Latest news with #SHEGLAM
Khaleej Times
01-07-2025
- Entertainment
- Khaleej Times
Sara Sofian: A digital voice empowering the UAE's creative economy
Dubai based content creator and influencer Sara Sofian has emerged as one of the UAE's most impactful digital personalities, representing a new wave of talent fueling the nation's growing creative economy. With over a million followers across social platforms, Sara's influence goes beyond trends she is actively contributing to the region's social, cultural, and economic evolution through media and entrepreneurship. Born and raised in Dubai to Jordanian roots, Sara's success reflects the inclusive, forward thinking spirit of the uae. Her journey from a passionate makeup artist to one of the region's top content creators mirrors the country's own transformation built on vision, innovation, and opportunity. Sara's work is rooted in beauty, fashion, and lifestyle content. But what distinguishes her in a crowded space is her ability to authentically connect with a diverse, regional audience. Her voice resonates with Arab youth especially women who see in her a modern, relatable role model. Through honest reviews, tutorials, and personal insights, she bridges the gap between local culture and global trends, championing values of confidence, individuality, and representation. In line with the UAE's National Strategy for the Cultural and Creative Industries, Sara's platform supports local brands, promotes entrepreneurship, and amplifies the visibility of regional talent. She has collaborated with leading names like LeToile, Aldo, SHEGLAM, and Temu helping drive brand growth and regional engagement. Her digital campaigns are not only influential but measurable, often resulting in direct commercial outcomes, further validating the economic potential of influencer led marketing in the UAE. In 2025, she expanded her digital presence with a new YouTube channel, introducing long form storytelling, lifestyle series, and beauty reviews. This expansion reflects the uae's vision for multichannel media innovation, as creators like Sara redefine how stories are told and consumed in the region. Alongside, she aims to establish training workshops for aspiring content creators and makeup artists in the UAE, further investing in local talent development. What makes Sara Sofian a standout figure in the UAE's influencer scene is her alignment with the country's core values: ambition, inclusivity, and cultural pride. She is not just showcasing beauty she is building a platform of opportunity. Her success story exemplifies how the uae continues to nurture creative talent and provide global pathways for local voices. In an era where digital storytelling is reshaping communication, Sara Sofian is helping lead that shift representing not just her personal brand, but the dynamism and creative future of the United Arab Emirates.
Cision Canada
23-06-2025
- Entertainment
- Cision Canada
Saddle Up for Style: #SHEINtheWest Makes Its Calgary Debut with a 12-Day Pop-Up Experience
The flagship pop-up store, located near Entrance 6, features a curated edit of SHEIN's most popular collections. While Stampede staples will take centre stage, the space also showcases a wide selection of summer must-haves across categories, including swimwear, home, menswear, accessories, beauty, and more. Visitors can shop top sub-brands including Anewsta, DAZY, EMERY ROSE, SHEIN MOD, MUSERA, ROMWE, SHEGLAM, and WESTFADE — the go-to for modern western wear. With inclusive sizing and price points designed to be accessible, the pop-up invites more people to explore their personal style in-store, bringing the joy of fashion to Calgary across 12 immersive days. Shoppers can look forward to in-store-only discounts of up to 30% off, exclusive gifts with purchase while supplies last, and a limited-edition Calgary tote bag designed by local artist Irene Neyman. The first 100 customers each day who post publicly from the event on Instagram or TikTok will receive a complimentary tote. Just steps away, a second surprise awaits: a Stampede-themed Rodeo Ready Beauty Bar near Entrance 2, bringing SHEIN's famed beauty line, SHEGLAM, to life. Designed with oversized butter-yellow horse heads, pops of pink, and selfie-ready moments, the experience captures the brand's playful energy while offering a range of makeup and accessories for the rodeo season. Guests are encouraged to snap a photo at the on-site photo booth and share it on social media using #SHEINTheWest to receive a special gift. "This is more than a pop-up - it's a celebration of how our community expresses themselves through fashion," says Shirley Yuan, Head of Marketing, SHEIN Canada. "We've designed the experience to reflect Calgary's vibrant summer energy, with bold visuals, interactive elements, and a curated edit that highlights how far SHEIN has evolved - from trend-driven fashion to now spanning home, sport, beauty, pet, and lifestyle categories." Calgary marks the latest stop in a series of highly successful Canadian pop-ups, reflecting the city's growing role in shaping trends across the country. "Calgary is one of our fastest-growing markets in Canada, and this pop-up is a way to bring the SHEIN experience to life in person," says Vito Zhong, General Manager, SHEIN Canada. "We've seen incredible demand across the Prairies - not just for festival fashion, but for beauty, menswear, and home. This activation allows customers to explore their favourite categories up close and connect with the brand in a more tangible way." CrossIron Mills Mall Flagship Pop-Up Store - Next to Entrance 6 Rodeo Ready Beauty Bar - Next to Entrance 2 DATES: Wednesday, July 2 - Sunday, July 13, 2025 * Please note: The pop-up will operate on reduced hours on opening day, July 2, from 10 AM to 4 PM. HOURS: Monday–Saturday | 10AM–9PM Sunday | 11AM–6PM SOCIAL HANDLES: Instagram: @shein_ca TikTok: @sheinca_ #SHEINTheWest ABOUT SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca.
Yahoo
18-06-2025
- Entertainment
- Yahoo
#SHEINtakesSG at Suntec 16 – 22 Jun with fashion zones, daily gifts & more
If you are looking for fast fashion buys, pop by #SHEINtakesSG, a pop-up by SHEIN, a global fashion retailer, at the Suntec City Convention Centre from 16 to 22 Jun 2025. It features various attractions, including a beauty bar, fashion zones, daily giveaways and a chance to win a makeover. The pop-up encourages attendees to 'glow up' and enjoy perks. Check out these highlights. There will be 3 fashion zones at the pop-up for your fit checks for different days so you don't get bored. There will also be a SHEGLAM Bar where you put on makeup in real life. Be one of the first 10 customers at the pop-up every hour and score a free SHEGLAM Care Bear Lip Set. Limited quantities are available and subject to discretion. Spend S$50 at the #SHEINtakesSG pop-up and stand to win a SHEGLAM Makeup Set (worth up to S$176) by dropping your receipt at the lucky draw box at the counter. 3 winners will be announced daily at 2pm via Instagram Story and DM (Direct Message). To win a makeover worth S$600 (wardrobe, hair, makeup etc.), post content of yourself or sign a friend up. Tell them why you (or your pal) deserve a glow-up and be creative. Tag @sheinsingapore on Instagram and @shein_sg on TikTok. Use the given hashtags #SHEINtakesSG, #SHEINtrendsSG and #SHEINtrends to get yourself noticed by them. If you don't wish to try your luck, simply fill in this form and show up at the #SHEINtakesSG event to redeem your free gift. Yes, it's as simple as that. What are you waiting for, sign up via the links to score a guaranteed gift and stand the chance to win a makeover. Of course, be sure to drop by the pop-up for actual purchases. 11 best sustainable fashion stores in Singapore that won't go out of style The post #SHEINtakesSG at Suntec 16 – 22 Jun with fashion zones, daily gifts & more appeared first on
Web Release
13-06-2025
- Health
- Web Release
SHEGLAM Drops the Skin Tint + SPF That Does It All
SHEGLAM Drops the Skin Tint + SPF That Does It All Fresh skin, sun protection, and just the right coverage! The SHEGLAM Dew & Done Skin Tint with SPF20 keeps your routine light and your complexion on point. Built for hydration that actually lasts, this tint delivers a fresh, dewy feel that stays put for a full 12 hours. We tested it, wore it, tested it again – and yes, your skin still feels hydrated after hour 8, hour 12, and all the sweaty, sunny hours in between. It's loaded with clean SPF20, powered by a pure physical sunscreen that's kind to sensitive skin and never clogs your pores. So you're protected, comfortably and confidently. This skin tint melts in like a lightweight cream, offering medium coverage that smooths and corrects without hiding your skin. Expect a natural, skin-like finish that looks like you, but glowier. And inclusivity is the default here. With 36 shades, this formula was tested around the world (twice!) to get the tones and undertones just right. Whether you go cool, warm, or change with the seasons, there's a shade that gets you. Behind the scenes, we packed this formula with hyaluronic acid for hydration, antioxidants to fight daily stress, and a silky blend that feels light but does the most. We created the SHEGLAM Dew & Done Skin Tint with SPF20 to be hydrating, tone-evening, and sun-safe, all without piling on the layers. Get yours now at
Web Release
11-05-2025
- Lifestyle
- Web Release
SHEGLAM launches the Buttery Bliss Blush Stick: The shortcut to glow-up skin
SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick – a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush. With its luxuriously buttery texture and skin-loving hydration, Buttery Bliss delivers a radiant finish that catches the light in all the right ways. Whether you're going for a subtle day look or a bold weekend beat, its seamless formula lets you build your glow your way. Perfect for achieving vibrant, long-lasting color. Explore unique shades and finishes that you'll love! Available in 7 crave-worthy shades – including Guava Juice, Love Cake, Hush Hush, and Rose Ritual – this sleek new stick is housed in a modern twist on SHEGLAM's iconic hexagon design, bringing both beauty and function to your makeup bag. Named for its exceptionally smooth, butter-like texture, the Buttery Bliss Blush Stick offers a luxurious application experience. Its ultra-creamy formula glides effortlessly onto the skin, delivering a delicate pigment that is both subtle and buildable, allowing for fully customizable coverage. Try the one-swipe smooth challenge (swipe from your wrist to your elbow!): the blush melts seamlessly into the complexion, enhancing the skin with a soft, radiant glow and a naturally flushed finish. Designed for ease of use, it can be applied directly and blended effortlessly with fingertips for a flawless result every time. If you're looking for a one-and-done makeup find, SHEGLAM's Buttery Blish Blush Sticks are perfect for lips and cheeks. You can grab your own SHEGLAM Buttery Bliss Blush Stick online at
