Latest news with #Rujo
Yahoo
29-05-2025
- Business
- Yahoo
Rujo Boots Named Official Boot Partner of OK Wildcatters
OKLAHOMA CITY & DALLAS, May 29, 2025--(BUSINESS WIRE)--The Oklahoma Wildcatters, one of the premier teams in the Professional Bull Riders (PBR) league, and Rujo Boots are pleased to announce that they have entered into a partnership where Rujo Boots will be the team's Official Boot Partner. The partnership commences as the Wildcatters enter their second PBR Camping World Team Series season. The PBR team series kicks off in Oklahoma with Wildcatters Days taking place from July 11-13 at Paycom Center. Prior to the homestand events, Wildcatters' Head Coach and two-time PBR World Champion J.B. Mauney will be receiving the coveted Ring of Honor at PBR's 2025 Heroes & Legends Ceremony on July 10. "Our partnership with the Wildcatters kicks off at a momentous time, celebrating the extraordinary achievements of J.B. Mauney," said George Baker, Operating Partner of Rujo Boots. "As a digital-first Western wear brand, it is a boon to affiliate with such an iconic figure in bull riding while working strategically with Wildcatters CEO Brandon Bates to drive greater value for our organizations." Founded in 2021, Rujo quickly established itself as a leading purveyor of exotic leather boots, luxury accessories, and refined Western apparel. Designed in Dallas and handmade in Léon, Mexico—the Cowboy Boot Capital of the World—Rujo's men's and women's boots seamlessly merge artisanal craftsmanship with modern comfort. The product range continues to grow with the additions of crisp bamboo-cotton pearl snap shirts, premium leather wallets and bags, belt buckles, and trucker hats. As part of the Rujo PBR Series, Rujo and the Oklahoma Wildcatters also plan to launch co-branded apparel and accessories for fans, which will be available throughout the season. "Rujo is a perfect fit for our team," commented Bates. "The brand fearlessly entered the Western wear space and readily gained recognition for the quality, comfort, and value of their products. We are confident that through our partnership with Rujo, we will pique the interest of the PBR audience, heighten the experience for fans, and accelerate growth for both parties." PBR's team format, introduced in 2022, has transformed bull riding into a high-octane team competition with home events, fan bases, and season-long standings. Each athlete represents not only their personal brand but their team's identity. Led by Mauney, the Wildcatters enter the 2025 series with a legendary coach, avid followers, and championship aspirations. With Rujo Boots behind them, the team can take to the dirt with the confidence of looking and feeling great. Shop the Rujo collection at and subscribe to Rujo's emails and SMS to find out about upcoming products, promotions, and Wildcatters ticket giveaways. About Rujo Boots: Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at About Oklahoma Wildcatters: The Oklahoma Wildcatters, a PBR (Professional Bull Riders) team based at Paycom Center in Oklahoma City, are owned by FJS Ventures—a sports and entertainment holding company founded by Talor Gooch and Preston Lyon. Talor Gooch, a seasoned professional golfer and the 2023 LIV Golf Player of the Year, hails from Midwest City, Oklahoma, and is an alumnus of Oklahoma State University. Beyond his athletic achievements, Gooch is dedicated to philanthropy, focusing on uplifting and empowering children in Oklahoma through the Talor Gooch Foundation. View source version on Contacts Kate ValbrachtHead of Revenue, Rujo Bootskate@ 515.306.8965 Savannah NugentSocial Media Manager, Intrepid 714.305.7170
Yahoo
29-05-2025
- Business
- Yahoo
Rujo Boots Named Official Boot Partner of OK Wildcatters
OKLAHOMA CITY & DALLAS, May 29, 2025--(BUSINESS WIRE)--The Oklahoma Wildcatters, one of the premier teams in the Professional Bull Riders (PBR) league, and Rujo Boots are pleased to announce that they have entered into a partnership where Rujo Boots will be the team's Official Boot Partner. The partnership commences as the Wildcatters enter their second PBR Camping World Team Series season. The PBR team series kicks off in Oklahoma with Wildcatters Days taking place from July 11-13 at Paycom Center. Prior to the homestand events, Wildcatters' Head Coach and two-time PBR World Champion J.B. Mauney will be receiving the coveted Ring of Honor at PBR's 2025 Heroes & Legends Ceremony on July 10. "Our partnership with the Wildcatters kicks off at a momentous time, celebrating the extraordinary achievements of J.B. Mauney," said George Baker, Operating Partner of Rujo Boots. "As a digital-first Western wear brand, it is a boon to affiliate with such an iconic figure in bull riding while working strategically with Wildcatters CEO Brandon Bates to drive greater value for our organizations." Founded in 2021, Rujo quickly established itself as a leading purveyor of exotic leather boots, luxury accessories, and refined Western apparel. Designed in Dallas and handmade in Léon, Mexico—the Cowboy Boot Capital of the World—Rujo's men's and women's boots seamlessly merge artisanal craftsmanship with modern comfort. The product range continues to grow with the additions of crisp bamboo-cotton pearl snap shirts, premium leather wallets and bags, belt buckles, and trucker hats. As part of the Rujo PBR Series, Rujo and the Oklahoma Wildcatters also plan to launch co-branded apparel and accessories for fans, which will be available throughout the season. "Rujo is a perfect fit for our team," commented Bates. "The brand fearlessly entered the Western wear space and readily gained recognition for the quality, comfort, and value of their products. We are confident that through our partnership with Rujo, we will pique the interest of the PBR audience, heighten the experience for fans, and accelerate growth for both parties." PBR's team format, introduced in 2022, has transformed bull riding into a high-octane team competition with home events, fan bases, and season-long standings. Each athlete represents not only their personal brand but their team's identity. Led by Mauney, the Wildcatters enter the 2025 series with a legendary coach, avid followers, and championship aspirations. With Rujo Boots behind them, the team can take to the dirt with the confidence of looking and feeling great. Shop the Rujo collection at and subscribe to Rujo's emails and SMS to find out about upcoming products, promotions, and Wildcatters ticket giveaways. About Rujo Boots: Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at About Oklahoma Wildcatters: The Oklahoma Wildcatters, a PBR (Professional Bull Riders) team based at Paycom Center in Oklahoma City, are owned by FJS Ventures—a sports and entertainment holding company founded by Talor Gooch and Preston Lyon. Talor Gooch, a seasoned professional golfer and the 2023 LIV Golf Player of the Year, hails from Midwest City, Oklahoma, and is an alumnus of Oklahoma State University. Beyond his athletic achievements, Gooch is dedicated to philanthropy, focusing on uplifting and empowering children in Oklahoma through the Talor Gooch Foundation. View source version on Contacts Kate ValbrachtHead of Revenue, Rujo Bootskate@ 515.306.8965 Savannah NugentSocial Media Manager, Intrepid 714.305.7170
Yahoo
29-05-2025
- Business
- Yahoo
Rujo Boots Named Official Boot Partner of OK Wildcatters
OKLAHOMA CITY & DALLAS, May 29, 2025--(BUSINESS WIRE)--The Oklahoma Wildcatters, one of the premier teams in the Professional Bull Riders (PBR) league, and Rujo Boots are pleased to announce that they have entered into a partnership where Rujo Boots will be the team's Official Boot Partner. The partnership commences as the Wildcatters enter their second PBR Camping World Team Series season. The PBR team series kicks off in Oklahoma with Wildcatters Days taking place from July 11-13 at Paycom Center. Prior to the homestand events, Wildcatters' Head Coach and two-time PBR World Champion J.B. Mauney will be receiving the coveted Ring of Honor at PBR's 2025 Heroes & Legends Ceremony on July 10. "Our partnership with the Wildcatters kicks off at a momentous time, celebrating the extraordinary achievements of J.B. Mauney," said George Baker, Operating Partner of Rujo Boots. "As a digital-first Western wear brand, it is a boon to affiliate with such an iconic figure in bull riding while working strategically with Wildcatters CEO Brandon Bates to drive greater value for our organizations." Founded in 2021, Rujo quickly established itself as a leading purveyor of exotic leather boots, luxury accessories, and refined Western apparel. Designed in Dallas and handmade in Léon, Mexico—the Cowboy Boot Capital of the World—Rujo's men's and women's boots seamlessly merge artisanal craftsmanship with modern comfort. The product range continues to grow with the additions of crisp bamboo-cotton pearl snap shirts, premium leather wallets and bags, belt buckles, and trucker hats. As part of the Rujo PBR Series, Rujo and the Oklahoma Wildcatters also plan to launch co-branded apparel and accessories for fans, which will be available throughout the season. "Rujo is a perfect fit for our team," commented Bates. "The brand fearlessly entered the Western wear space and readily gained recognition for the quality, comfort, and value of their products. We are confident that through our partnership with Rujo, we will pique the interest of the PBR audience, heighten the experience for fans, and accelerate growth for both parties." PBR's team format, introduced in 2022, has transformed bull riding into a high-octane team competition with home events, fan bases, and season-long standings. Each athlete represents not only their personal brand but their team's identity. Led by Mauney, the Wildcatters enter the 2025 series with a legendary coach, avid followers, and championship aspirations. With Rujo Boots behind them, the team can take to the dirt with the confidence of looking and feeling great. Shop the Rujo collection at and subscribe to Rujo's emails and SMS to find out about upcoming products, promotions, and Wildcatters ticket giveaways. About Rujo Boots: Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at About Oklahoma Wildcatters: The Oklahoma Wildcatters, a PBR (Professional Bull Riders) team based at Paycom Center in Oklahoma City, are owned by FJS Ventures—a sports and entertainment holding company founded by Talor Gooch and Preston Lyon. Talor Gooch, a seasoned professional golfer and the 2023 LIV Golf Player of the Year, hails from Midwest City, Oklahoma, and is an alumnus of Oklahoma State University. Beyond his athletic achievements, Gooch is dedicated to philanthropy, focusing on uplifting and empowering children in Oklahoma through the Talor Gooch Foundation. View source version on Contacts Kate ValbrachtHead of Revenue, Rujo Bootskate@ 515.306.8965 Savannah NugentSocial Media Manager, Intrepid 714.305.7170
Business Wire
29-05-2025
- Business
- Business Wire
Rujo Boots Named Official Boot Partner of OK Wildcatters
OKLAHOMA CITY & DALLAS--(BUSINESS WIRE)--The Oklahoma Wildcatters, one of the premier teams in the Professional Bull Riders (PBR) league, and Rujo Boots are pleased to announce that they have entered into a partnership where Rujo Boots will be the team's Official Boot Partner. We are confident that through our partnership with Rujo, we will pique the interest of the PBR audience, heighten the experience for fans, and accelerate growth for both parties. The partnership commences as the Wildcatters enter their second PBR Camping World Team Series season. The PBR team series kicks off in Oklahoma with Wildcatters Days taking place from July 11-13 at Paycom Center. Prior to the homestand events, Wildcatters' Head Coach and two-time PBR World Champion J.B. Mauney will be receiving the coveted Ring of Honor at PBR's 2025 Heroes & Legends Ceremony on July 10. "Our partnership with the Wildcatters kicks off at a momentous time, celebrating the extraordinary achievements of J.B. Mauney," said George Baker, Operating Partner of Rujo Boots. "As a digital-first Western wear brand, it is a boon to affiliate with such an iconic figure in bull riding while working strategically with Wildcatters CEO Brandon Bates to drive greater value for our organizations." Founded in 2021, Rujo quickly established itself as a leading purveyor of exotic leather boots, luxury accessories, and refined Western apparel. Designed in Dallas and handmade in Léon, Mexico—the Cowboy Boot Capital of the World—Rujo's men's and women's boots seamlessly merge artisanal craftsmanship with modern comfort. The product range continues to grow with the additions of crisp bamboo-cotton pearl snap shirts, premium leather wallets and bags, belt buckles, and trucker hats. As part of the Rujo PBR Series, Rujo and the Oklahoma Wildcatters also plan to launch co-branded apparel and accessories for fans, which will be available throughout the season. "Rujo is a perfect fit for our team," commented Bates. "The brand fearlessly entered the Western wear space and readily gained recognition for the quality, comfort, and value of their products. We are confident that through our partnership with Rujo, we will pique the interest of the PBR audience, heighten the experience for fans, and accelerate growth for both parties." PBR's team format, introduced in 2022, has transformed bull riding into a high-octane team competition with home events, fan bases, and season-long standings. Each athlete represents not only their personal brand but their team's identity. Led by Mauney, the Wildcatters enter the 2025 series with a legendary coach, avid followers, and championship aspirations. With Rujo Boots behind them, the team can take to the dirt with the confidence of looking and feeling great. Shop the Rujo collection at and subscribe to Rujo's emails and SMS to find out about upcoming products, promotions, and Wildcatters ticket giveaways. About Rujo Boots: Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at About Oklahoma Wildcatters: The Oklahoma Wildcatters, a PBR (Professional Bull Riders) team based at Paycom Center in Oklahoma City, are owned by FJS Ventures—a sports and entertainment holding company founded by Talor Gooch and Preston Lyon. Talor Gooch, a seasoned professional golfer and the 2023 LIV Golf Player of the Year, hails from Midwest City, Oklahoma, and is an alumnus of Oklahoma State University. Beyond his athletic achievements, Gooch is dedicated to philanthropy, focusing on uplifting and empowering children in Oklahoma through the Talor Gooch Foundation.
Yahoo
30-01-2025
- Business
- Yahoo
Rujo Partners with Russell's to Expand Foothold in Booming Western Wear Market
DALLAS, January 30, 2025--(BUSINESS WIRE)--Rujo Boots, a leader in exotic leather cowboy boots, is excited to announce a recent collaboration with Tampa-based retailer, Russell's Western Wear. The partnership, facilitated by the Shopify Collective platform, allows Russell's to easily integrate Rujo's range of premium boots, accessories, and apparel into their platform and sell Rujo's products to their customer base of Western wear enthusiasts. With Western style resurging in popularity, the demand for high-quality, high-value boots is also on the rise. Handmade in León, Mexico from full grain and exotic leathers, Rujo's unique range of men's and women's boots combine authentic craftsmanship and modern comfort. The brand's growing assortment includes dozens of products slated to land during the end of the year and well into 2025, including exotic leather accessories, branded trucker hats, belt buckles, and pearl-snap shirts. "The Western fashion market is ripe with opportunity, and we're eager to expand our reach in innovative, data-driven ways," said George Baker, Operating Partner of Rujo Boots. "We are confident that our partnership with Russell's will bolster our mutual aims to support Western wear enthusiasts and drive profit." Russell's Western Wear is renowned for its curation of cowboy and work boots, accessories, and apparel. By leveraging the Shopify Collective platform, Russell gains real-time access to Rujo Boots' existing product range and upcoming releases. The integration between the brands streamlines sales and order fulfillment processes. "We are dedicated to creating an exceptional eCommerce experience for our customers," said Israel Gonzalez, eCommerce Manager of Russell's Western Wear. "We are excited to work with Rujo Boots, support their growing collection, and enrich our customer's experience with new styles." About Rujo Boots: Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at About Russell's Western Wear: Russell's Western Wear is a Western lifestyle business based in Tampa, Fla., offering boots, apparel, and accessories for men, women, and children. With nine locations throughout Florida, Russell's has been family owned and operated since the 1960s. Russell's now proudly serves boot lovers all over the contiguous United States through its online store To shop online and learn more about Russell's Western Wear, visit Facebook, and Instagram. View source version on Contacts Kate ValbrachtHead of RevenueRujo Boots515.306.8965howdy@ Sign in to access your portfolio
