Latest news with #Rise&Fall
Hans India
23-05-2025
- Entertainment
- Hans India
Reimagining brand storytelling: Amazon MX Player champions ‘Content Marketing 2.0' at Goafest 2025
In a powerful showcase of how streaming is transforming brand narratives, Amazon MX Player took center stage at Goafest 2025 with a thought-provoking masterclass titled 'Content Marketing 2.0'. Led by Amogh Dusad, Director & Head of Content at Amazon MX Player, the session dissected the evolution of content marketing in a world increasingly driven by digital immersion and viewer autonomy. Amogh delivered a compelling exploration of what's next for brands in the streaming era, challenging traditional ad formats and spotlighting the rise of intentional, content-driven engagement. With OTT platforms now reaching over 83% of India's connected audience, and 72% of viewers skipping conventional ads, Dusad made a persuasive argument for moving beyond the 20-second pitch to create deeper, more narrative-rich brand experiences. 'In an era of choice, viewers gravitate toward content that feels relevant, real, and reflective of their lives,' said Amogh. 'At Amazon MX Player, our content strategy is anchored in cultural authenticity and audience insight, which makes us a natural partner for brands looking to resonate in meaningful ways.' The session offered a behind-the-scenes look into how Amazon MX Player builds its diverse slate — blending storytelling with sociology. From gritty tales of real-life resilience in Physics Wallah and Rakshak: India's Braves, to youthful narratives like Campus Diaries and Gutar Gu, the platform curates content with emotional and societal depth. Shows like Jamnapaar and Hustlers further emphasize themes of progress, identity, and aspiration — all fertile ground for authentic brand messaging. Attendees were also treated to an exclusive preview of Rise & Fall, an upcoming reality series hosted by Ashneer Grover. Described as a fusion of survival grit and societal critique, the show signals Amazon MX Player's next step in creating brand-integrated, genre-pushing content experiences. With its dynamic format, Rise & Fall offers advertisers a new playground for curated, high-impact storytelling moments. Amogh emphasized that the future lies in symbiotic partnerships, where brand objectives align organically with viewer expectations. 'When content and commerce converge with purpose, brands don't just get visibility—they gain memorability,' he noted. 'We've seen how thoughtful integrations across our originals amplify both viewer engagement and campaign performance.' The masterclass reaffirmed Amazon MX Player's positioning not just as a content platform, but as a strategic partner for marketers navigating India's digital-first consumer landscape. With Content Marketing 2.0, the platform is paving a path where brand messages are not just seen—they're felt.
The Guardian
18-02-2025
- Lifestyle
- The Guardian
15 of the best men's jumpers, from cashmere and cable knit to merino wool
Knitwear, like most menswear, is best done classic. As with other staples – denim, T-shirts, tailoring et al – it's an investment that will go beyond any trend or season. So, if you buy the right pieces, you'll likely wear them for years to come. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. With that in mind, there are a few things to consider when hitting the shops. Above all, it's best to choose jumpers you know are made well, using good fabrics. That means you should go for brands you can trust in terms of craftsmanship and stick to natural fibres, such as cotton, wool and cashmere. Unlike human-made textiles, these are naturally breathable and temperature-regulating so they're more comfortable and better for your skin. This sometimes means the price is a little higher than a fast-fashion buy, but they tend to last longer – just be sure to keep them protected when moth season hits. You may see it as a winter essential, but knitwear is actually a year-round layering hero. Say you buy a great cashmere crew neck: it's the warm added layer you need beneath a winter coat, but it can also be the perfect finishing touch in summer, around your shoulders à la Brideshead Revisited. In terms of trends, there are a few big styles right now. Paul Mescal favours a shrunken knit, while Jacob Elordi likes it slouchy. You could go for a Tyler, The Creator-coded preppy cable knit or a simple Gant V-neck to lean into the Ivy League look that's still dominating the scene. Or, you could of course go for the crowning jewel of the knitwear world: the classic crew neck. Either way, here's a guide to the best men's jumpers available to buy now. £175 at Rise & Fall Premium cashmere at a good price is hard to come by – until you've heard of Rise & Fall. The London-based label offers luxurious staples at a fair price, and does so with a transparent pricing structure and responsible manufacturing processes. From this mid-weight cashmere, which comes in seven colours, to a light merino take, the entire collection is less expensive than the top brands but feels just as good. £100 at GantFrom £53.95 at Love The Sales Gant is your best bet for preppy staples and the American turned Scandi label has a strong selection of V-neck jumpers. Though you may have once considered these dad-core, they've quickly become a coveted menswear essential. This one's 100% cotton, and the brand's embroidered archival shield amps up the Ivy League look. If you want to go all the way, wear it over a shirt and tie with a pair of straight-leg jeans. £55.99 at Mango A lightweight merino wool roll neck is a key that can unlock your wardrobe during winter. Since they're thin, they can be worn under relaxed shirts, beneath blazers or simply tucked into jeans. For pure merino on the high street, there's nowhere better than Mango. £144 at Lemonate I discovered Lemonate only last year, but most of the Belgian brand's collection is already on my wishlist and the knitwear is particularly strong. This jumper is a prime example. It's made using an extra-fine merino wool, but still has the expensive weighty feel you want from a cable knit. Fabric aside, the contrast cuff and slightly cropped fit are a modern take on the classic. £195 at Sims Wear Independent knitwear expert Sims Wear follows a slow-fashion agenda. All its pieces are made in the UK using premium textiles; this jumper in particular uses wool from the first shearing to ensure it's as soft as can be. Everything's built to last, and you can really tell. From the softness to the colour and the substantial weight, this will quickly become the jumper you reach for the most. As a matter of fact, of my entire collection, my Sims Wear is the piece I receive most compliments on. An investment worth making. £55 at Gap£55 at Next Dressing smart casual isn't always easy. You don't want to look overdressed in a smart shirt, but a T-shirt is too casual. Let me introduce you to the long-sleeve merino polo, which hits the mark every time, especially Gap's versatile khaki take. Wear it with black trousers and you'll look like you've made an effort, even if you haven't. £87 at Arket£97 from H&M Arket may be a high-street store but you can always count on the quality craftsmanship and fabrics across its collection. The Scandi label offers this year's update on a men's cardigan: a collarless crew neck design with a relaxed bottom hem. This one's pure cotton and even features pockets. What more could you want? Sign up to The Filter Get the best shopping advice from the Filter team straight to your inbox. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. after newsletter promotion £132 at Oliver Spencer£220 at Fenwick Oliver Spencer is among the biggest players in British menswear. Every season, the designer offers a fresh take on his signature classics: relaxed tailoring, strong casual wear and a great selection of knits. Our favourite for spring/summer 2025 is this colour-blocked navy crew neck, which is constructed using a cosy extra-fine wool. £59.95 at Massimo Dutti As with this year's update on the cardigan, 2025's take on the sweater vest errs on relaxed. Massimo Dutti's is a great example of how to do it well. Rather than having any clingy hems, it falls easily over your body, looking and feeling more luxe. The V-neck collar and super-soft wool-cashmere blend fabric lean into the quiet luxury aesthetic. £230 at Hades If you consider yourself a music fan, Hades should be on your radar. The Midlands-based label regularly collabs with the estates of musicians, from David Bowie to The Sex Pistols. This jumper, which features the title of one of Iggy Pop's most renowned songs, is a part of the punky Iggy Pop capsule. All the brand's jumpers are handmade in Scotland, and you can read about its transparent manufacturing process on its website. £155 at Scrt While Hades is good for those into music, Scrt is for cinephiles. The independent brand regularly takes cues from surreal cult classics, old and new. From Donnie Darko and American Psycho to Lost in Translation and The Substance, movie buffs are sure to find something they like across the selection of T-shirts, accessories and jumpers. For those who don't recognise this eye from the film poster, this knit is inspired by Requiem for a Dream. £99 at M&S Not many high-street brands have a great cashmere offering. The good news? Marks & Spencer's Autograph range hits the brief every season. This year, this rich burgundy hue is my top pick. If you're feeling like you want to liven it up, follow the brand's lead and layer two on top of each another. £159 at Percival Percival's best for guys who like design-led menswear. Although the collections feel timeless, most of the pieces are elevated with a twist. Take this chunky knit, for instance, with its unusual ribbed funnel neck and contrast cuffs. It's the type of jumper that makes you look twice, but it's completely wearable – and, like the rest of the brand's offering, it's constructed well using cotton for a long-lasting finish. £34.90 at Uniqlo Japanese high-street giant Uniqlo makes some of the best affordable jumpers on the market. Case in point: this pure lamb's wool crew neck, which is available for less than £35. It comes in nine colours, but the best shades tend to sell out every season, so it's best to get your favourite before it's gone. £128 at Thames For the type of knits that you won't find anywhere else, head to Thames. The collection pulls inspiration from British subcultures – from skateboarding to the punk movement and grunge. This jumper is one of its newer arrivals, and it's quickly become my favourite, for good reason. It's comfy. It's elevated. It's unusual. And, considering the first-class finish and strong design details, from the argyle pattern to the embroidered logo and contrast collar, it's great value for money, too.
Yahoo
14-02-2025
- Entertainment
- Yahoo
Be a Tourist: Events around town February 14-17
One of the longest-running hockey tournaments in the US and Canada is back in Erie! For more information, click here. Celebrate three years of cat adoptions, coffee and community in Downtown Erie! Purrista Raffle Basket Giveaway – receive a complimentary ticket for a free chance to win a basket!In the Cafe: Write the kitties valentine lettersIn Cat Lounge: Crappy Ex? You're covered. Come write your ex's name in the kitty litter box and the cats will take care of the rest. For more information, click here. The best way to get inside Cathy Ladman's head is to see her live. As one of the country's top comedians, Ladman's show is a self-probing vehicle which draws laughter from exposing personal neuroses. For tickets and show times, click here. The adventure begins at the Erie RV & Outdoor Adventure Expo. Explore and shop the latest in campers, RVs, camping, travel, off-roading, and more! Top brands, local dealers, vendors, and the Power Sports Pavilion will all be featured. Find tickets and times here. Enjoy a self-guided romantic stroll through Asbury Woods' meandering trails, following the flickering lights of luminaries lighting a path through the woods, then warm up with a cozy fire, sweet treats, adult beverages, and music in the picnic shelter. All attendees will get a special Valentine's Day gift. Purchase tickets here. Bring your family, a date, friends or come solo. Poverty Knob is partnering with Edinboro Chocolaterie and have handpicked delicious chocolates that pair perfectly with our flights. Treat yourself to one of the delicious food specials, craft beer, wine, cocktails & mocktails. There will be live music by Savage Daughter Trio on Friday from 5-8 p.m.. Chocolate will be available to purchase without a flight. For more information, click here. Scotty McCreery has been a household name for nearly half his life. With his latest album Rise & Fall, McCreery explores classic themes of heartbreak, rowdy nights, nostalgia, faith, newfound joy, fatherhood, and enduring love. For tickets and more information, click here. The selections will include gently used books in a variety of genres, fiction and nonfiction, as well as children's books, puzzles, audiobooks and DVDs. For times and dates, click here. Celebrate love and wildlife at the Erie Zoo's Winter hours weekend, on February 15 & 16. HOO Do You Love will include a craft station where you can create Valentine-themed enrichment for some of your favorite zoo animals along with an owl-themed craft, Keeper talks, and more! To find more information, click here. Justin Willman's ILLUSIONATI tour is an interactive evening of magic, comedy and mind-control for the whole family. Prepare to join a secret society of wonder where the only conspiracy theories are about how the hell he does these things. For tickets, click here. Start off the season with our 4-mile fun run! This non-timed event is all about enjoying year-round outdoor recreation and fitness on the trails of Asbury Woods. Post-race warm-up with chili compliments of Cali's West Catering and beverages from Erie Beer. For more information, click here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
