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Forbes
6 days ago
- Business
- Forbes
AI Dating Coaches Are In Demand, But Gen Z Still Isn't Sure It's A Match
21 November 2019, Hamburg: A robot interacts with a woman at "Speed Dating with AI - Meet the Robots ... More at AI Days" at the Hammerbrooklyn Digital Campus. On 22 and 23 November, a selection of highly developed robots from various fields will be shown, giving an insight into the current possibilities of artificial intelligence. Photo: Axel Heimken/dpa (Photo by Axel Heimken/picture alliance via Getty Images) In a dating moment marked by screens and swipes, a new player is entering the chat: Artificial intelligence is turning into a go-to for millions of people, offering real-time advice on what to say, how to say it and when and how to walk away. Apps like Rizz and Keepler are leading the charge, marketing themselves as accessible tools for users who find modern dating draining or opaque. Rizz, which pulls its name from slang for charisma, uses generative AI to help users craft replies to dating app messages based on uploaded screenshots. According to founder Roman Khaves, the app has more than 10 million users — 65% of them men, mostly between the ages of 18 and 25. Keepler, co-founded by Rachel Abramowitz, focuses on feedback and communication coaching. Its AI guide, Keri, helps users navigate tricky moments, such as how to exit a conversation without ghosting or how to ask for feedback from someone who already has. In an interview, Abramowitz said the app isn't aimed at providing therapy as much as support. 'It really does feel like you have someone who is objective, who is on your side, who has no ulterior motives and really wants you to help reach your goals,' she told CBS News. These services form part of a larger trend: more people, especially younger ones, are turning to AI for help with profile writing, message drafting, tone-checking, and several other in-app interactions. According to a June 2025 study by and the Kinsey Institute at Indiana University, one in four singles — and nearly half of Gen Z respondents — reported using AI to enhance their dating profiles or conversations. That's a more than fourfold increase from the previous year. However, even as usage is gaining traction, many are still uncomfortable. A Bloomberg Intelligence survey conducted in May 2025 found that many Gen Z users — those born roughly between 1997 and 2012 — were uncomfortable with AI-generated dating content. About 60% of Gen Z respondents expressed unease about using AI to write messages, suggest matches, or retouch profile images. In contrast, millennials, the cohort most active on dating apps, were more open to AI features and more likely to use multiple dating strategies, from apps to in-person events. That dissonance has left app developers treading a specific path: building tools that help users stand out, without undermining users' sense of authenticity. Meanwhile, even AI tools embedded directly into dating platforms haven't always landed. In January, Hinge launched 'Prompt Feedback,' an AI feature that reviews a user's profile entries and offers suggestions in real time, and Tinder and Bumble also use AI to rank profile pictures and optimize bios. However, the data on Gen Z's lukewarm reception shows that these features may actually feel more intrusive than helpful. Part of the hesitation may also come from how Gen Z engages with tech: More online-native generations are also more attuned to the downsides of digital life — curated personas, algorithmic fatigue, and the feeling that authenticity and true connection could get lost in translation. According to 2025 Singles in America report, 30% of Gen Z respondents said they were 'intentionally celibate', a departure from previous eras of app-based dating. Still, as AI tools form nearly every part of digital life, it was perhaps only a matter of time before dating joined the list. Kasley Killam, a social health researcher who focuses on connection and well-being, said that people have been turning to AI for 'literally any use case' one can imagine. 'The risk is when we use AI as a substitute for human connection, rather than a supplement to it,' she said. There are also more insidious risks: The FBI estimates that Americans lost over $652 million to romance scams in 2023, many of which involved synthetic identities and AI-generated personas. As the chasm between real and digital life narrows, app users may struggle to figure out who — or what — they're talking to. That hasn't stopped some users from pushing AI further, though. About 20% of Gen Z respondents in the Match/Kinsey survey said they'd tried AI romantic partners — either through chatbots or more immersive tools — as a form of experimentation. That number may grow as tools become more personalized and emotionally responsive, especially if stronger privacy protections and transparency become the norm. In the meantime, while dating platforms fine-tune their algorithms, users may continue to do the same — with prompts. We typed a prompt into ChatGPT: 'Imagine I'm a 27-year-old woman who's tired of ghosting and wants to find something serious. Can you write me a profile?' In less than three seconds, it offered: 'I'm someone who's more into secondhand bookstores than second dates. If you can match my sarcasm and my Spotify playlists, we'll get along. Swipe right if you're emotionally available — and know what that actually means.' Whether that's clever or cringe-worthy depends on who's reading, but for millions of people, it might be just enough to start the conversation.
Yahoo
11-07-2025
- Yahoo
Unlucky in love? AI dating apps promise to help you up your game.
While online dating apps makes searching for love more convenient, finding that special person is difficult as ever. A cute photo and simple "hello" may not be enough to help you break through the noise, which is why many of those feeling stuck on what to say are turning to artificial intelligence for assistance. That's according to a study on singles in America released last month by dating app and The Kinsey Institute at Indiana University which found that 1 in 4 singles — and nearly half of Gen Z — use AI to up their dating game. Turning to the technology as a tool for crafting witty or charming messages or filtering matches, 26% of Americans said they use AI to help them with their dating life, according to the study — a 333% increase from a year ago. "People are turning to AI for literally any use case you could imagine," said Kasley Killam, a social health and human connection expert. "And so it's inevitable that people are going to turn to AI for dating coaching." Capitalizing on the trend are AI dating assistants, which coach people on what to say, what tone to strike and how to keep the conversation flowing if it hits a lull. For individuals who feel writing isn't their strong suit, the technology can be a real confidence booster. Advice on what to say Roman Khaves, founder of a dating assistant app called Rizz — which Gen Z-speak for "charisma" — said the service provides around-the-clock, objective advice for people who can't afford a human dating coach or can't reach their friends in a pinch. "It'll never sleep on you," Khaves told CBS MoneyWatch, describing the app as an "AI wingwoman or AI wingman in your pocket." Rizz works by letting users upload screenshots of their conversations from dating apps or social media. Rizz then suggests a reply using generative AI. The more you use Rizz, the more it understands what type of replies you tend to like or feel comfortable with. That trains the AI model to improve over time. Rizz has a user base of roughly 10 million, according to Khaves, and is composed of 65% men and 35% women, largely within the 18-to-25 age range. Another service called Keepler, a dating-optimization app, has a feature that helps people navigate the dreaded practice known as "ghosting," or when someone abruptly cuts off communication with someone without providing any explanation. One reason people ghost others is that they don't know the best way to let someone down easy, Keepler co-founder and CEO Rachel Abramowitz, told CBS MoneyWatch. Keepler's defense against such tactless behavior is Keri, the app's in-house relationship guide. "What we've built is a way to put in your raw, unedited feedback to Keri. Keri will rewrite it for you, and then you can send it to somebody," Abramowitz said. For those who have been ghosted, Keepler also allows users to request feedback from their vanishing date directly through the app, or have Keri help them write a message to send on their own. Abramowitz emphasizes that the app isn't aimed at providing therapy, but rather is there to offer support. With Keri, she said, "it really does feel like you have someone who is objective, who is on your side, who has no ulterior motives, and really wants you to help reach your goals." Dating apps are also getting into the AI assistant game. Hinge and Grindr, two of the most popular dating apps, are also taking steps to integrate AI into their platforms. In January, Hinge introduced Prompt Feedback, an AI feature that provides users with immediate feedback on information their profiles as they are entering the information. A supplement, not substitution The growing popularity of AI dating assistants gives rise to questions over authenticity as more users rely on AI to convey thoughts and ideas they did not come up with on their own. One 36-year old user of Rizz, who asked to remain anonymous to protect his privacy, told CBS MoneyWatch that he could see why using AI to craft messages may come off as disingenuous to some, although he merely uses it to stand out from the crowd. Some of his dates, he said, have appeared skeptical after he revealed to them that he was getting behind-the-scenes coaching from Rizz, but he believes the service is a helpful conversation starter. "For me personally, it's good for just initiating conversation, getting someone's attention, and then being able to just be myself after that," he said. Killam, the social health and human connection expert, said she thinks AI dating tools can be useful, as long as people don't misrepresent who they are or lean on them too much. "The risk is that when we use AI as a substitute for human connection, rather than a supplement to it," she said. ICE raids in California turn violent after protesters clash with agents One year after Thomas Crooks tried to kill President Trump, here's what's known about him Udemy is Powering Enterprise AI Transformation Through Skills
CBS News
11-07-2025
- CBS News
Unlucky in love? AI dating apps promise to help you up your game.
While the proliferation of online dating apps makes searching for love more convenient, finding love is still a challenge. A cute photo and simple "hello" may not be enough to help you break through the noise, which is why many of those feeling stuck on what to say are turning to artificial intelligence for assistance . That's according to a study on singles in America released last month by dating app and The Kinsey Institute at Indiana University which found that 1 in 4 singles — and nearly half of Gen Z — use AI to shore up their dating game. Turning to the technology as a tool for crafting witty or charming messages or filtering matches, 26% of Americans said they use AI to help them with their dating life, according to the study — a 333% increase from a year ago. "People are turning to AI for literally any use case you could imagine," said Kasley Killam, a social health and human connection expert. "And so it's inevitable that people are going to turn to AI for dating coaching." Capitalizing on the trend are AI dating assistants, which coach people on what to say, what tone to strike and how to keep the conversation flowing if it hits a lull. For individuals who feel writing is not their strong suit, the technology can be a real confidence booster. Roman Khaves, founder of a dating assistant app called Rizz — which Gen Z-speak for "charisma" — says the service provides around-the-clock, objective advice for people who can't afford a human dating coach or can't reach their friends in a pinch. Rizz, Keepler "It'll never sleep on you," Rizz founder Roman Khaves told CBS MoneyWatch. Khaves likens the app to an "AI wingwoman or AI wingman in your pocket." Rizz works by allowing users to upload screenshots of their conversations from dating apps or social media, for which Rizz then suggests a reply using generative AI. The more you use Rizz, the more it understands what type of replies you like. And that trains the model to improve over time. Rizz's user base is roughly 10 million, according to Khaves, and is composed of 65% men and 35% women, largely within the 18 to 25 age range. Another service called Keepler, a dating-optimization app, has a feature that helps people navigate the dreaded practice known as "ghosting," which is when someone abruptly cuts off communication with someone without providing any explanation. One reason people ghost others is that they don't know the best way to let someone down easy, Keepler co-founder and CEO Rachel Abramowitz, told CBS MoneyWatch. Keepler's guard against such tactless behavior is Keri, the app's in-house relationship guide. "What we've built is a way to put in your raw, unedited feedback to Keri. Keri will rewrite it for you, and then you can send it to somebody," said Abramowitz. For those who have been ghosted, Keepler allows users to request feedback from their vanishing date directly through the app, or have Keri help them write a message to send on their own. Abramowitz made clear that the service is not providing therapy, but support. With Keri, she said, "it really does feel like you have someone who is objective, who is on your side, who has no ulterior motives, and really wants you to help reach your goals." Dating apps are also getting into the AI assistant game. Hinge and Grindr, two of the most popular dating apps, are also taking steps to integrate AI into their platforms. In January, Hinge introduced Prompt Feedback, an AI feature that provides users with immediate feedback on information their profiles as they are entering the information. A supplement, not substitution The growing popularity of AI dating assistants gives rise to questions over authenticity as more users rely on AI to convey thoughts and ideas they did not come up with on their own. One 36-year old user of Rizz, who asked to remain anonymous to protect his privacy, told CBS MoneyWatch that he could see why using AI to craft messages may come off as disingenuous to some, although he merely uses it to stand out from the crowd. Some of his dates, he said, have appeared skeptical after he revealed to them that he was getting behind-the-scenes coaching from Rizz, but he believes the service is a helpful conversation starter. "For me personally, it's good for just initiating conversation, getting someone's attention, and then being able to just be myself after that," he said. Killam, the social health and human connection expert, said she thinks AI dating tools can be useful, as long as people don't misrepresent who they are or lean on them too much. "The risk is that when we use AI as a substitute for human connection, rather than a supplement to it," she said. contributed to this report.
