Latest news with #RØDE
Forbes
22-05-2025
- Business
- Forbes
Latest Firmware For RØDE's Wireless Micro Brings Direct Connection With iPhones
Exciting news released from RØDE, the Australia-based audio brand that dominates the video microphone market. Today, the company has announced a major firmware update for its award-winning Wireless Microproduct. Wireless Micro is RØDE's entry-level wireless lavalier mics designed for iPhones and Android devices. The kit consists of two wireless lavalier mics and a receiver unit, which is available for iOS or USB-C connections. The new feature announced today is called Direct Connect and it enables users to connect their Wireless Micro transmitters directly to an iOS device using the RØDE Capture app without the need to plug in the product's physical receiver unit. Available via the RØDE Capture app, Direct Connect can pair Wireless Micro transmitters directly with an iPhone via Bluetooth. This eliminates the need for additional hardware or accessories. A similar function is offered with Shure's MoveMicro system, which also connects directly to an iPhone via Bluetooth when using Shure's MOTIV app. 'With Direct Connect, we're making content creation more seamless than ever,' says Damien Wilson, CEO of RØDE. 'It's a direct response to what our users have been asking for – true wireless freedom, less hardware, and complete control from their phone. We're thrilled to bring this feature to the Wireless Micro as we continue leading the way in compact, professional audio solutions.' In addition to Direct Connect, the update also has several new and powerful enhancements within the RØDE Capture companion app. There is a brand-new noise reduction feature that helps deliver even cleaner audio by minimizing background noise when recording in dynamic or uncontrolled environments. This setting can be toggled independently for each transmitter, giving users more control over their sound. With the firmware update, it's now possible to record sound in merged or split modes. In merged mode, the audio from both transmitters is combined into a single, ready-to-publish stereo track. Meanwhile, in split mode, each transmitter is recorded to a separate channel, offering greater flexibility for adjusting levels in post-production. Finally, there's also a new output gain control that lets users adjust recording levels directly within the app, ensuring balanced audio. The release of Direct Connect follows the Wireless Micro's recent win as Best Microphone in Rolling Stone's 2025 Audio Awards. Praised for its compact form factor, intuitive design, and professional sound quality, the Wireless Micro was recognized as RØDE's most accessible wireless solution to date. RØDE's Wireless Micro is available in black or white and in both USB-C and Lightning configurations. It includes a pocket-sized charging case offering up to 21 hours of battery life and is compatible with a wide range of devices, now including wireless iOS pairing via Direct Connect. RØDE's Wireless Micro ships worldwide and is available to purchase for $149 from RØDE and other retailers. Direct Connect is available now on the RØDE Capture app once the user has applied the updated firmware using the transmitter unit.
Forbes
08-05-2025
- Business
- Forbes
Australia's Freedman Group Acquires Lectrosonics Business Including U.S. Factory
The Freedman Group, parent company of trailblazing audio brands including RØDE, Mackie, Aphex, ... More SoundField, and Event Electronics, has today announced the acquisition of Lectrosonics, a globally renowned US manufacturer of professional wireless audio systems. The Freedman Group, parent company of audio brands like RØDE, Mackie, Aphex, SoundField, and Event Electronics, has today announced the acquisition of Lectrosonics, a US manufacturer of professional wireless audio systems. The deal includes the Lectrosonics New Mexico factory, which should be strategic in helping brand's RØDE from being impacted by tariffs. Founded in 1971 and headquartered in New Mexico, USA, Lectrosonics has been at the forefront of UHF wireless audio technology for film, broadcast and professional theatre applications for more than five decades. The company received an Academy Award in 2017 for its Digital Hybrid Wireless Technology. 'We are thrilled to welcome Lectrosonics to The Freedman Group family,' said Peter Freedman AM, Founder and owner of The Freedman Group. 'For decades, Lectrosonics has been synonymous with the highest possible performance along with unmatched reliability and innovation in professional wireless audio. Their uncompromising commitment to quality perfectly aligns with our own values and strengthens our position as a global leader in professional audio solutions.' Freedman added, 'I am beyond excited and genuinely humbled that Lectrosonics is joining our team. They are without doubt the world's leader in wireless communication for the entertainment and broadcast markets. Being able to now offer our customers the finest sounding wireless technology in the world is, without exaggeration, something that is very special to me.' While financial terms haven't been disclosed, the deal includes the company's brand, complete intellectual property portfolio, factory buildings in Rio Rancho, New Mexico, and a comprehensive array of production machinery and equipment. The Freedman Group has confirmed that Lectrosonics will continue to operate from its existing facilities in New Mexico, with the current management team remaining in place to ensure continuity and preserve the brand's identity and customer relationships. The transaction was brokered by PwC's M&A team, led by Troy Porter and James Hocking, on behalf of The Freedman Group. Mediabridge Capital Advisors served as M&A advisors to Lectrosonics. Wes Herron, President of Lectrosonics, stated: 'Joining The Freedman Group represents an exciting new chapter for Lectrosonics. With its global reach and shared passion for audio excellence and in-house manufacturing, we look forward to accelerating product development and expanding our market presence while maintaining the quality and reliability our customers expect.' He added, 'Over the years, we've garnered interest from some of the biggest names in the global audio industry, but RØDE was the only one that truly felt like the right fit. We couldn't be more excited to join The Freedman Group family and take this next step together.' Damien Wilson, CEO of The Freedman Group, added: 'Lectrosonics' journey, in many ways, mirrors our own. We've both built reputations on innovation, independent production, and maintain a deep respect for the creative community. This partnership is a natural fit and together, we're going to reshape the landscape of wireless audio.' With some complementary technologies and similar values, the addition of Lectrosonics to The Freedman Group will boost the companies' global portfolio and provide new opportunities for growth, innovation and manufacturing diversity across the group's Australian headquarters and US operations. This acquisition boosts The Freedman Group's position as one of the most comprehensive pro audio companies in the world, expanding a portfolio which includes RØDE microphones and audio devices, Mackie live performance sound equipment, Aphex signal processing technology, SoundField ambisonic microphone systems and Event studio monitors.
The Herald
08-05-2025
- Business
- The Herald
Innovate Africa: How RØDE bucked the trend and gave Africa a voice
In a world where most tech companies chase lower costs by outsourcing to China, RØDE did the opposite. They built their design, development and production operation in Sydney, Australia — and stuck with it. The result? High-quality audio tools that are tough, affordable and built with creators in mind. Unlike many of their competitors, RØDE kept full control of their process. This meant they could innovate fast, make gear that lasts and still keep prices accessible. That's a game-changer, especially for African creators. For a long time the cost and complexity of pro audio gear kept talented storytellers from getting started. RØDE changed that. With tools that are easy to use straight out of the box, they've helped break down the barriers that used to hold creators back. From mobile content to pro-level production, African voices now have the tech to match their talent. I sat down with Jason Sutherland of Paul Bothner Music, one of RØDE's key partners in South Africa, to unpack this journey. We spoke about how RØDE's bold decision to stay local has had global impact and why that matters so much for the next wave of African storytellers. TimesLIVE
TimesLIVE
08-05-2025
- Business
- TimesLIVE
Innovate Africa: How RØDE bucked the trend and gave Africa a voice
In a world where most tech companies chase lower costs by outsourcing to China, RØDE did the opposite. They built their design, development and production operation in Sydney, Australia — and stuck with it. The result? High-quality audio tools that are tough, affordable and built with creators in mind. Unlike many of their competitors, RØDE kept full control of their process. This meant they could innovate fast, make gear that lasts and still keep prices accessible. That's a game-changer, especially for African creators. For a long time the cost and complexity of pro audio gear kept talented storytellers from getting started. RØDE changed that. With tools that are easy to use straight out of the box, they've helped break down the barriers that used to hold creators back. From mobile content to pro-level production, African voices now have the tech to match their talent. I sat down with Jason Sutherland of Paul Bothner Music, one of RØDE's key partners in South Africa, to unpack this journey. We spoke about how RØDE's bold decision to stay local has had global impact and why that matters so much for the next wave of African storytellers.
