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Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation
Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation

Miami Herald

time29-05-2025

  • Entertainment
  • Miami Herald

Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation

Breyers just teased a super cool new release, and surprisingly, it's not ice cream. The fan-favorite frozen treat brand just dropped what it dubbed the "ice-cold, alternative" to traditional campfire experiences. While firepits are certainly a hot yard item, they don't exactly keep you or your summertime favorite treats cool–but Breyers' S'mores Freezerpit will. Related: Popular Ice Cream Brand Revives 2 Previously Discontinued Flavors This Month Breyers S'mores Freezerpit is essentially a tabletop-sized firepit-inspired cooler that looks just like a stone firepit. But instead of heating marshmallows to melty, gooey perfection, it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature. Related: Target's Favorite Day Brand Adds 5 'Lovely' Limited-Edition Ice Cream Flavors "Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping - the s'mores - and make it accessible to anyone, anywhere," Bentley King, head of U.S. ice cream operations at Unilever, said in a statement. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories." This Friday, May 30, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests are invited to gather around the full-size Freezerpit–which even releases faux smoke for the full effect–to enjoy "log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches" from 12 p.m. to 6 p.m. CT while supplies last. Those not near the Windy City, fear not. Beginning next week, fans can enter to win a Mini Freezerpit, a pint of Breyers Campfire Collection S'mores, and four Breyers skewer-inspired spoons to enjoy the treats at their leisure via the official sweepstakes site beginning on Monday, June 2, and running through Friday, June 13. Next, A Jonas Brothers Ice Cream Flavor Collaboration Is Coming Soon: Report Copyright 2025 The Arena Group, Inc. All Rights Reserved

Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors
Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors

USA Today

time08-05-2025

  • Business
  • USA Today

Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors

Pop-Tarts expands into freezer aisle with ice cream sandwiches, pints: See the flavors Show Caption Hide Caption How to make an ice cream sandwich bar Make an ice cream sandwich bar for your party. ProblemSolved, USA TODAY If you've ever wanted to combine your breakfast and dessert, now is your chance. Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a lineup of ice cream sandwiches and ice cream pints. According to a news release from the company, the Pop-Tarts pints blend "indulgent ice cream with flavor swirls and pastry-style pieces" while the sandwiches feature creamy ice cream flavors layered between "flavor-filled pastry-style ends." The ice cream sandwiches will be available in three flavors – Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted Chocolate Fudge. The pints, meanwhile, will be available in the Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted S'mores flavors. More food news: Starbucks is giving away free cold foam this week: How to redeem the offer Customers will start seeing Pop-Tarts ice cream in store freezers soon Although no specific date was given Kellanova says the sandwiches will be available May 2025 at Walmart, followed by the release of ice cream pints later this summer at select retailers. The company rolled out Eggo and Rice Krispies Treats ice cream sandwiches and pints in January, according to the news release. "Pop-Tarts is a brand built on delicious flavors and playful spirit – and this frozen debut captures that energy perfectly," said Frances Alvarez, SVP of brand management at Beanstalk, the exclusive global licensing agency for food and beverage for Kellanova. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@

NYC Girl Scout cookie sales crumble to decade low — thanks to ‘economic uncertainty'
NYC Girl Scout cookie sales crumble to decade low — thanks to ‘economic uncertainty'

Yahoo

time05-05-2025

  • Business
  • Yahoo

NYC Girl Scout cookie sales crumble to decade low — thanks to ‘economic uncertainty'

That's the way the cookie sales crumble. Economic uncertainty is taking a giant bite out of New York Girl Scout cookie sales — leaving the local chapter of the organization with its lowest performing season in over a decade, The Post has learned. Scouts across the five boroughs hawked just 1.1 million boxes of Thin Mints, Samoas and other cookies (including and the now-discontinued S'mores) during the 2024-2025 season as penny-pinching New Yorkers tightened their belts. That's the lowest sales figure since the 2013-2014 season, when the Girl Scouts of Greater New York (GSGNY) sold just over 1 million boxes of their famous cookies, according to the group's annual financial reports. It's also half of the record-breaking 2.2 million boxes that were sold during 2020-2021 as the Big Apple was plunged into the Covid-19 pandemic. 'They're selling at a moment in time when there's a lot of economic uncertainty,' explained Sewin Chan, a consumer behavior expert at New York University. 'People don't know what's happening, they don't know about the impact of the tariffs … they're scared about future price increases. Maybe they're buying, you know, their cars and their computers and their iPhones, thinking that prices will increase in the future, and so then they've got to tighten their belts in other dimensions. 'There's that part of general consumer uneasiness at this moment in time.' While the pandemic was also a turbulent time, marked by layoffs and skyrocketing prices, people were generally staying home more and likely had more pocket money to give to the Girl Scouts. Today's New Yorkers don't have that same luxury, Chan said. Girl Scout cookies in the metro area will cost $7, whether it's for a 15-count box of Tagalongs or a much more economical 32-count box of Thin Mints. That means the decline in sales of about 110,000 boxes from the previous year adds up to a lot of dough. The Girl Scouts keep about 75% of the proceeds from cookie sales. The cost jumped from $5 in 2023, the same year sales dropped by 17%. That's 250,000 boxes. In 2014, a box was just $4 in the Big Apple. Chan said she was personally shocked by the new price tag. 'When you hear about general economic uneasiness and people don't know what's happening to their retirement,' she said. 'The prices of goods might be increasing in the future, they're reading in the papers that these tariffs are going to increase prices — they're perhaps saving more for the rainy day that they think is going to happen.' To make matters worse for the Girl Scouts, membership is also dwindling. The total number of scouts in the five boroughs is the lowest in a decade — with about 25,000 members. Membership reached a peak of more than 38,000 ahead of the pandemic, but lost 34% when schools and clubs shut down to mitigate the spread of the virus — and most girls never came back to the scouts. Both the GSGNY and Girl Scouts USA declined to comment when reached by The Post.

NYC Girl Scout cookie sales crumble thanks to 'economic uncertainty'
NYC Girl Scout cookie sales crumble thanks to 'economic uncertainty'

New York Post

time04-05-2025

  • Business
  • New York Post

NYC Girl Scout cookie sales crumble thanks to 'economic uncertainty'

That's the way the cookie sales crumble. Economic uncertainty is taking a giant bite out of New York Girl Scout cookie sales — leaving the local chapter of the organization with its lowest performing season in over a decade, The Post has learned. Scouts across the five boroughs hawked just 1.1 million boxes of Thin Mints, Samoas and other cookies (including and the now-discontinued S'mores) during the 2024-2025 season as penny-pinching New Yorkers tightened their belts. 4 The Girl Scouts of Greater New York, which services the five boroughs, sold 1.1 million cookies this year, according to the chapter. Stephen Yang That's the lowest sales figure since the 2013-2014 season, when the Girl Scouts of Greater New York (GSGNY) sold just over 1 million boxes of their famous cookies, according to the group's annual financial reports. It's also half of the record-breaking 2.2 million boxes that were sold during 2020-2021 as the Big Apple was plunged into the Covid-19 pandemic. 'They're selling at a moment in time when there's a lot of economic uncertainty,' explained Sewin Chan, a consumer behavior expert at New York University. 'People don't know what's happening, they don't know about the impact of the tariffs … they're scared about future price increases. Maybe they're buying, you know, their cars and their computers and their iPhones, thinking that prices will increase in the future, and so then they've got to tighten their belts in other dimensions. 4 Cookie sales hit their lowest season this year since 2013-2014. Donna Grace/NY Post Design 'There's that part of general consumer uneasiness at this moment in time.' While the pandemic was also a turbulent time, marked by layoffs and skyrocketing prices, people were generally staying home more and likely had more pocket money to give to the Girl Scouts. New Yorkers today don't have that same luxury — and the sticker shock of the delectable cookies doesn't help. Today's New Yorkers don't have that same luxury, Chan said. Girl Scout cookies in the metro area will cost $7, whether it's for a 15-count box of Tagalongs or a much more economical 32-count box of Thin Mints. That means the decline in sales of about 110,000 boxes from the previous year adds up to a lot of dough. The Girl Scouts keep about 75% of the proceeds from cookie sales. 4 A the price for a box of cookies jumped form $5 to $7 last season. Stephen Yang The cost jumped from $5 in 2023, the same year sales dropped by 17%. That's 250,000 boxes. In 2014, a box was just $4 in the Big Apple. Chan said she was personally shocked by the new price tag. 'When you hear about general economic uneasiness and people don't know what's happening to their retirement,' she said. 'The prices of goods might be increasing in the future, they're reading in the papers that these tariffs are going to increase prices — they're perhaps saving more for the rainy day that they think is going to happen.' 4 New Yorkers have been consuming less in general in recent months, according to Sewin Chan. Getty Images To make matters worse for the Girl Scouts, membership is also dwindling. The total number of scouts in the five boroughs is the lowest in a decade — with about 25,000 members. Membership reached a peak of more than 38,000 ahead of the pandemic, but lost 34% when schools and clubs shut down to mitigate the spread of the virus — and most girls never came back to the scouts. Both the GSGNY and Girl Scouts USA declined to comment when reached by The Post.

Centro to open first dedicated Hippo Pockets restaurant
Centro to open first dedicated Hippo Pockets restaurant

Yahoo

time25-03-2025

  • Business
  • Yahoo

Centro to open first dedicated Hippo Pockets restaurant

Centro Restaurant Group has been rapidly expanding in recent years, adding new locations for its namesake taco chain, as well as opening new concepts. Among those new concepts has been Hippo Pockets, a delivery-only (more or less) hub for crunchy, tortilla-wrapped pockets. Centro is now giving Hippo Pockets its own storefront. It'll open a brick-and-mortar location at 735 E 48th St. in south Minneapolis at the soon-to-be former home of Herbie Butcher's Fried Chicken, which will close on March 30. Representatives for Centro say the goal is to open by early June, which they think is achievable in part because of the small size of the storefront. There will be about 20 seats inside the restaurant. Hippo Pockets launched in 2023, originally stemming from a Taco Bell-inspired pop-up dish that was available through Centro. The item proved so popular that the group expanded the pocket idea and gave it its own front-facing concept. That original, once dubbed the Centro Crunch, is a fried tortilla packed with seasoned beef, queso, lettuce, tomato, lime crema, and cheese. What started as a tortilla idea with ties to Centro's menu quickly expanded to dessert pockets (S'mores), plays on other fast food favorites (The Royale, which channels a Quarter Pounder with Cheese), and other sandwich-adjacent recipes (Falafel, Cubano).

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