23-04-2025
I live in one of the top running towns in the U.S. — this brand is replacing Hoka on everyone's feet
I live in Boulder, Colorado — a place where running isn't just a hobby, it's practically a municipal pastime. With altitude, mountain views, hundreds of trail miles and more elite athletes per capita than just about anywhere else in the country, Boulder's long been a proving ground for everything from Olympic dreams to the latest gear.
For years, Hoka has dominated the running scene with its signature marshmallow midsoles. But lately, there's been a changing of the guard. On Running shoes are showing up everywhere — and not just because they're supportive and race-ready. They're stylish too. And a bunch of the brand's best pairs — from road-running sneaks to trail runners to Roger Federer-designed tennis shoes — are up to 35% off at Zappos.
Related: I wore the Hoka Bondi 9s for a month and they're worth every penny
