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Business Insider
13-07-2025
- Business
- Business Insider
Ruby on Rails creator David Heinemeier Hansson says he looks for 2 key things when hiring
A cover letter might not be your top priority if you're preparing an application for a job in tech — but perhaps it should be. That's especially true if your hiring manager happens to be David Heinemeier Hansson, the creator of Ruby on Rails, a well-known framework for building web applications, and the CTO at software firm 37signals. In a lengthy six-hour interview with podcaster Lex Fridman published Saturday, the exec shared the two key things he looks for when hiring new computer programmers. "Up until this point, the main pivot point for getting hired was not your résumé, was not the schooling you've had, it was not your grades, it was not your pedigree," Hansson, who is also known as DHH, said, adding that AI could now change things. It was about how well you do two things: your cover letter and programming, he continued. "I can only work with people remotely if they're good writers," he told Fridman. "If you can't pen a proper cover letter and can't bother to put in the effort to write it specifically for us, you're out." He also said you had to be able to program well. "To the degree that I can look at your code and go like, 'Yeah, I want to work with that person.' Not only do I want to work with that person, I want to work on that person's code when I have to see it again in five years to fix some damn bug." Hansson said that applicants would have to show their skills through a programming test that "simulates the way we work for real." "I've been surprised time and again where I thought for sure this candidate is a shoo-in, they sound just right, the CV is just right, and then you see the code getting turned in and I'm like, 'No way. No way are we hiring this person,'" he said. "The capacity to evaluate work product is a superpower when it comes to hiring." Writing cover letters has long been a necessary evil for job candidates. Often regarded as time-consuming and repetitive, many are also put off by rumors that hiring managers simply don't read them. But even for jobs that don't specifically ask for one, studies suggest cover letters are still an important part of the application process. In 2023, a Resume Genius survey of 625 hiring managers across the US found that 83% said they frequently or always read cover letters. And 73% of managers at companies that did not require cover letters also said they frequently read them. For applicants to the tech industry, the key to a successful cover letter is conveying experience with relevant technology and providing a snapshot of what you'd bring to the specific company, Thomas Vick, a senior regional director at the talent firm Robert Half, previously told Business Insider. "What return on investment have you created for an organization?" Vick said. "What have you done in your career that has helped save a company time, energy, and money?"


Time Business News
19-06-2025
- Business
- Time Business News
Top 10 San Francisco Web Design Agencies in 2025
San Francisco has long been the heartbeat of innovation, and in the digital age, web design agencies here set the gold standard. Whether you're launching a startup or rebranding an established business, selecting the right agency can make or break your online presence. This article dives into the top ten web design agencies in San Francisco for 2025, highlighting their unique strengths, standout clients, and what makes them truly exceptional. Read on to discover which partner can elevate your brand to new digital heights. Deep expertise in user‑centered design tailored to drive conversions and engagement Full-service capabilities: from branding and UX/UI to front-end development and interactive animations Impressive portfolio spanning tech startups, SaaS platforms, e-commerce, and non-profits Strategic SEO integration from day one, guaranteeing not just beautiful but discoverable websites SoftTrix earns its top ranking in 2025 thanks to its consistent delivery of ROI-driven designs, collaborative client experience, and a talent pool that stays on the cutting edge. Specialized in immersive digital experiences featuring 3D graphics and WebGL animations Clients include environmental organizations, museums, and lifestyle brands Great at translating brand personality into captivating, interactive websites Strong in performance optimization, ensuring visually rich sites don't sacrifice load times Ideal for brands aiming to showcase creativity with a modern, interactive twist. Brand-first agency combining logo design, messaging, web, and app development Known for working with top-tier tech companies, venture-backed startups, and enterprise clients Polished, minimalist designs that emphasize clarity and elegance Emphasis on mobile-first and responsive layouts Ramotion is the go-to for brands seeking refined design and polished brand continuity across platforms. Strategic digital design firm with a focus on high-growth tech startups Offers end-to-end services: branding, UX/UI, web, and product strategy Known for clean, geometric aesthetics and thoughtful animations Emphasizes design sprints and alignment with business goals Great fit for companies needing a strategic partner beyond aesthetics. Branding and web design studio with a strong foundation in typography and illustration Projects range from luxury goods to artisan food and wellness brands Signature style: refined layouts, visual storytelling, and hand-crafted touches Provides brand strategy and messaging to complement design Ideal for brands that want to communicate craftsmanship and narrative through design. Specializes in UX/UI design and Ruby on Rails development Strong reputation for usability testing, prototyping, and iterative design Caters to enterprise clients, startups, and software companies Puts user research and testing at the heart of every project A solid choice for tech-driven businesses needing data‑informed, reliable design. Network of elite freelance designers accessible via the Toptal platform Offers flexibility and scalability, from small redesigns to larger dev/design teams Ideal for businesses preferring a flexible, remote-first partnership Known for fast turnaround and personalized talent matching Perfect for startups and agencies needing elite design talent on demand. Full-service digital agency with a strategic focus on brand and web design Serves major brands and startups across entertainment, wellness, and tech Integrates UX research, storytelling, and measurable results Renowned for responsive design, motion interaction, and clean layouts Best for clients seeking a research-backed, design-driven strategic partner. Boutique agency crafting bespoke digital identities with warm, organic design Frequently collaborates with healthcare, wellness, and social impact clients Known for human-centered layouts, bespoke photography, and artisanal touches Delivers polished yet emotionally engaging websites Excellent for organizations wanting warmth, authenticity, and emotional resonance. Research-driven digital agency serving financial services, fintech, and pharma Deep focus on accessibility (WCAG compliance), data-rich design, and user trust Moves beyond aesthetics to incorporate analytics, testing, and measurable KPIs Balanced design that's clean, functional, and information-rich Perfect for regulated industries needing design that satisfies both compliance and usability. Strategic UX/UI Top agencies invest in research, user personas, and testing—delivering designs grounded in real user behavior, not just aesthetics. Top agencies invest in research, user personas, and testing—delivering designs grounded in real user behavior, not just aesthetics. Purposeful Storytelling They craft visuals and copy that articulate a client's mission, values, and voice—not just generic slideshows. They craft visuals and copy that articulate a client's mission, values, and voice—not just generic slideshows. Conversion-Focused SEO Sites are built for speed, performance, schema markup, accessibility, and mobile-first indexing, ensuring reach and impact. Sites are built for speed, performance, schema markup, accessibility, and mobile-first indexing, ensuring reach and impact. Responsive & Mobile-Centric With an accelerating mobile audience, responsive design is non-negotiable—and these agencies execute flawlessly. With an accelerating mobile audience, responsive design is non-negotiable—and these agencies execute flawlessly. Scalable & Adaptive Many deliver along with wireframes and component libraries for future-ready design systems, not just single-page templates. Define your goals clearly – Is the priority brand, conversions, accessibility, or storytelling? Prioritize cultural alignment – Your project's success will rely heavily on smooth teamwork and shared vision. Look for case studies and validated results – Seek hard metrics like increased sign-ups or reduced bounce rate. Understand the process – Choose an agency with transparent milestones, feedback loops, and testing phases. Evaluate long-term support – Ongoing analytics, maintenance, and optimizations are essential after launch. In 2025, San Francisco's web design scene is brimming with agencies that combine creative flair, technical expertise, and strategic thinking. From SoftTrix, the comprehensive frontrunner, to Mighty's data-driven approach, there's a perfect fit for every ambition and budget. As you embark on your digital journey, align your vision with an agency that not only builds a stunning website—but one that performs, persuades, and scales with your brand. Key Takeaway: Prioritize strategic UX, SEO, responsiveness, and proven results. The right agency can shift your website from static brochure to dynamic conversion engine. TIME BUSINESS NEWS


Bloomberg
22-04-2025
- Business
- Bloomberg
Gusto Scales Up HR-Payroll Software for SMBs: Tech Disruptors
Helping small businesses manage all things HR -- payroll, benefits, tax compliance, employee onboarding -- is Gusto's central focus. The company's Chief Technology Officer, Mike Tria, spells out Gusto's product portfolio suite and the evolution of the human capital management industry over the past ten years from a technology angle. In this Tech Disruptors podcast episode, BI analyst Niraj Patel sits down with Tria to discuss Gusto's appeal across a fragmented customer base, the leverage of its technology infrastructure (Ruby on Rails) to scale up for asynchronous workloads, the software ecosystem, its AI solution - Gus, and more.