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Rhude Faces French Lawsuit Over Monaco-themed Illustration
Rhude Faces French Lawsuit Over Monaco-themed Illustration

Yahoo

time23-05-2025

  • Entertainment
  • Yahoo

Rhude Faces French Lawsuit Over Monaco-themed Illustration

RUDE AWAKENING: Imagine waking up to your designs on a major musical artist — only to discover they're under someone else's name. That's the gist of a lawsuit filed at the Judicial Court of Paris by French design brand Tokiko against Rhude, the Los Angeles-based streetwear label of Rhuigi Villaseñor, in April. More from WWD Steve Madden Claims 'Adidas Does Not Own All Stripes' in New Lawsuit Hi-Yo, Silver: Architect Harry Nuriev Arrives in Paris' Beaux-Arts District EXCLUSIVE: Fred's New High Jewelry Celebrates Its Early Days and Iconic Yellow Diamond A preliminary audience is slated for June 19 in Paris. According to the filing, the brand discovered videos posted on Jason Derulo's Instagram account in June 2024 that featured the singer sporting a black-and-white printed set by Rhude, composed of a short-sleeve shirt and shorts. Part of the American brand's spring 2024 collection, the motif dubbed 'Strada' was used on four pieces, which include a long-sleeve shirt and matching trousers. The point of contention is the print, which figures a stylized map of Monaco with its major landmarks and remarkable avenues labeled in capitals. The French company, which specialises in decorative objects including posters and home goods, alleges that the one used by Rhude is a counterfeit of the 'Monaco Grand Prix' illustration that it has been selling since 2022, a design created by Tokiko cofounder and illustrator Anna Skoog. Contacted by WWD, a publicist for the American brand said it had no comment. Court documents provide side-by-side close-ups of the motif on Rhude's clothing and Tokiko's print, as well as those who have been spotted in the so-called infringing items such as Derulo, professional skateboarder Kyjah and TikTok dance sensation Hugo Hilaire. Tokiko also says in the filing that it sent cease-and-desist notices to Rhude and the RVRG Holdings LLC company, without getting a response. The garments the French brand deemed infringing were subsequently no longer on Rhude's website but remained available at a number of retailers, including Ssense and Fwrd, which still offer them for sale. Rhude is also accused of putting the garments in question back on sale on Rhude Bowl, its archival item platform. With its lawsuit, Tokiko is pursuing damages for economic losses, moral harm and parasitic exploitation, totaling 850,000 euros. Skoog is additionally independently seeking 50,000 euros for violation of her moral rights as the illustration's creator. Further requests from the French brand and the illustrator include the destruction of unsold inventory and recall of infringing products as well as the publication of the judgment on Rhude's homepage and in two media outlets in the fashion industry of Tokiko and Skoog's choosing. Best of WWD The Biggest Legal Battles Shaping the Fashion Industry Today PETA Asks Lululemon About Slaughterhouse Practices China's Livestreaming Star Viya Fined $210 Million for Tax Evasion

Rhude launches racing-inspired capsule collection with Pirelli
Rhude launches racing-inspired capsule collection with Pirelli

Fashion Network

time22-04-2025

  • Automotive
  • Fashion Network

Rhude launches racing-inspired capsule collection with Pirelli

Los Angeles-based menswear brand Rhude has collaborated with Milanese tire manufacturer Pirelli on an exclusive capsule clothing collection, uniting the worlds of fashion and motorsport. While Rhude has maintained a long-standing connection to sports—evident in past collaborations with brands such as Automobili Lamborghini and McLaren—this capsule marks the first official partnership between the two companies. The 13-piece capsule captures the essence of racing—an integral part of Rhude's creative identity. The lineup includes oversized logo T-shirts and hoodies printed with "World Champion" and "1st" graphics, as well as racing-style jackets and track pants that incorporate Pirelli's signature color palette of black, yellow, and red. The collection also reimagines some of Rhude's best-known pieces, such as logo-woven shorts featuring a custom Rhude graphic. Classic baseball caps are embroidered with vintage racing symbols, including flags and laurel badges. "The collection celebrates the joining of two forces to define what it means to be a champion. Striving to be the best... what it means to make your dreams a reality and come in first at whatever your heart desires," said Rhuigi Villaseñor, founder and creative director of Rhude. "The partnership between Rhude and Pirelli captures the meaning of excellence and always pushing to give your best—whatever the race may be." The collection launched exclusively on Rhude's e-shop on April 18. Founded in 2015 by Filipino-American designer Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury menswear brand known for fusing streetwear aesthetics with upscale construction. The collections reflect themes of modern socioeconomics and Villaseñor's own journey since moving to the United States. After graduating from high school, he briefly studied art history and gained early industry experience as an assistant and intern to menswear designer Shaun Samson. Despite lacking formal training in fashion design, Villaseñor attributes his technical knowledge to his upbringing with a seamstress mother, who taught him the fundamentals of garment construction. Villaseñor's deep connection to sportswear further evolved in late 2024 when he was named chief brand officer of Como 1907, the official merchandising brand of the Italian Serie A soccer team. Founded in 1872, Pirelli is a global leader in tire manufacturing and the only major player solely focused on the consumer market. Its product range spans tires and services for cars, motorcycles, and bicycles, with a strong focus on the premium and ultra-premium segments. Pirelli has also played a prominent role in motorsports since 1907 and is currently involved in over 350 international competitions. Since 2011, the company has served as the exclusive global tire partner of the Formula 1 World Championship—a partnership recently extended through at least 2027.

Rhude launches racing-inspired capsule collection with Pirelli
Rhude launches racing-inspired capsule collection with Pirelli

Fashion Network

time22-04-2025

  • Automotive
  • Fashion Network

Rhude launches racing-inspired capsule collection with Pirelli

Los Angeles-based menswear brand Rhude has collaborated with Milanese tire manufacturer Pirelli on an exclusive capsule clothing collection, uniting the worlds of fashion and motorsport. While Rhude has maintained a long-standing connection to sports—evident in past collaborations with brands such as Automobili Lamborghini and McLaren—this capsule marks the first official partnership between the two companies. The 13-piece capsule captures the essence of racing—an integral part of Rhude's creative identity. The lineup includes oversized logo T-shirts and hoodies printed with "World Champion" and "1st" graphics, as well as racing-style jackets and track pants that incorporate Pirelli's signature color palette of black, yellow, and red. The collection also reimagines some of Rhude's best-known pieces, such as logo-woven shorts featuring a custom Rhude graphic. Classic baseball caps are embroidered with vintage racing symbols, including flags and laurel badges. "The collection celebrates the joining of two forces to define what it means to be a champion. Striving to be the best... what it means to make your dreams a reality and come in first at whatever your heart desires," said Rhuigi Villaseñor, founder and creative director of Rhude. "The partnership between Rhude and Pirelli captures the meaning of excellence and always pushing to give your best—whatever the race may be." The collection launched exclusively on Rhude's e-shop on April 18. Founded in 2015 by Filipino-American designer Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury menswear brand known for fusing streetwear aesthetics with upscale construction. The collections reflect themes of modern socioeconomics and Villaseñor's own journey since moving to the United States. After graduating from high school, he briefly studied art history and gained early industry experience as an assistant and intern to menswear designer Shaun Samson. Despite lacking formal training in fashion design, Villaseñor attributes his technical knowledge to his upbringing with a seamstress mother, who taught him the fundamentals of garment construction. Villaseñor's deep connection to sportswear further evolved in late 2024 when he was named chief brand officer of Como 1907, the official merchandising brand of the Italian Serie A soccer team. Founded in 1872, Pirelli is a global leader in tire manufacturing and the only major player solely focused on the consumer market. Its product range spans tires and services for cars, motorcycles, and bicycles, with a strong focus on the premium and ultra-premium segments. Pirelli has also played a prominent role in motorsports since 1907 and is currently involved in over 350 international competitions. Since 2011, the company has served as the exclusive global tire partner of the Formula 1 World Championship—a partnership recently extended through at least 2027.

Rhude launches racing-inspired capsule collection with Pirelli
Rhude launches racing-inspired capsule collection with Pirelli

Fashion Network

time22-04-2025

  • Automotive
  • Fashion Network

Rhude launches racing-inspired capsule collection with Pirelli

Los Angeles-based menswear brand Rhude has collaborated with Milanese tire manufacturer Pirelli on an exclusive capsule clothing collection, uniting the worlds of fashion and motorsport. While Rhude has maintained a long-standing connection to sports—evident in past collaborations with brands such as Automobili Lamborghini and McLaren—this capsule marks the first official partnership between the two companies. The 13-piece capsule captures the essence of racing—an integral part of Rhude's creative identity. The lineup includes oversized logo T-shirts and hoodies printed with "World Champion" and "1st" graphics, as well as racing-style jackets and track pants that incorporate Pirelli's signature color palette of black, yellow, and red. The collection also reimagines some of Rhude's best-known pieces, such as logo-woven shorts featuring a custom Rhude graphic. Classic baseball caps are embroidered with vintage racing symbols, including flags and laurel badges. "The collection celebrates the joining of two forces to define what it means to be a champion. Striving to be the best... what it means to make your dreams a reality and come in first at whatever your heart desires," said Rhuigi Villaseñor, founder and creative director of Rhude. "The partnership between Rhude and Pirelli captures the meaning of excellence and always pushing to give your best—whatever the race may be." The collection launched exclusively on Rhude's e-shop on April 18. Founded in 2015 by Filipino-American designer Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury menswear brand known for fusing streetwear aesthetics with upscale construction. The collections reflect themes of modern socioeconomics and Villaseñor's own journey since moving to the United States. After graduating from high school, he briefly studied art history and gained early industry experience as an assistant and intern to menswear designer Shaun Samson. Despite lacking formal training in fashion design, Villaseñor attributes his technical knowledge to his upbringing with a seamstress mother, who taught him the fundamentals of garment construction. Villaseñor's deep connection to sportswear further evolved in late 2024 when he was named chief brand officer of Como 1907, the official merchandising brand of the Italian Serie A soccer team. Founded in 1872, Pirelli is a global leader in tire manufacturing and the only major player solely focused on the consumer market. Its product range spans tires and services for cars, motorcycles, and bicycles, with a strong focus on the premium and ultra-premium segments. Pirelli has also played a prominent role in motorsports since 1907 and is currently involved in over 350 international competitions. Since 2011, the company has served as the exclusive global tire partner of the Formula 1 World Championship—a partnership recently extended through at least 2027.

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