Latest news with #RussellPReeder

Forbes

Managing With Compassion And Integrity: Leadership's Real Test

Russell P. Reeder | XTIUM CEO | Go-To-Market Leader | Public and Private Company Board Member | Children's Science Center Board. It's always exciting to grow a company, create innovative products, win customers and build exceptional teams. Yet growth isn't the only stage in a business's lifecycle. Even thriving organizations face inflection points—markets shift, products mature, tariffs rise, inflation surges, labor shortages emerge and supply chains are disrupted. Cost-cutting eventually becomes unavoidable. How leaders manage these moments—deciding where to trim, communicating transparently, and acting with integrity—reveals far more about their character and the future of their company than any growth initiative ever could. Some executives wield raw power, arbitrarily slashing budgets and headcount without considering the human or strategic consequences. True leaders, however, act responsibly, guided by honesty, empathy, accountability and respect. They prioritize long-term organizational health, even when the immediate decisions are painful. This crucial distinction—leadership versus power—determines whether a company emerges stronger or fractures from within. Inflection Points Reveal True Leadership Every organization reaches a moment when it must slow growth, consolidate resources or realign product strategy. Economic shifts, changing consumer preferences and legacy offerings often trigger these moments. Although trimming budgets, canceling software licenses and closing offices can be tough, navigating layoffs and restructuring truly tests leadership. Handled poorly, these decisions leave scars on culture, morale and trust. Managed with integrity, they reinforce credibility, preserve key resources and strengthen resilience. Managing growth is easier when cash flow and optimism reign. Cost-cutting, by contrast, is complex and demanding. Global uncertainties, rising tariffs and shifting markets require leaders to ask tough, practical questions, such as: • Should we move production closer to home to mitigate tariffs? • Can automation and AI offset rising labor costs? • How do we manage unexpected expenses? • Where can we reduce spending without sacrificing innovation? Strategic cost-cutting isn't just reactive—it can refocus priorities and free resources for innovation. Every organization must face these decisions; leadership's real test is inevitable. The Importance Of Clear Vision Before cutting costs, companies must clearly articulate their vision and objectives. A well-defined vision serves as a guiding compass, much like a military commander's intent. Even when team members are not in direct contact with leaders, shared clarity keeps decisions aligned. A powerful vision inspires action, ignites enthusiasm, shapes strategy and unifies stakeholders. Without it, organizations drift and talent seeks purpose-driven roles elsewhere. Leaders must explicitly communicate which costs to reduce and the rationale behind those choices. The effectiveness of cost-cutting hinges on genuine leadership—not authority alone. Throughout my career, leading companies like NxTV, LibreDigital, Media Temple, OVHcloud, Netrix and now XTIUM, our cost-cutting efforts were never arbitrary. Instead, we took deliberate steps that aligned with long-term strategic goals, such as the following: • Discontinuing non-core solutions to focus resources • Pausing non-essential hiring to prioritize high-growth areas • Eliminating lower-impact services to fund premium offerings • Consolidating overlapping teams to streamline strategy post acquisition • Restructuring merged organizations to support sustainable growth In every case, we aligned spending with strategy, explained the reasoning and infused honesty, empathy and respect—preserving trust and talent and strengthening our future position. People Over Power Cost-cutting decisions fall into two realms: capital expenses, such as property and technology, and personnel expenses. Physical assets are easier to reduce; people are harder. People are not only a company's greatest cost—they're its greatest asset. Retaining the right individuals—those aligned with your vision—is critical. Leaders must communicate why certain individuals remain and how their roles support the company's future. Doing so prevents anxiety and maintains morale. How you treat people during tough times becomes part of your organizational DNA. Leaders who cut thoughtfully and communicate openly maintain trust—those who don't risk creating toxic cultures where innovation and collaboration die. I've seen leaders slash costs recklessly, pushing top talent toward the exits and undermining long-term success. Thoughtless cuts sabotage organizational futures. Four Pillars Of Ethical Cost-Cutting (HEAR) Ethical cost-cutting should be guided by the following principles: • Honesty: Deliver candid, transparent communication. People deserve the truth, not sugar-coated illusions. • Empathy: Acknowledge the impact these decisions have on employees and their families. Genuine empathy elevates leadership in difficult times. • Accountability: Own your decisions without shifting blame. Taking responsibility reinforces credibility. • Respect: Apply the "Platinum Rule"—treat people as they want to be treated. Respect each individual, especially when delivering difficult news. Everyone Is Watching During challenging times, employees, customers, partners and even their families watch closely. Leaders reveal more through how they treat those they no longer need than those they must impress. Treat everyone respectfully—even if you wish to rehire them in the future. Beyond Luck: The Real Test Of Leadership Success can seem like luck—the right place, time and capital. But cost-cutting is a true measure of leadership quality. Honesty, empathy, accountability and respect divide genuine leaders from those simply wielding power. When tough financial decisions arise, your goal shouldn't only be balancing budget—it should be emerging with your team's trust intact, your reputation strengthened and an organization fully capable of achieving its vision. Authentic leadership isn't measured by easy wins but revealed through difficult choices. When you face your next tough decision, ask yourself: Are you leading with integrity or relying on authority? Your team's loyalty—and your legacy—depend on your answer. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?