Latest news with #Rihla
The Star
23-07-2025
- Politics
- The Star
Currents of connection: From the Malacca Strait to the digital horizon
LONG before fibre optic cables stitched the planet together, the waters of the Malacca Strait were humming with life. Spices, texts, and ideas flowed through this channel, carried by galleons, traders, and scholars. Even the famed 14th-century traveller Ibn Battuta passed through Sumatra in 1345, marvelling at the cultural diversity and sophistication he found there. In his travelogue Rihla, he described the richness of societies shaped by centuries of exchange. Indonesia sat at this intersection, a maritime bridge between East and West where cultures mingled and worldviews coexisted. Today, the sails have turned digital, but the impulse to connect, to exchange, and to collaborate remains as vital as ever. This year marks the 80th anniversary of the United Nations, a milestone recalling eight decades since the world vowed to pursue cooperation following a period of profound global conflict. Yet, despite remarkable advances, global fragmentation persists. Technological upheaval, climate uncertainty, and shifting geopolitical power now weave a complex web of challenges that often outpace traditional diplomacy. Amidst this complexity, what stands out is the rise of influential middle powers, countries like Indonesia, South Africa, the United Arab Emirates, and others that balance regional leadership with global engagement. These nations bring nuanced perspectives, shaped by histories of diversity and adaptation. They avoid extremes, instead offering pragmatic pathways toward cooperation grounded in shared human values. At the heart of this leadership lies education. Today more than ever, societies require systems that nurture not only skills but also ethics, empathy, and critical thinking. For example, Indonesia's Ministry of Education reports that nearly 60 percent of its population is under 30, revealing a vast youthful reservoir eager to shape the future. Similarly, the United Arab Emirates has launched ambitious initiatives such as the National Artificial Intelligence Strategy 2031, focusing not only on technological advancement but also on promoting responsible and ethical AI development. South Africa complements these efforts with investments in social innovation hubs and youth entrepreneurship programs that empower young people to creatively tackle societal challenges with sustainable solutions. Across these countries, programs integrating technology with social responsibility, such as coding classes that include ethical AI and civic engagement, are emerging as powerful game changers. Youth are no longer mere beneficiaries but active agents shaping the future. Across Southeast Asia, the Gulf, and Africa, young innovators drive change through technology incubators, social enterprises, and digital collaboration platforms. These youth-led initiatives harness creativity and expertise to address pressing challenges in health, environment, and digital governance. Influential middle powers have a unique opportunity to amplify these energies by creating structured platforms where young leaders can cross borders, exchange ideas, and co-design practical, forward-thinking solutions. This call for collaboration is no longer simply an ethical appeal. It has become a strategic necessity. In 2024, the World Economic Forum reported that over 70% of global risks are interconnected across environmental, technological, and societal spheres. No single country can tackle these challenges alone. Those able to master complexity by weaving tradition with innovation and trust-building will shape the future. The Higher Committee of Human Fraternity embodies this vision. Established following the signing of the Abu Dhabi Document on Human Fraternity in 2019 by His Holiness the late Pope Francis and the Grand Imam of Al Azhar, His Eminence Ahmed Al-Tayeb, it champions coexistence through dialogue, education, and collaborative action. This July, it will host the International Conference on Human Fraternity in Jakarta, in partnership with the Indonesian International Islamic University. The event will unite thought leaders, youth representatives, educators, and policymakers to explore how ethics, education, and cross-cultural collaboration can foster more just and inclusive societies. From Abu Dhabi to Jakarta, influential middle powers are actively shaping the world's international dynamics. Their leadership is vital not only in grand halls but also in classrooms, communities, and digital spaces where the future is truly forged. And fittingly, this journey unfolds where East once met West, at the historic gateway of the Malacca Strait. From these waters, where ancient trade routes first bound the world together, new digital pathways now emerge. The human continuum of connection continues, stretching from the archipelago to algorithms, from classrooms to global forums, charting a course toward a more cooperative and resilient world. HERIZAL HAZRI Senior Advisor, The Higher Committee of Human Fraternity
Campaign ME
13-06-2025
- Business
- Campaign ME
Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T
The Gold winner of Strategic Planning Leader of The Year 2024 for Campaign's Global Agency of the Year Awards is Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe ME&T. Since joining Publicis Groupe in 2022 as its first regional chief strategy officer working across the Middle East and Turkey (ME&T), Rais has transformed the network's ME&T operations into a strategic powerhouse, delivering a +6.6 per cent organic revenue growth in the hard commercial reality of 2024's challenging economic climate. By introducing new models of thinking, Rais has reimagined how strategy should work – from '4P' a proprietary strategic thinking model, to 'OPEN' for democratised strategic and creative thinking, to 'The A.I. Strategist' a suite of AI tools, to 'Collabs' for synergies between brands, and a novel measurement framework called the '7 Dimensions of Effectiveness' – these initiatives have evolved how Publicis Groupe ME&T delivers proactive and evolved strategic thinking for clients in the region. Saudia Airlines 'Rihla' (meaning 'journey') was shot across three countries. Besides co-writing and directing the moving narrative film, Tahaab also handled camerawork in Mecca amongst 2 million pilgrims. NBA's 'Jump' tackled female basketball exclusion in India, while repurposing neglected fishing nets, demonstrating strategy that solves multiple problems simultaneously. Meanwhile, 'ProtecTasbih' – self-sanitising prayer beads – proved that strategic innovation can emerge from addressing pilgrims' practical needs. Rais' 'Duvet Days' initiative gives strategy team members the opportunity to take days off during weekdays, in lieu of overtime hours worked, to allow for rejuvenation and self-care. This is combined with breakfast or lunch delivered to their homes. Judges called Rais 'a visionary leader who redefines what strategy means in today's ever-evolving landscape. A clear towering strength of impact across his agency.' Shortlisted: Sophia Durrani, MG OMD Celia Garforth, Special This content was first published on Campaign UK.
