Latest news with #RollerRabbit
Business Wire
a day ago
- Business
- Business Wire
POTTERY BARN LAUNCHES COLLABORATION WITH ROLLER RABBIT
SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, announced today, a new home collaboration with vibrant fashion and lifestyle brand, Roller Rabbit. Roller Rabbit's new partnership with Pottery Barn builds upon Roller Rabbit's existing popular home furnishing collections with both the Pottery Barn Kids and Pottery Barn Teen brands. The new Roller Rabbit for Pottery Barn collection combines Roller Rabbit's signature motifs, heritage prints and vibrant aesthetic with Pottery Barn's design expertise and commitment to quality. Designed to bring a playful optimism to the home, each piece in the collection celebrates color and comfort and infuses personality throughout the bedding, decorative pillows, rugs, and wallpaper offerings. 'We approached this collection with Roller Rabbit with intention and creativity,' says Monica Bhargava, Pottery Barn President. 'Our teams came together around a shared design vision, and the result is a collection that brings a fresh, expressive point of view into the home, one that feels both joyful and timeless.' 'At Roller Rabbit, we believe in the power of color, joy, and storytelling in every space and we couldn't be more excited to bring that spirit into homes across the country through our collaboration with Pottery Barn,' said Ed Bertouch, CEO of Roller Rabbit. 'Building on the success of our collections with Pottery Barn Kids and Teen, this new partnership allows us to expand our heritage prints and playful sensibility into new rooms of the home, with the quality and design expertise for which Pottery Barn is known.' To explore the collection available now, visit and follow along on social @potterybarn and @rollerrabbitofficial. ABOUT POTTERY BARN Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world's largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California. ABOUT WILLIAMS-SONOMA. INC. Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India. ABOUT ROLLER RABBIT Roller Rabbit's story is fueled by curiosity and one that finds inspiration in global travel. Best recognized for its vibrant plays on pattern and whimsical motifs, the brand thrives off togetherness and a passion for imperfect fun. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. With a mission to outfit vibrant lives through clothing, accessories, and home decor, Roller Rabbit has cultivated a large following of sleepwear enthusiasts. Founded in 2003, Roller Rabbit's victory is anchored in the rich craftsmanship and charming prints its catalog includes. With a collection that can adorn your bed and brunch wardrobes and embellish your home top to bottom, the Roller Rabbit lifestyle is about making every moment extraordinarily bright. The Roller Rabbit family loves a matching moment and memorable delight. From grandma to baby, there's something special for everyone. In its nearly 22 years of business, Roller Rabbit has become a global household name. With 13 U.S. storefronts and growing and a worldwide e-commerce following, Roller Rabbit has excelled in the sleepwear market. From admired fashion/lifestyle partners to key travel players, collaborations have only strengthened the brand's ties to its family-oriented community. WSM-PR
Daily Mail
7 days ago
- Business
- Daily Mail
Snooty Nantucket residents outraged over new chain store opened on ritzy billionaire's island
Snooty Nantucket residents furious over the arrival of a chain store on their ritzy island are demanding its closure. Roller Rabbit, a pricey, high-end sleepwear brand with a dozen locations nationwide, opened its latest shop earlier this year, right in the heart of Nantucket's upscale downtown, according to Nantucket Current. But its arrival has sparked a ferocious backlash, as it directly violates the island's fiercely defended ban on franchises in the downtown area. Despite being ordered to 'immediately cease all business activity' on the affluent Massachusetts island, the boutique defiantly kept its doors open - making subtle changes in a bid to dodge the ban. The ban - officially called the Formula Business Restriction - is a town bylaw designed to preserve Nantucket's historic charm and shield local businesses from being drowned out by national and international retail chains. 'The proliferation of formula businesses will have a negative impact on the island's economy, historical relevance and unique character and economic vitality,' Nantucket Book Partners owner Wendy Hudson told the outlet. 'These uses are therefore prohibited in order to maintain a unique retail and dining experience. 'Formula businesses frustrate this goal by detracting from the overall historic island experience and threatening its tourist economy.' The ban - officially called the Formula Business Restriction - is a town bylaw designed to preserve Nantucket's historic downtown charm and shield local businesses from being drowned out by national and international retail chains Ritzy residents overwhelmingly supported the ban nearly a decade ago, worried that recognizable stores would erode the island's independent vibe and turn it into a cookie-cutter shopping destination. Building Commissioner Paul Murphy issued Roller Rabbit a cease-and-desist order in July, marking the first-ever enforcement of the ban. 'The overlay district does not allow standardized businesses in the historic downtown area,' Murphy wrote to the boutique's owners, as reported by Nantucket Current. 'Roller Rabbit meets the definition of a formula business. You are hereby ordered to immediately cease all business activity at this location.' The order stated that the shop met all the criteria to be considered a formula business - having ten or more locations worldwide and standardized elements like a common name, logo or product line. Determined to stay on the billionaire's oasis, Roller Rabbit quickly jumped through hoops to skirt to rules - changing its name and revamping the store's offerings. Now rebranded as The General Store by RR, the boutique has expanded its inventory to include brands like Lands' End, Dempsey & Carroll, Minnow and Long Wharf Supply Co. 'We've evolved our Centre Street seasonal pop-up into a new multi-brand concept,' Roller Rabbit Chief Marketing Officer Carolyn Phillips told the Current via email. 'This reimagined space features a curated selection of products not only from Roller Rabbit, but also from beloved brands that align with the spirit and lifestyle of Nantucket,' she added. Nantucket Planning and Land Use Services (PLUS) director Leslie Snell said the ban does not apply to pop-ups, which is what Roller Rabbit now claims to be. 'The formula business bylaw applies to any business within the overlay district regardless of duration,' she told the outlet. However, the PLUS team doesn't routinely screen every new business for chain store compliance, they only step in when a business asks for a review, leaving enforcement largely driven by self-reporting or complaints. 'No town permits are required for retail stores, so there isn't an opportunity for advance review,' Snell added. 'We review for compliance based on complaints or our own observations.' Roller Rabbit is known for its high-end women's sleepwear, often distinguished by whimsical prints - monkeys, florals and vibrant color palettes being just a few. Shoppers can expect Roller Rabbit pajamas priced from approximately $128 to $148 or more, according to the website. Each set is crafted in small batches from luxe Pima cotton and adorned with artisanal touches like block prints and embroidery. While critics balk at the steep prices, loyal fans point to the heirloom quality and distinctive designs as justification for the splurge - though it remains to be seen how many new customers will be secured on Nantucket.
