Latest news with #S.E.S


Time of India
4 days ago
- Entertainment
- Time of India
S.E.S Bada faces backlash after promoting ‘false' product: Issues apology online
Bada from first generation K-pop group S.E.S recently shared a handwritten apology on her social media account. She shared how she promoted a product and made false claims for it to promote it to the public. The idol had appeared on a variety show where she had promoted a cream; however, was faced a lot of backlash for spreading false information. Bada issues an apology statement The singer's apology statement started with, 'I deeply apologise to everyone who was disappointed by this incident,' she wrote. 'I will strive to act with greater responsibility moving forward'. She also shared how it was her fault for not researching and learning about the product more before promoting it. 'It is shameful that I failed to do so and caused confusion among viewers by presenting inaccurate information. I sincerely apologise again', she added. What happened? The idol had recently appeared on an online variety show called 'Glamme'. She ended up promoting a wrinkle cream, and even publicly made claims about how she had seen the cream being used in Australia in order to sell it better to her customers. This claim, however, was proven as false later on, and is from Korea. Not only that, but the product had previously been embroiled in controversy about how tits company had been using marketing tactics and exaggerating the truth in order to sell it to the public. Since then, the video has been removed from online channels. Idol's company also issues a statement According to The Korea Times, the idol's agency also issued a statement after the backlash. They stated that 'As the agency, we should have thoroughly reviewed the product's distribution and quality, but we failed to do so and allowed our artist to appear in the content'. They also issued clarifications about the promo, sharing that the product and video script had been provided to them by an 'external production company'. All Bada did was follow the script that was provided to her for the job. They also shared that they have cut ties with the firm, and have also shared that they will be taking action against those who spread misinformation.


Korea Herald
5 days ago
- Entertainment
- Korea Herald
Bada apologizes for misleading product promotion on YouTube
Bada, a member of the first-generation K-pop girl group S.E.S, apologized on Tuesday for promoting a skincare product on her YouTube channel without disclosing that it was a paid advertisement, and without verifying the claims made about it. 'I sincerely apologize for the disappointment caused by a product featured on my YouTube channel,' Bada wrote in a handwritten statement posted on Instagram. 'I'm ashamed that I didn't take the time to thoroughly review the details before taking part in the content.' The apology comes amid growing criticism from viewers, especially after another YouTube channel on Monday revealed that the product was falsely marketed as being popular in Australia. In the now-deleted video, Bada claimed she first discovered the product during a trip to Australia. 'I first saw this (skincare brand) when I went to Australia a while back. Among the different brands, Miracle Sydney seemed to be the most well-known there,' she said in the video. Bada on Tuesday admitted that the comments were scripted by the production team and that she had not confirmed their accuracy. Local reports later confirmed that the skincare item is actually manufactured by a company based in Gyeonggi Province. Her agency also released a statement on Tuesday, pledging to strengthen internal review procedures to prevent similar incidents in the future.


Pink Villa
23-05-2025
- Entertainment
- Pink Villa
EXCLUSIVE: Hearts2Hearts dishes on unique music style, future plans and message for fans
What do S.E.S, Girls' Generation, Red Velvet, and aespa, have in common? We know you guessed it, they're all globally popular girl groups under the SM Entertainment umbrella. A debut in the famed management label has repeated guaranteed chart success and virality for decades, so when it was announced that a new team is on its way, the K-pop world held its breath. In comes Hearts2Hearts, who, much like its name, aims to reach the audience's hearts. An eight-member lineup, Hearts2Hearts aka H2H comprises CARMEN, JIWOO, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON. The girl group broke into the K-pop scene on February 24, 2025, with a mini-album called The Chase. Soon after, the team decided to introduce their witty sides via a variety show called Chat Hearts2Hearts, which premiered on March 26, airing domestically on various streaming platforms, with global streaming on Amazon Prime Video's Channel K over the course of 12 episodes. Speaking to Pinkvilla about their anticipated debut, the girls shared plans to visit India in the future, if the occasion arises, and relayed a sweet message for their fans. Check out the full chat below. How could you express Hearts2Hearts' musical traits or style? YE-ON: The name Hearts2Hearts symbolizes a bond between us and our fans through our music to move forward in creating a bigger "us." Like our name, we want to approach our fans through heartfelt music and positive messages, and we want to produce music that is delivered from our hearts to our fans' hearts so that they can feel various emotions. What do you think is the most important element one must have to become a K-pop artist? YUHA: I think the most important element is to shine on stage. We want to receive feedback that we're good at performing. STELLA: Hearts2Hearts will release more songs and participate in overseas events, awards shows and more to meet all of you participate in overseas events, awards shows and more to meet all of you and show you various kinds of content. JUUN: I would like us to release a few more albums and, with time, interact with fans from all over the world through a world tour. And what plans do you have moving forward? CARMEN: I want to do a tour of the entire world. We'll keep showing you various fun content. A-NA: If I have the chance, I'd like to tour the whole world. And we're going to meet fans through a variety of new songs and content moving forward. When you think of India, what comes to mind first, and what message would you like to send your fans in India? JIWOO: We've heard that many Indians love K-pop. Thank you for loving Hearts2Hearts, and we hope to see you in India. JUUN: When I think of India, curry comes to mind first. It's been something I've wanted to try for a long time. All fans living in India! We hope to go to India someday to perform at concerts and meet you.