Latest news with #RoseMattus
Scottish Sun
26-05-2025
- Business
- Scottish Sun
People are only just realising where Häagen-Dazs' name came from, and it's NOT because of its ‘Danish heritage'
ICE TO KNOW People are only just realising where Häagen-Dazs' name came from, and it's NOT because of its 'Danish heritage' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs. If you have ever assumed that it was named after its founders or that it is a Swedish, German or Danish phrase you are mistaken. Sign up for Scottish Sun newsletter Sign up 3 People have been left amazed learning how Häagen-Dazs got its name Credit: Getty 3 Häagen-Dazs isn't named after its founders, or a Scandinavian phrase Credit: Haagen-Dazs Häagen-Dazs was launched in the US by husband-and-wife entrepreneurs Reuben and Rose Mattus in the 1960s. And it turns out that the distinctive name was completely made up and doesn't have any true meaning at all. Reuben created the name himself and wanted it to sound European. He even invented a meaning behind the phrase, claiming it stands for 'the best'. However, the back story behind the invented phrase is poignant. Reuben and Rose are both Jewish-Polish immigrants and decided to come up with a Danish-inspired moniker in tribute to Denmark's protection of its Jewish population during the Second World War. According to Tablet Magazine, Reuben - who died in 1994 - shared: 'The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered. 'Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut.' He added that he also wanted a name that would stand out in the American market and that people would 'take a second look' at the label and wonder if it was imported. Reuben shared: 'If you're the same like everybody else, you're lost. You can now buy Biscoff inspired Haagen-Dazs ice creams 'The number one thing was to get a foreign-sounding name.' As well as choosing a Danish-sounding name, Reuben also included a map of Denmark on the early Häagen-Dazs labels. Reuben's daughter Doris Hurley recalled in a PBS documentary called An Ice Cream Show in 1996 how her dad sat round the kitchen table coming up with jibberish names for the brand. He eventually settled on Häagen-Dazs due to it sounding 'unique' and 'original.' 3 It turns out that the distinctive name was completely made up and doesn't have any true meaning at all Many Häagen-Dazs fans have admitted they are surprised upon finding out the name had been completely made up. One said: 'I always assumed it was a combination of two German last names. Weird.' Another added: 'I always assumed it was German because of the umlaut.' However, one person pointed out: ''As a Swedish person the name has always bothered me because it doesn't make sense verbally (or grammatically) to put an A after an Ä like that.'
The Sun
26-05-2025
- Business
- The Sun
People are only just realising where Häagen-Dazs' name came from, and it's NOT because of its ‘Danish heritage'
PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs. If you have ever assumed that it was named after its founders or that it is a Swedish, German or Danish phrase you are mistaken. 3 Häagen-Dazs was launched in the US by husband-and-wife entrepreneurs Reuben and Rose Mattus in the 1960s. And it turns out that the distinctive name was completely made up and doesn't have any true meaning at all. Reuben created the name himself and wanted it to sound European. He even invented a meaning behind the phrase, claiming it stands for 'the best'. However, the back story behind the invented phrase is poignant. Reuben and Rose are both Jewish-Polish immigrants and decided to come up with a Danish-inspired moniker in tribute to Denmark's protection of its Jewish population during the Second World War. According to Tablet Magazine, Reuben - who died in 1994 - shared: 'The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered. 'Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut.' He added that he also wanted a name that would stand out in the American market and that people would 'take a second look' at the label and wonder if it was imported. Reuben shared: 'If you're the same like everybody else, you're lost. You can now buy Biscoff inspired Haagen-Dazs ice creams 'The number one thing was to get a foreign-sounding name.' As well as choosing a Danish-sounding name, Reuben also included a map of Denmark on the early Häagen-Dazs labels. Reuben's daughter Doris Hurley recalled in a PBS documentary called An Ice Cream Show in 1996 how her dad sat round the kitchen table coming up with jibberish names for the brand. He eventually settled on Häagen-Dazs due to it sounding 'unique' and 'original.' 3 Many Häagen-Dazs fans have admitted they are surprised upon finding out the name had been completely made up. One said: 'I always assumed it was a combination of two German last names. Weird.' Another added: 'I always assumed it was German because of the umlaut.' However, one person pointed out: ''As a Swedish person the name has always bothered me because it doesn't make sense verbally (or grammatically) to put an A after an Ä like that.' Five secret branding messages you may have missed LOTS of brands have secret messages on their logos - so which ones have you spotted? Amazon Most people either have Amazon Prime and/or regularly order from the site, so are used to seeing the logo. But have you ever noticed the little arrow underneath the word Amazon? It starts at the 'A' and finishes at the 'Z' - showing that they sell everything from A to Z! Toblerone It caused a stir a few years ago when people realised the Toblerone logo - which they'd thought was a mountain - is actually the image of a bear. The reason for this is that a bear is the official symbol of the Swiss town of Bern, the original home of Toblerone. Ray-Ban The brand is arguably one of the most famous sunglasses companies in the world. But have you ever spotted the sunglasses image in the logo? If you look carefully at the letter 'B' in Ray-Ban and tilt your head to the side, you will see it looks like a pair of sunnies. Hyundai You'd be forgiven for thinking the 'H' logo for Hyundai is just meant to be a jazzy letter. In fact, if you look again, you might see that the vertical lines of the H are actually meant to show two people shaking hands - a salesperson and a satisfied customer. Apple Again, one of the most familiar logos in the world. But why does Apple's apple logo have a bite taken out of it? Apparently, it's down to the fact that when the logo is made smaller, they didn't want it to look like a cherry. So having the bite taken out of it means it is always identifiable as an apple.
The Irish Sun
26-05-2025
- Business
- The Irish Sun
People are only just realising where Häagen-Dazs' name came from, and it's NOT because of its ‘Danish heritage'
PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs. If you have ever assumed that it was named after its founders or that it is a Swedish, German or Danish phrase you are mistaken. 3 People have been left amazed learning how Häagen-Dazs got its name Credit: Getty 3 Häagen-Dazs isn't named after its founders, or a Scandinavian phrase Credit: Haagen-Dazs Häagen-Dazs was launched in the US by husband-and-wife entrepreneurs Reuben and Rose Mattus in the 1960s. And it turns out that the distinctive name was completely made up and doesn't have any true meaning at all. Reuben created the name himself and wanted it to sound European. He even invented a meaning behind the phrase, claiming it stands for 'the best'. More on brands However, the back story behind the invented phrase is poignant. Reuben and Rose are both Jewish-Polish immigrants and decided to come up with a Danish-inspired moniker in tribute to Denmark 's protection of its Jewish population during the Second World War. According to 'Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut.' Most read in Fabulous He added that he also wanted a name that would stand out in the American market and that people would 'take a second look' at the label and wonder if it was imported. Reuben shared: 'If you're the same like everybody else, you're lost. You can now buy Biscoff inspired Haagen-Dazs ice creams 'The number one thing was to get a foreign-sounding name.' As well as choosing a Danish-sounding name, Reuben also included a map of Denmark on the early Häagen-Dazs labels. Reuben's daughter Doris Hurley recalled in a PBS documentary called An Ice Cream Show in 1996 how her dad sat round the kitchen table coming up with jibberish names for the brand. He eventually settled on Häagen-Dazs due to it sounding 'unique' and 'original.' 3 It turns out that the distinctive name was completely made up and doesn't have any true meaning at all Many Häagen-Dazs fans have admitted they are surprised upon finding out the name had been completely made up. One said: 'I always assumed it was a combination of two German last names. Weird.' Another added: 'I always assumed it was German because of the umlaut.' However, one person pointed out: ''As a Swedish person the name has always bothered me because it doesn't make sense verbally (or grammatically) to put an A after an Ä like that.' Five secret branding messages you may have missed LOTS of brands have secret messages on their logos - so which ones have you spotted? Amazon Most people either have Amazon Prime and/or regularly order from the site, so are used to seeing the logo. But have you ever noticed the little arrow underneath the word Amazon? It starts at the 'A' and finishes at the 'Z' - showing that they sell everything from A to Z! Toblerone It caused a stir a few years ago when people realised the Toblerone logo - which they'd thought was a mountain - is actually the image of a bear. The reason for this is that a bear is the official symbol of the Swiss town of Bern, the original home of Toblerone. Ray-Ban The brand is arguably one of the most famous sunglasses companies in the world. But have you ever spotted the sunglasses image in the logo? If you look carefully at the letter 'B' in Ray-Ban and tilt your head to the side, you will see it looks like a pair of sunnies. Hyundai You'd be forgiven for thinking the 'H' logo for Hyundai is just meant to be a jazzy letter. In fact, if you look again, you might see that the vertical lines of the H are actually meant to show two people shaking hands - a salesperson and a satisfied customer. Apple Again, one of the most familiar logos in the world. But why does Apple's apple logo have a bite taken out of it? Apparently, it's down to the fact that when the logo is made smaller, they didn't want it to look like a cherry. So having the bite taken out of it means it is always identifiable as an apple.
Daily Mail
26-05-2025
- Business
- Daily Mail
Foodies shocked to discover real meaning behind Häagen-Dazs 'alien-looking' name
Foodies are reeling after discovering the true meaning behind the name of luxury ice cream brand Häagen-Dazs. Many assumed the treat was named after its founders, while others believed it was a Swedish, German or Danish phrase. However, it turns out the Scandinavian-inspired name was completely made up by its American founders. Häagen-Dazs was launched in the US by its founders, husband-and-wife duo Reuben and Rose Mattus in the 1960s. Reuben concocted the unusual-sounding brand name to sound European and fabricated a meaning for it. He claimed it stands for 'the best' - but there's a more sentimental meaning behind the invented phrase. Reuben and Rose are both Jewish-Polish immigrants and came up with the Danish-inspired name to honour Denmark's protection of its Jewish population during the Second World War. 'The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered,' Reuben said, according to Tablet Magazine. 'Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut.' The homage was further represented by the outline of a map on Denmark included on Häagen-Dazs's early labels. After he perfected the ice cream formula, the businessman - who died in 1994 - said he wanted a name to make it stand out to an American market. 'If you're the same like everybody else, you're lost. The number one thing was to get a foreign-sounding name,' he said. In an interview with People Magazine in 1981, Reuben further explained he wanted Americans to 'take a second look' at the label and wonder if it was imported. In 1996 on a PBS documentary An Ice Cream Show, Reuben's daughter Doris Hurley recalled her father sitting at the kitchen table coming up with a list of jibberish names for his brand until he settled on Häagen-Dazs because it sounded 'unique' and 'original'. Häagen-Dazs fans were shocked by the explanation, with many admitting they thought the name was German or the last name of its founders. 'I always assumed it was German because of the umlaut,' one person confessed on Reddit. 'So it's basically the Mötley Crüe of ice cream,' another joked. 'I always assumed it was a combination of two German last names. Weird,' a third said. However, the name has caused confusion among Swedish and Danish speakers who claim the phrase does not make grammatical sense. 'As a Swedish person the name has always bothered me because it doesn't make sense verbally (or grammatically) to put an A after an Ä like that,' one user pointed out. 'I'm Danish, and I can't think of any product in this country with a more alien-looking name than Häagen-Dazs,' a second agreed. 'I speak Danish and Häagen-Dazs makes no sense at all. They didn't even try,' a third agreed.
