Breakthrough From NOVA Named 'Mushroom Powder Product of the Year' In 2025 Mindful Awards Program
LOS ANGELES, June 12, 2025 (GLOBE NEWSWIRE) — The 2025 Mindful Awards Program, an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods, today announced that Breakthrough from NOVA , a trailblazer in the realm of women's holistic wellness, has been selected as 'Mushroom Powder Product of the Year' in the 7th annual awards program.
Breakthrough from NOVA is a dynamic wellness drink mix for performance, energy, and focus. The functional mushroom powder-based formula is engineered to adapt to the unique demands of women and support the full spectrum of a woman's body, brain, and being. The NSF Certified for Sport® drink mix blends seven adaptogens, including a proprietary, clinically tested, full-spectrum mushroom compound made from six organic U.S.-grown species: cordyceps, lion's mane, reishi, turkey tail, shiitake, and king trumpet.
Breakthrough is also beneficial for women navigating GLP-1 regimens as it helps to support gut diversity and microbiome health. Adaptogens like Rhodiola rosea (Rhodiolife®) and cordyceps also help to restore energy and endurance as well as preserve muscle. The formula's D-ribose promotes cellular recovery, and its CBD + biotech targets the ECS, reinforcing hormonal balance and emotional resilience. With lion's mane delivering superior gut-brain support, the gut is better prepared to intake nutrients. Breakthrough's mushrooms are full-spectrum and unextracted, preserving their naturally occurring beta-glucans and polyphenols to offer deeper gut and immune support.
In addition, Rhodiolife® has also been clinically tested to help regulate cortisol, support mood and muscles during exercise and enhance recovery. NOVA's patented biotech (DehydraTECH™) delivers CBD with 10x absorption, while D-ribose, a naturally occurring sugar critical to ATP production, helps to fight fatigue and fuel cellular energy.
The demand for consumer packaged goods (CPGs) remains largely consistent and constant even as consumer preferences evolve and change. The CPG market size is forecast to increase by USD 1,476.3 billion between 2024 and 2029. In 2025, sustainability is the CPG sector's newest consideration along with health-conscious consumer-driven trends and a shift toward e-commerce. With consumers relying more heavily on third-party validation when making new purchasing decisions, the Mindful Awards help brands and services stand out by showcasing products and services that represent the best in transparent, fair, natural, organic, sustainable, healthy, and delicious innovations. All nominations have been evaluated by an independent panel of experts within the consumer-packaged goods industry.
'Breakthrough isn't just a supplement—it's a science-backed power move for the modern, multidimensional woman, representing a revolutionary fusion of ancient wisdom and biotech-driven performance. Humans are unique and many single-ingredient solutions serve as one size fits all products that don't take into consideration that true wellness is the ability to adapt and empower individual bodies to thrive in every dimension,' said Travis Grant, Managing Director, Mindful Awards. 'Breakthrough's formula makes it a truly adaptive system that tunes itself to what each woman needs most. Mental clarity. Physical power. Recovery. Calm. Balance. Breakthrough meets women exactly where they are and supports them wherever they're going.'
With scientifically proven benefits in performance, endurance, energy metabolism, stress resilience, and immune support, Breakthrough is designed to elevate physical, cognitive, and emotional wellness. Clinical trials show increased peak power, stamina, and endurance.
'At NOVA, we believe wellness shouldn't shrink a woman, it should fuel her expansion. Not every woman is the same, so our products, like Breakthrough, celebrate women as the complex, ever-evolving forces of nature they are. Breakthrough was formulated to be a revolution in a packet, challenging what wellness looks like and who it's actually for,' said Kathryn Robinson, Founder of NOVA. 'We're proud to accept the Mindful Award for 'Mushroom Powder Product of the Year!' We remain committed to quality and safety, and we'll continue to deliver multi-dimensional products that give our customers—whether athletes, professionals, moms, or all three—the confidence and results they need in a product they can trust.'
The 2025 Mindful Awards winners range from groundbreaking food and beverage products to sustainable household solutions, redefining consumer experiences worldwide. This year's program attracted thousands of nominations from companies all over the world whose innovations enhance daily living, promote sustainability, and improve quality of life.
About Mindful Awards
The Mindful Awards organization is devoted to honoring mindful companies in the consumer-packaged goods industry that are setting the foundation for our future. Mindful Awards are devoted to providing a forum for public recognition around the achievements in categories Food, Beverage, Snacks, Supplements, Home, and Personal Care. Our mission is to bring awareness to the benefits of mindfulness and its impact on society as a whole. We believe that through mindfulness, we can create a more compassionate and sustainable world. For more information visit MindfulAwards.com.
About NOVA
NOVA emerges as a pioneering force in the realm of women's holistic wellness. As an innovative company, NOVA crafts more than just scientifically-backed products; it creates experiences that deeply resonate with the essence of womanhood for all women. NOVA is a genuine and authentic celebration of women in their entirety. Championing every element of a woman's journey, NOVA equips women with innovative wellness products and a community to design and realize their unique purpose. At the core of NOVA's ethos lies a commitment to excellence, innovation and challenging the status quo, placing the company at the forefront of the wellness revolution.
NOVA's products are meticulously designed to cater to the multifaceted needs of diverse women, each blending empowerment, science, and integrity. Steadfast in breaking barriers, NOVA strives to redefine and create new standards that authentically represent women's experiences, endurance, achievements, and transformations because women are as diverse and multi-dimensional as the universe.
Media Contact:Travis Grant Mindful Awards
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Adjusted EBITDA is a non-IFRS financial measure defined as loss for the year/period plus depreciation and amortization, interest income, finance costs, income tax expenses/(credit), equity-settled share-based payment expenses, transaction expenses, changes in the fair value of financial instruments, non-recurring legal fees, and unrealized foreign exchange differences. Adjusted EBITDA Margin is defined as Adjusted EBITDA as a percentage of revenue. A reconciliation is provided for each non-IFRS measure to the most directly comparable financial measure stated in accordance with IFRS. Investors are encouraged to review the related IFRS financial measures and the reconciliations of these non-IFRS measures to their most directly comparable IFRS financial measures. IFRS differs from U.S. GAAP in certain material respects and thus may not be comparable to financial information presented by U.S. companies. We currently, and will continue to, report financial results under IFRS, which differs in certain significant respects from U.S. GAAP. 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All statements other than statements of historical fact contained in this communication, including, but not limited to, statements as to the Group's growth strategies, future results of operations and financial position, market size, industry trends and growth opportunities, are forward-looking statements. Some of these forward-looking statements can be identified by the use of forward-looking words, including 'outlook,' 'believes,' 'expects,' 'potential,' 'continues,' 'may,' 'will,' 'should,' 'could,' 'seeks,' 'predicts,' 'intends,' 'trends,' 'plans,' 'estimates,' 'anticipates' or the negative version of these words or other comparable words. All forward-looking statements are based upon estimates and forecasts and reflect the views, assumptions, expectations, and opinions of the Company, which are all subject to change due to various factors including, without limitation, changes in general economic conditions. Any such estimates, assumptions, expectations, forecasts, views or opinions, whether or not identified in this communication, should be regarded as indicative, preliminary and for illustrative purposes only and should not be relied upon as being necessarily indicative of future results. The forward-looking statements and financial forecasts and projections contained in this communication are subject to a number of factors, risks and uncertainties. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in business, market, financial, political and legal conditions; the Company's ability to attract new and retain existing customers in a cost effective manner; competitive pressures in and any disruption to the industries in which the Company and its subsidiaries (the 'Group') operates; the Group's ability to achieve profitability despite a history of losses; and the Group's ability to implement its growth strategies and manage its growth; the Group's ability to meet consumer expectations; the success of the Group's new product or service offerings; the Group's ability to attract traffic to its websites; the Group's internal controls; fluctuations in foreign currency exchange rates; the Group's ability to raise capital; media coverage of the Group; the Group's ability to obtain adequate insurance coverage; changes in the regulatory environments (such as anti-trust laws, foreign ownership restrictions and tax regimes) and general economic conditions in the countries in which the Group operates; the Group's ability to attract and retain management and skilled employees; the impact of the COVID-19 pandemic or any other pandemic on the business of the Group; the success of the Group's strategic investments and acquisitions, changes in the Group's relationship with its current customers, suppliers and service providers; disruptions to the Group's information technology systems and networks; the Group's ability to grow and protect its brand and the Group's reputation; the Group's ability to protect its intellectual property; changes in regulation and other contingencies; the Group's ability to achieve tax efficiencies of its corporate structure and intercompany arrangements; potential and future litigation that the Group may be involved in; and unanticipated losses, write-downs or write-offs, restructuring and impairment or other charges, taxes or other liabilities that may be incurred or required and technological advancements in the Group's industry. 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Forward-looking statements reflect the Company's expectations, plans, projections or forecasts of future events and view. If any of the risks materialize or the Company's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Forward-looking statements speak only as of the date they are made. The Company anticipates that subsequent events and developments may cause their assessments to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, except as required by law. The inclusion of any statement in this document does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material. These forward-looking statements should not be relied upon as representing the Company's assessments as of any date subsequent to the date of this document. Accordingly, undue reliance should not be placed upon the forward-looking statements. In addition, the analyses of the Company contained herein are not, and do not purport to be, appraisals of the securities, assets, or business of the Company. 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Market Value to Surpass $575 Billion - Biotechnology Advances Enhance Soy Derivatives for Diverse Consumer Needs
The global soybean derivatives market, valued at USD 262.6 billion in 2025, is projected to reach USD 576 billion by 2034, growing at a CAGR of 9.1%. Key drivers include rising plant-based diets, protein demand, and sustainable sourcing. Major sectors span food, animal feed, and pharmaceuticals. Soybean Derivatives Market Dublin, June 13, 2025 (GLOBE NEWSWIRE) -- The "Soybean Derivatives Market Size, Share, Trends, Analysis, and Forecast 2025-2034 | Global Industry Growth, Competitive Landscape, Opportunities, and Challenges" has been added to offering. The global soybean derivatives market is projected to reach USD 576 billion by 2034, growing from USD 262.6 billion in 2025 at a CAGR of 9.1% This sector remains a significant component of the agriculture and food ingredients industry, involving products like soybean oil, meal, proteins, lecithin, and isoflavones. These derivatives serve vital roles in food and beverage, animal feed, pharmaceutical, personal care, and industrial applications, appreciated for their nutritional value, versatility, and cost-effectiveness globally. Soybean oil leads global edible oil consumption, while soybean meal is essential in high-protein animal feeds. The increasing preference for plant-based diets has spurred the demand for soy-based proteins and emulsifiers. As processed foods and functional beverages incorporate more soy derivatives, these products gain strategic importance amid sustainability and nutrition efforts. In 2024, the market saw moderate growth boosted by steady soybean productivity and evolving demand. Particularly in the Asia-Pacific and North American regions, soy protein concentrates and isolates are advancing plant-based food innovations. Soy lecithin's role in clean-label emulsifiers and nutraceuticals is rising, and soybean meal maintains its status as the primary protein in animal feeds, with improvements in digestibility and nutritional value. As for soybean oil, its increase in usage is noted in snack foods and sauces, albeit with some price fluctuations due to climatic conditions and biodiesel regulations. Non-GMO derivatives are gaining ground in premium markets, notably in Europe. This shift reflects consumers' growing interest in traceable, responsibly sourced ingredients. Companies are increasingly investing in supply chain transparency amid tightening scrutiny on deforestation and land use in soybean regions. Looking to 2025 onward, the soybean derivatives market foresees enhanced diversification and technological integration. Innovations in enzyme-assisted processing and fermentation are expected to enhance soy derivatives' bioavailability for food and pharmaceutical uses. The emergence of plant-based diets continues to drive soy ingredient demand in functional foods, sports nutrition, and meal replacements. Additionally, as traditional animal protein production grows in Latin America and Southeast Asia, the demand for soybean meal remains robust. Soy isoflavones are predicted to gain traction in preventive health products, appealing to aging populations interested in hormone-balancing supplements. Sustainability metrics will drive procurement trends, pushing producers toward regenerative practices and low-carbon processing. Notwithstanding, challenges such as trade dependencies and allergen concerns linger, urging innovations in soy alternatives and clearer supply chain transparency. Key Trends in the Soybean Derivatives Market: Rising use of soy lecithin as a clean-label emulsifier is boosting demand for non-GMO and allergen-friendly variants. The expansion of soy protein applications in sports nutrition and dairy alternatives reshapes functional food products. Increasing emphasis on traceability and sustainable sourcing prompts investment in digital supply chain tools. The popularity of soy isoflavones in nutraceuticals for menopausal and cardiovascular health is growing. Advancements in biotechnology are creating enzyme-treated and fermented soy derivatives with improved profiles. Key Drivers of the Market: Global protein demand in food and feed strengthens soybean meal and soy protein consumption. Shift towards plant-based diets increases use in meat alternatives, dairy-free products, and wellness foods. Soy derivatives' yield efficiency favours them as a raw material in emerging markets. Regulatory support for sustainable ingredients fosters wider adoption in health-focused products. Key Attributes: Report Attribute Details No. of Pages 150 Forecast Period 2025 - 2034 Estimated Market Value (USD) in 2025 $262.6 Billion Forecasted Market Value (USD) by 2034 $576 Billion Compound Annual Growth Rate 9.1% Regions Covered Global Companies Featured Bunge Ltd Archer Daniels Midland and Company Louis Dreyfus Commodities B.V. Cargill Incorporated Wilmar International Limited Noble Group Ltd. AG Processing Inc. Cenex Harvest States Inc. DuPont Nutrition and Health Ruchi Soya Industries Limited Gavyadhar Organic Private Limited Terra Firma Organic Private Limited Ingredion Incorporated Calbee Inc. Solbar Industries Ltd. SunOpta Inc. Scoular Company Ceres Global Ag Corp American Natural Processors Inc. Iowa Soybean Processors (ISP) The Scoular Company Batory Foods Fuerst Day Lawson Holdings Limited Fuji Vegetable Oil Inc. Pilgrim's Pride Corporation Sojaprotein Arizona Grain Inc. Jiangsu Hongda New Material Co. Ltd. Cosucra Vippy Industries Ltd. For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Soybean Derivatives Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
