4 days ago
- Entertainment
- The South African
JAY-Z's Roc Nation Sports signs African talents
JAY-Z's Roc Nation Sports made headlines this week for their latest move involving African sporting talents.
The idea is to expand the reach of Roc Nation Sports by coaxing some of our best and brightest talents into their fold.
Roc Nation Sports has managed to construct a roster as impressive as the label and management wings of JAY-Z's famed talent stable.
As far as football goes, Ron Nation Sports has generational talents like Romelu Lukaku, Marcus Rashford and Kevin De Bruyne on their books. Springbok captain and darling of South African sports, Siya Kolisi, is also represented by this agency along with fellow rugby stars, Cheslin Kolbe and Maro Itoje.
Their books are impressive across various sporting disciplines, and now the plan is to add more to the arsenal.
JAY-Z was recently spotted on the sidelines at the FIFA Club World Cup. This may have been surprising to some, but this latest move provides some clarity around that.
Roc Nation has managed to lure in footballing talents from Nigeria, Ghana, and South Africa. These include Moses Simon (Nigeria) and Mohammed Kudus (Ghana), who already have European club experience and growing fan bases.
The players who have recently signed are Siyabonga Mabena (South Africa, Mamelodi Sundowns), Neo Bohloko (South Africa, Kaizer Chiefs), Ifeoluwa Olowoporoku (Nigeria, Tripple 44), Joseph Narbi (Ghana, Benab FC) and Tadiwa Chakuchichi (Zimbabwe, Scotland FC).
Roc Nation is a highly praised entity, that is, if you don't ask someone like rapper Nicki Minaj. They offer holistic representation wherein brand development, social impact initiatives, and media exposure are all on offer.
This move is more than JAY-Z's company diversifying their pool of talent. This will shine a light on talents in regions of the world that may be frequently overlooked.
Reports allude to the intentions behind this involving more than just world-class representation. Roc Nation is aiming to amplify the voices of these athletes and extend their contributions, on and off the pitch.
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11.
Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
