Latest news with #SFAExpo
Mid East Info
12-02-2025
- Business
- Mid East Info
Inaugural SFA International Sporting Events concludes, with more than 35,000 SFA Expo visitors and over 40,000 Riyadh Marathon participants
Riyadh, Kingdom of Saudi Arabia: The Saudi Sports for All Federation (SFA) is celebrating the success of the inaugural 2025 SFA International Sporting Events, which combined the SFA Expo and the Riyadh Marathon. Held from February 5-7, 2025, the SFA Expo took place at the JAX District, while the Riyadh Marathon followed on February 8, 2025. The SFA Expo attracted 35,359 visitors, with interactive sports zones, fitness classes, health exhibits, and engaging panel discussions, and a B2B lounge for industry professionals. The Primal Race functional fitness competition on February 7 was another major attraction. The 2025 Riyadh Marathon saw 40,494 participants from 131 countries, an impressive jump from 20,000 runners in 2024. It was organized in partnership with the Ministry of Sport, the Saudi Arabian Olympic & Paralympic Committee, the Saudi Arabian Athletic Federation, and Amanat AlRiyadh. Four races took place: the full marathon (42km), half marathon (21km), 10km race, and a family-friendly 4km run. A significant proportion of participants, 67%, were Saudi nationals, reflecting the growing enthusiasm for sports in the Kingdom. Also, 40% were female. The top male and female finishers in the elite marathon categories received US$30,000 each, with additional prizes for second and third. Winners in the half marathon elite race also won cash prizes, with US$5,000 for first place. Saudi Awwal Bank (SAB) was the presenting partner for the marathon, with ASICS, Tawuniya, Aquafina and Gatorade as strategic partners for both events. Medical support at the SFA Expo was provided by Dr. Sulaiman Al Habib Medical Services Group (HMG), with Ford, Calo, JP Morgan, Centrum, KAFD, Kayanee, and Joe & the Juice all marathon supporting partners. Official partners of the marathon included Kudu, MDLBEAST Radio, and BAE Systems, with Kayanee and Delta Sports the official partners of SFA Expo, and SPIMACO and Huawei official partners of both. JAX District was a venue partner for SFA Expo. The SFA looks forward to building on this success in future editions, continuing to inspire the Kingdom's residents and visitors to lead healthier, more active lives.
Zawya
11-02-2025
- Business
- Zawya
Saudi Sports for All Federation unveils Riyadh Marathon route, venues, and sponsors
Riyadh, Saudi Arabia: The Saudi Sports for All Federation (SFA) has announced key details for the inaugural 2025 SFA International Sporting Events, which include the SFA Expo and Riyadh Marathon. The SFA Expo will take place from February 5-7, 2025, at Riyadh's JAX District, while the Riyadh Marathon is set for Saturday, February 8, 2025. The SFA Expo will serve as the marathon's bib collection hub and will feature interactive zones focused on sports, health, and fitness, showcasing cutting-edge equipment, wellness activities, and emerging technologies. The event will also include a B2B lounge for industry networking, and workshops on mindfulness and nutrition. Another highlight will be the Primal Race on Friday, February 7, a functional fitness challenge featuring a series of high-intensity activities interspersed with 400m group runs. The Riyadh Marathon will offer four race categories: the full marathon (42km), half marathon (21km), 10km, and a family-focused 4km race. The routes will pass key Riyadh landmarks, including Boulevard City and Wadi Hanifah, starting around Boulevard World and finishing near Kingdom Arena. The SFA Expo and Riyadh Marathon will also be supported by a strong lineup of sponsors and partners. Saudi Awwal Bank (SAB) returns as presenting partner, with ASICS and Tawuniya as headline sponsors for both events. Gatorade, Aquafina, and PepsiCo will provide hydration for marathon runners, while Dr. Sulaiman Al Habib Medical Services Group (HMG) will offer medical support at the Expo. The Riyadh Marathon will also be supported by Ford, providing race vehicles, KAFD, hosting pre-event activations, and MDL, bringing DJs to energize the event. Calo, JP Morgan, Centrum, and Kayanee will contribute as supporting partners, as will Joe & The Juice, which has introduced a special Riyadh Marathon drink. BAE Systems and Kudu are official partners, helping to promote the marathon, and Huawei will provide mass participant awards. JAX District serves as the Expo's venue partner, while ASICS provides official sports apparel to race participants. As part of the broader Vision 2030 goals, these events reinforce SFA's commitment to promoting fitness and physical activity as key pillars of Saudi Arabia's evolving sports culture. About the Saudi Sports for All Federation (SFA) The Saudi Sports for All Federation (SFA), a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia, aims to provide access to opportunities for all members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, sports federations, and the wider public and private sector to achieve its goals, the SFA focuses on increasing physical activity and health and wellness metrics across the country. Physical activity is achieved by advancing four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion. The SFA does this by designing and deploying recreational sports programs tailored for women, men, youth, the elderly, and persons with disabilities across Saudi Arabia. *Source: AETOSWire Contacts: Malek Abdelrahman mabdelrahman@
Yahoo
06-02-2025
- Business
- Yahoo
Saudi Sports for All Federation Unveils Riyadh Marathon Route, Venues, and Sponsors for Inaugural SFA International Sporting Events
RIYADH, Saudi Arabia, February 06, 2025--(BUSINESS WIRE)--The Saudi Sports for All Federation (SFA) has announced key details for the inaugural 2025 SFA International Sporting Events, which include the SFA Expo and Riyadh Marathon. The SFA Expo will take place from February 5-7, 2025, at Riyadh's JAX District, while the Riyadh Marathon is set for Saturday, February 8, 2025. The SFA Expo will serve as the marathon's bib collection hub and will feature interactive zones focused on sports, health, and fitness, showcasing cutting-edge equipment, wellness activities, and emerging technologies. The event will also include a B2B lounge for industry networking, and workshops on mindfulness and nutrition. Another highlight will be the Primal Race on Friday, February 7, a functional fitness challenge featuring a series of high-intensity activities interspersed with 400m group runs. The Riyadh Marathon will offer four race categories: the full marathon (42km), half marathon (21km), 10km, and a family-focused 4km race. The routes will pass key Riyadh landmarks, including Boulevard City and Wadi Hanifah, starting around Boulevard World and finishing near Kingdom Arena. The SFA Expo and Riyadh Marathon will also be supported by a strong lineup of sponsors and partners. Saudi Awwal Bank (SAB) returns as presenting partner, with ASICS and Tawuniya as headline sponsors for both events. Gatorade, Aquafina, and PepsiCo will provide hydration for marathon runners, while Dr. Sulaiman Al Habib Medical Services Group (HMG) will offer medical support at the Expo. The Riyadh Marathon will also be supported by Ford, providing race vehicles, KAFD, hosting pre-event activations, and MDL, bringing DJs to energize the event. Calo, JP Morgan, Centrum, and Kayanee will contribute as supporting partners, as will Joe & The Juice, which has introduced a special Riyadh Marathon drink. BAE Systems and Kudu are official partners, helping to promote the marathon, and Huawei will provide mass participant awards. JAX District serves as the Expo's venue partner, while ASICS provides official sports apparel to race participants. As part of the broader Vision 2030 goals, these events reinforce SFA's commitment to promoting fitness and physical activity as key pillars of Saudi Arabia's evolving sports culture. About the Saudi Sports for All Federation (SFA) The Saudi Sports for All Federation (SFA), a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia, aims to provide access to opportunities for all members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, sports federations, and the wider public and private sector to achieve its goals, the SFA focuses on increasing physical activity and health and wellness metrics across the country. Physical activity is achieved by advancing four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion. The SFA does this by designing and deploying recreational sports programs tailored for women, men, youth, the elderly, and persons with disabilities across Saudi Arabia. *Source: AETOSWire View source version on Contacts Malek Abdelrahman mabdelrahman@ Sign in to access your portfolio
Associated Press
26-01-2025
- Business
- Associated Press
Saudi Sports for All Federation to Launch International Sporting Events in February 2025, Uniting SFA Expo and Riyadh Marathon
RIYADH, Saudi Arabia--(BUSINESS WIRE)--Jan 26, 2025-- The Saudi Sports for All Federation (SFA) has announced a new initiative taking place from February 5-8, 2025, combining two major events: the SFA Expo and Riyadh Marathon. This initiative aligns with SFA's mission to inspire healthier lifestyles and foster community engagement through physical activity. The SFA Expo, from February 5-7, 2025, at JAX District, will feature interactive zones focused on health, fitness, and wellness. These include areas for kids' sports, physical activities, athlete success stories, fitness technologies, and healthy eating. A dedicated marathon zone will streamline race kit distribution and pre-race activities. The first SFA Expo attracted over 12,000 visitors, 58 exhibitors, 13 Saudi federations, and 60 speakers. The Riyadh Marathon on February 8, 2025, offers four race categories: a 42 km full marathon, 21 km half marathon, 10 km race, and 4 km family run, with routes highlighting Riyadh's landmarks. Last year's event attracted over 20,000 runners from 125 countries, with Saudis making up a record 58%. The 2025 edition aims to attract 40,000 participants. Both events are supported by key sponsors. Saudi Awwal Bank (SAB) returns as the presenting partner for the Riyadh Marathon. Strategic partners for both events include ASICS and Tawuniya. HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of SFA, said: 'The launch of the Saudi Sports for All Federation's events, combining SFA Expo and the 2025 Riyadh Marathon, represents a significant step forward in our mission to make physical activity a cornerstone of daily life in the Kingdom. We will not only celebrate athletic excellence but also provide a platform for our community to explore new sports and embrace healthier lifestyles.' Ms. Shaima Saleh Al-Husseini, Managing Director of the SFA, said: 'Bringing our events together under one umbrella will create a dynamic, engaging experience for all attendees. Whether you are an elite athlete, a fitness enthusiast, or simply someone looking to lead a healthier lifestyle, this initiative will offer something for everyone.' Aligned with Saudi Vision 2030, these events promote fitness as a key aspect of Saudi Arabia's social fabric. The Riyadh Marathon holds the prestigious 'World Athletics Elite Label Road Race' classification. More details regarding the venues, marathon route, and sponsors will be announced in the coming days. About (SFA) The Saudi Sports for All Federation (SFA) is a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia. It provides access to opportunities for members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, and the public and private sectors, the SFA focuses on increasing physical activity and health metrics across the country. The SFA advances four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion, designing recreational sports programs tailored for women, men, youth, and persons with disabilities. Copyright Business Wire 2025. PUB: 01/26/2025 12:12 PM/DISC: 01/26/2025 12:12 PM
Yahoo
26-01-2025
- Business
- Yahoo
Saudi Sports for All Federation to Launch International Sporting Events in February 2025, Uniting SFA Expo and Riyadh Marathon
RIYADH, Saudi Arabia, January 26, 2025--(BUSINESS WIRE)--The Saudi Sports for All Federation (SFA) has announced a new initiative taking place from February 5-8, 2025, combining two major events: the SFA Expo and Riyadh Marathon. This initiative aligns with SFA's mission to inspire healthier lifestyles and foster community engagement through physical activity. The SFA Expo, from February 5-7, 2025, at JAX District, will feature interactive zones focused on health, fitness, and wellness. These include areas for kids' sports, physical activities, athlete success stories, fitness technologies, and healthy eating. A dedicated marathon zone will streamline race kit distribution and pre-race activities. The first SFA Expo attracted over 12,000 visitors, 58 exhibitors, 13 Saudi federations, and 60 speakers. The Riyadh Marathon on February 8, 2025, offers four race categories: a 42 km full marathon, 21 km half marathon, 10 km race, and 4 km family run, with routes highlighting Riyadh's landmarks. Last year's event attracted over 20,000 runners from 125 countries, with Saudis making up a record 58%. The 2025 edition aims to attract 40,000 participants. Both events are supported by key sponsors. Saudi Awwal Bank (SAB) returns as the presenting partner for the Riyadh Marathon. Strategic partners for both events include ASICS and Tawuniya. HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of SFA, said: "The launch of the Saudi Sports for All Federation's events, combining SFA Expo and the 2025 Riyadh Marathon, represents a significant step forward in our mission to make physical activity a cornerstone of daily life in the Kingdom. We will not only celebrate athletic excellence but also provide a platform for our community to explore new sports and embrace healthier lifestyles." Ms. Shaima Saleh Al-Husseini, Managing Director of the SFA, said: "Bringing our events together under one umbrella will create a dynamic, engaging experience for all attendees. Whether you are an elite athlete, a fitness enthusiast, or simply someone looking to lead a healthier lifestyle, this initiative will offer something for everyone." Aligned with Saudi Vision 2030, these events promote fitness as a key aspect of Saudi Arabia's social fabric. The Riyadh Marathon holds the prestigious 'World Athletics Elite Label Road Race' classification. More details regarding the venues, marathon route, and sponsors will be announced in the coming days. About (SFA) The Saudi Sports for All Federation (SFA) is a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia. It provides access to opportunities for members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, and the public and private sectors, the SFA focuses on increasing physical activity and health metrics across the country. The SFA advances four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion, designing recreational sports programs tailored for women, men, youth, and persons with disabilities. *Source: AETOSWire View source version on Contacts Malek Abdelrahman, +966544426364mabdelrahman@ Sign in to access your portfolio
