Latest news with #Ruchika
New Indian Express
29-05-2025
- Entertainment
- New Indian Express
Ruchika Lohiya: I write for the people
Writing, it seems, is a soul gift for the passionate Ruchika, who regularly journaled as a child. 'Whenever something bad happened, or someone said something hurtful, I would journal. It was and is my solace,' she shares. She once aspired to be a model and actress but soon realised those weren't her paths. With fire in her belly and a need to prove herself to her worried parents, Ruchika turned to poetry and storytelling online. Today, she is comfortable with who she is, a refreshing contrast in an age of online pretenses. 'I am very emotional, and I pour it into my writing,' she adds. A recent Hindi poem on anxiety, which she so beautifully recites on Instagram, is bound to make you stop, listen, and feel. Ruchika's formula is simple — being authentic. She reveals, 'During my journey as a poet, people advised me to read other poets' work, which I studiously did. But what that did was toy with my authenticity. Now, I stick to my style.' Much of her content also advocates for women, a cause many are vocal about today. But what sets Ruchika apart is her unique style and the heart she puts into it. 'I have my lived experiences — it starts at home, where we women question why we are told to do certain things or forbidden from others. I don't want gender inequality to exist anymore,' she passionately states. She may be only 24, but her audience spans generations of listeners — something Ruchika finds heartwarming. What truly makes her beam with joy, however, is the impact her work has had. 'In one show, there was a girl whose leg had been amputated. She cried the whole time; afterward, she told me my poems had given her hope to go on. I started crying too…' recalls Ruchika, her voice faltering as she takes a moment to return to the present. Indeed, her path has taught her much about life, for she leaves us with deep thoughts, 'Life has taught me not to make plans! I wanted to do all sorts of things, but when poetry came into my life, it became slow and steady. I learned that kabhi-kabhi, you need to leave it to the Universe.'
News18
28-05-2025
- Entertainment
- News18
‘Desi Aunties' Praise Woman Wearing Saree In New York: ‘Best Hype Gang Ever'
Last Updated: Ruchika was on her way to an interview. She had chosen to wear something traditional which led to confusion and self-doubt. It is not every day that someone chooses to walk the busy streets of New York City wearing a traditional saree. But for content creator Ruchika Jain, it wasn't just about style, it was a moment of self-doubt that turned into something heartwarming and unforgettable. In a video shared on Instagram, Ruchika is seen wearing a red saree with a black blouse as she walked through NYC. The video begins with her talking to the camera. 'I was feeling so uncomfortable earlier," she said, sharing her nervousness about how people might perceive her outfit. She felt unsure of whether it was 'too much" for the city. Ruchika was on her way to an interview and had chosen to wear something traditional which led to the confusion and self-doubt. 'I was confused since morning about whether I should wear the saree or not," she shared. Her day took a turn when she came across a group of elderly women who are also of Indian origin, lovingly referred to by her as 'Desi aunties." Ruchika walks up to them and asks, 'Main kaisi lag rahi hu? (How do I look?)" All of them reply together, 'Very beautiful, very pretty." The reactions helped ease Ruchika's self-doubt. The conversation continues and one woman asks, 'Why were you confused?" Ruchika replies honestly, 'I was confused because I thought that people will think I am overdressed." Again, the women dismissed her worry and said that they felt happy to see someone wearing a saree. 'I thought I might be overdressed for NYC. Then I asked random Desi aunties how I looked in my saree. Their love and kind words felt like home, 8000 miles away. This one's for every desi girl who wants to wear her saree with confidence," Ruchika wrote in the caption. In the comments section, people couldn't stop praising both Ruchika and the group who cheered her on. One user wrote, 'You are always beautiful, no matter what you wear," while another simply called her 'gorgeous." Someone called the group of elderly women 'The best hype gang." One user questioned the video's authenticity by saying, 'That's not your voice." Ruchika replied, 'Yes, it is my kiddo voice when I am feeling like 'nobody is going to judge me here" so I was very casual." Ruchika describes herself as a travel, lifestyle, and food creator. She has built a growing presence on the platform with over 36,000 followers.
Time of India
22-05-2025
- Business
- Time of India
KlugKlug onboards Ruchika P. as the new chief business officer
HighlightsRuchika P. has been appointed as the Chief Business Officer for India at KlugKlug, bringing over two decades of experience in digital advertising and ad tech. Kalyan Kumar, co-founder and CEO of KlugKlug, emphasized Ruchika's self-motivated nature and the importance of 'radical transparency' in expanding operations in the Indian market. Ruchika P. expressed enthusiasm about joining KlugKlug, highlighting the company's innovative approach to influencer marketing and her alignment with its vision for impactful business outcomes. KlugKlug , a global Influencer Marketing SaaS platform , has announced the appointment of Ruchika P. as the Chief Business Officer ( CBO ) for India. With over two decades of experience in digital advertising , ad tech , and sales leadership, Ruchika brings deep digital expertise and strategic vision to KlugKlug. She has led revenue growth at a leadership level with companies like Rezworx and Inshorts, while actively collaborating with top media agencies including GroupM, IPG, Dentsu, Publicis, Havas, and Madison. Her notable tenure at Times Internet as national head of business development for Colombia Ads saw her lead integrated media sales. Kalyan Kumar, co-founder and chief executive officer of KlugKlug, commented on the appointment, saying, 'We're pleased to welcome Ruchika as our Chief Business Officer. The first aspect of her that caught our eye was something we internally call 'Klug-ness, which is about her being 'a self-motivated ninja', which is what her past has shown, and KlugKlug is gunning for that and another trait - 'radical transparency' in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing KlugKlug's values in the Indian market.' Vaibhav Gupta, co-founder and CPO of KlugKlug, also noted, "Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika's experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for KlugKlug's growth in India." Commenting on her appointment, Ruchika P. stated, "I am excited to join KlugKlug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand's Influencer deployment. I am stoked to be a part of the talented team at KlugKlug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun."
