04-03-2025
- Business
- Wall Street Journal
Shoe Companies Brace For Tariffs on China
Smaller shoe companies, particularly those focused on modest-priced footwear, have fewer ways to mitigate costs and can't easily move production to factories in other nations. 'We have no choice but to raise our prices,' said Rick Muskat, president of Deer Stags, a New York-based company that sells shoes for boys and men produced in China ranging in price from $29 for boys to $50 for men. Larger shoe companies—those with higher sales volumes and more purchasing power—will feel the pinch too. But they have more tools to negotiate costs and diversify suppliers.
