3 days ago
- Business
- Fashion Value Chain
Vaseline India Debuts ‘Cloud Soft' with Sky-High Launch
Vaseline India has taken brand storytelling to new heights with the launch of Vaseline Cloud Soft Light Moisturiser, its first-ever face moisturiser, through an innovative #LaunchInTheClouds activation.
The campaign was staged at Skydive Dubai, where top digital creators including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy experienced the product's airy, cloud-like texture mid-air. Their real-time reactions and behind-the-scenes content amplified the launch across social platforms, showcasing the moisturiser's key benefit—lightweight hydration.
Post-event, influencers engaged in a Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai, featuring immersive zones like a texture lab, fragrance bar, charm stations, and experiential product displays that merged science with sensorial storytelling.
Sharing insights on the launch, Pratik Ved, Vice President & Head – Skin Care, Hindustan Unilever, said:
'This launch being Vaseline's entry into face moisturizing we had to ensure it was a blend of brand's trusted moisturising heritage and modern sensorial technology. Consumers today are seeking more than just efficacy from their skincare—they're looking for products that feel sensorially delightful, seamlessly fit into their daily routines and reflect the elevated standards they hold. With Cloud Soft, we have delivered a breakthrough moisturiser that combines intense hydration with an incredibly lightweight texture. This launch was designed to reflect that very promise, to create a moment that's as memorable and uplifting as the product itself.'
The campaign film is available here: Watch Now.
With this high-impact debut, Vaseline India marks its entry into the face moisturiser category, setting new benchmarks for experiential marketing while catering to consumer demand for lightweight yet effective skincare solutions.
