Latest news with #Riunite
Yahoo
5 days ago
- Business
- Yahoo
Riunite Reinforces Category Leadership with 360-Degree Marketing Campaign for National Lambrusco Day this June
Capitalizing on the Growth of the Spritz and Low-ABV Preferences, Riunite Expands Its Reach Across a New Generation of Drinkers NEW YORK, June 5, 2025 /PRNewswire/ -- Riunite, the historic Italian wine brand and global leader in Lambrusco, announces a series of local tasting events across the U.S. in celebration of National Lambrusco Day on June 21, 2025. These events are part of a broader, nationwide campaign designed to honor the occasion and reintroduce Lambrusco to today's wine drinker, while maintaining Riunite's position as the global leader in the category. "We're thrilled to bring people together over the standout pairing of Riunite Lambrusco and pizza" says Elena Lottici, Export Manager at Cantine Riunite. "With these activations, Riunite is cementing its role as the driving force behind National Lambrusco Day—making it a key moment for both the brand and the broader Lambrusco category. And what better way to celebrate National Lambrusco Day, honor Riunite's legacy, and showcase the lively, food-friendly character of the wine." Italy's largest wine group—and currently the #1 selling Italian red value brand under $11 in the U.S.— is once again winning over a new generation of consumers by combining nostalgic appeal with a fresh, modern twist. After nearly three decades as one of the top 10 imported wines in the U.S., the brand is experiencing renewed momentum through a nationwide marketing campaign focused on the experience/occasion of pizza / pairing to introduce the brand and the larger Lambrusco category in an approachable and accessible way. With an AI-powered pizza contest that has become a standout element of its efforts to engage a new generation of consumers, already attracting over 12,000 participants across the country, with winners set to receive a year's supply of pizza. To reinforce its strong position in the category and celebrate National Lambrusco Day, Riunite has invested in a refreshed digital presence, including a new website, along with social media, influencer partnerships, strategic communications, and paid media initiatives. Additionally, events in partnership with Liquid Productions will be held in cities across the country, including NYC, Milwaukee, Nashville, Chicago, Dallas, and Tampa Bay. Event Schedule: Milwaukee - June 8, 4-6 PM at Fixture Pizza Nashville - June 14, 2-5 PM at Coco's Italian Market Chicago - June 19, 6-8 PM at Barraco's Dallas - June 22, 11:30 AM-2 PM at Giro Trattoria & Pizza Tampa Bay - June 14, 12-3 PM at Lueken's Liquors All events are open to the public and 21+. Availability may vary by location. With a naturally low alcohol content (6–8% ABV across the portfolio), Riunite is perfectly aligned with today's consumer preferences. Building on Lambrusco's market dominance and the growing popularity of spritz cocktails—now a top 3 trending cocktail and among the top 2 most consumed in the U.S., according to the latest report by Ground Signal—Riunite recently introduced the Lambrusco Spritz: a refreshing blend of Lambrusco, sparkling wine, and a splash of lemon, served over ice and garnished with a vibrant lemon wheel. This modern twist reflects the brand's playful, easy-drinking spirit. And when paired with a slice of pizza? It's the ultimate expression of laid-back Italian indulgence. To learn more about the contest or start your entry, visit: Post your favorite pizza and tag @Riunite for a chance to be featured on our social media and unlock special discounts—don't forget to use our campaign hashtags (#RiuniteOnIce #Riunite #RiuniteLambrusco #PizzaGiveaway #RiunitePizzaGiveaway)! About Riunite Riunite, established in 1950, is an Italian wine brand rooted in collaboration and excellence. Originating from a coalition of 9 co-op wineries in the Province of Reggio Emilia, Riunite has grown into a global leader in grape and wine production. With over 1,450 families of winegrowers, 8 cooperative winemaking centers, and 4,600 hectares of vineyards, Riunite processes 89,000 tons of grapes annually. Committed to sustainability and quality, Riunites portfolio represents a diverse range of varieties, including its renowned Lambrusco. Produced without added sugars, Riunities wines offer an approachable character and natural sweetness. In every bottle, Riunite invites you to savor the essence of Italian craftsmanship. To learn more about Riunite, visit: Media Contacts: Juliana Colangelo, Sonkin, ssonkin@ View original content to download multimedia: SOURCE Riunite
Yahoo
5 days ago
- Business
- Yahoo
Riunite Reinforces Category Leadership with 360-Degree Marketing Campaign for National Lambrusco Day this June
Capitalizing on the Growth of the Spritz and Low-ABV Preferences, Riunite Expands Its Reach Across a New Generation of Drinkers NEW YORK, June 5, 2025 /PRNewswire/ -- Riunite, the historic Italian wine brand and global leader in Lambrusco, announces a series of local tasting events across the U.S. in celebration of National Lambrusco Day on June 21, 2025. These events are part of a broader, nationwide campaign designed to honor the occasion and reintroduce Lambrusco to today's wine drinker, while maintaining Riunite's position as the global leader in the category. "We're thrilled to bring people together over the standout pairing of Riunite Lambrusco and pizza" says Elena Lottici, Export Manager at Cantine Riunite. "With these activations, Riunite is cementing its role as the driving force behind National Lambrusco Day—making it a key moment for both the brand and the broader Lambrusco category. And what better way to celebrate National Lambrusco Day, honor Riunite's legacy, and showcase the lively, food-friendly character of the wine." Italy's largest wine group—and currently the #1 selling Italian red value brand under $11 in the U.S.— is once again winning over a new generation of consumers by combining nostalgic appeal with a fresh, modern twist. After nearly three decades as one of the top 10 imported wines in the U.S., the brand is experiencing renewed momentum through a nationwide marketing campaign focused on the experience/occasion of pizza / pairing to introduce the brand and the larger Lambrusco category in an approachable and accessible way. With an AI-powered pizza contest that has become a standout element of its efforts to engage a new generation of consumers, already attracting over 12,000 participants across the country, with winners set to receive a year's supply of pizza. To reinforce its strong position in the category and celebrate National Lambrusco Day, Riunite has invested in a refreshed digital presence, including a new website, along with social media, influencer partnerships, strategic communications, and paid media initiatives. Additionally, events in partnership with Liquid Productions will be held in cities across the country, including NYC, Milwaukee, Nashville, Chicago, Dallas, and Tampa Bay. Event Schedule: Milwaukee - June 8, 4-6 PM at Fixture Pizza Nashville - June 14, 2-5 PM at Coco's Italian Market Chicago - June 19, 6-8 PM at Barraco's Dallas - June 22, 11:30 AM-2 PM at Giro Trattoria & Pizza Tampa Bay - June 14, 12-3 PM at Lueken's Liquors All events are open to the public and 21+. Availability may vary by location. With a naturally low alcohol content (6–8% ABV across the portfolio), Riunite is perfectly aligned with today's consumer preferences. Building on Lambrusco's market dominance and the growing popularity of spritz cocktails—now a top 3 trending cocktail and among the top 2 most consumed in the U.S., according to the latest report by Ground Signal—Riunite recently introduced the Lambrusco Spritz: a refreshing blend of Lambrusco, sparkling wine, and a splash of lemon, served over ice and garnished with a vibrant lemon wheel. This modern twist reflects the brand's playful, easy-drinking spirit. And when paired with a slice of pizza? It's the ultimate expression of laid-back Italian indulgence. To learn more about the contest or start your entry, visit: Post your favorite pizza and tag @Riunite for a chance to be featured on our social media and unlock special discounts—don't forget to use our campaign hashtags (#RiuniteOnIce #Riunite #RiuniteLambrusco #PizzaGiveaway #RiunitePizzaGiveaway)! About Riunite Riunite, established in 1950, is an Italian wine brand rooted in collaboration and excellence. Originating from a coalition of 9 co-op wineries in the Province of Reggio Emilia, Riunite has grown into a global leader in grape and wine production. With over 1,450 families of winegrowers, 8 cooperative winemaking centers, and 4,600 hectares of vineyards, Riunite processes 89,000 tons of grapes annually. Committed to sustainability and quality, Riunites portfolio represents a diverse range of varieties, including its renowned Lambrusco. Produced without added sugars, Riunities wines offer an approachable character and natural sweetness. In every bottle, Riunite invites you to savor the essence of Italian craftsmanship. To learn more about Riunite, visit: Media Contacts: Juliana Colangelo, Sonkin, ssonkin@ View original content to download multimedia: SOURCE Riunite Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
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Travel + Leisure
10-05-2025
- Entertainment
- Travel + Leisure
This Sparkling Wine Is Having a Surprising Comeback—so I Went to Italy to See How It's Made
In the hilltop village of Castelvetro di Modena, they were dancing in the streets. It was mid-September, and the revelers were there for the town's annual Sagra dell'Uva, or Grape Festival. All over the northern Italian region of Emilia-Romagna, winemakers were picking, pressing, and fermenting the latest vintage of Lambrusco, a predominantly red sparkling wine that has been produced there for centuries. In Castelvetro that night, the lines for the bars snaked through the throng of dancers in the main square. A DJ blasted tunes from the steps of the village hall as the light from a giant disco ball strafed the crowd. I had come to Italy to meet a group of winemakers who are changing Lambrusco's international reputation. Outside of Italy, the idea that this wine deserves celebration may come as a surprise. In the late 1960s, Riunite, a wine cooperative, began exporting a dark-red, powerfully sweet version of the drink. Lambrusco became synonymous with that sickly tipple—which bore no resemblance to the refreshingly dry and crisp Lambrusco guzzled by Italians. From Left: The lobby at Relais Roncolo 1888; a glass of Lambrusco at Opera02. Relais Roncolo 1888; Amanda VillaRosa But the world is waking up to the real thing. Lambrusco now appears on restaurant and wine-bar menus from London to Los Angeles, and it has some big-name evangelists. Cameron Diaz's wine brand, Avaline, includes a Lambrusco produced in Emilia-Romagna. My self-driving trip around the region was organized by Travel + Leisure A-List member Matteo Della Grazia of Fuoritinerario–Discover Your Italy. It began at Opera02, a wine and vinegar producer a couple of miles from Castelvetro. Spread across 42 acres of rolling hills dotted with farmhouses, the estate has an eight-room B&B at its center, housed in a converted barn. The minute I entered I was hit by the powerful aroma of fermenting grapes—not from wine, but from hundreds of barrels of DOP-certified balsamic vinegar, which were maturing in a glass-walled loft next to the lobby. I met the owner, Mattia Montanari, on the terrace overlooking his fields. He specializes in a grape called Grasparossa, one of 13 cultivated Lambrusco varieties. Its name means 'red stalk,' and below us waves of crimson were washing through the vines as they darkened into their fall colors. From Left: Lambrusco grapes at Cantina Paltrinieri; Roncolo 1888's cypress-lined driveway. Cantina Paltrinieri; Relais Roncolo 1888 Montanari, who grew up in Castelvetro, does not come from a family of winemakers (his parents were in real estate). He was driven into the business by his love of Lambrusco and his frustration at the scorn it received abroad. 'I felt bad,' he said. 'I knew the real Lambrusco, and I wanted to show it off.' He started his vineyard in 2002 with 10 acres, all organically cultivated, and over the years added to it bit by bit. He opened the hotel about a decade ago to draw more tourists and showcase his wines. He now produces 70,000 bottles a year—about 75 percent of which are sold to the U.S. Part of Lambrusco's appeal, he said, is its versatility. Most often used for sparkling dark reds, it also comes in white and rosé, and can be bone-dry or fruit-forward and aromatic. 'You can have a whole meal with just Lambrusco,' he said. As we chatted he opened a bottle and poured us a couple of glasses. The color was deep and dark—the kind of shade I associate with heavy reds. But this was fresh and effervescent, with soft bubbles, silky tannins, and subtle notes of cherry and blueberry. It was light enough to work as an aperitif, but its cleansing acidity would work equally well with meat. In other words, it was frighteningly easy to drink. Next, I drove 40 minutes north, into the flatlands of the Po Valley, where I met Cecilia Paltrinieri, a fourth-generation winemaker in her mid 20s. Her family's vineyard, Cantina Paltrinieri, was started by her great-grandfather, who made wine for fun. He also built the elegant red-brick buildings clustered around the warehouse where the wine is made today. After a tour of the vineyard—including the towering steel vats where the recent harvest was beginning to ferment—we sat down in the tasting room. The bar at Relais Roncolo 1888's Limonaia restaurant. I asked Paltrinieri to explain Lambrusco's growing popularity. 'We are seeing a big trend for easy wines, and a turn away from rich, complex wines,' she said. 'That's why so many people have been drinking pale rosé.' She brought out a bottle of Radice, one of her rosé Lambruscos. Made from a grape called Lambrusco di Sorbara, which grows in the plains between the Secchia and Panaro rivers, it is tartly acidic and carries hints of orange and rhubarb. Because it is bottle-fermented with natural yeast, it also has that earthy funk beloved by fans of natural wine. With its steel cap and slightly cloudy complexion, it would fit right in at any wine bar in Brooklyn. As the global appeal of Lambrusco has grown, more of Emilia-Romagna's winemakers have turned their vineyards into fashionable destinations. One afternoon I stopped at Cantina Ventiventi, opened in 2018 by Vittorio Razzaboni and his three sons, Riccardo, Andrea, and Tommaso. The Razzabonis are luring visitors with cool, contemporary architecture: the vineyard's main building is a Modernist glass box surrounded by geometric, Japanese-inspired pools and a waterfall, where you can enjoy a crisp glass of Lambrusco in one of the bubble chairs that dot the patio. Inside, the event space (and occasional restaurant) is overlooked by a giant red teddy bear. I was on my way to Relais Roncolo 1888 , a vineyard hotel at the opposite end of the design spectrum. It's part of the 320-acre Tenuta di Roncolo estate, in the foothills of the Apennine Mountains, which dates back to the 15th century. In 2015 it was bought by Julia Prestia, a Viennese ex-financier, and her Sicilian husband, Giuseppe. The couple set about renovating the estate's 19th-century villa and outbuildings, turning them into a sumptuous hotel that mixes original touches like frescoed ceilings with mid-century Italian furniture. My room, tricked out in shades of mushroom, opened onto a hallway covered in its original wallpaper, depicting a sea battle complete with roiling water, boats full of pugnacious sailors, and, in the background, a dusky landscape of ancient ruins. The afternoon I arrived, I walked down the long, cypress-lined driveway to the winery to meet Prestia and the vineyard's experience manager, Vittorio Baghi. As we headed inside, we passed a covered courtyard where several members of Prestia's team were feeding freshly picked grapes into a juicing machine. The estate's previous owners began to make wine there back in the 1970s, and by the 80s the flagship bottle was a rich red Lambrusco called Rubino del Cerro. It is still made today, along with a dizzying assortment of other varieties, including elegant whites with the biscuity fizz of champagne. Prestia has taken an entrepreneurial approach to finding a new audience for her wines. At one point she opened a bottle of the sparkling Lambrusco that she says is her way of 'piggybacking on the rosé trend.' She hopes that it can be a gateway into the world of Lambrusco for those who've never tried it before. 'That's what is so fun about it,' she said. 'It's not one thing. It's such a wide spectrum.' For the next hour, Baghi brought out bottle after bottle until there were about a dozen arrayed on the table, each a subtly different expression. When we finished our tasting, Prestia offered to give me a lift back up the hill to the hotel. But my head was as cloudy as the bottle-fermented Lambrusco I'd just drunk. I needed the walk. A version of this story first appeared in the June 2025 issue of Travel + Leisure under the headline 'Italian Revival .'
