Latest news with #RyanPerdue
Yahoo
07-08-2025
- Business
- Yahoo
Pet Innovation Awards Honors Full Moon® Pure Protein™ as 'Air-Dried Dog Food Product of the Year'
Annual Awards Program Recognizes New Dog Food Meals for Exemplifying Excellence and Innovation SANTA MONICA, Calif., Aug. 07, 2025 (GLOBE NEWSWIRE) -- The 2025 Pet Innovation Awards announced that it has selected the new Pure Protein™ line of dog meals from Full Moon® – the premier pet nutrition brand known for using 100% human-grade, ethically sourced ingredients from family farms in the USA – as 'Air-Dried Dog Food Product of the Year.' Drawing thousands of nominations from around the world, The Pet Innovation Awards is an independent recognition platform highlighting the most innovative solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety. Launched this June, the Pure Protein lineup includes three shelf-stable air-dried meals crafted with 90% meat and organ protein: Free Range Chicken, Ranch Raised Beef, and Homestead Turkey, all using humanely raised meats from family farms in the U.S. following the same USDA quality standards used for people food. Unlike processed kibble, Pure Protein recipes are crafted through an air-drying process using low heat to remove moisture and preserve nutrient density. The result is a tender, jerky-like texture that dogs love and can easily digest. Created knowing that dog parents want to feed their pets the best without the hassle, Pure Protein is safe to handle with no refrigeration, thawing, or rehydrating necessary – just scoop and serve! In addition, Full Moon's vertically integrated supply chain and partnership with Perdue family farms allow for the highest quality at a competitive price point. 'This product was created in response to the growing demand from modern pet parents looking for whole, minimally processed nutrition that's easier to store and serve than frozen, fresh, or raw alternatives. Our product bridges the gap between premium quality and everyday convenience,' said Ryan Perdue, founder of Full Moon Pet. 'We're honored that this award helps to validate our leadership in 100% human-grade products that bring a new level of trust, transparency, and nutritional integrity to our category. Pure Protein is an attainable first step toward better-for-you pet nutrition.' Household pets are living longer, healthier lives due to new advances in the Pet Care space. $157 billion accounts for the total U.S. pet industry expenditure and, with pets increasingly being seen and treated as members of the family, owners are looking for products and services that keep their pets healthy and add to their everyday well-being. From vitamins and supplements, food and treats, to pet insurance and overall pet health, the pet care industry is expanding rapidly. 'Pure Protein represents a shift toward pet food that better mirrors what people are eating themselves: real, recognizable, responsibly sourced ingredients prepared with care. These days, pet owners are prioritizing clean-label, high-quality, nutrient-rich foods. However, kibble still dominates an industry where innovation often comes at the expense of usability or affordability,' said Travis Grant, Managing Director, Independent Innovation Awards. 'By combining high nutritional standards with a truly convenient format, Full Moon is redefining what premium means, while making that standard more accessible to more people. Congratulations on being our choice for 'Air-Dried Dog Food Product of the Year'!' About The Pet Innovation AwardsPart of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, The Pet Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding pet care industry. The Pet Innovation Awards provides public recognition for achievements of pet care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more. For more information visit: About Full Moon Pet: Full Moon Pet offers premium, human-grade, USDA-certified dog food and treats made with ethically sourced, responsibly raised meats, and wholesome ingredients. Founded in 2011 by Ryan Perdue, Full Moon was one of the first brands to prioritize human-grade ingredients and continues to lead the industry with products free from fillers, artificial preservatives, and by-products. Using small-batch cooking methods, Full Moon ensures that each meal is rich in flavor and nutritious. The brand's products exceed AAFCO standards and are proudly made in the USA. Full Moon continues to innovate with offerings like Pure Protein Air-Dried Meals, a high-protein, shelf-stable alternative to raw diets. Full Moon's product line is available at Amazon, Chewy and select retailers across the country. Media Contact: Travis Grant Pet Innovation Awards Travis@ 949.667.4475Errore nel recupero dei dati Effettua l'accesso per consultare il tuo portafoglio Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati
Miami Herald
06-07-2025
- General
- Miami Herald
Forget Iams, dog owners have new affordable real meat option
My dog Bentley is 11 years old, but you wouldn't know it by looking at him. He still prances through Boston like he owns the place, always ready for his morning chicken jerky and a long walk. I've always been picky about what I eat. And like a lot of dog owners, I try to extend that same care to Bentley. If a bag says "chicken," I assume it's real chicken. If it says "healthy," I assume it means something. Related: A growing number of shoppers are avoiding this ingredient But hearing how most pet food is actually made still made me do a double take. Because when Ryan Perdue, founder of Full Moon Pet and a fourth-generation member of the Perdue Farms family, told me there's a "big gap between what people think they're buying and what they're actually buying," it hit me. It turns out even the dog food aisle isn't safe from marketing spin. And most pet parents don't even realize it. If you've ever assumed the label tells the whole story, you may want to keep reading. When Perdue started Full Moon over a decade ago, most pet treats were just grain-based fillers made to look like meat. And the few meat-based options available? Often made overseas, with questionable quality. That disconnect between perception and reality is what drove him to build something different. Full Moon only uses 100% human-grade ingredients. Every treat and meal is made in USDA-certified food facilities, using the same quality standards you'd expect for your own dinner. Yes, technically you could eat it. That commitment is now extending into a new category: air-dried dog food. Related: The diet mistake 71% of Americans are trying to fix Their latest launch, Pure Protein, is 90% meat and liver, made without fillers, preservatives, or artificial anything. Unlike raw or freeze-dried options, it's shelf-stable and scoop-and-serve. Most importantly, it's priced to compete with kibble - removing one of the biggest barriers for pet parents who want to feed better but can't afford $70 bags of boutique food. And early reviews suggest it might just be working. In fact, Full Moon recently conducted a palatability study comparing Pure Protein to a leading competitor's air-dried dog food-and the dogs made their preferences clear. "We were really happy to see that they prefer it two times over," said Aeliya Mohsin, Senior Director of Marketing at Full Moon. That's the kind of result that speaks for itself. The air-dried dog food category is gaining traction, but for many pet owners, it still feels out of reach. Most products are expensive, hard to find, or overly complicated. That creates a window of opportunity for Full Moon. By vertically integrating with Perdue Farms, the brand controls every step-from sourcing to production. That control allows them to deliver a premium, human-grade product at a much more accessible price point. Pure Protein starts at $13.99 for a 1lb bag and is already available at major retailers like Walmart, Target, and Meijer. "Everything that goes into the product is human edible, and it's cooked to the exact same standards," said Ryan Perdue. While many brands chase buzzwords, Full Moon is betting on something simpler: real food, made right. The company isn't just trying to win shelf space. It wants to reshape expectations around what pet food can be. For dogs like my boy Bentley, it's not just better a better future. Related: Nike's latest announcement has fans scratching their heads The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
