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Irish Daily Mirror
4 days ago
- General
- Irish Daily Mirror
Secrets of Ireland's fridges uncovered as Currys launches For The Tech You Love
More than half of Ireland's refrigerators contain leftovers that will never be eaten, while one fridge in four is home to a Tupperware container which holds contents that are a mystery even to the owner. These are just two of the revelations from a new survey into how Irish consumers use our fridges, and what their contents reveal about us. The nationwide survey was commissioned by Currys to launch its new brand ad campaign For The Tech You Love. The campaign celebrates the humble fridge and indicates the truth behind our most common kitchen appliance, that we're a nation of chaos-stackers and cheese hoarders. A massive 95 percent of us always have milk chilling on standby, while 57 percent admit clinging to 'leftovers we'll never eat'. # And nearly a quarter of us confess to owning a 'mystery' Tupperware container in which the contents are best left unidentified - while almost half of us (40 percent) keep items that are technically expired but 'still smell grand'. The national debate over what actually belongs in the fridge rages on too. Two thirds of us (67 percent) keep their ketchup cold, 61 percent refrigerate their eggs, and 32 percent chill chocolate, all of which should spark another round of fridge vs press warfare in households across the country. Meanwhile, our cleanliness could use a boost: only 10 percent clean of us clean our fridge weekly, while more than a quarter wait until something starts to smell. No surprise that the feature most people want in a future fridge is a self-cleaning mode (61 percent ). Roz Purcell topped the list of Irish celebs we trust to have the most organised fridge, while south Dublin won the unofficial crown for Ireland's fanciest fridge setups (with a smug 73 percent of the vote ). While most of us admit trying to find a system to tame the chaos. Currys' new brand platform For the Tech You Love has been designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives. The new creative direction reflects Currys' ambition to reposition itself in the hearts and minds of customers – not just as a tech retailer, but as a brand that understands how personal those choices can be. From the excitement of unboxing a new device to finding a fridge that makes a statement, For the Tech You Love brings these moments to life in a way that's both personal and entertaining – without taking itself too seriously. So whether your fridge is bursting at the seams or clinging to payday leftovers, Currys has the perfect model for every home, style and food habit. Find their full range of refrigeration products at


Extra.ie
26-04-2025
- Entertainment
- Extra.ie
Celebs rally around popular food truck after being 'shot down' by council
Irish celebs have rallied around a popular food truck in Co Galway after it was shut down by the county council. Misunderstood Heron, located in the Killary Fjord in Leenane, Connemara, announced that they were being shut down by Galway County Council over planning permission. The food truck announced they were closing after this weekend (April 27), with the owners saying that they're 'bloodied but not bowed.' 'After 8 years of blood, sweat, and tears of building up what's now the misunderstood heron, we find ourselves shot down by the @galwaycountycouncil planning department,' the food truck — once voted as one of the coolest in the world by Lonely Planet — wrote on Instagram. 'Bloodied but not bowed, we will continue to build our catering, events, and pop-ups (More on this next week). Goodbye to 8 jobs, let's make it a weekend to remember.' People were devastated by the news, from locals to celebs on the Irish scene; with 2FM DJ Carl Mullan commenting: 'Ah lads so sorry to hear this. What a spot.' Irish celebs have rallied around a popular food truck in Co Galway after it was shut down by the county council. Pic: Misunderstood Heron/Instagram Roz Purcell also called out Galway County Council for the closure of the food truck, writing 'this cafe is a destination stop & an example of such a great thriving Irish business. @galwaycountycouncil is this not something to be protected & supported? Hope there's a resolution/ nearby location found,' while Donal Skehan called for the 'ridiculous' decision to be reversed. 'So disappointed to hear that- without a doubt a shining example of just how interesting food business can be done- I hope for the sake of locals and the many tourists who have this on their list @GalwayCountyCouncil turn this ridiculous decision on its head,' Donal wrote. 'We absolutely loved featuring you in a tv series which has been show in 47 countries and your story which is such an inspiration.' A sopkesperson for Galway County Council said that a planning enforcement investigation was carried out last year after a complaint surrounding alleged 'unauthorised activity' at the food truck. The truck is run by husband and wife Reinaldo Seco and Kim Young, who plan on doing other ventures with the truck. Pic: Misunderstood Heron/Instagram 'The result of [the investigation] involved the cessation of the operation and the removal of the unlawful temporary food outlet structure,' the statement continued. 'In recent weeks, however, this unauthorised structure has been repositioned and the unauthorised activity recommenced in or around the same location. '[The council] had ongoing engagement with the operator of the cafe and has made numerous requests to those responsible that efforts would be made to regularise the planning issues at this site.' In 2019, Misunderstood Heron was voted as one of the coolest food trucks in the world by Lonely Planet; being the only Irish one at the time to make the list. The food truck is run by husband and wife team Reinaldo Seco and Kim Young, who opened it in April 2017. Ms Young said that they took issue with the council's statement, but the issue is ongoing so declined to comment further when approached by the Irish Times.