24-07-2025
Columbia Sportswear reinforces its presence in northern Spain with opening in San Sebastián
By
Rocío ALONSO LOPEZ
Columbia Sportswear, US brand specialising in outdoor gear, continues to expand its presence in the Spanish market. The business has opened a new store in San Sebastián in the north of the country. The operation has been carried out by Experience Group, a global strategic platform specialising in premium brands, and Columbia's partner for its retail development in the country.
Located in the Garbera shopping centre, the new space has a sales area of 121 square metres. Inside, the brand will offer a wide selection of technical products designed to enjoy the outdoors in all weather conditions. The store will also sell the brand's collections of performance apparel, footwear and accessories, all made with Columbia's functional and innovative approach.
"For this 2025 we wanted to focus our openings in northern Spain, where there is a great culture and passion for outdoor sports. We are convinced that this new store in San Sebastián will be another great success for the brand and a point of reference for outdoor enthusiasts in the Basque Country," said José María Alabern, country manager for the firm in Southwestern Europe.
With this opening, the company is establishing a presence in Spain, where it already has its own stores in Madrid and Barcelona, also promoted together with Experience Group. This strategy reinforces its commitment to the retail channel in strategic locations for the outdoor segment.
Founded in 1938 and headquartered in Portland (Oregon), Columbia Sportswear is one of the leading global brands in technical outdoor gear. According to its latest financial results, the brand, which is part of the Columbia Sportswear Company conglomerate, maintained stable sales in the first quarter of 2024, reaching 770 million dollars globally.
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