Latest news with #RobWeisbord
Broadcast Pro
16-04-2025
- Business
- Broadcast Pro
Imagine Communications unveils next-gen traffic and billing system
Sinclair Broadcast Group has become the first to adopt the new traffic platform, leveraging its browser-based interface, cloud-native architecture, advanced security features and comprehensive TIP compliance. Imagine Communications has launched OSI-X, the next-generation evolution of its widely adopted OSI Traffic and Billing platform. Designed for modern broadcasting demands, OSI-X features a browser-based user interface, cloud-native architecture and streamlined user experience, catering to the growing need for Total TV convergence in the North American broadcast market. The newly introduced platform has already secured a major client in Sinclair Broadcast Group, which will migrate all its over-the-air (OTA) television stations to OSI-X. The broadcaster cited enhanced security features, including single sign-on and compliance with the TV Interface Practices (TIP) standards, as key factors behind its decision. Rob Weisbord, COO and president of Local Media at Sinclair, said: 'We are excited to announce Sinclair's decision to migrate all OTA television stations onto the OSI-X Traffic and Billing system. This transition is driven by enhancements to security with single sign-on, browser-based access to OSI Traffic and Imagine Communications' full support of the TV Interface Practices standards set forth by the broadcaster consortium. These advancements will streamline our operations and further secure our broadcasting infrastructure.' As one of Imagine's core solutions, OSI Traffic and Billing has long been a critical tool for broadcasters navigating a rapidly changing media landscape. The OSI-X upgrade offers new capabilities that enable broadcasters to manage complex ad operations more efficiently while maximising revenue across linear, digital and connected TV (CTV) inventory. The system supports deployment both in private data centres and in the cloud, offering broadcasters flexibility in how they modernise. JW Linkenauger, SVP of AdTech at Sinclair Broadcast Group, commented: 'Imagine Communications is a proven partner that continually invests in the enhancement of their OSI-X television platform. Their strong support of TIP and ongoing technological advancements show their deep understanding of the complex ad delivery ecosystem.' The new OSI-X release builds on its proven predecessor with a redesigned user interface, SAML-compliant single sign-on, and support for cloud or on-prem deployment, giving broadcasters the flexibility to modernize in their own way and at their own pace. With OSI-X, users get the robust functionality they have come to rely on in a secure, scalable, and more accessible environment. Integrating readily with third-party tools and standards-based platforms, OSI-X provides the core inventory management, traffic, reconciliation and posting functions required to operate with TVB- and TIP-compliant order management systems, as well as numerous third-party CRM, ERP and general ledger applications. Imagine Communications CEO Steve Reynolds commented: 'OSI-X reflects Imagine's commitment to simplifying broadcasters' ad sales and management operations across linear and digital workflows. As the industry continues to evolve, we're giving broadcasters the tools to operate more efficiently, reduce cost and complexity, and prepare for whatever comes next.'
Yahoo
13-03-2025
- General
- Yahoo
Sinclair Teams with The Salvation Army to Raise Awareness About Homelessness
Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content to air within its newscasts throughout the campaign, which runs from March 17 to March 23. Sinclair stations will air a 30-minute special on March 22 and 23 (airing on stations' websites on March 19) that delves into the realities of homelessness across the country, told through the experiences of individuals and families impacted by housing insecurity. "At Sinclair, we are committed to using our platforms to inform, inspire, and drive meaningful change," said Rob Weisbord, COO and president of local media. "Sinclair Cares: From Homeless to Hope aligns with our mission to spotlight critical issues and connect people with resources. By partnering with The Salvation Army, we hope to make a tangible difference in the lives of those facing hardships and inspire others to take action-whether by lending a hand to someone in need or offering resources to those seeking support." "The Salvation Army is committed to providing lasting solutions for individuals and families in crisis. Through emergency assistance, transitional housing, case management, and holistic wraparound services, we strive to meet immediate needs while empowering people toward long-term stability," said, Colonel James Betts, National Chief Secretary of The Salvation Army. "Our work would not be possible without partners like Sinclair, whose commitment to amplifying the message of urgent need for housing support drives awareness and mobilizes communities to take action. We are grateful for their commitment to sharing stories of hope and impact, inspiring others to join our vital mission-whether through volunteering, donating, or advocating, everyone has a role in ensuring no one faces homelessness alone." The Sinclair Cares: From Homeless to Hope newscast segments and special will also showcase the critical work being done in local communities by The Salvation Army on the front lines – combating homelessness via emergency shelters, transitional housing, and permanent supportive housing for individuals and families in need; financial assistance for families struggling with rent, utilities, and essential living expenses to prevent eviction; and empowerment through education, workforce development programs, and employment opportunities to regain financial independence. Sinclair Cares: From Homeless to Hope will also be supported through public service campaigns across the company's owned and/or operated television stations.
Associated Press
12-03-2025
- Business
- Associated Press
Sinclair Cares: From Homeless to Hope
Sinclair today announced a partnership with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. With financial instability on the rise and many Americans just one paycheck away from crisis, Sinclair Cares: From Homeless to Hope aims to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. As part of the effort, Sinclair will produce content to air within its newscasts throughout the campaign, which runs from March 17- March 23. Sinclair stations will also air a 30-minute special on March 22 and 23 (airing on stations' websites on March 19) that delves into the realities of homelessness across the country, told through the experiences of individuals and families impacted by housing insecurity. The Sinclair Cares: From Homeless to Hope newscast segments and special will also showcase the critical work being done in local communities by The Salvation Army on the front lines - combating homelessness via emergency shelters, transitional housing, and permanent supportive housing for individuals and families in need; financial assistance for families struggling with rent, utilities, and essential living expenses to prevent eviction; and empowerment through education, workforce development programs, and employment opportunities to regain financial independence. Sinclair Cares: From Homeless to Hope will also be supported through public service campaigns across the company's owned and/or operated television stations. 'At Sinclair, we are committed to using our platforms to inform, inspire, and drive meaningful change,' said Rob Weisbord, COO and President of Local Media. ' Sinclair Cares: From Homeless to Hope aligns with our mission to spotlight critical issues and connect people with resources. By partnering with The Salvation Army, we hope to make a tangible difference in the lives of those facing hardships and inspire others to take action—whether by lending a hand to someone in need or offering resources to those seeking support.' 'The Salvation Army is committed to providing lasting solutions for individuals and families in crisis. Through emergency assistance, transitional housing, case management, and holistic wraparound services, we strive to meet immediate needs while empowering people toward long-term stability,' said, Colonel James Betts, National Chief Secretary of The Salvation Army. 'Our work would not be possible without partners like Sinclair, whose commitment to amplifying the message of urgent need for housing support drives awareness and mobilizes communities to take action. We are grateful for their commitment to sharing stories of hope and impact, inspiring others to join our vital mission—whether through volunteering, donating, or advocating, everyone has a role in ensuring no one faces homelessness alone.' For more information on Sinclair Cares: From Homeless to Hope and ways to support the initiative or request assistance, visit About Sinclair Cares: Sinclair Cares utilizes the strength of Sinclair Inc's properties to uplift organizations and inspire audiences and employees to make a positive impact in their communities. A company-wide initiative, Sinclair Cares mobilizes Sinclair's assets to support various community and charitable endeavors through financial assistance, volunteerism and raising awareness of important topics through Sinclair's media platforms. Recent partnerships include Reading is Fundamental, National Diaper Bank Network, NAMI, Feeding America, Disabled American Veterans (DAV), The American Red Cross and The Salvation Army. About Sinclair: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD/ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at About The Salvation Army: The Salvation Army helped nearly 27 million people in 2024 overcome poverty, addiction, and economic hardships in nearly every zip code. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more. The Salvation Army is doing the most good at more than 6,400 centers of operation around the country. For more information, visit #DoingTheMostGood Category: General Sinclair: Jessica Bellucci, SOURCE: Sinclair, Inc. Copyright Business Wire 2025. PUB: 03/12/2025 11:00 AM/DISC: 03/12/2025 11:00 AM
Yahoo
27-02-2025
- Business
- Yahoo
Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible
Sinclair said it is 'pioneering' the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts live, in real-time, available on each station's YouTube channel. Sinclair said it aims to enhance accessibility and engagement, enabling non-English-speaking viewers to stay informed with accurate, real-time translations of critical news, weather, and community updates. "At Sinclair, we are committed to leveraging innovative technology to expand access to local journalism," said Rob Weisbord, COO and president of local media. "By implementing live AI translation of our newscasts, we're breaking down language barriers and ensuring that more viewers can engage with Sinclair's trusted news coverage." Sinclair has collaborated with Deeptune, a leading generative AI language editing company, to make this happen. 'We're thrilled to partner with Sinclair on this groundbreaking implementation of our real-time AI translation technology. This collaboration represents a significant step forward in making critical news accessible to diverse communities and demonstrates how AI can be deployed responsibly to serve the public interest," said Tim Lupo, founder and CEO of Deeptune. Viewers in the participating markets can check it out on their local Sinclair station's YouTube channel: WBFF/Baltimore: San Antonio/ West Palm Beach/WPEC: Las Vegas/KSNV: Sinclair's use of generative AI began in 2024, when the company began using AI for language translation with Petko Unfiltered, a Tennis Channel series (as part of Tennis Channel International's expansion into other territories) and in newscasts for use with severe weather at WPEC during the Hurricane Milton weather event.
