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Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ
Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ

Business Wire

time6 days ago

  • Automotive
  • Business Wire

Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ

DALLAS--(BUSINESS WIRE)--Global cosmetics giant, Mary Kay Inc., today announced a major milestone in its legacy of empowerment: the transformation of its beloved pink Cadillac into a fully electric vehicle (EV). The pink Cadillac OPTIQ made its debut during Mary Kay's annual Seminar, hosted for the first time in the vibrant city of Charlotte, North Carolina. The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand. 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence,' said Ian Hucker, VP GM Envolve. 'As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that's not only sustainable but also deeply inspiring. The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.' About The Pink Cadillac OPTIQ: OPTIQ retains the instantly recognizable pink pearl exterior, while introducing a sleek, modernized chassis with cutting-edge features. As part of Mary Kay's commitment to sustainability, the vehicle showcases the company's dedication to reducing its carbon footprint while continuing to inspire. OPTIQ's exceptional aerodynamic performance enables its EPA-estimated 302-mile driving range 1. The revolutionary GM EV Battery Platform and drive units, along with the use of low rolling resistance tires, also play an important role in the impressive range of the vehicle. A vented rear spoiler, diffusers, and other sculptural elements enhance aerodynamics at the rear of the vehicle without compromising the striking SUV vehicle design. OPTIQ packages interior spaciousness and luxury into a comfortable suite. Illuminated décor and embellishments add to OPTIQ's unique interior interpretation of Cadillac luxury, while the suite of in-vehicle technology includes features such as the 19-speaker AKG Audio System and Dolby Atmos, creating an intuitive experience. Did You Know: The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay® lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay. Mary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World 2 by Euromonitor International for three consecutive years, in 2023, 2024, and again in 2025. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X.

Mary Kay Goes Electric: Iconic Pink Cadillac Gets A Bold EV Makeover
Mary Kay Goes Electric: Iconic Pink Cadillac Gets A Bold EV Makeover

Barnama

time6 days ago

  • Automotive
  • Barnama

Mary Kay Goes Electric: Iconic Pink Cadillac Gets A Bold EV Makeover

BUSINESS 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' (Photo Courtesy: Mary Kay Inc.)​ KUALA LUMPUR, July 25 (Bernama) -- Mary Kay Inc, a global leader in the cosmetics industry, has unveiled the first-ever all-electric version of its iconic pink Cadillac, marking a significant milestone in the brand's commitment to sustainability and innovation. The new pink Cadillac OPTIQ made its debut during the company's annual seminar, which was hosted for the first time in Charlotte, North Carolina. Mary Kay in a statement said the shift from an internal combustion engine to a fully electric vehicle (EV) represents more than a technological upgrade; it embodies a renewed vision for the future of the brand. 'For decades, the Mary Kay pink Cadillac has symbolised accomplishment and aspiration. The introduction of the all-electric OPTIQ honours that legacy while reflecting our ongoing commitment to sustainability and the success of our independent sales force,' said its Chief Executive Officer, Ryan Rogers. The initiative was also praised by GM Envolve Vice President, Ian Hucker, who reaffirmed the long-standing partnership between Cadillac and Mary Kay. 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence. The pink Cadillac OPTIQ is a meaningful step forward in both performance and purpose,' he added. Retaining its signature pink pearl exterior, the Cadillac OPTIQ features a modern chassis with improved aerodynamics and advanced EV technology. It delivers an Environmental Protection Agency (EPA)-estimated range of 302 miles (approximately 486 kilometres), powered by the General Motors (GM) EV Battery Platform and energy-efficient design elements. The vehicle also boasts a spacious, tech-enhanced interior with illuminated décor and a 19-speaker AKG Audio System equipped with Dolby Atmos for an immersive experience.

Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ
Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ

National Post

time7 days ago

  • Automotive
  • National Post

Mary Kay's Iconic Pink Cadillac Goes Electric with the All-New OPTIQ

Article content Sorry, your browser doesn't support embedded videos. Article content Next-Gen Career Car Drives Innovation, Sustainability, And Business Opportunity into the Future Article content Article content DALLAS — Global cosmetics giant, Mary Kay Inc., today announced a major milestone in its legacy of empowerment: the transformation of its beloved pink Cadillac into a fully electric vehicle (EV). The pink Cadillac OPTIQ made its debut during Mary Kay's annual Seminar, hosted for the first time in the vibrant city of Charlotte, North Carolina. Article content The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. Article content The Cadillac OPTIQ is a significant step forward in Mary Kay's commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade, it marks a recharged vision for the future of the iconic beauty brand. Article content 'For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,' said Ryan Rogers, Chief Executive Officer of Mary Kay. 'With the introduction of the all-electric OPTIQ, we're honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.' Article content 'Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence,' said Ian Hucker, VP GM Envolve. 'As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that's not only sustainable but also deeply inspiring. The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.' About The Pink Cadillac OPTIQ: Article content OPTIQ retains the instantly recognizable pink pearl exterior, while introducing a sleek, modernized chassis with cutting-edge features. As part of Mary Kay's commitment to sustainability, the vehicle showcases the company's dedication to reducing its carbon footprint while continuing to inspire. OPTIQ's exceptional aerodynamic performance enables its EPA-estimated 302-mile driving range 1. The revolutionary GM EV Battery Platform and drive units, along with the use of low rolling resistance tires, also play an important role in the impressive range of the vehicle. A vented rear spoiler, diffusers, and other sculptural elements enhance aerodynamics at the rear of the vehicle without compromising the striking SUV vehicle design. OPTIQ packages interior spaciousness and luxury into a comfortable suite. Illuminated décor and embellishments add to OPTIQ's unique interior interpretation of Cadillac luxury, while the suite of in-vehicle technology includes features such as the 19-speaker AKG Audio System and Dolby Atmos, creating an intuitive experience. Did You Know: Article content The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay® lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay. Mary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World 2 by Euromonitor International for three consecutive years, in 2023, 2024, and again in 2025. Article content About Mary Kay Article content One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X. Article content Article content Article content Article content

TextLocate transforms the driver communication landscape
TextLocate transforms the driver communication landscape

Yahoo

time16-07-2025

  • Business
  • Yahoo

TextLocate transforms the driver communication landscape

The logistics industry has long struggled with inefficient communication methods that frustrate drivers and waste valuable time for brokers and carriers. TextLocate addresses these pain points through its innovative SMS-based system. As the dominant driver communication provider in the logistics industry, TextLocate combines chat capabilities and image capture with location tracking – a powerful combination that leverages workflow automation to elevate driver visibility to unprecedented levels, all without using a mobile app. Tenstreet recently acquired TextLocate. This strategic acquisition aims to enhance driver communications with new freight visibility features while implementing automation to save time, improve transparency and reduce friction throughout the logistics network. For drivers, the benefits are immediate and substantial. Instead of being interrupted by constant check calls during breaks or driving time, drivers receive messages through TextLocate's SMS system. This allows them to relax during breaks and send their location with just a few taps on their phone while still maintaining effective communication. 'The amount of phone calls going unanswered today is astronomical. There is so much spam,' said TextLocate CEO Ryan Rogers. While drivers are often annoyed by phone calls, they have also historically been hesitant to embrace other tools. This is especially true of app-based solutions that require extensive set-up. TextLocate effectively removes this friction. 'We caught on super fast because what the drivers love is this: There is no interruption,' Rogers said. 'They don't have to download an app. They don't have to put in a username. They don't have to put in their password. We've taken the speedbumps and the complexity out of simple communication.' This simplicity extends to other essential tasks. TextLocate makes it as straightforward as sending a text for drivers to provide proof of delivery (POD) or report equipment issues. Everything is associated with a driver's phone number and load ID, creating a streamlined process that eliminates traditional friction points. For brokers and carriers, TextLocate transforms daily operations. By eliminating time-consuming check calls, brokers can redirect that time to make more sales calls, creating additional opportunities to close deals. The system ensures precise location data, reducing errors and miscommunication that plague traditional methods. 'The value add for companies is having automated messaging and two-way communication all via text,' Rogers states. 'We only work in logistics. We have built everything we have around traditional base text messaging, and we have built it from a logistics perspective.' The accuracy provided by TextLocate helps brokers make better decisions and provide reliable updates to clients, enhancing overall freight management capabilities. Brokers can even share these updates with customers directly through TextLocate's email forwarding tool, adding another layer of service and transparency. Integration with Tenstreet's other services This acquisition will bolster Tenstreet's extensive line of driver-centric efficiency and logistics tools. TextLocate will integrate with the Driver Pulse app, used by millions of drivers each year to manage both their daily work and broader careers. The combined offering will also join forces with TruckMap, Tenstreet's trucking-specific navigation platform, and True Load Time, its detention-management service. With TextLocate's proven driver fraud deterrence capabilities and Tenstreet's established commitment to privacy, compliance and security, both companies share a dedication to protecting driver data and identity. This ensures that drivers, brokers and carriers can operate with confidence in the system's integrity. 'With its driver-first focus, TextLocate is a natural fit for Tenstreet. The combined functionality will augment communications throughout the supply chain, improving relationships and adding new efficiencies – two things we constantly strive for in product development and in our own strategic growth,' Tim Crawford, CEO of Tenstreet, said. The acquisition represents a significant development in the evolution of logistics communication. TextLocate launched in 2021 with the explicit goal of streamlining logistics management and better connecting logistics providers and drivers. Rogers shared his motivation for creating TextLocate and his vision for the future under Tenstreet. 'The inefficiencies of traditional communication methods are what drove me to create a solution that actually facilitates communication, simplifies your day, and makes it easy for drivers. I'm beyond excited to work alongside the Tenstreet team to continue revolutionizing logistics and communications for the entire industry,' Rogers said. The combined capabilities of both companies promise to address long-standing challenges in the industry through technology that prioritizes driver experience while delivering improved operational outcomes. Click here to learn more about TextLocate. The post TextLocate transforms the driver communication landscape appeared first on FreightWaves. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Mary Kay Releases 2025 Sustainability Report, Reaffirms Global Impact Goals
Mary Kay Releases 2025 Sustainability Report, Reaffirms Global Impact Goals

Barnama

time16-07-2025

  • Business
  • Barnama

Mary Kay Releases 2025 Sustainability Report, Reaffirms Global Impact Goals

BUSINESS The annual sustainability report highlights Mary Kay's decades-long dedication to social, economic, and environmental sustainability – core pillars central to its business strategy and its purpose-driven legacy rooted in the company's mission of 'enriching women's lives' around the world. (Photo Courtesy: Mary Kay Inc.) KUALA LUMPUR, July 16 (Bernama) -- Mary Kay Inc has published its 2025 Sustainability Report, detailing progress toward its 2030 goals while showcasing key achievements in 2024 across environmental, social, and economic pillars. 'For over 60 years, our company has championed initiatives that empower women, protect the planet, and build resilient communities. This report reaffirms our long-term commitments and celebrates the measurable impact we are making worldwide,' said Mary Kay Chief Executive Officer, Ryan Rogers in a statement. In 2024, Mary Kay advanced its responsible packaging strategy, with its TimeWise Targeted-Action Toning Lotion bottle comprising 94 per cent post-consumer recycled (PCR) content. The company also reported that 93 per cent of palm oil used by its suppliers was certified by the Roundtable on Sustainable Palm Oil (RSPO), while 80 per cent of shea use came from Global Shea Alliance (GSA) members. At its Richard R. Rogers (R3) research and development and manufacturing facility in Texas, 100 per cent of water used was treated and recycled back into the local watershed. The company marked major milestones in long-standing partnerships, supporting 100 conservation projects with The Nature Conservancy and 34 ecosystem preservation efforts with the Arbor Day Foundation. On the social front, Mary Kay's Pink Changing Lives initiative surpassed US$230 million in global donations since 1996. More than 600,000 women worldwide were impacted in 2024 through empowerment programmes delivered at various levels. (US$1=RM4.24) The company also supported women in science, technology, engineering and mathematics (STEM), awarding 37 grants to young women from 16 countries and funding eight grants through the Madam C.J. Walker initiative with the Society of Cosmetic Chemists while also serving as a special award organisation at the 2024 International Science and Engineering Fair. Women continue to power Mary Kay's global operations, making up 63 per cent of its workforce, with 57 per cent in leadership roles across its top 10 markets. Economically, Mary Kay expanded into Kyrgyzstan and strengthened its digital sales channels with 'Phygital"—blending physical and digital strategies—in Mexico and Brazil, with plans to expand to Colombia in 2025.

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