a day ago
How RugrUdaan Is Redefining Merchant Banking With Connected Ecosystems
India's financial ecosystem is evolving rapidly, yet despite a surge in digital adoption, merchant banking remains fragmented. Banks often navigate complex integrations, rely on multiple third-party-siloed tools, and time-consuming onboarding processes that ultimately slow down scale and strain relationships, and hence face limitations in offering scalable, seamless solutions.
RugrUdaan was built to change that.
Developed under RUGR's Bank-Gram framework, RugrUdaan is an ecosystem that plays a crucial part, a connected banking program (can be offered from the issuance side), purpose-built for banks looking to scale rapidly, serve better, and take control of their entire merchant biome. With high-speed architecture, complete automation, and intuitive interfaces, it offers an all-in-one solution that's just as relevant for a metropolitan payment hub as it is for a small-town marketplace, which includes E-KYC, CPV, and FRM, all under one package.
This isn't just about bridging gaps, it's about establishing a new baseline for modern merchant banking.
RugrUdaan is a ready-to-launch, developer-first banking platform that gives banks the autonomy to digitally onboard, activate, and manage merchant networks without relying on intermediaries. Designed to eliminate inefficiencies across the merchant journey, it offers a unified infrastructure capable of powering diverse business needs, urban, semi-urban, and beyond.
More than just a payment solution, RugrUdaan enables banks to support the full spectrum of modern commerce. From retail outlets and service-based enterprises to digital-first startups and rural distributors, the platform adapts to varying operational models, payment flows, and customer engagement strategies, creating one streamlined system for today's evolving merchant economy.
Core Capabilities Include:
● End-to-end digital merchant onboarding
● Real-time multi-mode payment processing
● Instant settlements, no escrow delays
● Plug-and-play ERP system integrations
● Enterprise-grade fraud risk controls
● Full-spectrum analytics and reporting
● Advanced UI/UX tailored for scale
● Always-on program and customer support
● One to many payouts (Advance function)
● Maker checker flows & velocity checks for compliant execution
This is not a stitched-together platform; it's a seamless, high-performance banking suite built for banks to own the experience end-to-end.
Arangasamy KV, Founder & Managing Director, RUGR, emphasizes that building for Bharat requires removing dependencies, not just digitizing workflows but liberating institutions from structural bottlenecks.
'We didn't build RugrUdaan as a product to compete. We built it as an ecosystem to liberate. Liberate banks from dependency. Liberate merchants from fragmentation. When you align your architecture with the pulse of how India transacts, you stop being a fintech platform and start becoming an infrastructure movement.'
Seamless Integration With Bank Systems
At the core of RugrUdaan is a robust API-driven architecture designed for fast, frictionless integration. Whether it's linking with core banking platforms, net banking portals, payment networks, or third-party ecosystems, RugrUdaan ensures minimal disruption and maximum efficiency.
Its modular structure enables banks to retain control over operations while benefiting from real-time responsiveness and scalable deployment.
Instant, Fully Digital Merchant Onboarding
With RugrUdaan, the traditional merchant onboarding cycle is compressed from days to minutes. Banks can onboard merchants using 100% digital workflows, including:
● PAN and Aadhaar Verification
● Automated risk profiling
This ensures compliance without bottlenecks and speed without compromise.
Real-Time Payment Processing & Settlements
With a processing capacity exceeding 3,000 transactions per second, RugrUdaan handles payments across:
● Digital Payment Links & Buttons
All payments settle directly into merchant current accounts with no escrow, offering real-time access to funds and enhanced liquidity.
Built-In Fraud Risk Management
Security is not an afterthought; it's built into RugrUdaan's core. With 85.11% fraud detection accuracy and advanced AI/ML engines, the platform continuously monitors transaction behavior, applies velocity checks, and ensures a maker-checker protocol for sensitive flows.
This keeps both banks and merchants protected, without manual dependencies.
For banks serving a diverse and expanding merchant base, managing risk in real time has become critical to sustaining trust and compliance. That's why Rugr developed Garuda, an in-house fraud risk management engine that goes far beyond traditional checks. Designed to think, adapt, and protect at the speed of commerce, Garuda offers a dynamic layer of security built natively into the banking stack. It doesn't just respond to threats, it anticipates them, ensuring institutions stay resilient without compromising on performance or scale.
Multi-Payment Flexibility for Modern Commerce
From large-scale distributors in metro cities to hyperlocal merchants in growing towns, RugrUdaan supports a variety of payment acceptance modes on a single platform, including:
● Embedded payment links & buttons
This ensures banks can support a truly pan-India merchant network with ease and agility.
Intuitive Interface for Merchants & Teams
User experience is paramount. RugrUdaan offers a sleek, enterprise-level UI/UX that simplifies workflows for users across all levels of digital literacy. From onboarding to daily reconciliation, everything is designed to be intuitive, error-free, and fast.
Advanced Analytics & Reporting
The platform includes powerful reporting capabilities with 360° insights, allowing banks and merchants to track:
● Refund and chargeback data
● Payment performance trends
Reports are customizable and export-ready, enabling better decisions through clear data.
Reconciliation and ERP System Integration
RugrUdaan enables centralized management of multiple current accounts with full transaction traceability. Integrated tools help automate reconciliation, flag discrepancies, and ensure audit-ready accuracy. Seamless ERP compatibility helps streamline back-end operations for business clients.
Scalable Architecture, Developer-Centric Tools
Built on microservices, RugrUdaan scales effortlessly as banks grow. A built-in developer playground provides:
● Real-time documentation
This simplifies customization and gives internal teams the power to iterate quickly.
Service & Support That Goes the Distance
With 24/7 support, Rugr ensures that both banks and their merchants are never left waiting. Dedicated program managers stay involved from launch to scale, driving success across every integration, update, and evolution.
Why RugrUdaan Is Future-Ready Digital-First Culture, Built for businesses evolving in India's mobile-first, API-driven economy. Compliance Made Easy, Embedded features for GST, TDS, reconciliation, and regulatory alignment. Inclusive By Design equips banks to serve merchants from Tier 1 to Tier 5 cities, all on the same platform. Sustainable for Scale, Reduces infrastructure dependency while enhancing service ownership.
Why Leading Banks Are Moving to RugrUdaan
A. New Revenue Streams
Process more transactions. Own the pipeline. Monetize flows without third-party loss.
B. Smarter Cross-Selling
Tap into real-time merchant data to offer credit, insurance, and other tailored products.
C. Merchant Loyalty
Faster settlements, cleaner dashboards, and transparent workflows build long-term trust.
D. Competitive Edge
Stand apart with a full-stack infrastructure that rivals fintech disruptors.
E. Operational Freedom
No vendor lock-ins. No platform patchwork. Just scalable, owned innovation.
F. Expand Reach Effortlessly
Whether it's an enterprise in Bengaluru or a regional chain in Bhopal, RugrUdaan adapts.
G. Risk Confidence
Stay compliant with RBI frameworks and prevent fraud with real-time transaction intelligence.
RugrUdaan isn't just redefining merchant banking, it's rebuilding its very foundation for a new India.
With its connected, bank-owned ecosystem, RugrUdaan eliminates fragmentation, reduces the cost of service, and elevates both the bank and merchant experience to enterprise-grade levels. For institutions that want to lead with reliability, speed, and trust, not just compete on features, RugrUdaan is the platform built for their next leap.
For banks looking to unlock scale and deliver true value, RugrUdaan is the edge they've been waiting for.
Note to the Reader: This article is part of Mint's promotional consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content.
