Latest news with #SGMB
Sharjah 24
3 days ago
- Business
- Sharjah 24
SGCA continues to nurture new generation of communication leaders
Applications for the current edition are open until 24 July 2025, and eligible participants include government entities, the private sector, international organisations, and individuals. Apply now at: With dedicated categories targeting youth, university students, and artificial intelligence skills, the Award is helping to position the UAE as a regional and global leader in modern government communication. Organised by the Sharjah Government Media Bureau (SGMB), SGCA recognises that communication is no longer a soft skill as it is one of the top five essential capabilities in today's leadership and management landscape, especially in the age of digital transformation. A study by the YTH Initiative found that youth-focused communication programmes can boost self-leadership and confidence by more than 45%. SGCA builds on this insight through the 'Best Youth Initiative in Government Communication', a category that offers young minds the opportunity to take on leadership roles and develop their strategic and social impact skills. Trust and transparency: Spotlight on spokespersons The 'Best Official Spokesperson' category continues to encourage institutional trust and human-centred communication. According to the 2024 Edelman Trust Barometer, 63% of people are more likely to trust spokespersons who are transparent and responsive, reaffirming the critical role of trusted voices in public engagement. Digital-first leadership The Award's 'Best Changemakers in Digital Content' category speaks directly to the reality of how communication is consumed today. A Hubspot report shows that 82% of internet users interact daily with short-form video content, highlighting the growing demand for creative, video-savvy leaders who can translate public messages into visual storytelling that resonates with online audiences. Merging theory with practice To bridge the gap between academic theory and real-world communication, SGCA introduced the 'Best Research in Communication Sciences' category. A University of Michigan study revealed that organisations applying scientific research in their communication strategies saw 71% higher campaign success rates, a compelling argument for policy guided by data, not guesswork. Investing in tomorrow's talent With its 'Universities Challenge' category, hosted in collaboration with United Arab Emirates University, SGCA invites students to compete by solving real-life communication challenges. According to the World Economic Forum, communication and critical thinking are among the most in-demand skills for the leaders of 2030, making this an investment in the UAE's future workforce. Communication powered by AI In recognition of emerging technologies, the Award's 'Artificial Intelligence Skills Camp' (AISC) category aims to equip young leaders with next-generation tools. A report by edX (2023) found that 92% of global executives plan to upskill in AI within the next two years, highlighting the need to integrate tech fluency into the DNA of communication leadership. A platform for national excellence With knowledge-based programming and strong institutional partnerships, SGCA continues to serve as a national platform for excellence, nurturing talent, rewarding innovation, and advancing the UAE's global communication leadership.
Zawya
3 days ago
- Business
- Zawya
SGCA 2025 continues to nurture a new generation of future communication leaders
Sharjah Government Communication Award positions creative competition as a platform to build tomorrow's leaders in government communication The Award sets a pioneering model in preparing a new wave of leadership in the field Communication is now among the top five essential skills in management and business Youth-focused communication programmes increase leadership and self-confidence levels by over 45% 63% of people trust official spokespersons who exhibit transparency and quick response 82% of internet users engage daily with short-form video content Applications are open until 24 July 2025 via: Sharjah, In its 12th edition, the Sharjah Government Communication Award (SGCA) is reinforcing its mission to build a new generation of government communication leaders, equipped, agile, and ready to navigate a fast-changing world. Applications for the current edition are open until 24 July 2025, and eligible participants include government entities, the private sector, international organisations, and individuals. Apply now at: With dedicated categories targeting youth, university students, and artificial intelligence skills, the Award is helping to position the UAE as a regional and global leader in modern government communication. Organised by the Sharjah Government Media Bureau (SGMB), SGCA recognises that communication is no longer a soft skill as it is one of the top five essential capabilities in today's leadership and management landscape, especially in the age of digital transformation. A study by the YTH Initiative found that youth-focused communication programmes can boost self-leadership and confidence by more than 45%. SGCA builds on this insight through the ' Best Youth Initiative in Government Communication', a category that offers young minds the opportunity to take on leadership roles and develop their strategic and social impact skills. Trust and transparency: Spotlight on spokespersons The ' Best Official Spokesperson' category continues to encourage institutional trust and human-centred communication. According to the 2024 Edelman Trust Barometer, 63% of people are more likely to trust spokespersons who are transparent and responsive, reaffirming the critical role of trusted voices in public engagement. Digital-first leadership The Award's ' Best Changemakers in Digital Content' category speaks directly to the reality of how communication is consumed today. A Hubspot report shows that 82% of internet users interact daily with short-form video content, highlighting the growing demand for creative, video-savvy leaders who can translate public messages into visual storytelling that resonates with online audiences. Merging theory with practice To bridge the gap between academic theory and real-world communication, SGCA introduced the ' Best Research in Communication Sciences' category. A University of Michigan study revealed that organisations applying scientific research in their communication strategies saw 71% higher campaign success rates, a compelling argument for policy guided by data, not guesswork. Investing in tomorrow's talent With its ' Universities Challenge' category, hosted in collaboration with United Arab Emirates University, SGCA invites students to compete by solving real-life communication challenges. According to the World Economic Forum, communication and critical thinking are among the most in-demand skills for the leaders of 2030, making this an investment in the UAE's future workforce. Communication powered by AI In recognition of emerging technologies, the Award's ' Artificial Intelligence Skills Camp' (AISC) category aims to equip young leaders with next-generation tools. A report by edX (2023) found that 92% of global executives plan to upskill in AI within the next two years, highlighting the need to integrate tech fluency into the DNA of communication leadership. A platform for national excellence With knowledge-based programming and strong institutional partnerships, SGCA continues to serve as a national platform for excellence, nurturing talent, rewarding innovation, and advancing the UAE's global communication leadership.
Gulf Today
6 days ago
- Politics
- Gulf Today
14th IGCF to commence on September 10 in Sharjah
The Sharjah Government Media Bureau (SGMB) will host the 14th edition of the International Government Communication Forum (IGCF) on 10-11 September at Expo Centre Sharjah under the theme 'Communication for Quality of Life.' This annual event serves as a global intellectual platform to discuss the future of government communication and highlight its critical roles in addressing global challenges. It will bring together distinguished leaders, experts, and officials from around the world. The upcoming edition will focus on five main pillars, exploring food security, education, public health, environmental transformation, and the green economy as essential foundations for enhancing quality of life. Tariq Saeed Allay, Director General of the SGMB, emphasised the forum's commitment to selecting topics based on a comprehensive developmental vision that places people at the centre of communication policies. He noted that 'quality of life is a collective responsibility that demands smart, effective communication tools to raise awareness and support decision-making.' He added that the forum, which has become one of the most important international platforms for discussing communication issues, seeks in its latest edition to exchange ideas and proposals that lead to practical programmes that direct collective action toward inclusive and equitable development goals. This aligns with Sharjah's ongoing efforts to embed quality of life within its government communication initiatives as the main driver of achievement and success. Allay also pointed out that the forum continues, in its 14th edition, to attract leading thinkers, researchers, and practitioners from various parts of the world. He highlighted that the diversity of expertise, specialisations, and perspectives creates a rich dialogue and gives the forum both its human and professional dimensions. The upcoming edition will explore the role of government communication in driving positive change by enhancing awareness of sustainable food practices, encouraging innovation in agriculture, and supporting communities in confronting environmental and social crises. It will also examine the impact of education as a long-term communication tool that builds generations capable of understanding and adapting to change, equipping them with skills to develop realistic solutions to the challenges impacting their food security, health, and environment. IGCF 2025 will highlight how media and government messages shape individual behaviours, motivating people and institutions to adopt more conscious and responsible lifestyles. It will also discuss opportunities within the green economy to create new jobs and promote environmental justice, alongside the role of communication in building partnerships that strengthen trust between governments and societies. The 13th International Government Communication Forum (IGCF 2024) hosted an important initiative on its opening day aimed at shaping the leaders of tomorrow. Resulting from a strategic partnership between the UK-based Strawberry Fields, a leader in analytical tools and growth strategies, and the Sharjah Private Education Authority, the full-day training programme titled 'New Generation Skills for Kids: Integrating System Thinking & Technology' was designed to equip children with essential communication and technological skills, preparing them to navigate an increasingly complex digital world. The programme included interactive lectures, group discussions, and hands-on activities, allowing the participants to express their ideas creatively through storytelling and collaboration. The workshop focused on children and adolescents aged 8 to 15, offering intensive workshops to help them navigate the rapid advancements in technology and communication. Led by John Rainford, business coach, future technologist, and CEO of Strawberry Fields, the course introduced concepts such as integrating logical thinking with technology, using mind-mapping techniques, and enhancing critical and creative thinking skills. "We are discussing the future of technology within systems – whether it's a school system, a planetary system, or an ecological system. Understanding these systems is crucial to finding effective solutions to problems,' said Rainford. "Our mission is to foster better communication and equip children with the tools to use technology in meaningful ways.' Rainford emphasised the importance of integrating systems thinking into education from an early age, believing it would improve problem-solving abilities, revolutionise education, and positively impact children's health and well-being. "Children need to understand their own wellbeing and health to become more ecologically and environmentally conscious. This holistic approach is what we envision for the future generation,' he added.
Sharjah 24
18-07-2025
- Business
- Sharjah 24
Sharjah Government Communication Award 2025: call for entries
SGMB invites various entities and individuals from within the UAE and abroad to apply for the direct submission categories via the award's official website, before the registration deadline closes. The direct submission awards include all awards for the government sector, the private sector, international organisations, and individual awards. 23 Main categories This year's award includes 23 main categories distributed across five diverse sectors: government entities, the private sector, and international organisations; individual awards; and creative competition awards. Special awards are also awarded based on nominations from the jury, as well as others presented in partnership with regional and international institutions. Public, Private, and International Organisations Categories. The Direct Submission Awards provide a unique opportunity for organisations and individuals to highlight their pioneering communication experiences. The public, private, and international organisation categories include several awards dedicated to institutional excellence, such as "Best Integrated Communication System," "Best Innovation in Government Communication," and "Best Crisis Communication Strategy." They also include categories focused on cultural identity, youth empowerment, communication with children and adolescents, social responsibility, soft power, technology, internal communication, private sector campaigns, and sustainable digital communication. Individual awards celebrating impact makers The individual awards enable specialists and impact makers to nominate themselves in the following categories: "Best Youth Initiative in Communication," "Best Official Spokesperson," "Change Makers with Distinctive Digital Content," and "Best Research in Communication Sciences." These categories are dedicated to those who have made a clear impact on developing the communication landscape and serving the community. The award's categories, open for direct submission, target a wide spectrum of communication stakeholders. It is open to government agencies at all administrative levels, private sector companies and institutions, both large and emerging, as well as international and regional organizations active in development and communication. The award also includes specialists in government and corporate communication, social influencers, and individual initiatives with a social impact, as well as young communication pioneers and media and public relations professionals working in various institutions around the world.
Zawya
18-07-2025
- Business
- Zawya
SGCA 2025 invites institutions and changemakers to compete and shape the future of communication
Direct submissions are open to government entities, the private sector, international organisations, and individuals Individual awards celebrate impactful changemakers and outstanding personal initiatives Communication professionals and social influencers are among the key target participants Opportunities are also available for youth, communication students, and media professionals Sharjah, The Sharjah Government Communication Award (SGCA) 2025, organised by the Sharjah Government Media Bureau (SGMB), has issued a final call for submissions ahead of the July 24 deadline. Entities and individuals from the UAE and across the region are invited to participate in one of the Arab world's most prominent platforms recognising excellence in communication strategy and innovation. Submissions are accepted via the official SGCA website: Now in its 12th edition, the award continues to expand its global reach and impact, offering a wide array of categories for direct submission. This year's edition features 23 categories across five main sectors: government agencies and international organisations awards, individual awards, Best Innovators Competition in Smart Communication, jury nominations, and collaborative awards presented in partnership with global and regional institutions. Expanding the Reach of Strategic Communication The Direct Submission categories provide a platform to showcase innovative communication models that have made a tangible impact. Government bodies, private companies, and international institutions can compete in categories such as ' Best Integrated Communication System,' ' Best Innovation in Government Communication,' and ' Best Crisis Communication Strategy.' Additional categories highlight themes such as Cultural Identity, Youth Empowerment, Communication with Children and Adolescents, Corporate Social Responsibility, Soft Power, Digital Sustainability, Internal Communication, and Technology Integration. Honouring Individual Excellence The SGCA also offers a set of individual awards recognising personal impact. These include ' Best Youth Initiative in Government Communication,' ' Best Official Spokesperson,' ' Best Changemakers in Digital Content,' and ' Best Research in Communication Sciences.' The categories aim to spotlight professionals, influencers, and young talents who have demonstrated leadership in advancing communication for societal good. Targeting a broad spectrum of stakeholders, the award is open to government agencies at all levels, private companies of all sizes, NGOs, international organisations, media professionals, PR officers, communication students, and content creators. The SGCA continues to promote communication as a cornerstone of governance, trust-building, and social development. This vision has positioned Sharjah at the forefront of government communication excellence in the region and beyond.
