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SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category
SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category

Globe and Mail

timean hour ago

  • Entertainment
  • Globe and Mail

SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category

TORONTO, July 24, 2025 (GLOBE NEWSWIRE) -- SHEIN is kicking off the season with its first Summer of Sport campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN's growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn't compromise on style. From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN's sport offering across women's, men's, curve and kids' ranges. 'We're seeing customers blur the lines between function and fashion - and the sport category is one of our fastest-growing in Canada,' said Shirley Yuan, head of marketing at SHEIN Canada. 'Whether you're rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.' Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN's sport and tennis-inspired styles - perfectly timed with the tournament's energy and excitement. While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last. A rising star: Carson Branstine's appearance over Family Day weekend Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN's sportstyle movement, blending athletic performance with effortless style. Explore SHEIN's growing sport sub-brands From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands: GLOWMODE: High-performance activewear designed with buttery-soft fabrics and four-way stretch for movement without limits. SHEIN SPORT STUDIO: Accessible, fashion-forward gear made for everything from running to weight training. MANFINITY SPORT: Sleek designs tailored for modern workouts, including compression wear, sweat-wicking tees, and joggers. Seamluxe SHEIN Sport: Seamless, sculpting designs that combine next-level comfort with support, ideal for yoga, pilates, and low-impact training. Powerista: Bold, trend-led sportstyle pieces designed for the gym and the street - made to empower movement and make a statement. Whether you're stopping by Tennis Giant during tournament week or shopping online from anywhere in Canada, SHEIN invites you to explore its most dynamic sportstyle collection yet. With standout deals, expanded sub-brand offerings, and a touch of tennis flair, this summer is the perfect time to serve looks - on and off the court. To learn more or shop the collection, visit For more information, images, or interview requests, please contact: Lori Harito, Publicist Lori@ 416.523.9602 About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca.

SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category
SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category

Toronto Star

timean hour ago

  • Entertainment
  • Toronto Star

SHEIN Unveils Summer of Sport: Up to 50% Off Activewear and a Spotlight on Its Expanding Activewear Category

TORONTO, July 24, 2025 (GLOBE NEWSWIRE) — SHEIN is kicking off the season with its first Summer of Sport campaign, helping Canadians stay active and stylish with performance-driven pieces at up to 50 per cent off. Running from July 21 to Aug. 31, the nationwide promotion highlights SHEIN's growing sportstyle category and reinforces its position as a one-stop destination for versatile, performance-ready fashion that doesn't compromise on style. From high-performance leggings and tennis skirts to gym sets, running layers and recovery wear, the collection spans SHEIN's sport offering across women's, men's, curve and kids' ranges. 'We're seeing customers blur the lines between function and fashion - and the sport category is one of our fastest-growing in Canada,' said Shirley Yuan, head of marketing at SHEIN Canada. 'Whether you're rallying on the court or just love the crisp, athletic look, our goal is to offer versatile pieces that work for both performance and lifestyle.' ARTICLE CONTINUES BELOW Experience It In Real Life: Tennis Giant x SHEIN Activation in Montreal To bring the collection to life, SHEIN will host a limited-time activation inside the Tennis Giant retail space at the National Bank Open in Montreal. From July 26 to Aug. 7, shoppers can explore SHEIN's sport and tennis-inspired styles - perfectly timed with the tournament's energy and excitement. While not officially affiliated with the event, the in-person experience offers visitors a chance to feel fabrics, browse curated edits, and receive a free SHEIN gift with purchase, while supplies last. A rising star: Carson Branstine's appearance over Family Day weekend Canadian tennis talent Carson Branstine, fresh off a standout performance at Wimbledon qualifiers, will make a special in-store appearance on Sunday, July 27, during Family Day weekend. As a rising star in the sport, she embodies the momentum behind SHEIN's sportstyle movement, blending athletic performance with effortless style. Explore SHEIN's growing sport sub-brands From functional gear to everyday athleisure, SHEIN offers a dynamic mix of performance-driven and trend-led pieces through its dedicated sport sub-brands: GLOWMODE: High-performance activewear designed with buttery-soft fabrics and four-way stretch for movement without limits. SHEIN SPORT STUDIO: Accessible, fashion-forward gear made for everything from running to weight training. MANFINITY SPORT: Sleek designs tailored for modern workouts, including compression wear, sweat-wicking tees, and joggers. Seamluxe SHEIN Sport: Seamless, sculpting designs that combine next-level comfort with support, ideal for yoga, pilates, and low-impact training. Powerista: Bold, trend-led sportstyle pieces designed for the gym and the street - made to empower movement and make a statement. Whether you're stopping by Tennis Giant during tournament week or shopping online from anywhere in Canada, SHEIN invites you to explore its most dynamic sportstyle collection yet. With standout deals, expanded sub-brand offerings, and a touch of tennis flair, this summer is the perfect time to serve looks - on and off the court. To learn more or shop the collection, visit For more information, images, or interview requests, please contact: Lori Harito, Publicist Lori@ 416.523.9602 About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN Canada, visit or follow on Instagram @shein_ca. A photo accompanying this announcement is available at

Woman avoids 'holiday packing stress' with Shein trick that 'makes so much room'
Woman avoids 'holiday packing stress' with Shein trick that 'makes so much room'

Daily Record

time17-07-2025

  • Entertainment
  • Daily Record

Woman avoids 'holiday packing stress' with Shein trick that 'makes so much room'

One TikTok user claimed 'this will be a game changer' If you're getting ready to jet off on holiday with a whole new wardrobe, a TikTok user suggests keeping the packaging from any Shein orders that arrive for a handy reason. Laura, known as @ on TikTok, shared her smart packing trick last summer. And it seems many Shein customers are planning to follow suit for their holidays this year. ‌ Rather than folding clothes and struggling to accommodate every potential outfit, Laura offered a "genius" solution that allowed her to fit an entire wardrobe into her suitcase with ease. Each outfit was neatly stowed away in a zip-up Shein package bag, granting her 'heaps of extra suitcase space '. ‌ In the clip, she said: "You can shove [the packages] in and just push all the air out. It makes so much room." In the caption, she explained: The best packing hack!!!!! I feel like an organised queen!!!!" ‌ She continued: "This is a game changer and squishes your clothes together so you can fit more in." During the video, she showed off how she'd sorted her clothes into categories, including pyjamas, shorts, dresses, and tops. In one pouch, she managed to stuff 12 swimwear sets. After packing 11 Shein parcels worth of clothing in her case, Laura still had room to fit toiletries and other essentials for her trip. Many people in the comments were impressed by her 'holiday packing hack'. ‌ One said: "What a good idea!" Another added: "I always do this. Shein bags are great. I used to buy A4 zip folders before Shein came along!" A third wrote: "I've just dug out all my SHEIN bags for my holiday. This will be a game changer!" Someone else suggested: "Could you not just use packing cubes? It's basically the same thing." Some leapt to Laura's defence, adding: "The air holes make them easy to flatten on top of each other. No way you'd get that with packing cubes!" A fifth asked: "Do they not get really creased?" Laura responded: "No because they are rolled up just like they would be in my case - if anything it's better because it keeps them together." Someone else offered a great use for your bags once you arrive on holiday too. They said: "SHEIN bags are also fab for keeping stuff dry in your beach bag/ pool bag! Love them!" Someone else replied: "Wow! I need to stop throwing mine away." They added: "Who knew they could be so useful!" Most Shein orders come inside one of these bags, so it's worth stocking up to get your money's worth. Alternatively, you could buy similar ziplock bags yourself from places like Amazon if you don't shop from Shein.

The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials
The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials

Business Upturn

time17-07-2025

  • Entertainment
  • Business Upturn

The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials

SYDNEY, July 17, 2025 (GLOBE NEWSWIRE) — A new wave of parenting style is emerging – one that values simplicity, quality, and comfort over clutter and chaos. In response, global fashion and lifestyle leader SHEIN unveils its latest offering: Mini Style , a refined range of baby, toddler, and maternity wear designed to make everyday family dressing feel effortless. SHEIN recently brought Mini Style to life at the Pregnancy, Babies & Children's Expo (PBC Expo) in Melbourne with an immersive showroom activation. The interactive space offered expo-goers a chance to experience the range first-hand, showcasing the brand's commitment to comfort, quality, and design through a curated display of key looks across baby, toddler, and maternity wear. Styled around everyday parenting moments, from daycare drop-offs to birthday celebrations, the activation provided a tactile and visual introduction to Mini Style's thoughtful approach to modern family dressing. With an emphasis on fabric-first design and comfort-driven details, Mini Style brings a new sensibility to kidswear. The collection features a wide selection of garments made from material choices that are breathable and soft to the touch – aligning with the growing demand for clothing that supports both form and function. ' Parents today are seeking styles that work harder – feels good, washes well, and suits every stage of childhood, ' said a SHEIN spokesperson. ' Mini Style is about celebrating the practical, without compromising on personality. ' From playtime to party mode, Mini Style's offering is built around real-life needs. Expect neutral-toned staples, stretchy silhouettes, and elevated basics that are easy to mix, match, and layer – whether you're navigating daycare drop-off or packing for a family weekend away. From onesies that are soft on the skin and stretchy everyday sets to adorable occasion-wear, the collection is designed for real moments – and real mess. Whether it's a kindy drop-off, a long-haul flight, or the all-important birthday party, Mini Style has parents covered with neutral-toned basics, travel-ready layers, and photo-perfect celebration outfits that combine comfort and character in equal measure. Mini Style also extends into maternity and nursing-friendly styles, supporting parents with thoughtfully constructed fits for all-day comfort and versatility during pregnancy and beyond. Available now at , customers can enjoy 20% off orders over $39 AUD using the exclusive code MINISTYLE. Media contact: [email protected], +61 7 3556 7756, +61 2 9059 2502 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash

The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials
The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials

Yahoo

time17-07-2025

  • Entertainment
  • Yahoo

The Rise of Mini Minimalism: SHEIN's Kidswear Embraces Comfort with Soft and Breathable Materials

SYDNEY, July 17, 2025 (GLOBE NEWSWIRE) -- A new wave of parenting style is emerging - one that values simplicity, quality, and comfort over clutter and chaos. In response, global fashion and lifestyle leader SHEIN unveils its latest offering: Mini Style, a refined range of baby, toddler, and maternity wear designed to make everyday family dressing feel effortless. SHEIN recently brought Mini Style to life at the Pregnancy, Babies & Children's Expo (PBC Expo) in Melbourne with an immersive showroom activation. The interactive space offered expo-goers a chance to experience the range first-hand, showcasing the brand's commitment to comfort, quality, and design through a curated display of key looks across baby, toddler, and maternity wear. Styled around everyday parenting moments, from daycare drop-offs to birthday celebrations, the activation provided a tactile and visual introduction to Mini Style's thoughtful approach to modern family dressing. With an emphasis on fabric-first design and comfort-driven details, Mini Style brings a new sensibility to kidswear. The collection features a wide selection of garments made from material choices that are breathable and soft to the touch - aligning with the growing demand for clothing that supports both form and function. 'Parents today are seeking styles that work harder - feels good, washes well, and suits every stage of childhood,' said a SHEIN spokesperson. 'Mini Style is about celebrating the practical, without compromising on personality.' From playtime to party mode, Mini Style's offering is built around real-life needs. Expect neutral-toned staples, stretchy silhouettes, and elevated basics that are easy to mix, match, and layer - whether you're navigating daycare drop-off or packing for a family weekend away. From onesies that are soft on the skin and stretchy everyday sets to adorable occasion-wear, the collection is designed for real moments - and real mess. Whether it's a kindy drop-off, a long-haul flight, or the all-important birthday party, Mini Style has parents covered with neutral-toned basics, travel-ready layers, and photo-perfect celebration outfits that combine comfort and character in equal measure. Mini Style also extends into maternity and nursing-friendly styles, supporting parents with thoughtfully constructed fits for all-day comfort and versatility during pregnancy and beyond. Available now at customers can enjoy 20% off orders over $39 AUD using the exclusive code MINISTYLE. Media contact: SHEIN@ +61 7 3556 7756, +61 2 9059 2502Sign in to access your portfolio

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