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USA Today
5 days ago
- Entertainment
- USA Today
Beyoncé lights up New York on night three with fresh looks, spotlighting Black-owned brand
AI-assisted summary Beyoncé performed the third of five New York-area shows on her "Cowboy Carter and Rodeo Chitlin' Circuit Tour." The concert featured new outfits, including one showcasing the Black-owned brand Telfar. Beyoncé's tour blends high fashion and cowboy couture, with various Western-glam looks. The tour spans nine cities in the U.S. and Europe, concluding in Las Vegas on July 26. Beyoncé Knowles-Carter delivered once again on night three of her "Cowboy Carter" tour in New York, and this time she was sure to spotlight a Black-owned brand in the process. The Grammy-winning singer hit the stage for the third night of her MetLife Stadium stop in East Rutherford, New Jersey, on May 25. She has five concerts in the New York area on her Cowboy Carter and Rodeo Chitlin' Circuit Tour. She is set to perform on the same stage on May 28 and 29. Once again, Beyoncé commanded the stage with a groundbreaking performance bursting with electric energy and stunning new looks. The crowd was a mix of passionate fans and celebrity faces, including household names such as Selena Gomez. "I know I have the most incredible fans in the world in the world. I love y'all," Beyoncé told her fans during her performance. Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, putting on a revolutionary show filled with family, fashion, different music genres, and most notably country music and cultural commentary. Need a break? Play the USA TODAY Daily Crossword Puzzle. As fans know, Beyoncé first released the 27-track project in March 2024. It has since made history and broken multiple records. As Beyoncé's first country album, she deliberately featured country legends and emerging Black country artists alike. She became the first Black woman to win best country album at the 2025 Grammys and also took home album of the year. And Sunday night Beyoncé not only made sure to spotlight Black artists in her music but with her outfits as well. Beyoncé debuted an all-new look featuring sparkly denim, thigh-high chaps and a bodysuit that clearly showcased the Black-owned brand Telfar. And fans were quick to make note of the the outfit. One fan wrote, "Beyonce in Telfar is all I needed tbh." While another said, "These custom Telfar outfits Beyoncé and the dancers are wearing are sickening!" Of course, Beyoncé's tour has been a full showcase of new looks and creativity and Sunday was no exceptipn. Night after night, Beyoncé continues to blend high fashion and cowboy couture, keeping fans on the edge of their seats as they anticipate a new look. There have been many looks incorporating Western-glam: sparkly chaps, cowboy hats, boots and piles of fringe. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
5 days ago
- Entertainment
- USA Today
Beyoncé's ‘Cowboy Carter' tour isn't just a show, it's a marketing masterpiece: Here's how
Beyoncé's 'Cowboy Carter' tour isn't just a show, it's a marketing masterpiece: Here's how Beyoncé's "Cowboy Carter" tour isn't just a musical masterpiece; it's also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning singer kicked off the third show at MetLife Stadium in East Rutherford, New Jersey, on May 25. The concert was her third time performing in the New York area — East Rutherford, New Jersey — on her Cowboy Carter and Rodeo Chitlin' Circuit Tour. She is set to perform on the same stage for a total of five nights. The remaining shows will take place May 28 and 29. As fans know, Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, putting on a revolutionary show filled with family, fashion, different music genres, and most notably country music and cultural commentary. However, the show has also been a masterclass in business and branding, with Beyoncé seamlessly weaving her ventures throughout the tour and even spotlighting them onstage. Beyoncé made sure to highlight her Cécred hair care line Beyoncé's Cécred hair care line has been named the official beauty brand of the "Cowboy Carter" tour. Dubbed the Cécred Roadshow, the brand is delivering a nationwide mobile pop-up, and Los Angeles concertgoers were the first to experience it before it hit a number of other cities and Ulta Beauty stores around the country. During the tour, fans have had access to a Cécred oasis filled with live activations, photo opportunities and merchandise. And Beyoncé makes sure to showcase her brand throughout her onstage performances. During her song "Thique," she gave a shoutout to Cécred's viral restoring hair and edge drops. She adds, "that's that Cécred drops," referencing the thickness fans experience in their hair after using the product. Of course, Beyoncé released her hair care line last year. Prior to the announcement, she teased her new business venture on Instagram while opening up about the impact of growing up in her mom's hair salon. Beyoncé's SirDavis whiskey sets up shop at the concert And Cécred isn't the only brand Beyoncé highlights throughout her show. Her SirDavis whiskey brand is a constant. In her 2024 song "Bodyguard," Beyoncé sings "Davis in my bones" and fans are able to sing along in unison because SirDavis Whisky is the official spirit of the tour. The American whiskey SirDavis was founded by Beyoncé and crafted in partnership with Moët Hennessy. Fans attending her concerts have plenty of opportunities to enjoy it. Multiple SirDavis bars and specialty cocktails are available throughout the shows. At some stops mini SirDavis shot glasses and mason jar-style cups topped with white cowboy hats filling the stadium have been available for sale. Beyoncé continues this business blueprint onstage. At one point during the show, a robot arm pours her a glass of SirDavis whiskey live onstage. The moment has sparked several viral clips and has also served as a unique way to promote the brand. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
5 days ago
- Entertainment
- USA Today
Beyoncé lights up New York on night three with fresh looks, spotlighting Black-owned brand
Beyoncé lights up New York on night three with fresh looks, spotlighting Black-owned brand Beyoncé Knowles-Carter delivered once again on night three of her "Cowboy Carter" tour in New York, and this time she was sure to spotlight a Black-owned brand in the process. The Grammy-winning singer hit the stage for the third night of her MetLife Stadium stop in East Rutherford, New Jersey, on May 25. She has five concerts in the New York area on her Cowboy Carter and Rodeo Chitlin' Circuit Tour. She is set to perform on the same stage on May 28 and 29. Once again, Beyoncé commanded the stage with a groundbreaking performance bursting with electric energy and stunning new looks. The crowd was a mix of passionate fans and celebrity faces, including household names such as Selena Gomez. "I know I have the most incredible fans in the world in the world. I love y'all," Beyoncé told her fans during her performance. Beyoncé first debuted her "Cowboy Carter" tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, putting on a revolutionary show filled with family, fashion, different music genres, and most notably country music and cultural commentary. As fans know, Beyoncé first released the 27-track project in March 2024. It has since made history and broken multiple records. As Beyoncé's first country album, she deliberately featured country legends and emerging Black country artists alike. She became the first Black woman to win best country album at the 2025 Grammys and also took home album of the year. And Sunday night Beyoncé not only made sure to spotlight Black artists in her music but with her outfits as well. Beyoncé debuted an all-new look featuring sparkly denim, thigh-high chaps and a bodysuit that clearly showcased the Black-owned brand Telfar. And fans were quick to make note of the the outfit. One fan wrote, "Beyonce in Telfar is all I needed tbh." While another said, "These custom Telfar outfits Beyoncé and the dancers are wearing are sickening!" Of course, Beyoncé's tour has been a full showcase of new looks and creativity and Sunday was no exceptipn. Night after night, Beyoncé continues to blend high fashion and cowboy couture, keeping fans on the edge of their seats as they anticipate a new look. There have been many looks incorporating Western-glam: sparkly chaps, cowboy hats, boots and piles of fringe. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
19-05-2025
- Entertainment
- USA Today
Beyoncé says Chicago crowd 'may be the best audience' during final show there: Here's why
Beyoncé says Chicago crowd 'may be the best audience' during final show there: Here's why Beyoncé fans in Chicago braved severe weather conditions, an evacuation and cold temperatures for her "Cowboy Carter" Tour. And the dedication didn't go unnoticed. The Grammy-winning singe performed her last of three shows at Solder Field on May 18. Beyoncé first took the stage in Chicago for Cowboy Carter and Rodeo Chitlin' Circuit Tour on May 15. The second show took place on May 17. As the show kicked off she acknowledged the colder temperatures outside. And toward the end of Sunday's concert told the crowd, "Chicago, I want y'all to know y'all may be the best audience. I can't believe y'all have so much energy. It's 50 degrees, they say it feels like 41. Y'all been out here giving me so much warmth." Many Chicagoans and other fans were quick to echo her sentiment on social media, with one writing, "Chicago was definitely one of the best. They were singing every single word ad-libs and all." As fans know, the Chicago opener was delayed hours due to severe weather in the area. However neither a wether delay or a temporary evacuation could dampen the crowd's sky-high energy throughout the night. Beyoncé and her fans weathered the storm as she put on a high-energy performance One fan expressed his dedication on social media saying, 'Beyoncé could come out at midnight. Guess what's going to happen? We'll still be out here waiting." Of course, Beyoncé first debuted the highly anticipated show at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, and the concerts proved to be revolutionary spectacle filled with fashion, different music genres and most notably country music and politics. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Beyoncé will kick off her first of five shows at MetLife Stadium in New Jersey May 22. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
USA Today
18-05-2025
- Entertainment
- USA Today
Beyoncé brings the heat back to Chicago for night two of tour after rainy debut
Hear this story AI-assisted summary Beyoncé's "Cowboy Carter" tour resumed in Chicago with a second performance after weather-related delays during night one. The concert started around 8:22 p.m. CT on May 17 at Soldier Field, a similar time to her usual start times. Beyoncé's "Cowboy Carter" tour is back to regular scheduled programming as the singer brought the heat for a second time in Chicago after facing weather delays her first night. Beyoncé kicked off the concert around 8:22 p.m. CT on May 17 at Solder Field — similar to her usual start time for the concerts. The Chi-town performance marked Beyoncé's second time she performed her Cowboy Carter and Rodeo Chitlin' Circuit Tour on the stage. "I'm actually really excited and looking forward to it! I feel like her energy is going to be like night one," said longtime Beyoncé fan and Chicago native Whitney Davis as she waited for the show to start. And Beyoncé delivered another stellar performance, marked by new outfits, new ad-libs and a star-studded audience that included Tyler Perry and "Cowboy Carter" collaborator Shaboozey. As fans know, the Chicago opener was delayed hours due to sever weather in the area. However neither a wether delay or a temporary evacuation could dampen the crowd's sky-high energy throughout the night. Beyoncé and her fans weathered the storm as she put on a high-energy performance 'Beyoncé could come out at midnight. Guess what's going to happen? We'll still be out here waiting,' said one fan as he waited for the second show to start in the Windy City. Need a break? Play the USA TODAY Daily Crossword Puzzle. The Grammy-winning singer is set to perform her "Cowboy Carter" tour at Soldier Field for a total of three nights. The remaining show will take place May 18 on the same stage. Of course, Beyoncé first debuted the highly anticipated show at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, and the concerts proved to be revolutionary spectacle filled with fashion, different music genres and most notably country music and politics. The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
