroblast activity, boosting collagen and elastin production, which in turn helps improve skin firmness and reduce the appearance of fine lines. It may also enhance blood circulation in the skin, giving the complexion a more energised, even tone. Ginseng is a mainstay in many high-end Korean skincare lines, where it's often paired with niacinamide or hyaluronic acid for a multi-pronged approach to skin renewal. 6. Schisandra berry Schisandra chinensis is a lesser-known adaptogen in skincare but one with an intriguing profile. Traditionally used in Chinese medicine to 'retain qi' and support liver function, schisandra's berries contain lignans—particularly schisandrin A and B—which have been shown to exert antioxidant and anti-inflammatory effects. In skin formulations, these compounds may enhance the skin's resistance to external stressors like pollution, UV exposure and irritants. Schisandra is also thought to improve skin tone and elasticity, though the research is still emerging. It's increasingly appearing in barrier-supporting creams and serums designed for skin that's chronically dehydrated or exposed to urban environments. 7. Licorice root Licorice root (Glycyrrhiza glabra) may not be the first adaptogen that comes to mind, but it's one of the most multifunctional. Containing glycyrrhizin, liquiritin and glabridin, licorice root is known for its soothing, anti-inflammatory and pigment-reducing properties. In stressed skin, particularly that prone to sensitivity or hormonal flare-ups, licorice helps calm inflammation while reducing redness and blotchiness. Glabridin, in particular, inhibits tyrosinase, making it effective in fading post-inflammatory hyperpigmentation. It's widely used in serums and moisturisers aimed at soothing reactivity while improving overall tone—a rare case of an adaptogen that's both corrective and preventative. Adaptogens in skincare are not miracle workers, but they represent a shift toward more holistic, resilience-focused approaches to beauty. As stress becomes a dominant factor in both internal health and external appearance, these ingredients offer a way to support the skin's ability to recover, adapt and resist. The science is still catching up to the marketing in some cases, but for the informed consumer, adaptogens are less about hype and more about long-term skin health. NOW READ Why fermented skincare products are the latest luxury must-have 10 perfumes that won't trigger your fragrance allergies 5 times Emma Stone nailed cool-girl beauty on the red carpet
Yahoo
29-03-2025
- Health
- Yahoo
Do Adaptogens Actually Benefit You? What You Need to Know Before Drinking Another New Age Beverage
Adaptogens are herbs, roots, other plants, and fungi that help your body respond to and recover from stress. Examples of common adaptogens include ashwagandha, Rhodiola rosea, ginseng, maca, ginger, and licorice root. Multiple studies suggest that some adaptogens are proven to assist with the body's response to stress, and can possibly aid with sleep issues and improve cognitive functioning. Adaptogens have historically been used in multiple herbal medical systems throughout the world, and have been offered as supplements in stores in recent years — now they're often included in nonalcoholic beverages to make them more accessible. Walk past the rows of refrigerated drinks in your usual supermarket, corner store, bodega, or artisanal grocer, and you're bound to find much more than the usual offerings of seltzers and sodas. There has never been a more bountiful array of canned nonalcoholic drinks available, and many of these are promoted as being quite different from their sugary soda counterparts. Instead, the new wave of pastel-colored and beautifully designed cans highlights the health-focused ingredients contained within each one, such as CBD, magnesium, prebiotics or probiotics, and perhaps most commonly: adaptogens. I keep a few nonalcoholic drinks in my refrigerator regularly. I don't love sweet drinks, and these tend to lean towards the tart, herbal, and bitter side, which is what I enjoy. However, for the vast majority of my favorites, including brands like De Soi, BRĒZ, and Recess, the packaging proudly proclaims that the beverage contains adaptogens or is adaptogen-rich. I primarily drink these products for their flavor — I simply find them delicious — but many others turn to them in equal parts for taste and the potential health benefits of the ingredients they contain. I suspect that many consumers who enjoy these beverages, including those who purchase them for their health claims, share the same questions as I do, or at least some uncertainty, about what adaptogens are and whether they can genuinely benefit you. In simple terms, adaptogens are roots, herbs, other plants, and fungi that help your body cope with stress. Rachel Gargano, MS, RD, CSSD, CBS and the Chief Registered Dietitian at Live it Up, provides a more detailed explanation, telling Food & Wine 'Adaptogens are plants thought to help the body better handle internal and external stressors, such as fatigue, anxiety, and even immune response.' Both Gargano and the Cleveland Clinic note that an ingredient must meet three criteria to qualify as an adaptogen: First, it cannot harm you or be toxic when taken in normal doses. Second, it must assist your body in adapting to stress. Finally, an adaptogen must help your body return to its normal functioning (an equilibrium also called homeostasis) after you've experienced stress. Related: People Are Using Elderberries to Cure the Cold and Flu — but Does It Actually Work? There are a lot of adaptogens out there, but some common examples include ashwagandha, ginseng, reishi, rhodiola, ginger, licorice root, and maca. Although drinks featuring these ingredients may be new to the beverage aisle in your grocery store, adaptogens have been available in the supplement sections of supermarkets and pharmacies for quite some time, and have been used in traditional medicine around the world for thousands of years, playing an essential role in medical systems such as Ayurveda, TCM (Traditional Chinese Medicine), and Sowa Rigpa (Tibetan medicine). It is crucial to note that adaptogens are not regulated by the FDA. Therefore, if you're looking for ingredients that are genuinely recognized as adaptogens and meet the criteria outlined above, it's best to look for items you recognize and that are widely regarded and researched as adaptogens. I have excellent news: Research suggests that adaptogens likely help with stress and can also aid related issues like difficulty sleeping or cognitive impairment. The primary way adaptogens function is by influencing your hypothalamic-pituitary-adrenal (HPA) axis, a neuroendocrine system essential for helping your body cope with stress. The HPA axis releases hormones such as cortisol and adrenaline in times of distress, and adaptogens can aid in regulating its response. Multiple studies have shown that adaptogens help the body manage and respond to stress. One review published in 2010 in the peer-reviewed journal Pharmaceuticals concludes that adaptogens may 'reduce stress-induced impairments and disorders related to the function of stress (neuro-endocrine and immune) systems.' Related: Foods Like Kimchi and Miso May Have Major Mental Health Benefits, New Study Suggests Another analysis from 2021 published in the peer-reviewed journal Nutrients found that 'natural adaptogens have the ability to increase the body's resistance to stress changes caused by different types of stressors,' and that they could potentially help treat chronic fatigue and cognitive impairment as well. More research is needed, but the science conducted thus far confirms that adaptogens can help you manage stress and possibly do even more. Regardless, Gargano emphasizes that 'the first thing to keep in mind is that the term adaptogen refers to the entire plant and how it functions, rather than any specific chemical within that plant. The compounds within adaptogens often need to work synergistically to provide the benefits we see in studies.' Two of the most common adaptogens — ashwagandha and rhodiola rosea — also happen to have greater bodies of research supporting their effectiveness. Studies from 2021 and 2022 concluded that ashwagandha was effective in helping subjects manage or respond to stress. According to research from 2008, Rhodiola rosea may decrease the body's cortisol response to stress and even enhance cognitive function when you're tired. These are just two examples of adaptogens that have been more closely researched, and it doesn't imply that other ingredients are less effective. 'Many adaptogens becoming popular today have been used for centuries as traditional medicine, including Panax ginseng, bacopa, reishi mushroom, astragalus, and eleuthero,' says Gargano. 'While there is more work to be done to prove their safety and efficacy, it's exciting to see research starting to underscore how these herbs can contribute to our health.' I reached out to one of my favorite nonalcoholic beverage brands, BRĒZ, to learn more about how and why it incorporates adaptogens into its products. To start, Founder and CEO Aaron Nosbisch explains that, 'Consumers are increasingly seeking functional beverages that offer more than just refreshment — they want drinks that provide tangible wellness benefits.' To see exactly which adaptogens are used in a drink, you'll typically need to look at the ingredient list. Two of the most common ones listed are reishi and lion's mane mushrooms. Some research suggests that reishi may aid your immune system. And Nosbisch notes that BRĒZ utilizes lion's mane in its drinks because it 'has been linked to enhanced memory, improved focus, and mood regulation. Research suggests it may also support nerve regeneration and overall brain health. If you're looking for advice on which adaptogens to try and whether they are suitable for you, consulting your healthcare provider is always the best option. However, if you're simply browsing the beverage aisle, you can also rely on trial and error to discover which drinks make you feel your best. Read the original article on Food & Wine
Associated Press
26-02-2025
- Business
- Associated Press
Sports Nutrition Ingredients Markets 2022-2030 with 2024 as the Base Year and 2025-2030 Forecasts
The 'Sports Nutrition Ingredients Market, Global, 2024-2030" report has been added to offering. The study period is 2022-2030, with 2024 as the base year and 2025-2030 as the forecast period. The research service on sports nutrition ingredients examines the market by various ingredient types, applications, and regions. Major ingredient types covered under the study scope are amino acids, proteins, vitamins and minerals, herbs and botanicals, and others. The protein segment accounted for most of the revenue share in 2024, with whey proteins and plant proteins driving most of the growth during the forecast period. During the forecast period, increasing demand for hydration and energy beverages will boost the penetration of ingredients like vitamins and minerals, L-theanine, and amino acids. Growing consumer awareness concerning the importance of mental wellness in physical resilience will boost the penetration of herbs and botanicals such as ashwagandha and Rhodiola rosea in sports nutrition products. Regionally, our analysis shows that North America held the largest revenue share in 2024 and will likely maintain its position over the forecast period. Asia-Pacific follows with the second-largest share in the global sports nutrition ingredients market. Dietary supplements held the largest share by application. However, we project the food and beverages segment to record the fastest demand growth during the forecast period due to increasing demand for sports bars and energy beverages and per capita expenditure on these products. Growth Opportunity Universe Key Topics Covered: Growth Environment:Transformation in the Sports Nutrition Ingredients Market Why is it Increasingly Difficult to Grow? The Strategic Imperative The Impact of the Top 3 Strategic Imperatives on the Sports Nutrition Ingredients Industry Growth Environment:Ecosystem in the Sports Nutrition Ingredients Market Scope of Analysis Segmentation by Type Segmentation by Application and Region Definitions - Amino Acids Definitions - Proteins Definitions - Vitamins and Minerals Definitions - Herbs and Botanicals Definitions - Others Definitions by Application Definitions by Indication Growth Environment:Companies to Action (C2A), Sports Nutrition Ingredients Market Competitive Environment Value Chain Analysis - Sports Nutrition Ingredients Key Competitors Product Matrix - Amino Acids Product Matrix - Proteins Product Matrix - Vitamins and Minerals Product Matrix - Herbs and Botanicals Product Matrix - Others Recent Product Launches - Finished Products, 2023 and 2024 Key Trends in the Sports Nutrition Market Growth Opportunity Analysis: Growth Generator in the Sports Nutrition Ingredients Market Growth Metrics Growth Drivers Growth Driver Analysis Growth Restraints Growth Restraint Analysis Forecast Considerations Pricing Analysis and Forecast Assumptions Revenue and Volume Forecast Revenue Forecast by Type Volume Forecast by Type Revenue Forecast by Region Volume Forecast by Region Revenue and Volume Forecast Analysis Revenue Forecast Analysis by Region Growth Opportunity Analysis: Growth Generator Amino acids Heat Map by Health Indication Growth Metrics Revenue and Volume Forecast Revenue Forecast by Type Volume Forecast by Type Revenue Forecast - BCCA Volume Forecast - BCCA Revenue Forecast by Application Volume Forecast by Application Forecast Analysis by Type Forecast Analysis by Application Growth Opportunity Analysis: Growth Generator Protein Heat Map by Health Indication Growth Metrics Revenue and Volume Forecast Revenue Forecast by Type Volume Forecast by Type Revenue Forecast by Type - Animal Protein Volume Forecast by Type - Animal Protein Revenue Forecast by Application Volume Forecast by Application Forecast Analysis by Type Forecast Analysis by Application Growth Opportunity Analysis: Growth Generator Vitamins and Minerals Heat Map by Health Indication Growth Metrics Revenue and Volume Forecast Revenue Forecast by Type Volume Forecast by Type Revenue Forecast by Type - Vitamins Volume Forecast by Type - Vitamins Revenue Forecast by Type - Minerals Volume Forecast by Type - Minerals Revenue Forecast by Application Volume Forecast by Application Forecast Analysis by Type Forecast Analysis by Application Growth Opportunity Analysis: Growth Generator Herbs and Botanicals Heat Map by Health Indication Growth Metrics Revenue and Volume Forecast Revenue Forecast by Type Revenue Forecast by Application Forecast Analysis by Type Forecast Analysis by Application Growth Opportunity Analysis: Growth Generator Others Heat Map by Health Indication Growth Metrics Revenue and Volume Forecast Revenue Forecast by Type Volume Forecast by Type Revenue Forecast by Application Volume Forecast by Application Forecast Analysis by Type Forecast Analysis by Application Next Steps Benefits and Impacts of Growth Opportunities Next Steps For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: Copyright Business Wire 2025. PUB: 02/26/2025 08:20 AM/DISC: 02/26/2025 08:22 AM
