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Business Wire
10 hours ago
- Entertainment
- Business Wire
World Premiere: Battlefield 6 First Trailer Reveals the Thrilling Future of the Iconic Series
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts Inc. (NASDAQ: EA) and Battlefield Studios unveiled the reveal trailer for Battlefield 6™, providing the world's first full look at the ultimate all-out warfare experience. The trailer offers a first look at Pax Armata, a Private Military Corporation bankrolled by former NATO states whose agenda threatens to throw the world into global conflict. This sets the scene for what players can expect on the battlefield - both in multiplayer and the return of the series' single player campaign. In Battlefield 6, the series' incredible blend of visceral combat, epic warfare, and player freedom returns. Blow through walls and bring down buildings for a tactical advantage or take to the skies in white-knuckle dogfights. Take part in a war filled with tanks, fighter jets, and sweeping combat at a grand scale but remember: the deadliest weapon is your squad. Watch the Battlefield 6 Reveal Trailer You won't have to wait long to learn more about Battlefield 6. On Thursday, July 31 at 11:30 AM PDT / 14:30 PM EDT, a blockbuster multiplayer reveal event will be held live with the developers from Battlefield Studios. This is the biggest moment in Battlefield history, and it's one you won't want to miss. This epic showcase will lift the curtain on Battlefield 6 's much-anticipated multiplayer features and demonstrate why this is the most ambitious title in the series' history, with an explosive showcase of some of the jaw-dropping maps players will battle across, the suite of modes both new and returning, and much much more. Following this broadcast, your favorite first-person shooter creators will also be sharing the first ever Battlefield 6 gameplay streams, revealing unprecedented access to the game, with talent joining in from live events all over the world, from Los Angeles, Berlin, Paris and London – with a follow up event occurring in Hong Kong on August 2. The event will be available to stream live on YouTube and Twitch and accessible during and after the event for at least 12 months at Battlefield Studios are a united team comprised of many of the best developers in FPS working as a single unit to build the future of Battlefield. This team includes Criterion Games, DICE, Motive Studio, and Ripple Effect. Visit us on Join the official Battlefield community channels over at Follow us on @Battlefield to stay informed on the latest updates, and @BattlefieldCom for the rollout of live updates. For the latest Battlefield assets, visit: About Battlefield Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is looking to define the future of the first-person shooter. Comprised of 4 world-class studios across Criterion, DICE, Motive, and Ripple Effect – what's forming on the horizon is a connected Battlefield universe filled with immersive experiences built on our unique DNA, that all starts with Battlefield 6. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. Safe Harbor for Forward-Looking Statements During the course of the presentation, Electronic Arts may disclose material developments affecting its business, and make forward-looking statements regarding future events or the future financial performance of the company that are subject to change. Statements including words such as 'anticipate,' 'believe,' 'expect,' 'intend,' 'estimate,' 'plan,' 'predict,' 'seek,' 'goal,' 'will,' 'may,' 'likely,' 'should,' 'could' (and the negative of any of these terms), 'future' and similar expressions also identify forward-looking statements. These forward-looking statements are not guarantees of future performance and reflect management's current expectations. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that might cause or contribute to such differences include those discussed in Part I, Item 1A of Electronic Arts' latest Annual Report on Form 10-K under the heading 'Risk Factors', as well as in other documents we have filed with the Securities and Exchange Commission. We assume no obligation to revise or update any forward-looking statement for any reason, except as required by law.
Campaign ME
2 days ago
- Business
- Campaign ME
Emirates NBD's anti-fraud campaigns enhance consumer protection
As banking undergoes a digital revolution, the sophistication of financial fraud is keeping pace. As banks adopt advanced technologies to improve customer experience and streamline operations, cybercriminals are similarly exploiting these innovations to craft more sophisticated schemes targeting mobile and online users. Recognising the pressing challenge of fraud, Emirates NBD, a prominent banking group in the MENAT region, has unveiled a multifaceted anti-fraud initiative under the banner of #UnitedAgainstFraud. This comprehensive campaign, launched in collaboration with Dubai Police and the Central Bank of the UAE and featuring a series of consumer awareness videos on social media, exemplifies the bank's unwavering commitment to customer protection. Financial fraud has become increasingly sophisticated, with scammers exploiting digital platforms to target unsuspecting victims. Emirates NBD's proactive stance aims to raise public awareness and educate consumers about real-time scams, encouraging individuals to remain vigilant against fraudulent activities and actively report such incidents. Emirates NBD has remained at the forefront of customer protection in digital banking, committing AED 1bn to digital transformation. This significant allocation supported a four-year IT transformation, which entered its final year in 2020, and was dedicated to building world-class capabilities through significant architecture, infrastructure, operating model and platform upgrades. The bank's approach acknowledges that technology alone cannot combat this threat – it requires a collaborative effort between financial institutions, law enforcement, and an educated public. The #UnitedAgainstFraud campaign emerges from this understanding, representing a holistic approach that goes beyond traditional security measures to create a culture of awareness and vigilance. The #UnitedAgainstFraud campaign, featuring innovative Ripple Effect storytelling, immersive Vox cinema experiences, a 'Spot the Fraudster' campaign, and trending social content, builds on a legacy of public awareness efforts. These include the 2023 #IWillSurvive campaign, an upbeat video adapted from Gloria Gaynor's hit to encourage fraud reporting, and the 2019 Dubai Police collaboration 'It Wasn't Me' video, which provided identity and account security guidelines. The #UnitedAgainstFraud campaign has delivered exceptional results across multiple channels and touchpoints, showcasing the power of integrated marketing strategies in public awareness initiatives. The diverse campaign portfolio demonstrates remarkable versatility in audience engagement approaches. 'The campaign goes beyond traditional security measures to create a culture of awareness and vigilance.' Collectively, the campaign generated an impressive 13.7 million total impressions and successfully reached 7.5 million people, with the 'Spot the Fraudster' series alone contributing 814,000 views to the overall engagement figures. These outstanding metrics not only highlight the campaigns' extraordinary success in capturing widespread public attention but also validate the effectiveness of combining creative narrative techniques with urgent educational messaging. One of the most impactful components of the #UnitedAgainstFraud initiative is the Ripple Effect campaign, which illustrates the far-reaching consequences of unreported fraud. This campaign utilises powerful storytelling to demonstrate how silence in the face of scams creates a dangerous cycle that affects not just individual victims, but entire communities. The campaign features two compelling video narratives that drive home a critical message about fraud reporting. The first video emphasises that scammers thrive when their activities go unreported, creating a dangerous ripple effect of consequences that spread beyond the initial victim. The second video in the series represents a ground-breaking achievement in regional advertising. Emirates NBD pioneered the region's first AI-powered storytelling film for fraud awareness, featuring Hanan's story set in a virus lab. This creative approach uses the metaphor of viral spread to illustrate how unreported scams multiply and contaminate the digital ecosystem, much like a virus spreading through a laboratory. The AI-generated narrative serves as a bold reminder that every report of a scam counts, encouraging viewers to speak up, stay safe, and remain vigilant. The campaign demonstrates how cutting-edge technology can be leveraged for social good, creating impactful messaging that resonates with modern audiences. Another notable and successful activation is the Freej video campaign, where the bank teamed up with the much-loved characters from Freej to raise awareness among Emiratis about various types of fraud activities, and how to avoid them. The 'Spot the Fraudster' campaign transforms fraud education into an engaging, interactive experience that challenges participants to differentiate between legitimate contacts and potential scammers. By offering AED 2,000 as an incentive, the campaign creates a compelling reason for public participation while building critical fraud detection skills. This gamification approach makes the serious topic of fraud prevention accessible and engaging for younger demographics who might otherwise ignore traditional awareness campaigns. The interactive nature of 'Spot the Fraudster' serves multiple educational purposes. Participants must actively analyse communication patterns, identify red flags, and make decisions about legitimacy – exactly the skills they need in real-world situations. By encouraging participants to think critically about potential threats, the campaign builds lasting behavioural change that extends far beyond the game itself. One of the most eye-opening initiatives within the #UnitedAgainstFraud campaign is the Vox social experiment, which provided crucial insights into real-world consumer behaviour when faced with potential scams. Conducted with 220 moviegoers at a local UAE cinema, this experiment created a controlled environment to test how people respond to fraudulent schemes in realistic settings. The experiment placed unsuspecting cinema attendees in a simulated real-time scam situation where a bot offered free popcorn via an SMS link, leading to a mock hacking experience for participants. The results were both sobering and educational: nearly 90 per cent of participants fell for the scam, highlighting the vulnerability of even cautious consumers to well-crafted fraudulent schemes. This activation effectively illustrated how easily personal details, OTPs, and banking information can be compromised through seemingly innocent interactions. More importantly, it created a lasting psychological impact on participants who experienced first-hand the sophisticated nature of modern scams. The social experiment also highlighted the importance of staying vigilant across all digital platforms, as fraudsters increasingly use diverse channels including social media, messaging apps, and even entertainment venues to reach potential victims. The campaign emphasised that scammers continuously adapt their tactics, using various platforms and sources to attack victims and steal information, personal details, IDs, OTPs, and banking information. Likewise, Emirates NBD's video awareness series represents a dynamic approach to fraud prevention that tackles the most current and prevalent fraud schemes targeting UAE consumers. This responsive strategy ensures that fraud prevention education remains relevant and timely, addressing emerging threats as they appear in the market. The comprehensive series covers a wide range of contemporary scams that affect different segments of the UAE population. For instance, the fake Hajj scam video, contextually produced for the Hajj season, addresses the exploitation of religious obligations, warning consumers about unofficial packages that lack proper permits and official procedures. The message is clear: 'Don't let scammers ruin your Hajj. Every year, many people get tricked by fake Hajj deals that lead to nothing. If someone offers you a package without proper permits, official steps, or a real office, it's not a deal, it's a scam.' This campaign specifically targets one of the UAE's most vulnerable demographics during holy seasons, when emotional investment can override rational decision-making. Concert ticket fraud receives attention through messaging that encourages consumers to secure their entertainment experiences by purchasing only from verified websites or trusted sellers. The campaign uses relatable language – 'Don't let fake tickets steal your spotlight!' – that resonates with younger demographics who frequently purchase entertainment tickets online, connecting with their interests while delivering crucial safety information. The UAE Pass scam video addresses a particularly sophisticated form of identity theft targeting official government services. The campaign emphasises that 'Scammers are after your UAE Pass. Don't let them steal your identity. Never share your banking details or OTPs.' Given the UAE Pass's critical role in accessing government services, this campaign addresses a threat that could compromise both personal finances and official documentation access. WhatsApp scams, which often begin with deceptively friendly greetings, receive specific attention in a video that highlights how innocent interactions can lead to financial loss. The campaign message – 'WhatsApp scams may start with a friendly 'Hi!' But it can end in financial loss' – encourages consumers to question everything and protect their digital lives, acknowledging that modern scams often begin with social engineering rather than obvious requests for money. Seasonal awareness is addressed through targeted Black Friday campaigns that warn against fake deals and phishing scams during high-volume shopping periods. These campaigns provide practical guidance, encouraging consumers to 'tick the checklist' before purchasing and report suspicious activity immediately. The messaging combines prevention strategies with action-oriented responses: 'Don't let Black Friday become Black Fraud Day! Shop smart online and avoid shady deals. Safety over sales!' Through its 'United Against Fraud' campaign, Emirates NBD also actively educates labourers in camps on safe banking and financial literacy to prevent them from falling victim to scams. Beyond these social and community-focused initiatives, Emirates NBD's commitment to fraud prevention extends to the academic sphere as well. The strategic partnership between Emirates NBD and the University of Wollongong in Dubai (UOWD) represents a forward-thinking approach to fraud prevention education that targets students and the wider academic community. This collaboration recognises that young adults, particularly university students, represent both a vulnerable demographic and powerful advocates for fraud awareness within their social networks. The university partnership integrates fraud awareness into educational programmes and activities, ensuring that fraud prevention becomes part of the broader educational experience rather than a standalone initiative. Students, as digital natives, are simultaneously particularly vulnerable to sophisticated online scams and highly effective at spreading awareness through their extensive social networks. They often have limited financial experience but high digital engagement, making them prime targets for scammers while also serving as influential voices within their peer groups. Furthermore, the partnership extends the campaign's reach into the wider community, as students often serve as informal educators for family members and friends who may be less digitally savvy. This multiplier effect ensures that fraud prevention knowledge spreads beyond the immediate target demographic to reach vulnerable populations who might not otherwise receive this education. Contribution by Emirates NBD.
Free Malaysia Today
08-07-2025
- Entertainment
- Free Malaysia Today
Support a superheroic cause at ‘Superman' charity screening
Brothers Pranava (left) and Visaghan Shanta Mohan hope to raise more awareness about Hospis Malaysia and its palliative-care efforts. (Pranava Shanta Mohan pic) PETALING JAYA : You don't need to be Clark Kent to make a difference. Experience thrilling superhero action while supporting a meaningful cause with The Ripple Effect 5.0, a charity screening of the new 'Superman' movie at TGV Jaya Shopping Centre here this Saturday (July 12). Organised by brothers Visaghan and Pranava Shanta Mohan under the Asia Weaves charity initiative, the event – now in its fifth year – is aimed at raising funds for Hospis Malaysia. 'Since we started, we've had the privilege of meeting patients and families whose lives have been profoundly touched by Hospis Malaysia's compassionate care. These encounters have only strengthened our resolve to support them however we can,' Pranava told FMT Lifestyle. 'This year, as always, our goal remains to raise both public awareness of Hospis Malaysia and palliative care, as well as to raise funds to sustain their operations.' Visaghan started the Ripple Effect Charity Fundraiser in 2019 after his late neighbour and family friend, K Jegadeva, passed away from cancer. Thanks to palliative care, he was able to live his last days with comfort and dignity. 'Before his passing, Uncle expressed a heartfelt wish to raise funds for the centre, a cause that deeply resonated with him. Over time, we've come to realise that the story of Hospis extends far beyond our personal connection,' Visaghan explained. 'Their unwavering support, compassion, and impact on countless families have inspired us to continue this mission – not only in Uncle's memory but also in honour of every life they touch.' Inspired by their late family friend Uncle Jegadeva, Visaghan set out in 2019 to raise funds for Hospis Malaysia. According to the brothers, 80% of Hospis Malaysia's total costs go to patient-care services – such as home visits by its clinical team – to assess and support them in managing pain and symptoms. This service is provided completely free of charge. Hospis Malaysia also provides medication and medical equipment to the terminally ill. The first iteration of the Ripple Effect fundraiser, a charity screening of 'Star Wars: Rise of Skywalker', raised over RM27,000. This was followed by versions 2.0 and 3.0 in 2020 and 2021, respectively, which saw funds raised through online Christmas and New Year bazaars. In 2023, the Ripple Effect 4.0 successfully raised RM13,100 – RM100 above their target! – through a charity screening of 'Barbie'. This time around, Visaghan and Pranava do not have any fundraising goal in mind: they simply hope to sell every seat, 238 in all. Thanks to sponsorship from Brickfields Asia College, 100% of the event's profits will flow directly to Hospis Malaysia. Additional donations are more than welcome. The brothers believe 'Superman' to be the ideal film for their fundraiser as the superhero and the film's themes resonate across generations. 'It brings people together for a fun, action-packed evening while reminding us of the power of hope and doing good,' Visaghan said. 'Most importantly, it allows us to unite for a meaningful cause in a lighthearted and memorable way.' The brothers believe 'Superman' is the ideal film as it will resonate with viewers of all ages. The Ripple Effect 5.0: charity screening of 'Superman' When: Saturday, July 12 @ 7pm Where: TGV Jaya Shopping Centre, Jalan 14/17, Seksyen 14, 46100 Petaling Jaya, Selangor Tickets are RM100, with all proceeds going to Hospis Malaysia. Donations can be made to Hospis Malaysia, Maybank account 5141 3212 1211. Please use the reference 'Superman'. Kindly transfer monies directly to Hospis Malaysia and send the transfer slip to 017-569 4987 with your name, IC number and address to obtain a tax exempt receipt. Use this receipt to claim your ticket at the venue on the date of the screening.
Leader Live
08-06-2025
- Entertainment
- Leader Live
Free performances and activities at Mold Carnival
Mold Carnival, held on Maes Bodlonfa Fields (known locally as The Rec and Kendricks Field) promises to be the biggest and best free family event in the county. With something for everyone, this year's carnival, on Sunday, July 6, is packed with entertainment, hands-on activities, performances, and a heap of community spirit. Read more: Village pub's new owner ready to serve 'warm welcome' to community The carnival committee announced that the Football Association of Wales, in partnership with McDonald's, will be bringing free fun football activities from 11am-4pm, including an exclusive quiet session from 10am-11am for children with additional learning needs. Prepare to be amazed as Transformer robots patrol the fields, children can join in the carnival's mad science workshops, and beloved characters like Skye and Chase, Buzz and Woody, and many more are set to make magical appearances. Visitors can enjoy more than 400 community performers who will be on the main stage, including: • Acro Squad • Urban Fusion • Cor y Pentan • Rock Choir • Dance Maniax • Cambria Band • Black Veil • Local rock legends 50 Hertz will close the carnival day Also back by popular demand is the one and only DJ Cookie Partyman and his Big Blue Bus, bringing his infectious energy and fun as part of his amazing Ripple Effect challenge, all free of charge. New for 2025 is the Mold Carnival Knockout Challenge. Think you've got what it takes? Get your team together and enter, as local businesses, charities, and groups will battle it out in hilarious games to be crowned Carnival Knockout Champions 2025. Read more: From living in a tent to opening a deli-cious new Flintshire business This requires teams of 10 adults with a £150 entry fee and is pre-registration only. To enter, contact Mold Town Council: email events@ or phone 01352 758532 (Option 3). There will also be lots of stalls, food, drink and a parade, fun fair, community stands, and a visit from members of the Army. Read more: History comes to life for interactive Roman weekend The day kicks off with a colourful carnival parade at 10.30am from Griffiths Square Car Park, winding its way down to the fields. Entertainment rolls on from 11am-6pm. Mold Carnival is looking for volunteers to assist with set-up, stewarding, and litter picking. If you're up for joining our merry crew, get in touch! For more information contact: Mold Town Council, Unit 10 Daniel Owen Precinct, Mold CH7 1AP, email events@ or call 01352 758532 (Option 3).
Yahoo
30-05-2025
- Business
- Yahoo
KBRA Releases Research – Sound Check: Music ABS Performance
NEW YORK, May 30, 2025--(BUSINESS WIRE)--KBRA releases research on the performance of the music asset-backed securities (ABS) sector. The music royalties ABS sector has expanded meaningfully in recent years, supported by strong investor demand for uncorrelated cash flows and the growing institutionalization of music rights. Although performance in the asset class has remained largely stable, KBRA has observed variations across individual catalogs that make up the collateral, particularly as transactions have seasoned. Some transactions have benefited more from resilient streaming growth and industry tailwinds, while others have faced pressure from underperforming assets and delayed revenue realization. In this report, we share insights across KBRA's rated universe of transactions, including historical debt service coverage ratios and the key factors driving differences in catalog performance. KBRA has assigned 64 ratings on music royalty ABS across 15 issuers since 2020, totaling approximately $8 billion in issuance. Click here to view the report. Related Publications Music Royalty ABS: The Beat Goes On Data Centers: A Comparison of ABS and CMBS Structures Fiber ABS: Enterprise Fiber Takes Industry Beyond FTTP's Last Mile Navigating Trade Winds: Tariff Impacts on Aviation ABS Assessing the Ripple Effect: Tariff Uncertainty Clouds Structured Finance Outlook About KBRA KBRA, one of the major credit rating agencies, is registered in the U.S., EU, and the UK. KBRA is recognized as a Qualified Rating Agency in Taiwan, and is also a Designated Rating Organization for structured finance ratings in Canada. As a full-service credit rating agency, investors can use KBRA ratings for regulatory capital purposes in multiple jurisdictions. Doc ID: 1009684 View source version on Contacts Chris Baffa, Senior Director+1 Ali Pasha, Associate Director+1 Media Contact Adam Tempkin, Senior Director of Communications+1 Business Development Contact Arielle Smelkinson, Senior Director+1
