Latest news with #Rushtok
Time of India
a day ago
- Entertainment
- Time of India
Sorority ‘good jeans/genes' videos go viral amid Sydney Sweeney ad backlash: Internet divided as politics take over Rushtok season
As college sorority recruitment season, often called Rushtok, gets underway, a new trend has caught attention across social media. Clips from various sorority rush events are being widely shared, featuring groups of young women proudly wearing jeans and using the phrase 'good genes', which many believe is a nod to Sydney Sweeney's controversial American Eagle ad. These videos have sparked conversation about underlying messages and cultural debates. What is Rushtok? 'Rush week' is the popular term for the college sorority recruitment season in the United States, a highly anticipated time when sororities hold events and activities to welcome and select new members. During Rush Week, prospective students participate in various social gatherings, interviews, and themed parties designed to showcase the sorority's values and sisterhood. It's a vibrant, energetic period on campus, often highlighted on social media as students share videos and photos of their experiences, making it a key cultural moment for many college communities. Sydney Sweeney's 'jeans' ad that sparked social media uproar The controversy began with a recent American Eagle advertisement featuring actress Sydney Sweeney, known for her role in the hit series Euphoria. In the commercial, Sydney simply states, 'my jeans are blue,' followed by the tagline, 'Sydney Sweeney has great jeans.' While seemingly straightforward, many viewers took issue with the phrasing, interpreting the wordplay between 'jeans' and 'genes' as a subtle nod to so-called 'Aryan beauty standards'. Many argued that the ad promoted a narrow and exclusionary idea of beauty centred around white, blonde, blue-eyed features, standards historically tied to white supremacy and racial exclusion. This interpretation sparked a wave of backlash across social media platforms, with users accusing the brand of endorsing regressive and problematic messages under the guise of casual marketing. In response to the growing criticism, American Eagle released a statement addressing concerns about the ad. The brand denied any intention to promote exclusionary or racialised standards through the campaign. They emphasised their commitment to diversity and inclusion, noting that their goal was simply to celebrate comfortable, stylish jeans for everyone. Sorority videos take over TikTok Following the controversy, the 'good genes' videos from sorority recruitment events appear to be pushing back against the criticism. These clips, showing sorority members wearing jeans, have gone viral, especially at schools like the University of Tennessee and Clemson University. One social media profile celebrated the University of Tennessee's Kappa Delta Sorority video, writing, 'UST IN: University of Tennessee's Kappa Delta Sorority is now going VIRAL for their new video wearing 'JEANS.' This is rapidly becoming a major national movement in the RIGHT direction!' 🚨 JUST IN: University of Tennessee's Kappa Delta Sorority is now going VIRAL for their new video wearing 'JEANS' This is rapidly becoming a major national movement in the RIGHT direction! 🔥 Similarly, another user praised Clemson University's Tri-Delta Sorority, stating, 'Clemson University's Tri-Delta Sorority has gone viral with their jean-wearing video! Pride in America is back!' Clemson University's Tri-Delta Sorority has gone viral with their jean wearing video!Pride in America is back!🇺🇸 The resurgence of these videos has sparked broader patriotic and political commentary online. One user posted, 'America is healing; good jeans are BACK,' while another shared a clip of a sorority dance with the comment, 'America is BACK and the Democrats hate it.' Internet reacts to politics taking over Rushtok While many celebrate these videos as a sign that 'America is back', others have raised concerns about bringing politics into an event that should be enjoyed by all students, regardless of their political views. Who knew American Eagle Jeans would bring back American Culture with one advertisement? America is so back! 🇺🇸 Sororities have been doing this since TikTok was a thing … One user said, "Yes, America is back because a bunch of sorority sisters are dancing on campus wake me up when veterans stop killing themselves and we can afford to buy homes and raise children." "This trend has been going on for many years, dummy. At least a decade theyve been posting these on tiktok. I kind of remember seeing these back in like 2010 so it could be from even before then. Out of touch MAGAs that never went to school are always years late to every trend," a second user added. One person mentioned, "Wow, using young kids, under the age of what, 14 years old? For political purposes? That's not creepy at all!" "Another reason why TikTok is superior to X. #rushtok has been a trend for years on TT. True fans of it are way invested. Not trying to politicise it for clicks," one individual noted. These statements indicate that the 'good genes/jeans' trend is viewed by some as more than just a fashion statement. It symbolises a cultural moment connected to identity and political division. To stay updated on the stories that are going viral, follow Indiatimes Trending.
NDTV
4 days ago
- Entertainment
- NDTV
Sydney Sweeney's Good Jeans Ad Is Now A Viral Sorority Trend In The US
Euphoria star Sydney Sweeney was recently embroiled in a controversy after she featured in an American Eagle ad. The commercial hinged on the line 'Sydney Sweeney has great jeans,' intentionally blurring the line between the words 'jeans' and 'genes". People alleged that the campaign was promoting Aryan beauty standards (someone with pale skin, blond hair and blue eyes) and white supremacist tropes. Despite the backlash and accusations, the advertisement drove engagement and boosted American Eagle's stock by double digits. Now, the phrase 'good genes' has taken on a life of its own, giving birth to the 'Good Genes' sorority rush trend. In the viral Rushtok videos, potential new members (PNMs) of sororities are seen performing their elaborate dance routines. Notably, all the young women in the shared clips are slim, thin and predominantly white. Sharing a similar video on X, a user wrote, "BREAKING: Great Genes are BACK in still in the Golden Age of America. Sororities around the country are going viral posting videos of 'Good Genes'." ????BREAKING: Great Genes are BACK in still in the Golden Age of America ???????? Sororities around the country are going viral posting videos of 'Good Genes' ???? — The Patriot Oasis™ (@ThePatriotOasis) August 7, 2025 Another profile stated, 'Sorority sisters with good genes at the University of Oklahoma are getting geared up for rush with some cute and fun country dancing. They're happy, wholesome, and classic America. Nothing is more triggering to leftists.' Sorority sisters with good genes at the University of Oklahoma are getting geared up for rush with some cute and fun country dancing. They're happy, wholesome, and classic America. Nothing is more triggering to leftists. (ouchiomega on TT) — Paul A. Szypula ???????? (@Bubblebathgirl) August 6, 2025 "These sorority sisters are real beautiful women with good jeans, rocking the American spirit, & fantastic choreography for the YMCA dance number. Bye bye woke and angry liberal women," read a post. These sorority sisters are real beautiful women ????with good jeans, ????????rocking the American ???????? spirit, & fantastic choreography for the ????YMCA dance number. ???????????????? Bye bye woke and angry liberal women. — truthisunbreakable (@jptruthunbreaka) August 7, 2025 Analysing the trend, a user noted that videos showcasing sorority recruitment events, featuring groups of attractive young women in sundresses and boots, have gone viral on social media platforms. These clips, often labelled as "Good Genes," typically show rows of confident women performing synchronised chants, claps and dance routines. The videos have garnered significant traction online, with many users sharing and commenting on the clips. America's Prettiest Sororities Just Set the Internet on Fire ???? Every fall semester brings in a new wave of energy on U.S. college campuses — but this year, it's not academics, football, or even frat parties grabbing national headlines. It's the sororities. Across universities… — Camguarda ???? Unfiltered | Culture Art & News (@Camguarda) August 6, 2025 Rushtok is a viral trend where potential sorority members (PNMs) share their recruitment experiences on TikTok, documenting each stage of the process. What began as a social media phenomenon has evolved into a distinct online subculture, even inspiring a Max documentary that explores the intricacies and dynamics of sorority recruitment.
Hindustan Times
5 days ago
- Entertainment
- Hindustan Times
What is 'Good Genes' sorority rush? Rushtok college trend goes viral amid Sydney Sweeney American Eagle jeans ad row
Rushtok season is here, but this time, many are bringing up 'good genes' when sharing clips of the college sorority recruitment process. Rushtok is a trend where PNMs (potential new members) document on social media – primarily TikTok – their experiences at each stage of the sorority recruitment process. (X/@ThePatriotOasis) "They have great genes!, one person commented on the video. Notably, these clips are being shared at a time where there has been a sizeable liberal backlash against Euphoria actor Sydney Sweeney's American Eagle jeans ad, where the blonde with blue eyes says 'my jeans are blue', before the company logline 'Sydney Sweeney has great jeans' comes up. Many believe this to be a wordplay between jeans and genes, thus promoting Aryan beauty standards – an exclusionary measure as seen in progressive discourse. Now, the Rushtok videos seem to be hitting back at this outrage. 'Good genes' sorority rush videos posted across US? Watch Several X handles posted videos of the sorority rush, with one profile stating 'Great Genes are BACK in still in the Golden Age of America', and adding, 'Sororities around the country are going viral posting videos of 'Good Genes'.' Another profile stated 'Sorority sisters with good genes at the University of Oklahoma are getting geared up for rush with some cute and fun country dancing. They're happy, wholesome, and classic America. Nothing is more triggering to leftists.' Yet another user remarked 'These sorority sisters are real beautiful women with good jeans, rocking the American 🇺🇸 spirit, & fantastic choreography for the YMCA dance number. Bye bye woke and angry liberal women.' Meanwhile, one X user attempted to break down the event, and stated 'Across universities from Oklahoma to Alabama, from LSU to Florida State, stunning clips of all-American girls in sundresses and boots, often labeled as showcasing 'Good Genes,' are going wildly viral. These videos — shot during recruitment week or 'rush' — feature rows of smiling, confident, Southern-accented women greeting newcomers with synchronized chants, claps, and that unmistakable glow of youthful pride and polish.' Also Read | Sydney Sweeney Baskin Robbins ad resurfaces amid American Eagle row: 'Gonna melt liberal minds' They continued, 'What started as a TikTok trend is now becoming a campus-wide cultural tradition. It's not just one school anymore — it's spreading coast to coast. Campuses are now prepping lighting, rehearsing entrances, and curating fashion as if prepping for a Netflix pilot. And the nation is watching.' 'Some call it a return to traditional American beauty. Others see it as a refreshing reminder of charm, unity, and optimism in a world that often feels divided,' they further added. 'Good genes' sorority rush trend: Real or made up? It appears that the 'good genes' sorority rush trend is not quite real. The clips of sorority rush are very real, but Grok noted – at least for one of the videos – that Oklahoma's Chi Omega made no mention of 'Good Genes' in their 'Head over boots for Chi O' event, from where this video came. The video is part of the Rushtok trend on TikTok, however. What is the Rushtok trend Rushtok is a trend where PNMs (potential new members) document on social media – primarily TikTok – their experiences at each stage of the sorority recruitment process. It started as a social media trend, but since then became an online subculture which has even warranted a Max documentary.
