Latest news with #RoseandAromaticPlantsGlobalForum
Arab News
24-04-2025
- Arab News
Taif rose forum attracts 350,000 visitors in 10 days
TAIF: The inaugural Rose and Aromatic Plants Global Forum attracted more than 350,000 visitors in its first 10 days. The event at Arruddaf Park in Taif opened on April 13 and runs until Saturday. It marks a significant milestone for the region, blending tradition with cutting-edge technology. The organizers have incorporated artificial intelligence, automated monitoring systems and comprehensive historical documentation of Taif's famous roses. The innovative displays and exhibitions have attracted tourists from around the world, underscoring Taif's growing reputation as a premier destination for natural beauty and botanical diversity. In a stunning centerpiece that has become the festival's most photographed attraction, Taif Municipality unveiled an elaborate flower carpet featuring more than 850,000 individual blooms. The display combines elements of traditional Saudi architecture and Taif's distinctive building style. It also tells a story of the region's evolution, featuring a model of the Al-Hada mountains and representations of transport systems through the ages. Visitors can trace the journey from the historic Camel Path that once connected Taif and Makkah to the modern Al-Masafala Road, culminating with a representation of today's cable car system that whisks travelers through the mountainous terrain in minutes — a powerful symbol of the city's technological and cultural advancement. This festival reinforces Taif's identity as the City of Roses and a unique tourist destination, and aligns perfectly with Saudi Vision 2030's ambitious objectives for developing both the tourism and technology sectors.
CairoScene
24-04-2025
- Business
- CairoScene
Saudi Reef Aims to Cultivate Two Billion Roses Annually by 2026
Saudi Reef is spearheading a national initiative to transform Saudi Arabia into a leading global rose producer, targeting an annual yield of two billion roses by 2026. The Sustainable Agricultural Rural Development Program, also known as Saudi Reef, is launching an initiative to produce two billion roses annually by 2026. This would represent a substantial increase from the current output of approximately 960 million roses per year—a 34% rise over the past four years. Saudi Reef supports over 400 farmers, particularly in regions renowned for rose cultivation such as Taif, Jazan, and Asir. The initiative aligns with the Kingdom's Vision 2030 objectives, focusing on food security, rural development, and agricultural efficiency. By promoting sustainable agricultural practices and empowering local farmers, the program seeks to reduce dependence on imports and boost exports to European and Asian markets. To achieve these goals, Saudi Reef is implementing advanced agricultural technologies, including hydroponics, artificial intelligence, and smart greenhouse systems. These innovations aim to enhance production quality and water-use efficiency, addressing the challenges posed by the country's arid climate. Additionally, the program has introduced renewable-energy-powered desalination and climate-controlled technologies to overcome regional agricultural constraints. The initiative also emphasizes capacity building and knowledge transfer. During the Rose and Aromatic Plants Global Forum in Taif, Saudi Reef distributed 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on the challenges of Taif rose cultivation, the future of medical tourism in the Kingdom, and the role of artificial intelligence in enhancing product quality.
Arab News
15-04-2025
- Business
- Arab News
Saudi program supports farmers for rose sector growth
RIYADH: The Sustainable Agricultural Rural Development Program, known as Saudi Reef, is showcasing its achievements in developing the rose and aromatic plant sector during the Rose and Aromatic Plants Global Forum in Taif. The program highlights its efforts to grow this vital sector in line with the Kingdom's Vision 2030, focusing on food security, rural development, and improved agricultural efficiency, the Saudi Press Agency reported on Tuesday. Majed Al-Buraikan, Saudi Reef assistant secretary-general for media and communication, emphasized that the program's participation supports national efforts to empower rose and aromatic plant farmers and promote its initiatives in the field. He noted that Saudi Reef is a strategic partner in driving sustainable agricultural transformation, particularly in regions like Taif, Jazan, and Asir, known for their rose and aromatic plant production. Al-Buraikan added that the program supports more than 400 farmers and has achieved a 34 percent rise in rose production over the past four years, reaching 960 million roses annually. The goal is to reach 2 billion roses annually by 2026, strengthening Saudi Arabia's position as a leading global rose producer, the SPA reported. Meanwhile, the National Research and Development Center for Sustainable Agriculture launched an initiative at the forum, distributing 15,000 tissue-cultured seedlings to promote sustainability and boost production. The forum featured sessions on 'Challenges of Taif rose cultivation' and 'The future and challenges of medical tourism in the Kingdom.' Scientific lectures covered topics such as sustainable development in rose use, carbon neutrality in the aromatic journey of the Taif rose, livelihood development for farmers, and the role of AI in enhancing product quality. Arruddaf Park in Taif opens daily at 4 p.m. for visitors to explore the exhibition and enjoy the rose displays. The forum runs until April 26.
Asharq Al-Awsat
15-04-2025
- Business
- Asharq Al-Awsat
Saudi Reef Targets Producing Two Billion Roses Annually by 2026
The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate. The program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency, SPA reported. Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program's participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program's initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer. Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom's position in regional and global markets as a leading producer of roses.
Arab News
12-04-2025
- Business
- Arab News
Taif hosts first rose, aromatic plants forum
JEDDAH: The inaugural Rose and Aromatic Plants Global Forum opens on Sunday in Taif, aiming to promote the city's floral heritage and support national efforts to grow the aromatic plant sector. It will be held under the patronage of Makkah Deputy Gov. Prince Saud bin Mishaal, with Taif Gov. Prince Saud bin Nahar in attendance, the Saudi Press Agency reported. Running until April 26, the forum will feature dialogue sessions and workshops organized by Taif University, along with an exhibition showcasing key innovations and products in the field. Taif will also unveil the Kingdom's largest rose tifo through the 'Tifo Rose Walk' at Arruddaf Park, creating a striking public artwork that celebrates the city's floral identity. The forum is a strategic initiative to enhance the Kingdom's role as a global hub for rose and aromatic plant production, particularly the Taif rose — a symbol of Saudi perfumery and a nationally recognized export. It aims to foster strategic partnerships and attract investment in the rose and aromatic plant sectors, in line with Vision 2030's goals to diversify income sources and elevate national products.
