Latest news with #RobbChiarini
Time of India
29-05-2025
- Entertainment
- Time of India
WWE and Zenni team up for bold new eyewear deal
has just made a big announcement, and this time, it is all about the glasses! Zenni Optical, the top online eyewear brand, is now the Official Eyewear Partner of WWE. This new partnership is already turning heads and bringing fresh style to the WWE Universe. Tired of too many ads? go ad free now From SummerSlam to Survivor Series, Zenni will now be part of WWE's biggest shows, giving fans a whole new way to connect with their favorite Superstars. This deal is not just about putting a logo on the screen. WWE and Zenni are planning cool new content, fun giveaways, and even a special line of WWE-themed glasses. Whether one is watching from the crowd or from the couch, Zenni and WWE have promised to witness every moment in style. WWE glasses for everyone As part of the deal, is launching a new collection of WWE-inspired eyewear. These glasses will be available for both kids and adults, with styles that match favorite Superstars. Fans can choose from prescription or non-prescription frames, plus lenses with cool features like blue light protection, light-adaptive tech, and even sunglasses. The goal is to let fans show off their WWE pride in a stylish and fun way. The eyewear will also be featured in special videos and photos with WWE Superstars, so fans can see their favorite wrestlers wearing the same awesome frames. Big prizes and bigger moments promised to WWE fans To make things even more exciting, and Zenni are launching sweepstakes for major events. Fans can enter to win floor tickets, exclusive WWE gear, and Zenni glasses. The first giveaway is already live for the two-night SummerSlam event on August 2 and 3 at MetLife Stadium in New Jersey. This is the first time WWE has teamed up with an eyewear brand like this, and it shows how much the company is growing under TKO Group Holdings. Tired of too many ads? go ad free now For Zenni, it is a great chance to reach WWE's huge and loyal fanbase in a fun, creative way. 'We are excited to welcome Zenni Optical as the first-ever Official Eyewear partner of WWE,' said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO. 'Together, we look forward to activating in innovative ways around WWE's biggest Premium Live Events and launching a dedicated line of licensed WWE eyewear that embodies our shared passion for bold style.' Robb Chiarini, Head of Partnerships, Licensing & Events at Zenni Optical, said, 'This is more than eyewear, it's an extension of the WWE Universe. At the heart of this partnership is a shared commitment to bold style, everyday performance, and empowering fans to see the world more clearly… whether that's through the ropes or through the lens.' Also Read: This WWE and Zenni partnership brings something new and exciting for fans. With stylish glasses, Superstar-inspired designs, and awesome giveaways, it is more than just a sponsorship, it is part of the action.
Business Wire
15-05-2025
- Business
- Business Wire
MLF Announces New Partnership With Zenni Optical
BENTON, Ky.--(BUSINESS WIRE)--Major League Fishing (MLF), the world's largest tournament-fishing organization, announced today a new partnership with Zenni Optical, the world's leading online eyewear retailer. As part of the partnership, Zenni now becomes the Official Eyewear of Major League Fishing and title partner of Bass Pro Tour Zenni Stage 6 at the Potomac River, held June 26-29 in Marbury, Maryland. This strategic partnership unites two innovative brands, combining Zenni's industry leadership in accessible, high-quality eyewear with MLF's passionate and growing audience of anglers and outdoor enthusiasts. Together, MLF and Zenni are committed to providing affordable, stylish eyewear for anglers across the globe, while promoting the importance of eye health and protection on and off the water. In a first-of-its-kind collaboration for MLF, Zenni and the league will curate a custom line of eyewear specifically designed for anglers and fans, featuring frames that will be customizable for both prescription and non-prescription lenses, offering innovative technologies including Blokz® blue light-blocking lenses, EyeQLenz™ light-adaptive lenses and polarized sunglasses – an essential tool for serious fishing. MLF fans will also enjoy a special offer for 10% off all purchases using the promo code: MLF. 'Zenni Optical is a proven leader in innovative and affordable eyewear, and we're thrilled to welcome them to the MLF family,' said Jake Wittkop, MLF Vice President and Managing Director of Sponsorship and Business Development. 'Whether you're in need of polarized, prescription lenses for finding bass on beds or blue-light blocking lenses for streaming MLF at home, Zenni offers eyewear for every need. This partnership will not only elevate the visibility of the Zenni brand but also enhance the experience for anglers and fans alike.' Zenni is no stranger to elite partnerships across the sports and entertainment landscape. In addition to MLF, Zenni is the Official Eyewear of Monster Jam, Major League Pickleball, the San Francisco 49ers and the reigning NBA Champion Boston Celtics – further solidifying its place at the intersection of performance, lifestyle and fan engagement. 'We are proud to partner with Major League Fishing, an organization that shares our passion for performance, precision and innovation,' said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. 'We're excited to collaborate with MLF and introduce a line of eyewear and accessories built to meet the unique demands of the fishing lifestyle while providing enthusiasts and fans premium, but affordable, corrective and preventative options.' Zenni will receive integrated branding across MLF's expansive media platforms, including television and livestream broadcasts, on-site event signage, an activation presence and features on MLF's digital and social media platforms. As the Title Sponsor of Bass Pro Tour Stage 6, Zenni will be featured prominently throughout the event, with exclusive coverage on MLFNOW! and in upcoming television broadcasts on Discovery Channel, Outdoor Channel and MyOutdoorTV (MOTV). For more information about MLF and its sponsors, visit To explore Zenni's complete line of customizable eyewear, visit About Zenni Optical Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Major League Pickleball, Ghost Gaming and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell and George and Claire Kittle. For more information, please visit About Major League Fishing Major League Fishing (MLF) is the world's largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America's living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world's top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
