Latest news with #Balan
The Hindu
a day ago
- General
- The Hindu
Carmel Polytechnic College to publish memoir of former Principal
Carmel Polytechnic College, Punnapra, will publish a memoir dedicated to P. Balan, former Principal of the institution. Scheduled for release in January 2026, the memoir will feature memories, photographs, and other contributions from students, faculty and non-teaching staff who were part of the college during Balan's tenure. Articles should not exceed 500 words. Writings and photos should be sent to balansirevents@ or via WhatsApp to 9447393000 by July 15. It should include the author's name, photograph, email address and phone number. Former students should also mention the duration of their study at the college. For details, contact- 9820625011 (Samuel Chacko), 9447393000 (Ben Bright) and 9930697447 (Suresh Kanakkoor).
Economic Times
23-05-2025
- Business
- Economic Times
Savings Ki Vidya' campaign by Federal Bank: A fresh approach to savings
Federal Bank, a leading private sector bank, launches its latest integrated marketing campaign titled Savings Ki Vidya, featuring acclaimed actress and brand ambassador Vidya Balan. Designed to prime up its deposit books, the new campaign Savings ki Vidya, gives a fresh spin to this category by setting up a refreshing narrative for savings or deposit mobilisation. The campaign elevates the ' Rishta Aap Se Hai, Sirf App Se Nahi' R storyline, reinforcing that when it comes to smart saving, great service, and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind', and someone who loves us nudges us to save smart in each of those moments. The campaign stars the versatile Vidya Balan, who brings her signature authenticity, charm, and wit to guide her friends towards smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a ' rishta' with Federal Bank. Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank. Opening a savings account with the Federal Bank is only the beginning. The campaign steps aside from tactical conversations around product features or interest rates and owns the act of saving. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. The campaign is a tribute to Federal Bank's core essence, ' Rishta Aap Se Hai Sirf App Se Nahi' , and reflects on the strength of the bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the bank. According to the bank's spokesperson, Balan, the brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she alludes to her own experience of the brand, which began when she became a customer first and the many interactions with the team thereafter over the past few months. The authenticity of emotions and experiences Balan has felt is seen in the happy storytelling. 'Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' said M V S Murthy, Chief Marketing Officer from Federal Bank. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline that reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of 'Human at the Core and Digital to the Fore' firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Ae Nahi,' said Vidya Balan, Bank's Brand films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday ki Vidya is a 360-degree campaign, with visibility across TV (TVC), digital and social media, Outdoor (OOH), Print advertisements, branch-level activation, and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. The link to the video ad: Savings Ki Vidya - Efforts Aur Paise Donno Bachao - Savings Ki Vidya Koi Tujhse Seekhe - Disclaimer: The views and opinions expressed in the story are independent professional judgment of the experts and we do not take any responsibility for the accuracy of their views. The brand is solely liable for the correctness, reliability of the content and/or compliance of applicable laws. The above is non-editorial content and TIL does not guarantee, vouch or endorse any of it. Please take all steps necessary to ascertain that any inform
Time of India
23-05-2025
- Business
- Time of India
Federal Bank anchors the savings narrative with 'savings ki Vidya' campaign
HighlightsFederal Bank has launched the integrated marketing campaign 'Savings Ki Vidya', featuring actress Vidya Balan, to enhance its deposit mobilisation strategy. The campaign emphasises the importance of long-term relationships with Federal Bank and the act of saving, moving away from tactical discussions about product features and interest rates. Vidya Balan, as the brand ambassador, highlights her personal experiences with Federal Bank, reinforcing the bank's ethos of 'Human at the Core and Digital to the Fore' through relatable storytelling. Federal Bank , a private sector bank, has launched its latest integrated marketing campaign titled Savings Ki Vidya , to prime up its deposit books. The new campaign 'Savings ki Vidya ', featuring actress and brand ambassador Vidya Balan in a refreshing new role, carves out a category space in the consumer's mind by setting up a refreshing narrative for savings aka deposit mobilisation. The campaign elevates the Rishta Aap Se Hai, Sirf App Se Nahi storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value. It captures slice-of-life moments, where 'it skips our mind', and someone who loves us nudges us to save smart in each of those moments. The campaign stars Balan who brings her signature authenticity and charm and wit to guide her friends toward smart saving choices. The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a ' Rishta ' with Federal Bank. ' Savings Ki Vidya , shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter. The campaign steps aside from tactical conversations around product features or interest rates and owns the 'act of saving'. This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up. The campaign is a tributary to Federal Bank's core essence, Rishta Aap Se Hai Sirf App Se Nah i, and reflects on the strength of the Bank's team and their ability to deliver service excellence – that's the calling card to opening accounts with the Bank,' said M V S Murthy, chief marketing officer from Federal Bank. 'Balan, our brand ambassador, made it easy to occupy the space of conscious decision making, through referential 'knowledge'. In many ways, she is alluding to her own experience of the brand, which began when she became a customer first and the many interactions with our team thereafter over the past few months. The authenticity of emotions and experiences Vidya has felt is seen in the happy storytelling. Savings ki Vidya is a multi-bit handle and various accessories can be locked basis the need of the quarter for building the deposits narrative and shoring up business,' Murthy added. 'Federal Bank is maxing the potential of working with me as their ambassador. The witty word play around my name is almost serendipitous, given that knowledge helps us make smart choices that lead to prosperity, and it's the everyday moments that make this campaign relatable. A simple storyline which reinforces that those who care about us look out for us. I've experienced the Federal Bank ethos of Human at the Core and Digital to the Fore firsthand when I opened an account with them, which showed me that they mean it when they say, Rishta Aap Se Hai, Sirf App Ae Nahi, ' said Balan, bank's brand ambassador. The films are supported by an original music score, specially curated to reflect the campaign's tone — playful, modern, and rooted in everyday life. 'Savings ki Vidya' is a 360-degree campaign, with visibility across TV (TVC), Digital and social media, Outdoor (OOH), Print advertisements, Branch-level activation and branded merchandise. Additionally, the films will be dubbed into multiple languages to ensure wider reach and resonance with diverse audiences. Watch the videos here:
New Indian Express
21-05-2025
- Entertainment
- New Indian Express
A Dalit life, translated by a Dalit voice
Throughout the 20th and early 21st centuries, Malayalam cinema's history credited MK Kamalam as the first woman to have played the role of a protagonist. Kamalam had debuted in Balan (1938), the first Malayalam talkie. But 10 years before Balan released in theatres, Vigathakumaran, a silent film directed by JC Daniel, premiered in Thiruvananthapuram's Capitol tent; starring PK Rosy — a Dalit woman — in the lead role. But Rosy's legacy was cast aside due to her caste identity. At the premiere in Capitol tent, stones were hurled at the screen by the audiences who couldn't accept Rosy playing the role of an upper caste Nair woman. The violence followed Rosy home, as dominant caste men attempted to harass her and had set her thatched hut on fire. She was then forced to flee Kerala and seek refuge in neighbouring Tamil Nadu, where she spent the next sixty years of her life, away from the public eye. This casteist history of Malayalam cinema was compiled by Kunnukuzhy S Mani, over 50 years of his journalistic career, and was published as a book titled PK Rosy Malayala Cinimayude Amma in 2019. Thirunangai Press LLP released this book in Tamil on May 16, in Chennai, titled PK Rosy Malayala Cinimavin Thai, translated by James Mark Peter.
The Age
09-05-2025
- Automotive
- The Age
The woman who took on Tesla (and wants to see Musk in court)
'Blow the whistle on Tesla!' joked Elon Musk to his then 65 million X (formerly Twitter) followers in December 2021, attaching a link to a limited edition 'Cyberwhistle' on sale for $US50 ($78) on the electric carmaker's official online store. Within hours, the stainless-steel collectable had sold out. The marketing stunt was typical of the irreverent Musk – a self-declared free-speech absolutist. The world's most valuable car company had only recently faced lawsuits over alleged sexual harassment, fire risks and security issues at its US factories. To his legions of fans, the boast suggested Musk had nothing to hide. But, to those making the claims, it likely felt like a snide dig. Why? Because many of those trying to blow the whistle on alleged problems within the company were subject to an 'arbitration clause' within Tesla contracts which meant most employees' only means of resolution was through a confidential hearing. Those who have tried to speak out have found themselves fired, sued for millions of dollars and, some claim, hit by smear campaigns. Indeed, Musk's confidence four years ago may well have been boosted by his latest legal triumph against a whistleblower, only a month prior to his post. Cristina Balan – a Romanian engineer whose innovation on Tesla's battery had been integral to its success – had raised safety concerns about the firm's Model S vehicles directly with Musk back in 2014. The carpets behind the pedals had a tendency to curl up, she warned, which could cause the car to either inadvertently accelerate or struggle to brake. If true, millions of the cars would likely have had to be recalled. Loading Tesla, however, dismissed the claims – and Balan quickly found herself out the door. After several years of private negotiations over the loss of her job, she went to the press with her claims in 2017. The company responded by accusing her of misusing its funds for an unauthorised trip to New York on a 'secret project' and making 'criminal' secret recordings of meetings. In 2019, Balan decided to bring a defamation case against the firm.
