Latest news with #RobertPassikoff
Malaysian Reserve
17-05-2025
- Automotive
- Malaysian Reserve
Jeep® Brand Recognized as America's Most Patriotic Brand for 24th Consecutive Year
AUBURN HILLS, Mich., May 16, 2025 /PRNewswire/ — Jeep® brand once again crowned the No. 1 spot as America's most patriotic brand in annual Brand Keys survey Brand Keys releases top 10 brands in survey; the complete 50 Most Patriotic Brands list will be released June 9, 2025. Jeep and the USO partnership, offering assistance to America military members, marks 17 years As another means of support, the Jeep brand also offers a military incentive program The Jeep® brand is America's most patriotic and has been for 24 years in a row, according to Brand Keys Most Patriotic Brands survey. Consumers assessed Jeep among the 1,350 brands in the survey as the one that best embodies the value of patriotism in 2025. The legendary off-road adventure brand, which debuted in WWII and has been synonymous with freedom ever since, is celebrated across America for its open-air freedom, unparalleled adventure and rugged capability. 'Being named America's most patriotic brand for nearly a quarter century straight simply reminds anyone who's ever been in a Jeep vehicle what they inherently already know to be true; that owning or driving a Jeep vehicle brings with it an intense amount of pride,' said Bob Broderdorf, CEO, Jeep brand. 'A brand first forged in freedom over 80 years ago now carries that freedom and adventure forward, no matter the road ahead. We're incredibly humbled by the connection customers have to our brand and the vital values it represents for them.' 'The Jeep brand has been ranked as America's No. 1 Most Patriotic Brand by Brand Keys since we began the survey 24 years ago,' said Robert Passikoff, president and founder of Brand Keys. 'Jeep is seen as the most patriotic because it connects emotionally charged ideas of freedom, military heritage, adventure and rugged individualism to the American spirit. When it comes to Jeep, consumers aren't just buying a vehicle – they're affirming a true cultural identity. And at a time when trust in traditional institutions is shaky, brands like Jeep have become emotional proxies for national pride. They deserve our praise and our congratulations again this year!' Brand Keys announced the top 10 brands. The complete 50 Most Patriotic Brands list will be released June 9, 2025. To determine the 2025 rankings, Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, assessed 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism, and the Jeep brand was identified as the best for meeting today's patriotism challenges. Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles, including Jeep Cherokee, Compass, Gladiator, Grand Cherokee, three-row Grand Cherokee L, Grand Cherokee 4xe, Wrangler, Wrangler 4xe (America's best-selling PHEV), Wagoneer, Grand Wagoneer and, now, its first all-electric Jeep in the U.S., the Jeep Wagoneer S. The Jeep brand and the USO are also marking 17 years together to help support and keep the members of the nation's military connected to everything that gives meaning to their service. More information can be found at Additionally, through the Jeep brand's military incentive program, select military personnel are eligible for military bonus cash to use toward select Jeep brand vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on select 2025 and 2024 Jeep brand vehicles. Fans can visit the Jeep Store by Amazon for Jeep-branded merchandise. *Based on Brand Keys 2002-2025 Most Patriotic Brands survey *Jeep Wrangler 4xe, Jeep Grand Cherokee 4xe: Source: S&P Global Mobility U.S. State Registrations database through March 31, 2025) Jeep BrandFor more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on:Company blog: website: brand: Instagram: Twitter: or
Associated Press
11-02-2025
- Business
- Associated Press
Konica Minolta Leads in Brand Loyalty for Eighteenth Consecutive Year
Ramsey, NJ, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index® (CLEI) for the eighteenth consecutive year. The win confirms that Konica Minolta best meets, or exceeds, customer expectations among all brands competing in the 'MFP Office Copier' category. Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for being the leader in Brand Loyalty among all multifunction printer (MFP) brands. The Brand Keys' data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. This year's results revealed dramatic differences in how loyalty operates as the most accurate predictor of consumer purchasing behavior, sales, brand market share and profits. The 2025 research revealed interesting data on the connection between loyalty and brand profitability. For example, an increase in loyalty of 5% can increase lifetime profits per customer by as much as 86% (down 9% from initial 1997 measures, but still exceptionally high, especially with ecommerce factored in.) Additionally, it now costs 15 to 22 times more to recruit a new customer than to keep an existing one – up 20 percent from 1997. 'Earning this recognition from Brand Keys for the eighteenth consecutive year reflects not just our commitment to excellence, but the strong partnerships we've built with our customers through two decades of innovation in the MFP market. This unprecedented achievement demonstrates how our customer-centric approach – delivering high-quality products and responsive service – consistently transforms first-time buyers into long-term brand advocates,' said Jordan Liebman, Senior Vice President, Marketing & Communications, Konica Minolta. 'As the research shows, customer loyalty directly impacts profitability, and we're proud that our focus on exceeding customer expectations has resulted in enduring relationships that drive mutual success. The trust our customers place in Konica Minolta inspires us to continue innovating and delivering solutions that not only meet their current needs but anticipate future challenges in their digital transformation journey.' Brand Keys' 28th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for responding to the category values customers desire most. 'The loyalty paradigm has changed dramatically over the past decade. Happily, consumer loyalty can be measured, achieved and leveraged. But it isn't something that just shows up one day,' said Robert Passikoff, Brand Keys Founder and President. 'As research has proven, brands best at building loyalty, such as Konica Minolta, win more customers, more sales and much bigger market shares. Kudos for their strong hold on this aspect of their business and congratulations for another year at #1.' This year's Brand Keys Customer Loyalty Engagement Index survey included 81,348 consumers, 16 to 65 years of age, examining their relationships with 1,100 brands in 104 categories. View the complete list of the highest-rated brands online. About Konica Minolta Konica Minolta Business Solutions U.S.A., Inc.'s (Konica Minolta) journey started 150 years ago, with a vision to see and do things differently. The company innovates for the good of society and the world. The same purpose that kept it moving then, keeps it moving now. Konica Minolta aims to partner with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. Through its ongoing work, the company is fortunate to be continuously recognized for its products and services. This includes, but is not limited to being included on CRN's MSP 500 list numerous times; named a finalist in the IT Software Category by The World Technology Awards; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys and presented with Keypoint Intelligence's 2025 and 2021 A3 Line of The Year and 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow its accounts on Facebook, YouTube, LinkedIn and Twitter.
