Latest news with #RomyAbdelnour
Campaign ME
2 days ago
- Business
- Campaign ME
Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD
The Gold winner of Corporate Communications/Marketing Person of The Year 2024 for Campaign's Global Agency of the Year Awards is Romy Abdelnour, Head of Communications, TBWA\RAAD. When United Arab Emirates-based agency TBWA\RAAD decided to hit the reset button in 2024, its top-down transformation was designed to redefine the agency's culture around four core values: courage, belief, hunger, and collaboration. But first they needed someone who could turn corporate transformation into compelling narrative. Enter Romy Abdelnour: the communications maestro who orchestrated agency-wide change. She turned internal transformation into external triumph through a symphony of strategic storytelling. The numbers don't lie: 81 per cent employee engagement (up 14 points), 77 per cent drop in resignations, and 10 per cent revenue growth in 2024 alone, meant Omnicom's TBWA\RAAD emerged as a new benchmark for agencies in the Middle East and North Africa. Not bad for a year's work. But Abdelnour's genius wasn't just in the metrics, it was in the execution. She transformed International Women's Day from corporate box-ticking into genuine policy change, adding 75 days full maternity pay, extra WFH days for working mothers, and annual wellbeing days. The result? A 48-point boost in female employee satisfaction and Fast Company recognition as a 'Best Workplace for Women'. From launching #IAmRemarkable workshops to hosting industry-shaping events like the TikTok White Paper Launch: 'Storytelling in the Next Creative Renaissance,' analysing how technology fuels creativity in modern marketing, Abdelnour elevated the agency's voice and influence. Her efforts amplified the work of agency leaders, garnered $10m+ in earned media, and led to soaring client trust scores with brands like Nissan and Hilton. Judges praised Abdelnour's 'strong track record on brand building, brand reputation and media relations.' This content was first published on Campaign UK.
Zawya
10-03-2025
- Business
- Zawya
TBWA\RAAD celebrates International Women's Day with Speed Power Talks #FromWomenForWomen
Dubai, UAE — TBWA\RAAD marked International Women's Day by teaming up with the American University of Sharjah (AUS) for an empowering initiative that provided young, ambitious female students and alumni with practical skills and career-defining insights. The agency hosted Speed Power Talks, a series of fast-paced mentoring sessions led by TBWA\RAAD's women professionals, focused on passing down the knowledge they have gained throughout their careers. 'At TBWA\RAAD, we believe that real progress happens when women actively share the very knowledge that forged their journeys,' said Romy Abdelnour, Head of Communications at TBWA\RAAD. 'Negotiation, resilience, creativity—these are skills that shape lives, not just careers. That's why, this International Women's Day, we're passing them on, #FromWomenForWomen.' During the event, mentors offered first-hand advice on diverse topics such as smart saving in finance, being resourceful in production, cultivating leadership traits through HR, leveraging prompt trends for personal growth in the digital realm, harnessing the power of persuasion in creativity, decoding trends in strategy, and boosting visibility on LinkedIn through effective PR. Each session was designed to spark open, unfiltered conversations and help participants develop the confidence to navigate both their professional and personal journeys. Rooted in #FromWomenForWomen, the event underscored the agency's ongoing commitment to fostering growth opportunities for women within the creative industry. By sharing their hard-earned expertise, TBWA\RAAD mentors demonstrated that empowering others is the most effective way to build a more equitable, dynamic workforce. About TBWA\RAAD: TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide's presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the Middle East's Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2019, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis.
