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Telco partnership opens AI-powered search to the masses
Telco partnership opens AI-powered search to the masses

West Australian

time4 days ago

  • Business
  • West Australian

Telco partnership opens AI-powered search to the masses

Millions of Australians will be offered unlimited access to an AI-powered search engine in a move that could spark fresh competition among artificial intelligence platforms. Optus launched the deal with US firm Perplexity on Monday, becoming the first local telecommunications provider to package premium AI subscriptions with its plans. The move mirrors deals in other countries but also comes after the Business Council of Australia called for action to boost the development of AI regulation, support and training to turn the nation into a global AI leader by 2028. Optus will give small business and individual customers access to Perplexity Pro for 12 months under the deal, which chief customer officer Anthony Shiner said could boost the number of Australians using the technology. "AI take-up in Australia is quite low," he told AAP. "Knowing that AI, in some parts of the world, is being offered free to all citizens ... the time is right here in Australia for us to partner with a high-quality product and start the journey of revolution that we think AI will bring into everyday lives." More than half of Australians have used generative AI services (54 per cent), according to a survey by Deloitte Insights, but its reach is significantly higher in the Asia Pacific region (67 per cent). Rather than offer a chatbot service like OpenAI's ChatGPT or Google's Gemini, Perplexity will deliver a web search engine that can tap into other AI models for answers. Users will be able to ask the service complex queries with follow-up questions, Perplexity business vice-president Ryan Foutty said, or set it tasks such as creating a travel itinerary or coding a basic game. Search results appear alongside their sources of information, he said, but were not presented with advertisements and links, offering users a different type of online experience. "People want a simple, easy-to-use experience that's not cluttered like traditional search has been but also is not influenced by who is willing to pay the most amount of money to get in front of you," he said. "We're excited about Australia because historically we've seen Australia be very early to adopt new technology." Perplexity AI launched a similar deal through a partnership with Optus' parent company Singtel in Singapore and with German provider Deutsche Telekom in January. Rival AI provider Google has offered subscriptions to its Gemini chatbot through Samsung and its own smartphones in the past, while Apple teamed with OpenAI to incorporate ChatGPT into its AI platform. Optus' announcement comes after the Business Council of Australia called for the nation to seize the opportunity presented by artificial intelligence technology and introduce support, training and regulations to encourage its use.

Telco partnership opens AI-powered search to the masses
Telco partnership opens AI-powered search to the masses

Perth Now

time4 days ago

  • Business
  • Perth Now

Telco partnership opens AI-powered search to the masses

Millions of Australians will be offered unlimited access to an AI-powered search engine in a move that could spark fresh competition among artificial intelligence platforms. Optus launched the deal with US firm Perplexity on Monday, becoming the first local telecommunications provider to package premium AI subscriptions with its plans. The move mirrors deals in other countries but also comes after the Business Council of Australia called for action to boost the development of AI regulation, support and training to turn the nation into a global AI leader by 2028. Optus will give small business and individual customers access to Perplexity Pro for 12 months under the deal, which chief customer officer Anthony Shiner said could boost the number of Australians using the technology. "AI take-up in Australia is quite low," he told AAP. "Knowing that AI, in some parts of the world, is being offered free to all citizens ... the time is right here in Australia for us to partner with a high-quality product and start the journey of revolution that we think AI will bring into everyday lives." More than half of Australians have used generative AI services (54 per cent), according to a survey by Deloitte Insights, but its reach is significantly higher in the Asia Pacific region (67 per cent). Rather than offer a chatbot service like OpenAI's ChatGPT or Google's Gemini, Perplexity will deliver a web search engine that can tap into other AI models for answers. Users will be able to ask the service complex queries with follow-up questions, Perplexity business vice-president Ryan Foutty said, or set it tasks such as creating a travel itinerary or coding a basic game. Search results appear alongside their sources of information, he said, but were not presented with advertisements and links, offering users a different type of online experience. "People want a simple, easy-to-use experience that's not cluttered like traditional search has been but also is not influenced by who is willing to pay the most amount of money to get in front of you," he said. "We're excited about Australia because historically we've seen Australia be very early to adopt new technology." Perplexity AI launched a similar deal through a partnership with Optus' parent company Singtel in Singapore and with German provider Deutsche Telekom in January. Rival AI provider Google has offered subscriptions to its Gemini chatbot through Samsung and its own smartphones in the past, while Apple teamed with OpenAI to incorporate ChatGPT into its AI platform. Optus' announcement comes after the Business Council of Australia called for the nation to seize the opportunity presented by artificial intelligence technology and introduce support, training and regulations to encourage its use.

Perplexity partners with PayPal for in-chat shopping as AI race heats up
Perplexity partners with PayPal for in-chat shopping as AI race heats up

CNBC

time14-05-2025

  • Business
  • CNBC

Perplexity partners with PayPal for in-chat shopping as AI race heats up

Perplexity is extending its bet on chat-powered shopping, aiming to stand out in the crowded generative artificial intelligence market against OpenAI, Anthropic, and Google. The company said on Wednesday that it's partnering with PayPal to let users make purchases directly in chat. U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform. Payments will be completed in the chat with PayPal or Venmo, and PayPal will handle processing, shipping, tracking, and invoicing. Purchases will be completed with one click, with the help of the payment company's passkey checkout. "Perplexity wants to be wherever users are asking questions and making decisions," said Ryan Foutty, Perplexity's vice president of business. "Our vision for assistive AI is that everything just gets better and easier for people — wherever they are and however they prefer to make decisions." Perplexity jumped into e-commerce last year, adding a shopping feature for paid U.S. users and integrating with sellers using services like Shopify. Now Perplexity is allowing users to complete transactions within a chat, a feature that OpenAI's ChatGPT has yet to roll out. PayPal is competing for AI deals against companies including Stripe, Visa, and Mastercard. PayPal technology chief Srini Venkatesan said PayPal's system can directly connect to the merchants, handling payments, shipping, and billing information without requiring users to re-enter details. The company also manages support. "The next generation of commerce is happening on the agentic side. People are starting to research and shop online through agents," Venkatesan said, referring to AI-driven systems that can complete tasks without human intervention. "Agentic commerce is not only the searching but making it all the way to the purchase — paying for it and then buying it from that merchant. So that's what PayPal has been leading, and we've been trying to get the agentic commerce piece right." Venkatesan said PayPal's edge in this space comes from its ability to securely verify both buyers and sellers. PayPal authenticates users through their wallet and automatically fills in billing and shipping information, aiming to reduce friction. "We provide the trust that the business is legitimate on one side, and then the customer is legitimate on the other side," he said. The partnership comes as Perplexity is finalizing a $500 million funding round at a $14 billion valuation, down from an initial target of $18 billion. The use of AI-driven chat services for buying decisions has jumped 42% in the past year, according to Salesforce data, based on 1.6 trillion page views on its platform. Global sales influenced by AI climbed to $229 billion between November and December, up from $199 billion during the same period a year earlier. ChatGPT, Anthropic's Claude and Google's AI Overviews have climbed ahead in search, building powerful real-time results and AI-enhanced answers. OpenAI launched its ChatGPT search feature last year, positioning it to compete directly with Perplexity, while Google's AI Overviews brought real-time insights to search.

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