People are only just realising where Häagen-Dazs' name came from, and it's NOT because of its ‘Danish heritage'
PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs.
If you have ever assumed that it was named after its founders or that it is a Swedish, German or Danish phrase you are mistaken.
3
People have been left amazed learning how Häagen-Dazs got its name
Credit: Getty
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Häagen-Dazs isn't named after its founders, or a Scandinavian phrase
Credit: Haagen-Dazs
Häagen-Dazs was launched in the US by husband-and-wife entrepreneurs Reuben and Rose Mattus in the 1960s.
And it turns out that the distinctive name was completely made up and doesn't have any true meaning at all.
Reuben created the name himself and wanted it to sound European.
He even invented a meaning behind the phrase, claiming it stands for 'the best'.
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However, the back story behind the invented phrase is poignant.
Reuben and Rose are both Jewish-Polish immigrants and decided to come up with a Danish-inspired moniker in tribute to
Denmark
's protection of its Jewish population during the Second World War.
According to
'Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut.'
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He added that he also wanted a name that would stand out in the American market and that people would 'take a second look' at the label and wonder if it was imported.
Reuben shared: 'If you're the same like everybody else, you're lost.
You can now buy Biscoff inspired Haagen-Dazs ice creams
'The number one thing was to get a foreign-sounding name.'
As well as choosing a Danish-sounding name, Reuben also included a map of Denmark on the early Häagen-Dazs labels.
Reuben's daughter Doris Hurley recalled in a PBS
documentary
called An Ice Cream Show in 1996 how her dad sat round the kitchen table coming up with jibberish names for the brand.
He eventually settled on Häagen-Dazs due to it sounding 'unique' and 'original.'
3
It turns out that the distinctive name was completely made up and doesn't have any true meaning at all
Many Häagen-Dazs fans have admitted they are surprised upon finding out the name had been completely made up.
One said: 'I always assumed it was a combination of two German last names. Weird.'
Another added: 'I always assumed it was German because of the umlaut.'
However, one person pointed out: ''As a Swedish person the name has always bothered me because it doesn't make sense verbally (or grammatically) to put an A after an Ä like that.'
Five secret branding messages you may have missed
LOTS of brands have secret messages on their logos - so which ones have you spotted?
Amazon
Most people either have Amazon Prime and/or regularly order from the site, so are used to seeing the logo. But have you ever noticed the little arrow underneath the word Amazon? It starts at the 'A' and finishes at the 'Z' - showing that they sell everything from A to Z!
Toblerone
It caused a stir a few years ago when people realised the Toblerone logo - which they'd thought was a mountain - is actually the image of a bear. The reason for this is that a bear is the official symbol of the Swiss town of Bern, the original home of Toblerone.
Ray-Ban
The brand is arguably one of the most famous sunglasses companies in the world. But have you ever spotted the sunglasses image in the logo? If you look carefully at the letter 'B' in Ray-Ban and tilt your head to the side, you will see it looks like a pair of sunnies.
Hyundai
You'd be forgiven for thinking the 'H' logo for Hyundai is just meant to be a jazzy letter. In fact, if you look again, you might see that the vertical lines of the H are actually meant to show two people shaking hands - a salesperson and a satisfied customer.
Apple
Again, one of the most familiar logos in the world. But why does Apple's apple logo have a bite taken out of it? Apparently, it's down to the fact that when the logo is made smaller, they didn't want it to look like a cherry. So having the bite taken out of it means it is always identifiable as an apple.
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