Latest news with #RishtaAapSeHai
Business Standard
23-05-2025
- Business
- Business Standard
Federal Bank Anchors the Savings Narrative with 'Savings Ki Vidya' Campaign
BusinessWire India Mumbai (Maharashtra) [India], May 23: Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled, Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing narrative for savings aka deposit mobilization. The campaign elevates the Rishta Aap Se Hai, Sirf App Se NahiR storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where "it skips our mind," and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a "Rishta" with Federal Bank. "Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the "act of saving". This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. You simply can't miss "The Vidya" for a moment in this warm, witty, and winning narrative. The campaign is a tributary to Federal Bank's core essence, 'Rishta Aap Se Hai, Sirf App Se NahiR' , and reflects on the strength of the Bank's team and their ability to deliver service excellence - that's the calling card to opening accounts with the Bank. Ms. Vidya Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential "knowledge". In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business," said M V S Murthy, Chief Marketing Officer from Federal Bank. "Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Se NahiR," said Vidya Balan, Bank's Brand Ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone -- playful, modern, and rooted in everyday life. 'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The media plan promises to create a significant buzz across platforms. The link to the video ad: Savings Ki Vidya - Efforts Aur Paise Donno Bachao - Savings Ki Vidya Koi Tujhse Seekhe -
Economic Times
23-05-2025
- Business
- Economic Times
Savings Ki Vidya' campaign by Federal Bank: A fresh approach to savings
Federal Bank, a leading private sector bank, launches its latest integrated marketing campaign titled Savings Ki Vidya, featuring acclaimed actress and brand ambassador Vidya Balan. Designed to prime up its deposit books, the new campaign Savings ki Vidya, gives a fresh spin to this category by setting up a refreshing narrative for savings or deposit mobilisation. The campaign elevates the ' Rishta Aap Se Hai, Sirf App Se Nahi' R storyline, reinforcing that when it comes to smart saving, great service, and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind', and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm, and wit to guide her friends towards smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a ' rishta' with Federal Bank. Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank. Opening a savings account with the Federal Bank is only the beginning. The campaign steps aside from tactical conversations around product features or interest rates and owns the act of saving. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. The campaign is a tribute to Federal Bank's core essence, ' Rishta Aap Se Hai Sirf App Se Nahi' , and reflects on the strength of the bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the bank. According to the bank's spokesperson, Balan, the brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she alludes to her own experience of the brand, which began when she became a customer first and the many interactions with the team thereafter over the past few months. The authenticity of emotions and experiences Balan has felt is seen in the happy storytelling. 'Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' said M V S Murthy, Chief Marketing Officer from Federal Bank. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of 'Human at the Core and Digital to the Fore' firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Ae Nahi,' said Vidya Balan, Bank's Brand films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday ki Vidya is a 360-degree campaign, with visibility across TV (TVC), digital and social media, Outdoor (OOH), Print advertisements, branch-level activation, and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The link to the video ad: Savings Ki Vidya - Efforts Aur Paise Donno Bachao - Savings Ki Vidya Koi Tujhse Seekhe - Disclaimer: The views and opinions expressed in the story are independent professional judgment of the experts and we do not take any responsibility for the accuracy of their views. The brand is solely liable for the correctness, reliability of the content and/or compliance of applicable laws. The above is non-editorial content and TIL does not guarantee, vouch or endorse any of it. Please take all steps necessary to ascertain that any inform
Mint
23-05-2025
- Business
- Mint
Federal Bank Anchors the Savings Narrative with 'Savings Ki Vidya' Campaign
Savings Ki Vidya: A Category Breakthrough Campaign This witty and insightful campaign features brand ambassador Vidya Balan in a refreshing new avatar Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled, Savings Ki Vidya, to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing narrative for savings aka deposit campaign elevates the Rishta Aap Se Hai, Sirf App Se NahiRstoryline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind,' and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a 'Rishta' with Federal Bank. 'Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the 'act of saving'. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. You simply can't miss 'The Vidya' for a moment in this warm, witty, and winning narrative. The campaign is a tributary to Federal Bank's core essence, 'Rishta Aap Se Hai, Sirf App Se NahiR', and reflects on the strength of the Bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the Bank. Ms. Vidya Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' said M V S Murthy, Chief Marketing Officer from Federal Bank. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Se NahiR,"said Vidya Balan, Bank's Brand Ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday life.'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse media plan promises to create a significant buzz across link to the video ad: Savings Ki Vidya - Efforts Aur Paise Donno Bachao - About Federal Bank Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of around 1589 banking outlets and 2080 ATMs/Recyclers spread across the country, and the Bank's total business mix (deposits + advances) stood at Rs. 5.18 Lakh Crore as on 31st March 2025. Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 16.40 % as on 31st March 2025. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve centre for Non-Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance TecCity (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organisation that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.
Business Upturn
23-05-2025
- Business
- Business Upturn
Federal Bank Anchors the Savings Narrative with ‘Savings Ki Vidya' Campaign
Federal Bank, a leading private sector Bank, launches its latest integrated marketing campaign titled, Savings Ki Vidya , to prime up its deposit books. The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer's mind by setting up a refreshing narrative for savings aka deposit mobilization. The campaign elevates the Rishta Aap Se Hai, Sirf App Se NahiR storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind,' and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a 'Rishta' with Federal Bank. 'Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the 'act of saving'. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. You simply can't miss 'The Vidya' for a moment in this warm, witty, and winning narrative. The campaign is a tributary to Federal Bank's core essence, 'Rishta Aap Se Hai, Sirf App Se NahiR' , and reflects on the strength of the Bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the Bank. Ms. Vidya Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' said M V S Murthy, Chief Marketing Officer from Federal Bank. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Se NahiR,' said Vidya Balan, Bank's Brand Ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday life. 'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The media plan promises to create a significant buzz across platforms. The link to the video ad: Savings Ki Vidya – Efforts Aur Paise Donno Bachao – Savings Ki Vidya Koi Tujhse Seekhe – Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Time of India
23-05-2025
- Business
- Time of India
Federal Bank anchors the savings narrative with 'savings ki Vidya' campaign
HighlightsFederal Bank has launched the integrated marketing campaign 'Savings Ki Vidya', featuring actress Vidya Balan, to enhance its deposit mobilisation strategy. The campaign emphasises the importance of long-term relationships with Federal Bank and the act of saving, moving away from tactical discussions about product features and interest rates. Vidya Balan, as the brand ambassador, highlights her personal experiences with Federal Bank, reinforcing the bank's ethos of 'Human at the Core and Digital to the Fore' through relatable storytelling. Federal Bank , a private sector bank, has launched its latest integrated marketing campaign titled Savings Ki Vidya , to prime up its deposit books. The new campaign 'Savings ki Vidya ', featuring actress and brand ambassador Vidya Balan in a refreshing new role, carves out a category space in the consumer's mind by setting up a refreshing narrative for savings aka deposit mobilisation. The campaign elevates the Rishta Aap Se Hai, Sirf App Se Nahi storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind', and someone who loves us nudges us to save smart in each of those moments. The campaign stars Balan who brings her signature authenticity and charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a ' Rishta ' with Federal Bank. ' Savings Ki Vidya , shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the 'act of saving'. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. The campaign is a tributary to Federal Bank's core essence, Rishta Aap Se Hai Sirf App Se Nah i, and reflects on the strength of the Bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the Bank,' said M V S Murthy, chief marketing officer from Federal Bank. 'Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' Murthy added. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline which reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Ae Nahi, ' said Balan, bank's brand ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday life. 'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. Watch the videos here:
