Latest news with #RodeoNights
New Indian Express
33 minutes ago
- Entertainment
- New Indian Express
Wild West Fantasy at Aqua
Cowboy hats, country music, sizzling American bites, and endless games — Hyderabad got a wild taste of the Wild West recently as Royal Challenge American Pride lit up Aqua at The Park, Somajiguda, with the launch of its high-energy, immersive experience: Royal Challenge American Pride Rodeo Nights. The scene was straight out of a classic Western movie — with lasso challenges, hammer slam games, an AR-powered photo booth, and a DIY zone buzzing with creativity. From the moment we walked in, it was non-stop fun, music, and entertainment, bringing together the spirit of Americana with modern flair. The night was the first Rodeo Nights event in India, kickstarting a nationwide tour aimed at giving Indian audiences a taste of the bold, adventurous spirit of American whiskey culture. 'We took everyone on a little escape to the Wild West,' said Merrick Rodrigues, brand ambassador of Diageo India, adding, 'This was the first Rodeo Nights event and we launched it in Hyderabad. Through this, we showcased Royal Challenge American Pride, which truly represents the spirit of America — a first-of-its-kind blend that brings together the boldness of American whiskey with the familiarity of Indian whiskey.'
Hans India
01-08-2025
- Entertainment
- Hans India
Wild west vibes take over Hyderabad
Royal Challenge American Pride brought the Wild West to the heart of Hyderabad with the electrifying launch of its 'Rodeo Nights' series. Hosted at Aqua, The Park in Somajiguda, the event was a vibrant fusion of Americana, youthful energy, and cultural exploration, aimed at the city's dynamic urban crowd. Rodeo Nights was more than just a party—it was an immersive celebration of American spirit. Guests stepped into a western-themed world filled with engaging attractions like lasso challenges, hammer slam games, and AR-powered photo booths. The DIY zone was a hit, allowing attendees to customize hand-painted souvenirs to take home. Complementing the atmosphere were specially curated American-style snacks, innovative cocktails, and a music lineup that kept the crowd energized well into the night. Speaking about the concept, Varun Koorichh, Vice President, Marketing & Portfolio Head, Diageo India, said, 'Royal Challenge American Pride Rodeo Nights is about embracing the spirit of Americana—freedom, expression, and adventure. Today's young consumers want more than just a drink; they crave experiences that resonate with their values and individuality. This event is a reflection of that ethos.' He further added, 'By blending American cultural elements with contemporary Indian energy, we're not only offering a new kind of night out but also connecting with a mindset that celebrates freedom, identity, and fun. Royal Challenge American Pride is at the heart of it, but it's really about creating memorable, authentic moments.' After making a splash in Hyderabad, Rodeo Nights is set to roll out across other Indian cities, promising a unique blend of music, games, and American-inspired culture wherever it lands.
Forbes
06-04-2025
- Entertainment
- Forbes
Inside Desert Nights: The Zenyara Estate's Exclusive Nightlife Series During Coachella 2025
Zenyara will be transformed for Festival Season CMG For more than three decades, CMG founder David Corso has been creating and producing some of the most memorable events—particularly in the Coachella Valley, where he has had roots since the Coachella's inception in 1999. He is the creative force behind the coveted Desert Nights Series, an invite-only late-night lineup that runs alongside the iconic music festival. Desert Nights is the result of more than two decades of event curation, originally starting as private industry dinners as well as pre- and post-festival parties at Corso's personal residence. For the past eight years, however, the series has found a home at the ultra-luxe Zenyara Estate. Known for its exclusivity and high production value, Desert Nights continues to evolve as a sophisticated gathering on one of the world's most famous estates. 'What makes any event special is when all the right assets come together—the venue, the crowd, the performances, and the experiential components,' says Corso. 'It's a formula that has to be just right, and when it is, the result is unforgettable.' 2025 will mark a banner year for the property, with artists performing fresh off their Coachella and Stagecoach sets. 'We are so grateful for our two-decade valued partnership with Goldenvoice/AEG, an incredible force that continues to push the boundaries of excellence year after year—elevating the festival experience and, in turn, the experiential offerings and guest expectations,' Corso tells me. 'CMG's productions at the festival this year include Heineken House and the new Red Bull Mirage featuring Nobu. Our off-site events are produced through this festival lens with a focus on experiential, creating the ultimate post-festival environment for guests, with esteemed, key partners such as Dorsia, Patron, Heineken, Red Bull, Tao Group Hospitality, and Framework.' A shot from Dessert Nights 2024 CMG Zenyara Desert Nights truly attracts the a-list. Everyone from Rihanna to Alessandra Ambrosio to Hailey Bieber has graced the grounds of Zenyara over Coachella weekends every year. Better yet, some of the biggest names in the industry—including Post Malone, Rüfüs Du Sol, Irina Shayk, Stella Maxwell, Blackpink, Idris Elba, Anthony Kiedis, Kaytranada, Skrillex, and Solomun—have performed or stopped by. This year, the series will take place over all three festival weekends in April, with the addition of Rodeo Nights, which will have more country-inspired vibes—think boots and cowboy hats. The lineup during Coachella weekend 2025 includes artists such as Bob Moses, Vintage Culture, Mau P, and WhoMadeWho, with headliner Anyma, following a sold-out run at the Las Vegas Sphere. While the Rodeo Nights weekend lineup during Stagecoach has yet to be announced, it's sure to be just as exciting. Zenyara Exterior CMG Zenyara is one of the most famous luxury estates not just in the Coachella Valley, but worldwide. Available for both long- and short-term rentals, the property can accommodate up to 24 guests, with eleven bedrooms and twelve bathrooms. It offers an impressive list of amenities, including pools, a golf course, an off-road course, tennis, pickleball, and basketball courts, a state-of-the-art gym, and a full spa facility. But these amenities pale in comparison to the biggest one: a jaw-dropping, white sand manmade beach. Over the top in the best of ways, it feels more Dubai and less Southern California. Next level luxury CMG Corso shares, 'The manmade beach is an incredible element to the property, and our guests love to hang out there with the gorgeous views across the lake to the main estate. The lake is a commercial agricultural reservoir that fuels the irrigation of all the date trees.' Guests are thrilled to see this feature, which is only accessible to private, invited guests. 'The Desert Nights festival series is the only time this property is open to people who are not renting it. Experiencing this estate is a bucket list item—it's one of the best estates in the world. You see this venue in the press and magazines, and it is just the ultimate paradise.' Interior of Zenyara CMG These events are also imporant to Zenyara's owner, Michael Scott. According to Corso, the production teams spend months planning every element and detail down to the square inch to ensure the venue is protected while maintaining a level of show quality that matches its luxury. 'We keep that top of mind when making choices for staging, seating, and experiential elements. How can we ensure the production elements of the show match the luxury and elevation of the venue?' Zenyara at sunset CMG But in an effort to create a one-of-a-kind experience, one of the most striking features—Zenyara's central reservoir—presented a creative challenge. 'We needed a space for VIP table seating and developed a decking mechanism that goes out over the water so that we had more floor space,' reveals Corso. Technology also plays a key role in elevating the event. Corso partnered with Dorsia for all guest access levels, which supports much-needed privacy. But ultimately, it's about creating something that artists want to be part of—and guests absolutely rave about. 'The guest list is always explosive because guests just want to experience this place, and brands are integrated with sophistication.'
