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Samsung renaming Galaxy S26 the Galaxy S26 Pro is a terrible idea — here's why
Samsung renaming Galaxy S26 the Galaxy S26 Pro is a terrible idea — here's why

Tom's Guide

time06-08-2025

  • Tom's Guide

Samsung renaming Galaxy S26 the Galaxy S26 Pro is a terrible idea — here's why

Last week we heard rumors that Samsung is going to change up the way it sells phones — starting with the Galaxy S26 series. Not only is the S26 Plus potentially being canned, in favor of the skinny Galaxy S26 Edge, word is that there may not be a standard Galaxy S26 either. According to claims, Samsung is going to release a Galaxy S26 Pro instead. But rather than being a brand new kind of phone, reports claim that the only change here will be the name. So the device will be the regular Galaxy S26, but with a fluffed up name. If true, this is clearly an idea cooked up by the marketing department in an attempt to sell more phones. But anyone with an ounce of common sense will know that this is would be a spectacularly boneheaded move. Over the years we've seen plenty of examples of phone companies adding suffixes and titles to their phones in an attempt to differentiate them all. There's Plus, Max, Ultra and Pro, to name a few of the options utilized on the flagship level. If what we've heard is true, there will be no Galaxy S26, only the Pro, Edge and Ultra. Which feels like a decision specifically made for maximum deviousness, and to try and confuse the consumer about which phone is the right one. Most of the time these terms are actually pretty meaningless. Sometimes they're used to help differentiate between different sizes, like Plus or mini, all of which are fairly self explanatory. For the most part these names are meant to show which phones are the more advanced options. In Samsung's case it does this with the Ultra name. So you can tell at a glance that the Galaxy S25 Ultra is a better phone than the Galaxy S25 — which has no special title. The problem is that there's no consistency between phone companies. While Samsung chose Ultra, the likes of Apple and Google chose Pro. It doesn't make a lot of difference which names they picked, because at this stage consumers have come to realize what these terms mean — and that they are mostly just meaningless marketing speak for "good." It's rare that phone companies opt for both, because at this stage doing so might just end up confusing people. Admittedly it's long been rumored that Apple could do this, rebranding the Pro Max iPhone as the Ultra. But at least in this instance the general makeup of the iPhone launch slate won't be that different. Even if it means buyers need to do a little more research, there's still that entry-level standard iPhone to compare the more premium models to. In Samsung's case, all that goes out of the window. If what we've heard is true, there will be no Galaxy S26, only the Pro, Edge and Ultra. Which feels like a decision specifically made for maximum deviousness, and to try and confuse the consumer about which phone is the right one. One argument that can be made about this change is that calling a phone "Pro" is meaningless if there isn't a base model to compare it to. I made that same argument after rumors hit the web claiming the iPhone 18 might arrive several months after iPhone 18 Pro. But crucially, in this case it feels as though Samsung is doing this to try and sell more phones. The GSMA database entry that spawned this rumor features the same SM-S942 product code for both the S26 and S26 Pro — suggesting that they are the same device. Which essentially feels like this change may end up misleading potential customers by marketing the S26 as something better than it is. The marketing department will likely argue that the entry-level S26 is advanced enough to get a more premium-sounding name. I understand that to a degree, especially if the S26 Pro ends up getting some of the upgrades the likes of the S25 have been missing — like faster charging speeds. But it still strikes me as a disingenuous change. Everyone knows that Galaxy phones are some of the best phones around, in the same way that iPhones are. It doesn't matter if the entry level models lack a special title, or get held back without key upgrades that Pro or Ultra models receive. You know you're going to get a great phone when you hand over your money. Trying to make people believe they're getting something better than it is, just to try and sell more phones, is pretty nefarious. Particularly since it's behaving as though consumers are idiots, and can't see through the ruse. We all know there are plenty of people out there who impulsively buy stuff without thinking too hard about what they're doing. But I'd also wager that those people are in the minority, especially when the scheme is this transparent. Unless Samsung can offer some substance to the name change, I have a strong feeling making the "Pro" move will backfire. If Samsung wants to release a Samsung Galaxy S26 Pro alongside the Ultra, then so be it. But it needs to make sure that name is warranted, which in this case means not simply slapping a Pro label onto the S26 and hoping nobody asks too many questions.

Samsung Galaxy S26 Series Launch Could Have Big Lineup Changes In 2026: What We Know
Samsung Galaxy S26 Series Launch Could Have Big Lineup Changes In 2026: What We Know

News18

time04-08-2025

  • News18

Samsung Galaxy S26 Series Launch Could Have Big Lineup Changes In 2026: What We Know

Samsung Galaxy S26 lineup is getting a major overhaul next year, which could see the end of not one but two models. Samsung Galaxy S26 series is getting a major overhaul and that might have some iPhone-like changes next year. We've already seen reports about the S26 Plus model being replaced with the S26 Edge moniker, and now, the company might actually revamp the whole lineup to bring just three models in 2026. Yes, the Galaxy S26, S26 Plus will be moved out of the series, instead you get the S26 Edge, S26 Pro and the S26 Ultra versions in the lineup for the next flagship series from the brand. All these details have been sourced from an internal One UI 8 build, quoted in this report. Samsung Going All New With Galaxy S26 Next Year The base Galaxy S26 model going away will surely be a surprise, especially since that allows more people to buy the affordable version. However, the news about S26 Plus giving way for the new Edge variant is hardly shocking, and its recent sales suggest the change was inevitable. But we are also eager to see how Samsung plans to position the 'Pro' version, which might become the iPhone 17 Pro rival in the Android space, with premium features but a more compact design. It is still quite early to make these assumptions, with the Galaxy S26 series not expected before February 2026. And before that, the brand has bigger things to handle, especially it plans to introduce its first-ever tri-foldable device before the end of 2025. The company also launched its Galaxy Z Fold 7 and Z Flip 7 models last month, which have probably been the most polished versions in the Galaxy fold universe till date. Samsung is ironing out the final bits of the new device to have it ready to launch before the year ends. We assume it could be around October or even November, once the iPhone 17 buzz is over. Samsung's tri-fold device is still a mystery at least in terms of the features and hardware but a new leak has hinted at its possible launch price. The details from South Korea suggest the Samsung tri-fold price could be around $3,000 (Rs 2.56 lakh approx) which takes it into the Apple Vision Pro territory. view comments First Published: August 04, 2025, 10:33 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Samsung Galaxy S25 Edge sales are going exactly how you expected
Samsung Galaxy S25 Edge sales are going exactly how you expected

Android Authority

time20-06-2025

  • Android Authority

Samsung Galaxy S25 Edge sales are going exactly how you expected

Ryan Haines / Android Authority TL;DR Samsung is reportedly selling fewer Galaxy S25 Edge units than originally expected. The company has 'considerably lowered' the number of units it was producing for this month. The news follows a report that Samsung was considering replacing the Galaxy S26 Plus with an S26 Edge. Samsung just launched the Galaxy S25 Edge, and it stands out thanks to a slim and light design. However, this phone design comes with several notable cutbacks. Now, it sounds like sales haven't met Samsung's expectations. The Elec reports that Samsung is selling fewer Galaxy S25 Edge units than expected. In fact, the outlet's sources say that Samsung has 'considerably lowered' the number of units it was manufacturing for this month. The sources explained that new phones typically see solid sales for the first three months on the market, but that this 'nosedive' wasn't a good sign. This news follows The Elec's report last month that Samsung was 'highly likely' to swap the S26 Plus for an S26 Edge model in 2026. However, a source noted at the time that Samsung could retain the S26 Plus if the S25 Edge sees slow sales. Needless to say, it seems more likely that the Galaxy S26 Plus will live to fight another day. Samsung's new flagship phone is just 5.8mm thick, has a lightweight design, and a 6.7-inch QHD+ screen. However, it lacks a big battery, fast wired charging, and a telephoto camera. It also doesn't help that the phone starts at $1,100. It's no wonder colleague Ryan Haines gave the phone three out of five stars in his Galaxy S25 Edge review. In addition to the aforementioned downsides, Ryan also lamented the poor thermals, as sustained performance lagged behind even the standard Galaxy S25. However, he praised the design, the primary camera, Samsung's software, and the build quality. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.

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