Savings Ki Vidya' campaign by Federal Bank: A fresh approach to savings
Federal Bank, a leading private sector bank, launches its latest integrated marketing campaign titled Savings Ki Vidya, featuring acclaimed actress and brand ambassador Vidya Balan. Designed to prime up its deposit books, the new campaign Savings ki Vidya, gives a fresh spin to this category by setting up a refreshing narrative for savings or deposit mobilisation.
The campaign elevates the ' Rishta Aap Se Hai, Sirf App Se Nahi' R storyline, reinforcing that when it comes to smart saving, great service, and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind', and someone who loves us nudges us to save smart in each of those moments.
The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm, and wit to guide her friends towards smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a ' rishta' with Federal Bank.
Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank. Opening a savings account with the Federal Bank is only the beginning. The campaign steps aside from tactical conversations around product features or interest rates and owns the act of saving. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. The campaign is a tribute to Federal Bank's core essence, ' Rishta Aap Se Hai Sirf App Se Nahi' , and reflects on the strength of the bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the bank. According to the bank's spokesperson, Balan, the brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she alludes to her own experience of the brand, which began when she became a customer first and the many interactions with the team thereafter over the past few months. The authenticity of emotions and experiences Balan has felt is seen in the happy storytelling.
'Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' said M V S Murthy, Chief Marketing Officer from Federal Bank. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of 'Human at the Core and Digital to the Fore' firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Ae Nahi,' said Vidya Balan, Bank's Brand Ambassador.The films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday life.Savings ki Vidya is a 360-degree campaign, with visibility across TV (TVC), digital and social media, Outdoor (OOH), Print advertisements, branch-level activation, and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The link to the video ad:
Savings Ki Vidya - Efforts Aur Paise Donno Bachao - https://www.youtube.com/watch?v=9hXZ73tqJnA
Savings Ki Vidya Koi Tujhse Seekhe - https://www.youtube.com/watch?v=9NvNqDL7Qug
Disclaimer: The views and opinions expressed in the story are independent professional judgment of the experts and we do not take any responsibility for the accuracy of their views. The brand is solely liable for the correctness, reliability of the content and/or compliance of applicable laws. The above is non-editorial content and TIL does not guarantee, vouch or endorse any of it. Please take all steps necessary to ascertain that any inform
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
an hour ago
- News18
Vidya Balan Recalls Akshaye Khanna's Reaction After She Rejected Film With Him: ‘Fired Me…'
Last Updated: Vidya Balan opened up on turning down a film opposite Akshaye Khanna, and what happened after she faced him later while shooting for Salaam-E-Ishq. Bollywood actress Vidya Balan recently shared an anecdote from her early acting days, and recalled rejecting a film opposite Akshaye Khanna. She said that she did not connect with the script, and asked her manager to convey the message instead of informing Akshaye directly. Later, Vidya met Akshaye on the sets of the 2007 film 'Salaam-e-Ishq', and revealed his reaction to her rejecting the film opposite him. She jokingly added that she asked her Salaam-e-Ishq co-star John Abraham to 'save' her, and later realized that Akshay was only pulling her leg. At Bollywood Hungama Style Icons Summit, Vidya Balan said, 'There was a film offered to me opposite Akshaye Khanna, and for some reason, I didn't connect with the script. But I didn't pick up the phone and tell him that. I asked my manager to convey it to the director." She further added, 'And then I met Akshaye on the sets of Salaam-E-Ishq. And he fired me. He was like 'why didn't you tell me you didn't want to do the film?' I went up to John and said, 'Can you please save me?' (laughs). Because I was so new, I didn't want any confrontation. I didn't want to hurt anyone or make anyone feel bad, or just feel like I was refusing a film with them. But of course, he was only pulling my leg. I later realized." The actress acknowledged that nobody likes to hear 'no,' especially considering the significant time and effort put into creating a script. In a sincere admission, Balan mentioned that being married to a producer has deepened her understanding of this even more. Speaking about the same, Vidya expressed, 'I'm not a rude person. I say it as it is, but I am aware of how much efforts go into developing a script and I value it." On the work front, Vidya Balan was last seen in Anees Bazmee's horror-comedy film 'Bhool Bhulaiyaa 3' alongside Kartik Aaryan, Madhuri Dixit and Triptii Dimri. The film was was theatrically released on 1 November 2024. First Published: June 06, 2025, 11:05 IST
Hindustan Times
2 hours ago
- Hindustan Times
When Vidya Balan asked John Abraham to help after Akshaye Khanna ‘fired' at her for rejecting a film with him
Actor Vidya Balan opened up about an incident that occured many years ago while she was shooting Salaam-E-Ishq. The actor was present at the Bollywood Hungama Style Icons Summit, where she opened up about an incident when she she had to face Akshaye Khanna after rejecting a film opposite him. (Also read: Vidya Balan opens up on doing Hollywood roles, says she would love to play the therapist in Adolescence) What Vidya said Vidya Balan turned down the film opposite Akshaye Khanna because she didn't like the script. {{^userSubscribed}} {{^usCountry}} {{/usCountry}} {{#usCountry}} {{/usCountry}} {{/userSubscribed}} {{^userSubscribed}} {{^usCountry}} {{/usCountry}} {{#usCountry}} {{/usCountry}} {{/userSubscribed}} During the interaction, Vidya said: "There was a film offered to me opposite Akshaye Khanna, and for some reason, I didn't connect with the script. But I didn't pick up the phone and tell him that. I asked my manager to convey it to the director." 'I didn't want to hurt anyone' {{^usCountry}} {{/usCountry}} {{^usCountry}} {{/usCountry}} She went on to add, 'And then I met Akshaye on the sets of Salaam-E-Ishq. And he fired me. He was like 'Why didn't you tell me you didn't want to do the film?' I went up to John [Abraham] and said, 'Can you please save me?' Because I was so new, I didn't want any confrontation. I didn't want to hurt anyone or make anyone feel bad, or just feel like I was refusing a film with them. But of course, he was only pulling my leg. I later realized." {{^userSubscribed}} {{^usCountry}} {{/usCountry}} {{#usCountry}} {{/usCountry}} {{/userSubscribed}} {{^userSubscribed}} {{^usCountry}} {{/usCountry}} {{#usCountry}} {{/usCountry}} {{/userSubscribed}} {{^usCountry}} Salaam-E-Ishq was a romantic drama film directed by Nikkhil Advani that also starred Anil Kapoor, Govinda, Salman Khan, Juhi Chawla, and Priyanka Chopra. It was a modest success at the box office upon release in 2007. {{/usCountry}} {{#usCountry}} Salaam-E-Ishq was a romantic drama film directed by Nikkhil Advani that also starred Anil Kapoor, Govinda, Salman Khan, Juhi Chawla, and Priyanka Chopra. It was a modest success at the box office upon release in 2007. {{/usCountry}} Read More {{^usCountry}} Vidya was last seen in Bhool Bhulaiyaa 3, opposite Kartik Aaryan, Madhuri Dixit and Triptii Dimri. The horror-comedy film was released on Diwali last year and emerged as a box-office success. She also starred in the rom-com Do Aur Do Pyaar, alongside Pratik Gandhi, Ileana D'Cruz and Sendhil Ramamurthy. {{/usCountry}} {{#usCountry}} Vidya was last seen in Bhool Bhulaiyaa 3, opposite Kartik Aaryan, Madhuri Dixit and Triptii Dimri. The horror-comedy film was released on Diwali last year and emerged as a box-office success. She also starred in the rom-com Do Aur Do Pyaar, alongside Pratik Gandhi, Ileana D'Cruz and Sendhil Ramamurthy. {{/usCountry}} SHARE THIS ARTICLE ON {{^userSubscribed}} {{^usCountry}} {{/usCountry}} {{#usCountry}} {{/usCountry}} {{/userSubscribed}}
Time of India
7 hours ago
- Time of India
Vidya Balan reveals how Akshaye Khanna once ‘fired' her. Actress asked John Abraham to 'save' her
Sometimes, even the most seasoned stars have awkward beginnings, and Vidya Balan 's journey is full of charming, funny missteps. In a recent interview with Bollywood Hungama, the acclaimed actress recalled one such light-hearted incident from her early days, involving co-star Akshaye Khanna and a moment of rookie panic that led her to seek rescue from none other than John Abraham . Vidya shared that she had once turned down a film opposite Akshaye Khanna because she didn't connect with the script, but felt too nervous to decline it herself. Instead, she asked her manager to do it on her behalf. The awkwardness came full circle when the two later met on the sets of Salaam-e-Ishq . 'Akshaye fired me,' Vidya said, for rejecting his script. She admits running to her co-star, John Abraham and said, 'Please save me!' She also added that she was new and didn't want a confrontation. It was only later that she realised that Akshaye was only teasing her. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like I lost my wife, now my son is in danger, please help him! Donate For Health Donate Now Undo When Vidya and Akshaye shared screen space The two eventually worked together in Salaam-e-Ishq, a romantic drama directed by Nikkhil Advani . The 2007 film is an unofficial adaptation of Love Actually, and features six interwoven love stories played out by a star-studded ensemble cast including Anil Kapoor, Salman Khan , Priyanka Chopra, Govinda, Juhi Chawla, and others. Vidya Balan's journey so far From her early days on the sitcom Hum Paanch to making a powerful Hindi film debut with Parineeta, Vidya Balan has built a stellar reputation for choosing strong, meaningful roles. Known for hits like Lage Raho Munna Bhai, Bhool Bhulaiyaa, Kahaani, and The Dirty Picture, she is celebrated for portraying layered female characters in mainstream cinema. After a brief hiatus, she made a successful comeback with Tumhari Sulu and Mission Mangal. Most recently, she was seen in Bhool Bhulaiyaa 3 .
