17-05-2025
British designer creates dress for Swiss Eurovision singer
A British designer and pattern maker has bagged a backstage pass to this year's Eurovision Song Contest after being asked to make costumes for the Swiss team. Row Seward admits she knew very little about the international competition show apart from the fact "it existed". But after being asked to create costumes for the Swiss singer and songwriter Zoë Më - whose country is hosting this year's contest - the 30-year-old has found herself at the heart of the musical Seward, originally from Beeston in Nottinghamshire, says she is hoping she can return to the event next year as part of another "glam team".
Speaking from the Swiss city of Basel, the designer - who now lives in London - said she was asked to be part of the team by the creative director of Zoë Më's performance, someone she had previously worked with. Seeing her designs on the singer was an "emotional moment" for the designer and one she described as being a "major point in any artist's careers". "The things that makes this really special for me is that a large audience will see my work - it feels like a pivotal moment for me," she added.
Zoë Më performed at the first semi-final on Tuesday night while Ms Seward was "on-call" alongside the rest of her team for any wardrobe, make-up and hair needs. She said although she has not been able to watch the competition from the arena, she's enjoyed watching on a screen, behind the scenes."I feel very lucky and I feel like now I've become a fan. It's huge - it's crazy how big it is."I think I will watch it now but what I really want, is to be asked to do to this again."
